475 Product Marketing jobs in Nairobi

Position: Head of Product Marketing

Location: Nairobi, Kenya

Type: Full-time

Reporting to: Chief Product Officer

About SunCulture
Founded in 2012, SunCulture's Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World's Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.

About The Role
SunCulture specializes in solar power irrigation systems and has various products that support customers' needs. The Head of Product will lead our product managers in developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.

We're looking for a visionary Head of Product Marketing to join our team. You'll play a crucial role in shaping the future of our product portfolio and making a positive impact in the world.

Key Responsibilities

• Build and Lead the Product Marketing Function - Establish and grow a high-performing Product Marketing team within the Global Product org — covering positioning, go-to-market (GTM) strategy, and customer insight.
• Craft Clear, Scalable Messaging - Define differentiated messaging frameworks that articulate the value of our complex portfolio — from solar-powered hardware to inclusive financial and insurance products.
• Lead Global Go-to-Market Execution - Own the strategy and orchestration of product launches across markets, coordinating with Product, Commercial, and Op Co teams to ensure successful rollouts and adoption.
• Develop Deep Market and Customer Understanding - Build scalable data driven persona models, segment insights, and competitive landscapes — ensuring that GTM and product decisions are grounded in customer reality.
• Enable Sales and Local Execution - Create sales product playbooks, pitch decks, and training materials. Partner with Op Cos to localize and deliver these assets effectively.
• Drive Product Adoption and Engagement - Partner with Sales, Growth and CX to design lifecycle programs that drive usage, retention, and upsell across our blended product offerings. Measure everything.
• Create a Feedback Loop Between Market and Product - Ensure a tight and structured feedback from customers, partners, and frontline teams informs roadmap and messaging evolution.

Does this sound like you?

• 7+ years of experience in Product Marketing, including leadership roles in a growth-stage companies
• Experience in multi-product environments — ideally with combinations of hardware, fintech, insurance, and/or services.
• Proven success leading global or regional GTM in complex, cross-functional organizations in Sub Saharan Africa
• Strong communicator and strategic thinker who will navigate ambiguity and simplify complexity.
• Comfortable working across cultural and operational contexts — especially in Sub Saharan Africa
• Bias toward action, outcomes, and collaboration — with the ability to lead through influence.
• Experience working with distributed sales and marketing teams, particularly in field-driven models.

Interested?

Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.

Please Note

SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

• Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and threats.
• Define product positioning, value propositions, and key messaging for target audiences.
• Create compelling marketing collateral, sales enablement tools, and promotional materials.
• Collaborate with product development teams to inform product roadmaps based on market feedback.
• Partner with the sales team to ensure effective product launches and ongoing sales support.
• Develop and manage go-to-market plans, including pricing strategies and channel activation.
• Analyze campaign performance and market trends, providing insights and recommendations for optimization.
• Manage product lifecycle marketing activities, from launch to end-of-life.
• Work closely with brand management and advertising teams to ensure cohesive marketing efforts.
• Stay informed about industry trends, emerging technologies, and consumer behavior within the FMCG landscape.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 7 years of experience in product marketing, with a significant portion within the FMCG industry.
• Proven track record of developing and executing successful product marketing strategies for consumer goods.
• Strong understanding of market segmentation, consumer behavior, and brand positioning.
• Excellent analytical and strategic thinking skills.
• Exceptional written and verbal communication skills, with the ability to craft persuasive messaging.
• Proficiency in market research methodologies and data analysis tools.
• Experience with cross-functional team collaboration and project management.
• Ability to thrive in a dynamic, fast-paced remote work environment.
• Creative and innovative approach to marketing challenges.

• Develop and implement comprehensive product marketing strategies for new and existing FMCG products.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify market trends and opportunities.
• Create compelling product positioning, messaging, and value propositions.
• Develop and execute go-to-market plans, including launch strategies, promotional campaigns, and sales enablement materials.
• Collaborate closely with product development, sales, and marketing teams to ensure alignment and successful product launches.
• Manage the marketing budget for assigned product lines and track performance against key metrics.
• Analyze sales data and market feedback to optimize marketing efforts and inform future product development.
• Build strong relationships with key stakeholders across the organization.
• Stay up-to-date with industry trends, competitor activities, and consumer behavior within the FMCG sector.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in product marketing, preferably within the FMCG sector.
• Demonstrated success in developing and launching new products and managing existing product portfolios.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to work effectively in a remote, collaborative, and fast-paced environment.
• Strategic thinking and strong analytical skills.
• Proficiency in market research tools and techniques.

• Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
• Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
• Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
• Prepare regular performance reports and present findings and recommendations to senior management.
• Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
• Manage relationships with third-party advertising platforms and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
• Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
• Experience with A/B testing methodologies and landing page optimization.
• Excellent understanding of digital marketing KPIs and reporting metrics.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.

• Develop and execute data-driven performance marketing strategies for e-commerce.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Monitor campaign performance, analyze results, and provide actionable insights and recommendations.
• Manage advertising budgets effectively to achieve ROAS targets.
• Collaborate with content and creative teams to develop engaging ad assets.
• Identify and test new channels and growth opportunities.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.
• Provide regular reports on campaign performance and key metrics.

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 6 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and scaling paid advertising campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical and problem-solving skills, with excellent attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.