0 Unilever jobs in Kenya
Head of FMCG Brand Management
30100 Tuwan
KES150000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client is searching for an experienced and visionary Head of FMCG Brand Management to lead their remote brand strategy and development efforts. This critical role involves setting the direction for all brand-related activities, ensuring consistent brand positioning, and driving market share growth within the fast-moving consumer goods sector. You will be responsible for developing and executing comprehensive brand plans, including market research, product innovation, pricing strategies, promotional campaigns, and go-to-market plans. You will manage brand budgets, analyze sales data, and monitor competitor activities to identify opportunities and threats. This position requires a deep understanding of consumer behavior, market dynamics, and the FMCG landscape. You will lead and mentor a remote team of brand managers and marketing professionals, fostering a collaborative and high-performance culture. The ideal candidate will possess exceptional strategic thinking, strong leadership capabilities, and a proven track record of successfully launching and growing FMCG brands. Excellent communication, presentation, and interpersonal skills are essential for influencing stakeholders at all levels. You should be adept at using market analytics tools and financial modeling to support decision-making. This is a fully remote role, requiring a high degree of self-discipline, initiative, and the ability to manage complex projects from a distance. You will have the autonomy to shape the future of our client's brands and make a significant impact on their business success. A passion for understanding consumer needs and delivering compelling brand experiences is key. You will be responsible for identifying new market opportunities and developing innovative product strategies. The ability to effectively communicate brand vision and objectives across the organization is paramount. Our client is committed to building a robust and successful brand portfolio through strategic remote leadership.
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0
Brand Manager - Premium Consumer Goods
00200 Ongata Rongai, Rift Valley
KES180000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is a prestigious FMCG company looking for an experienced and strategic Brand Manager to lead the growth and development of their premium product lines in **Ongata Rongai, Kajiado, KE**. This role is pivotal in shaping brand perception, driving consumer engagement, and achieving market share objectives for our high-value offerings. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring consistent brand messaging across all touchpoints. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and the nuances of premium branding. This hybrid role offers the flexibility of remote work combined with essential in-office collaboration, allowing you to immerse yourself in a strategic yet hands-on brand management experience.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing strategies to enhance brand visibility and market penetration.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage the brand's advertising, promotional, and digital marketing activities.
- Develop product positioning and messaging that resonates with the target premium consumer.
- Oversee the creation of compelling marketing collateral and content.
- Collaborate with sales teams to ensure effective in-market execution of brand plans.
- Monitor brand performance metrics and KPIs, making data-driven adjustments as needed.
- Manage the brand budget effectively, ensuring optimal ROI on marketing investments.
- Liaise with external agencies, suppliers, and partners to execute marketing initiatives.
- Identify opportunities for product innovation and line extensions within the premium segment.
- Ensure brand consistency across all consumer touchpoints, including packaging and point-of-sale materials.
- Stay updated on consumer trends and industry best practices in FMCG marketing.
- Lead cross-functional teams to ensure alignment on brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector with a focus on premium products.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer psychology, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing marketing budgets and agency relationships.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Demonstrated passion for premium brands and consumer goods.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - Consumer Goods
90100 Mangu
KES300000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a strategic and dynamic Senior Brand Manager to spearhead their efforts in the Fast-Moving Consumer Goods (FMCG) sector, operating in a fully remote capacity. This role is pivotal in shaping and executing brand strategies that drive market growth, enhance brand equity, and foster strong consumer connections. You will be responsible for managing the entire brand portfolio, from market research and consumer insights to product development, marketing campaigns, and performance analysis. The position requires a deep understanding of the FMCG landscape, consumer behavior, market dynamics, and brand management principles. As a fully remote team member, you will collaborate closely with cross-functional teams, including sales, product development, marketing, and creative agencies, using advanced virtual collaboration tools. Key responsibilities include developing annual brand plans, overseeing the creation and execution of integrated marketing communications campaigns across various channels (digital, social media, traditional), analyzing market trends and competitive activity, and managing brand budgets effectively. You will also play a crucial role in identifying new market opportunities, launching new products, and ensuring consistent brand messaging and positioning. The ideal candidate possesses exceptional strategic thinking, leadership, and communication skills, with a proven track record of building successful consumer brands. Experience in digital marketing, market analytics, and project management is essential. Given the fully remote nature of this role, candidates must demonstrate outstanding self-discipline, strong organizational capabilities, and proficiency in virtual collaboration tools to effectively manage brand initiatives and engage with stakeholders. You will take ownership of key brand strategies, lead virtual team discussions, and contribute to the overall growth trajectory of our brands. This is an exceptional opportunity to make a significant impact on leading consumer brands within a thriving FMCG company, all while enjoying the flexibility and autonomy of a remote work environment. We are looking for an innovative and results-oriented individual who can inspire teams and deliver outstanding brand performance. Your vision and execution will be instrumental in capturing market share and building lasting brand loyalty. We value creativity, data-driven decision-making, and a passion for connecting with consumers. Join us and help shape the future of beloved consumer products.
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2
Brand Strategy Manager - Consumer Goods
20100 Abothuguchi West
KES550000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and creative Brand Strategy Manager to drive the growth and market presence of their key brands. This hybrid role offers a dynamic blend of remote work flexibility and in-office collaboration, allowing you to contribute effectively to brand vision and execution. You will be responsible for developing and implementing comprehensive brand strategies, identifying consumer insights, and ensuring consistent brand messaging across all marketing channels. Your expertise in market analysis and campaign management will be crucial in elevating brand equity and achieving business objectives.
The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with cross-functional teams, including marketing, sales, product development, and advertising agencies, to translate brand strategies into actionable plans. This role requires a strong analytical mindset, excellent communication and presentation skills, and a passion for building compelling brand narratives. You will be tasked with monitoring brand performance, measuring ROI of marketing initiatives, and continuously seeking innovative ways to connect with target audiences and foster brand loyalty.
Key Responsibilities:
Qualifications:
The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with cross-functional teams, including marketing, sales, product development, and advertising agencies, to translate brand strategies into actionable plans. This role requires a strong analytical mindset, excellent communication and presentation skills, and a passion for building compelling brand narratives. You will be tasked with monitoring brand performance, measuring ROI of marketing initiatives, and continuously seeking innovative ways to connect with target audiences and foster brand loyalty.
Key Responsibilities:
- Develop and execute overarching brand strategies to drive market share and revenue growth.
- Conduct in-depth market research, consumer analysis, and competitive intelligence.
- Define brand positioning, messaging, and value propositions.
- Lead the development and implementation of integrated marketing campaigns across digital, social, traditional media, and in-store channels.
- Collaborate with product development teams to ensure new product launches align with brand strategy.
- Manage brand budgets and track ROI of marketing activities.
- Analyze brand performance metrics and provide regular reports to senior management.
- Work with advertising and creative agencies to develop engaging brand content and communications.
- Identify and capitalize on emerging market trends and consumer insights.
- Ensure consistent brand representation across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- 5+ years of experience in brand management, marketing strategy, or a similar role within the FMCG sector.
- Proven success in developing and launching impactful brand campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent strategic thinking, communication, and presentation skills.
- Experience managing agency relationships and cross-functional teams.
- Proficiency in marketing analytics tools and digital marketing platforms.
This advertiser has chosen not to accept applicants from your region.
3
Remote Brand Manager, Consumer Goods
01005 Mangu
KES220000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is actively recruiting a creative and strategic Remote Brand Manager. This fully remote position offers an exciting opportunity to shape and elevate brands within a competitive market. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, campaign development, product positioning, and promotional activities. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand management principles within the FMCG landscape. Proven experience in developing successful brand campaigns, managing marketing budgets, and collaborating with cross-functional teams (sales, product development, agencies) is essential. You will lead the charge in driving brand awareness, consumer engagement, and market share growth. Strong analytical skills are required to monitor brand performance, analyze market data, and adjust strategies accordingly. Excellent communication, presentation, and interpersonal skills are crucial for effectively influencing stakeholders and managing remote teams. This role demands a highly motivated and proactive individual who can work autonomously and deliver exceptional results in a virtual environment. Experience with digital marketing, social media strategy, and integrated marketing communications is highly valued. You will be instrumental in ensuring our client's brands resonate with their target audiences and achieve their commercial objectives. This is a fantastic chance to leave your mark on well-known brands. The role is entirely remote, but its strategic focus is tied to the market of Machakos, Machakos, KE .
This advertiser has chosen not to accept applicants from your region.
4
Lead Product Manager - Consumer Goods
20100 Mwembe
KES450000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is actively searching for a visionary and results-oriented Lead Product Manager to spearhead product development and strategy. This is a fully remote position, allowing you to contribute from anywhere within Kenya. You will be instrumental in defining the product vision, strategy, and roadmap for a portfolio of exciting consumer products. Responsibilities include conducting in-depth market research, identifying consumer needs and market trends, and translating these insights into actionable product requirements. You will work closely with cross-functional teams, including R&D, marketing, sales, and operations, to ensure successful product launches and lifecycle management. This role demands a strategic thinker with a proven track record in product management, preferably within the FMCG industry. You will manage product P&L, set pricing strategies, and monitor competitor activities. The ideal candidate will have exceptional analytical skills, a passion for consumer behavior, and the ability to influence stakeholders at all levels. Building strong relationships with internal teams and external partners will be key to success. We are looking for someone who can drive innovation, optimize product performance, and deliver exceptional value to our customers. If you are a dynamic leader with a strategic mindset and a passion for creating market-leading consumer products in a remote setting, we encourage you to apply. This role offers a unique opportunity to shape the future of our product offerings and make a significant impact on the business. You will be expected to champion new product ideas from conception through to commercialization, ensuring alignment with the company's overall business objectives and brand identity. A Bachelor's degree in Business, Marketing, or a related field is required; a Master's degree or MBA is a plus. Minimum of 8 years of experience in product management, with at least 5 years in FMCG.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Consumer Goods
00200 Ongata Rongai, Rift Valley
KES180000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a dynamic and growing force in the consumer goods sector, is seeking a highly strategic and creative Senior Brand Manager. This hybrid role offers the flexibility of remote work combined with essential in-office collaboration, allowing you to contribute to brand strategy development and execution within a vibrant team environment. You will be responsible for developing and implementing comprehensive brand strategies that enhance market share, build brand equity, and drive consumer engagement. This includes overseeing product positioning, marketing communications, advertising campaigns, and promotional activities across all relevant channels. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Key responsibilities include conducting market research and competitive analysis, developing annual brand plans and budgets, leading cross-functional teams (including marketing, sales, and product development), managing advertising and media agencies, overseeing new product launches, monitoring brand performance metrics, and identifying opportunities for growth and innovation. You will also be responsible for ensuring consistent brand messaging and identity across all touchpoints. Exceptional leadership, analytical, and communication skills are essential. A proven track record of successfully managing and growing consumer brands is required. This is an exciting opportunity to shape the future of iconic brands and make a tangible impact within a forward-thinking organization. While the role offers hybrid flexibility, it is anchored to operations supporting the Ongata Rongai, Kajiado, KE region, requiring occasional office presence for key strategic meetings and team building.
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6
Brand Manager - Fast-Moving Consumer Goods
60100 Embu, Eastern
KES4200000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to lead and grow their iconic brands. This role offers a hybrid work arrangement, combining the flexibility of remote work with the collaborative energy of an office environment. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and ensuring strong brand positioning in a competitive landscape. You will own the P&L for your brands, managing all aspects of marketing, product innovation, and consumer engagement. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive analysis within the FMCG industry. Responsibilities include developing and implementing integrated marketing campaigns across various channels (digital, ATL, BTL), managing advertising agencies, and collaborating with sales teams to achieve distribution and sales objectives. Experience in new product development, launch strategies, and brand revitalization is essential. The Brand Manager will also be responsible for analyzing brand performance, identifying opportunities for growth, and making data-driven recommendations. We are looking for a highly analytical, creative, and results-oriented marketer with excellent leadership, communication, and project management skills. The ability to influence cross-functional teams and external partners is crucial. This is an exciting opportunity to make a significant impact on well-known brands and shape their future success.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Manage the P&L for assigned brands, including budgeting and forecasting.
- Conduct market research, consumer analysis, and competitive intelligence.
- Develop and execute integrated marketing campaigns across all relevant channels.
- Oversee new product development and launch initiatives.
- Manage relationships with advertising agencies and external partners.
- Collaborate with sales teams to achieve distribution and sales targets.
- Monitor brand performance and identify key growth opportunities.
- Lead cross-functional teams to ensure successful brand execution.
- Champion brand vision and ensure consistent brand messaging.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5+ years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, digital marketing, and consumer behavior.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to manage budgets and P&Ls.
- Strong project management and leadership capabilities.
- Exceptional communication and interpersonal skills.
- Experience working in a hybrid or remote work environment is beneficial.
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager - Consumer Goods (Remote)
00200 Ongata Rongai, Rift Valley
KES380000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and data-driven Senior Brand Manager to lead brand initiatives entirely remotely. This role is crucial in shaping brand perception, driving market share, and ensuring consistent brand messaging across all channels. You will be responsible for developing and executing comprehensive marketing strategies, including brand positioning, product launches, consumer insights analysis, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and modern marketing techniques. You will manage brand budgets, analyze market trends, and collaborate with cross-functional teams, including sales, product development, and agencies, to achieve business objectives. This is a remote-first position, requiring excellent communication and collaboration skills to work effectively with a distributed team. You will leverage digital marketing channels, social media, and traditional advertising to build brand equity and drive consumer engagement. A strong analytical mindset is essential for evaluating campaign performance, identifying opportunities, and making data-informed decisions. This is an exciting opportunity to take ownership of iconic brands and contribute to their continued success from the comfort of your home office.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans and marketing strategies.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage brand P&L and optimize marketing spend for maximum ROI.
- Lead new product development initiatives from a marketing perspective.
- Oversee the creation of advertising and promotional materials.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Monitor brand performance metrics and report on key KPIs.
- Build strong relationships with internal and external stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven track record of successful brand campaign development and execution.
- Strong understanding of marketing principles, consumer insights, and market analysis.
- Experience with digital marketing, social media, and content strategy.
- Excellent project management, analytical, and presentation skills.
- Ability to thrive in a remote work environment and collaborate effectively.
This advertiser has chosen not to accept applicants from your region.
8
Brand Manager - Fast-Moving Consumer Goods
20100 Mwembe
KES110000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is seeking an innovative and results-driven Brand Manager to elevate their product portfolio. This role requires a strategic thinker with a deep understanding of consumer behavior, market trends, and brand development within the fast-moving consumer goods industry. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities, to enhance brand visibility and market share. Key responsibilities include managing brand P&L, collaborating with cross-functional teams (sales, marketing, product development, supply chain), and ensuring consistent brand messaging across all touchpoints. The ideal candidate will have a strong background in brand management, proven experience in launching and growing FMCG brands, and exceptional analytical and project management skills. You should be adept at interpreting market data, identifying consumer insights, and translating them into actionable marketing plans. Excellent communication, leadership, and presentation skills are essential for influencing stakeholders and leading team efforts. This position requires a creative and dynamic individual who can thrive in a fast-paced environment. While this role is based in Naivasha, Nakuru, KE , it offers a hybrid work arrangement, blending remote flexibility with in-office collaboration to foster team synergy and strategic alignment. You will have the opportunity to shape the future of well-known brands and contribute significantly to the company's growth.
This advertiser has chosen not to accept applicants from your region.
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