Head of Brand Management, FMCG
80100 Nairobi, Nairobi
KES400000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a visionary and strategic Head of Brand Management to lead their brand initiatives. This fully remote position will be instrumental in shaping the identity, perception, and market performance of our diverse portfolio of consumer brands. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and ensuring brand consistency across all consumer touchpoints.
The ideal candidate will possess a deep understanding of brand marketing, consumer behavior, and the FMCG landscape. Proven experience in developing and launching successful brand campaigns, managing brand portfolios, and leading cross-functional teams is essential. You should be adept at market analysis, consumer insights generation, and translating these into actionable brand plans. Excellent leadership, communication, and presentation skills are required to inspire teams, collaborate with stakeholders, and influence strategic decisions. Responsibilities include overseeing advertising, promotions, digital marketing, and public relations efforts to enhance brand visibility and equity. You will also be responsible for budget management, performance tracking, and ensuring strong ROI on brand investments. This role requires a creative, analytical, and results-oriented individual who can navigate a dynamic market and drive sustainable brand growth. Join our innovative and collaborative team to make a significant impact on the future of our brands, with a strategic focus on markets that include our presence in Mombasa, Mombasa, KE .
The ideal candidate will possess a deep understanding of brand marketing, consumer behavior, and the FMCG landscape. Proven experience in developing and launching successful brand campaigns, managing brand portfolios, and leading cross-functional teams is essential. You should be adept at market analysis, consumer insights generation, and translating these into actionable brand plans. Excellent leadership, communication, and presentation skills are required to inspire teams, collaborate with stakeholders, and influence strategic decisions. Responsibilities include overseeing advertising, promotions, digital marketing, and public relations efforts to enhance brand visibility and equity. You will also be responsible for budget management, performance tracking, and ensuring strong ROI on brand investments. This role requires a creative, analytical, and results-oriented individual who can navigate a dynamic market and drive sustainable brand growth. Join our innovative and collaborative team to make a significant impact on the future of our brands, with a strategic focus on markets that include our presence in Mombasa, Mombasa, KE .
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Remote Head of Brand Management (FMCG)
80100 Nairobi, Nairobi
KES350000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary and strategic Remote Head of Brand Management to lead and elevate their brand portfolio. This is a fully remote position, offering the opportunity to shape brand strategies and drive market growth from anywhere. You will be responsible for developing and executing comprehensive brand plans, overseeing market research, defining brand positioning, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a deep understanding of the FMCG market, exceptional analytical and creative thinking skills, and a proven ability to build strong, resonant brands. Key responsibilities include managing brand budgets, leading cross-functional teams (marketing, sales, product development) virtually, identifying new market opportunities, developing innovative marketing campaigns, and monitoring brand performance metrics. You will champion the brand vision, ensuring alignment with overall business objectives and consumer needs. Proficiency in digital marketing, consumer insights, and brand analytics is crucial. We are looking for a dynamic leader who can inspire teams, drive strategic initiatives, and deliver measurable results in a remote setting, contributing to our presence in or associated with Mombasa, Mombasa, KE . A Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 8 years of progressive experience in brand management, specifically within the FMCG industry, is required. An MBA or a Master's degree in a relevant field is highly advantageous. If you are passionate about building iconic brands and excel in a remote leadership capacity, we encourage you to apply and help us redefine the FMCG landscape.
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1
Senior Product Manager, Consumer Goods
80101 Nairobi, Nairobi
KES280000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and experienced Senior Product Manager to drive product strategy and execution for a key brand portfolio. This is a fully remote position, offering the flexibility to work from anywhere while shaping the future of popular consumer products. You will be responsible for the end-to-end product lifecycle, from market research and ideation through to product launch and ongoing optimization. The ideal candidate possesses a keen understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Your role will involve collaborating closely with cross-functional teams, including R&D, marketing, sales, and supply chain, to deliver products that delight consumers and achieve business objectives. This position requires strong analytical skills, strategic thinking, and the ability to translate consumer insights into actionable product roadmaps. You will be instrumental in identifying new product opportunities, defining product requirements, and ensuring successful market penetration.
Key Responsibilities:
Qualifications:
This is a fully remote role, offering a unique opportunity to influence consumer product strategy from anywhere. We are seeking a proactive individual with a passion for consumer goods and a proven track record in product innovation.
Key Responsibilities:
- Develop and execute product strategies and roadmaps for a portfolio of FMCG products.
- Conduct market research, competitive analysis, and consumer insights gathering.
- Identify new product opportunities and define product requirements and specifications.
- Lead cross-functional teams (R&D, Marketing, Sales, Supply Chain) in product development and launch.
- Manage the entire product lifecycle, from ideation to end-of-life.
- Define pricing strategies and positioning for new and existing products.
- Monitor product performance, analyze sales data, and implement improvements.
- Collaborate with marketing teams on go-to-market strategies and campaigns.
- Act as the product champion, representing the product vision internally and externally.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in product management, preferably within the FMCG sector.
- Demonstrated success in launching and managing consumer products.
- Strong understanding of consumer behavior, market trends, and the FMCG landscape.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and tools.
- Strong communication, collaboration, and presentation skills.
- Experience working with cross-functional teams in a fast-paced environment.
- Ability to manage multiple projects and prioritize effectively in a remote setting.
This is a fully remote role, offering a unique opportunity to influence consumer product strategy from anywhere. We are seeking a proactive individual with a passion for consumer goods and a proven track record in product innovation.
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Brand Manager - Fast-Moving Consumer Goods (FMCG)
80100 Nairobi, Nairobi
KES550000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is seeking a creative and data-driven Brand Manager to lead the strategic development and execution of brand initiatives. This is a fully remote position, allowing you to drive brand growth and consumer engagement from anywhere. The successful candidate will be responsible for building brand equity, increasing market share, and ensuring brand consistency across all consumer touchpoints. This role requires a deep understanding of consumer insights, market trends, and effective marketing strategies within the fast-moving consumer goods industry.
Key responsibilities include developing and implementing brand marketing plans, managing advertising and promotional campaigns, conducting market research and competitive analysis, and collaborating with cross-functional teams such as sales, product development, and agency partners. You will also oversee the brand's budget, ensuring optimal allocation of resources to achieve marketing objectives. The ideal candidate will have a proven track record in brand management within the FMCG space, with demonstrable success in launching new products and growing established brands. Strong analytical skills, excellent communication and presentation abilities, and a passion for consumer marketing are essential. Experience with digital marketing, social media management, and e-commerce is highly desirable. This is a remote-first opportunity, requiring a proactive and self-disciplined individual who can effectively manage projects and collaborate virtually. While our client has a significant presence in Mombasa, Mombasa, KE , you will be empowered to work remotely and contribute to their national brand strategy.
Key Qualifications:
Key responsibilities include developing and implementing brand marketing plans, managing advertising and promotional campaigns, conducting market research and competitive analysis, and collaborating with cross-functional teams such as sales, product development, and agency partners. You will also oversee the brand's budget, ensuring optimal allocation of resources to achieve marketing objectives. The ideal candidate will have a proven track record in brand management within the FMCG space, with demonstrable success in launching new products and growing established brands. Strong analytical skills, excellent communication and presentation abilities, and a passion for consumer marketing are essential. Experience with digital marketing, social media management, and e-commerce is highly desirable. This is a remote-first opportunity, requiring a proactive and self-disciplined individual who can effectively manage projects and collaborate virtually. While our client has a significant presence in Mombasa, Mombasa, KE , you will be empowered to work remotely and contribute to their national brand strategy.
Key Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4 years of experience in brand management within the FMCG industry.
- Proven ability to develop and execute successful brand marketing strategies.
- Strong understanding of consumer behavior, market analysis, and brand positioning.
- Experience with advertising, promotions, digital marketing, and social media.
- Excellent analytical, communication, and project management skills.
- Ability to work independently and collaboratively in a remote team environment.
- Experience in product launches and market growth initiatives.
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3
Senior Brand Manager - Fast-Moving Consumer Goods
80100 Nairobi, Nairobi
KES200000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking an accomplished and strategic Senior Brand Manager to drive brand growth and market presence. This is a fully remote opportunity, enabling you to leverage your expertise from any location while collaborating with our client's innovative marketing and sales teams. The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies, managing brand portfolios, and ensuring consistent brand messaging across all consumer touchpoints. You will lead market research initiatives, identify consumer insights, and translate them into actionable marketing plans that resonate with target audiences.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and budgets for assigned brands.
- Conduct in-depth market analysis, competitor benchmarking, and consumer research to identify growth opportunities and challenges.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
- Manage brand positioning, messaging, and visual identity to ensure consistency and impact.
- Collaborate with sales teams to develop effective go-to-market strategies and promotional programs.
- Work closely with product development teams to drive innovation and new product launches.
- Monitor brand performance metrics, analyze campaign effectiveness, and report on key insights and recommendations.
- Manage external agencies and partners to ensure high-quality execution of marketing activities.
- Mentor and guide junior marketing team members.
This advertiser has chosen not to accept applicants from your region.
4
Remote Fast-Moving Consumer Goods Brand Manager
80100 Nairobi, Nairobi
KES2500000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Remote Brand Manager. This role is designed for an individual who can drive brand growth and market presence from a remote setting. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, pricing, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market dynamics, consumer behavior, and competitive landscape. You will manage brand P&L, oversee product development initiatives, and collaborate with cross-functional teams such as sales, marketing, and supply chain to ensure seamless execution of brand plans. Key responsibilities include conducting market research to identify opportunities and threats, developing compelling brand narratives, managing advertising and media plans, and monitoring brand performance against key metrics. This is a remote-first position, requiring excellent communication and collaboration skills to effectively engage with a dispersed team and external partners. A proven track record in brand management, preferably within the FMCG industry, is essential. Experience with digital marketing strategies and e-commerce platforms is a significant advantage. You should be adept at leveraging data analytics to inform strategic decisions and optimize brand performance. We are looking for a creative thinker with strong leadership qualities, capable of inspiring teams and driving results in a virtual environment. The successful candidate will have the autonomy to shape brand futures and make a tangible impact on our client's market share. This role demands proactivity, excellent organizational skills, and the ability to manage multiple projects simultaneously. Our client values innovation and is committed to supporting their remote employees with the tools and resources necessary for success. If you are a strategic thinker with a passion for building iconic brands and are seeking a challenging yet rewarding remote opportunity, we encourage you to apply. Your expertise will be instrumental in guiding our brands through evolving market conditions and consumer preferences.
This advertiser has chosen not to accept applicants from your region.
5
Remote Brand Manager - Fast-Moving Consumer Goods
80100 Nairobi, Nairobi
KES165000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and strategic Remote Brand Manager to drive brand growth and market presence. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies, managing marketing initiatives, and ensuring consistent brand messaging across all channels.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies aligned with company objectives and market trends.
- Manage the entire product lifecycle, from concept to launch and beyond, for key brands.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Create and oversee the execution of integrated marketing campaigns across digital, social media, traditional advertising, and in-store promotions.
- Manage the brand's budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and success.
- Monitor brand performance metrics, analyze data, and provide regular reports and recommendations to senior management.
- Develop compelling brand narratives and ensure consistent messaging across all touchpoints.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Stay informed about competitor activities and industry best practices to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market analysis, and segmentation.
- Proficiency in digital marketing, social media strategy, and campaign management tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and project management abilities.
- Ability to thrive in a remote work environment and collaborate effectively with dispersed teams.
- Creative and innovative mindset with a passion for building strong brands.
- Experience with budget management and financial forecasting.
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6
Remote Category Manager - Fast-Moving Consumer Goods (FMCG)
90120 Bahati, Nairobi
KES130000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent force in the FMCG sector, is seeking a strategic and results-driven Remote Category Manager to oversee a key product category. This is a fully remote position where you will leverage your expertise in market analysis, product strategy, and vendor management to drive growth and profitability. You will be responsible for optimizing product assortments, pricing, promotions, and supplier relationships from your home office, working collaboratively with a distributed team.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive category strategies aligned with overall business objectives.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Manage product assortment, pricing, and promotional activities to maximize sales and profitability.
- Build and maintain strong relationships with suppliers, negotiating favorable terms and ensuring product availability.
- Monitor category performance metrics, providing regular reports and actionable insights to senior management.
- Identify new product opportunities and collaborate with product development teams on launches.
- Optimize inventory levels and manage the supply chain to ensure efficient product flow.
- Conduct financial analysis of category performance, including sales, margin, and ROI.
- Collaborate with marketing teams to develop effective go-to-market strategies and promotional campaigns.
- Stay abreast of industry best practices and emerging trends in category management and FMCG.
- Mentor and guide junior members of the category management team in a remote setting.
- Ensure compliance with all relevant regulations and company policies.
- Effectively communicate category plans and performance updates to cross-functional teams.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in category management, brand management, or a related role within the FMCG sector.
- Proven track record of driving sales growth and profitability for product categories.
- Strong analytical skills with proficiency in data analysis and interpretation.
- Excellent understanding of consumer insights, market dynamics, and retail operations.
- Strong negotiation and supplier management skills.
- Proficiency in relevant software, including Excel, PowerPoint, and preferably retail analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to work independently and manage multiple priorities in a remote environment.
- Experience in e-commerce or digital retail is beneficial.
- Ability to collaborate effectively with cross-functional teams in a virtual setting.
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
80101 Nairobi, Nairobi
KES6800000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client, a leading and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote marketing team. This exciting role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth for a portfolio of iconic brands. You will lead all aspects of brand management, including market analysis, product positioning, integrated marketing communications, new product development, and P&L management. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer insights, and cutting-edge marketing techniques. As a remote-first professional, you will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, leveraging virtual collaboration tools to ensure seamless execution of brand initiatives. Your ability to translate consumer insights into actionable brand plans and to measure the effectiveness of marketing campaigns will be critical. This position requires strong leadership, strategic thinking, exceptional analytical skills, and a proven track record of successfully managing and growing consumer brands. You will be a key driver of brand innovation and consumer connection, ensuring our client's brands resonate powerfully in the marketplace. This is a fantastic opportunity to shape the future of well-known brands within a dynamic industry, enjoying the benefits of a fully remote work arrangement. The **location** for this role is considered to be Mombasa, Mombasa, KE , but all work will be performed remotely.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies to drive brand growth, market share, and profitability.
- Conduct market research and consumer insights analysis to identify opportunities and inform brand positioning.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Lead the development and launch of new products and product innovations.
- Oversee the creation and execution of integrated marketing communications campaigns across various channels (digital, social media, traditional advertising).
- Collaborate with sales teams to ensure effective in-market execution and achievement of sales targets.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Monitor competitive activity and market trends, adapting brand strategies as needed.
- Analyze brand performance metrics and provide regular reports with actionable recommendations.
- Foster a strong brand identity and ensure consistent brand messaging across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent is highly preferred.
- 7+ years of progressive brand management experience in the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research methodologies, and competitive analysis.
- Expertise in developing and executing integrated marketing strategies and campaigns.
- Excellent analytical, financial acumen, and P&L management skills.
- Strong leadership, collaboration, and project management abilities.
- Outstanding communication, presentation, and interpersonal skills, with experience in remote collaboration.
- Proficiency in digital marketing and social media platforms.
- Ability to thrive in a fast-paced, dynamic, and results-oriented environment.
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8
Remote Senior Brand Manager - Consumer Packaged Goods
80100 Nairobi, Nairobi
KES400000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is actively searching for a seasoned Senior Brand Manager to lead strategic brand initiatives. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and consumer engagement. You will oversee all aspects of brand management, including market research, consumer insights, product development, marketing communications, and digital presence. This role demands a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Responsibilities include crafting compelling brand narratives, managing marketing budgets effectively, and collaborating with cross-functional teams, including sales, product development, and creative agencies. You will lead the development of innovative marketing campaigns across various channels, ensuring consistent brand messaging and visual identity. Success in this role requires strong analytical skills to measure campaign performance, identify areas for improvement, and optimize ROI. The ability to translate complex data into actionable insights and strategic recommendations is crucial. We are looking for a proactive, creative, and results-oriented individual with a proven history of successfully launching and growing brands in competitive markets. Excellent communication, presentation, and interpersonal skills are essential, as you will be interacting with diverse stakeholders virtually. This is an exceptional opportunity to shape the future of well-known brands and drive their success from a remote setting. You will be empowered to innovate and lead impactful brand transformations, contributing significantly to the company's overall vision and growth objectives. Join our forward-thinking team and elevate iconic brands to new heights.
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