465 Marketing jobs in Kenya
Senior Digital Marketing Manager
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E-commerce and Social Media Marketing Manager - Remote
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Key responsibilities include managing the company's e-commerce website, optimizing product listings, and ensuring a seamless customer journey from browsing to checkout. You will plan, create, and schedule engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, TikTok), including compelling copy, graphics, and videos. Your role will involve running targeted social media advertising campaigns, monitoring their performance, and adjusting strategies to maximize ROI. You will also manage influencer collaborations, build online communities, and respond to customer inquiries and comments promptly. Furthermore, you will analyze website traffic, sales data, and social media metrics to identify trends, measure campaign effectiveness, and provide actionable insights for continuous improvement.
The ideal candidate will have a deep understanding of e-commerce best practices, SEO principles, and social media marketing strategies. Strong copywriting, content creation, and visual storytelling skills are essential. Experience with e-commerce platforms (e.g., Shopify, WooCommerce), social media management tools, and analytics platforms (e.g., Google Analytics) is required. Excellent communication and organizational skills are paramount for managing multiple projects and deadlines in a remote setting. If you are passionate about digital marketing and e-commerce, and possess a proven ability to drive online growth, this is the perfect opportunity for you.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in e-commerce and social media marketing.
- Proven experience in managing online sales and digital marketing campaigns.
- Expertise in social media platforms and management tools.
- Strong understanding of SEO, SEM, and content marketing.
- Excellent analytical skills and experience with web analytics tools.
- Creative mindset with strong copywriting and visual content creation abilities.
- Ability to work independently and collaboratively in a remote environment.
Senior Digital Marketing Strategist
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Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Oversee and optimize SEO, SEM, PPC, social media, email marketing, and content marketing campaigns.
- Manage and allocate digital marketing budgets effectively.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights.
- Identify target audiences and devise strategies to reach them effectively.
- Collaborate with content creators to develop engaging and optimized marketing content.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Manage relationships with digital marketing agencies and vendors.
- Conduct A/B testing and other experimentation to improve campaign performance.
- Prepare and present regular reports on marketing performance and ROI to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy and campaign management.
- Proven experience in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads).
- Excellent understanding of digital marketing metrics and KPIs.
- Strong analytical, problem-solving, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and deadlines in a remote environment.
- Experience with marketing automation platforms is a plus.
Remote Marketing Intern
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Digital Marketing Specialist
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Remote Digital Marketing Strategist
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Key Responsibilities:
- Develop and implement digital marketing strategies across various channels.
- Manage and optimize SEO, SEM, social media, and content marketing efforts.
- Analyze campaign performance data and provide actionable insights.
- Conduct market research and competitor analysis.
- Create engaging content and advertising copy.
- Collaborate with internal teams to ensure brand consistency.
- Manage digital advertising budgets and maximize ROI.
- Stay abreast of digital marketing trends and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing.
- Proficiency in SEO, SEM, social media, content marketing, and email marketing.
- Experience with marketing analytics and automation tools.
- Strong analytical and strategic thinking skills.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote environment.
Remote Social Media Marketing Specialist
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Key Responsibilities:
- Develop and execute comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
- Create, curate, and schedule engaging and high-quality content, including text, images, videos, and graphics.
- Monitor social media channels for trends, conversations, and user-generated content.
- Engage with followers, respond to comments and messages, and foster a positive online community.
- Analyze social media metrics and performance data to identify trends, measure campaign effectiveness, and provide actionable insights.
- Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
- Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
- Collaborate with marketing, design, and product teams to ensure brand consistency and integrated campaigns.
- Identify and engage with influencers and brand advocates.
- Monitor competitor social media activities and industry trends.
- Report on social media performance, key metrics, and ROI.
- Optimize social media content for search engines (SEO).
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in social media marketing or digital marketing.
- Proven experience managing successful social media campaigns for brands or businesses.
- In-depth knowledge of major social media platforms, their algorithms, and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong content creation skills (writing, basic graphic design, video editing).
- Excellent understanding of SEO principles and how they apply to social media.
- Creative thinker with a strong eye for visual aesthetics.
- Exceptional written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience with e-commerce marketing is a significant advantage.
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Senior E-commerce Digital Marketing Specialist
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Key Responsibilities:
- Develop and implement data-driven digital marketing strategies for e-commerce channels.
- Manage and optimize SEO/SEM campaigns to drive qualified traffic and conversions.
- Create and oversee social media content and engagement strategies.
- Analyze website traffic, campaign performance, and user behavior to identify optimization opportunities.
- Manage email marketing campaigns, including list segmentation and automation.
- Collaborate with the content team to develop compelling product descriptions and marketing copy.
- Monitor competitor activities and market trends to inform strategy.
- Report on key performance indicators (KPIs) and provide actionable insights.
- Bachelor's degree in Marketing, Digital Media, or a related field.
- 5+ years of experience in digital marketing, with a focus on e-commerce.
- Proven experience with SEO, SEM, social media marketing, and email marketing platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
Senior Performance Marketing Manager - Remote Growth
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Key Responsibilities:
- Develop and execute paid media strategies across search, social, display, and video.
- Manage and optimize advertising budgets to achieve maximum ROI.
- Conduct keyword research, audience segmentation, and targeting.
- Implement A/B testing for ad creatives, landing pages, and targeting parameters.
- Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
- Stay up-to-date with industry trends, new platforms, and best practices in performance marketing.
- Collaborate with creative and content teams to develop compelling ad copy and visuals.
- Optimize campaigns for conversion rate and customer lifetime value.
- Manage and utilize attribution models to measure campaign effectiveness.
- Contribute to the overall digital marketing strategy and planning.
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- Minimum of 6 years of experience in performance marketing, with a strong focus on paid channels.
- Proven track record of successfully managing and scaling paid advertising campaigns.
- Expertise in Google Ads, Facebook Ads Manager, and other major ad platforms.
- Strong analytical skills and proficiency in web analytics tools.
- Experience with conversion rate optimization (CRO) and A/B testing methodologies.
- Excellent understanding of ad performance metrics and KPIs.
- Strong project management and organizational skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and as part of a remote team.
Senior Digital Marketing Strategist - Remote Growth
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Key Responsibilities:
- Develop and implement integrated digital marketing strategies.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads).
- Oversee SEO initiatives to improve organic search rankings.
- Create and execute email marketing campaigns and nurture lead generation efforts.
- Analyze campaign performance data and generate insightful reports.
- Manage social media content and community engagement.
- Stay updated with industry best practices and emerging digital marketing technologies.
- Collaborate with design and content teams to create compelling marketing materials.
- Conduct market research and competitor analysis.
- Optimize website user experience for conversion.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy development.
- Demonstrable success in managing multiple digital marketing channels.
- Expertise in SEO, SEM, content marketing, and social media marketing.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management and organizational skills.
- Exceptional written and verbal communication abilities.
- Creative thinking and problem-solving capabilities.