738 Marketing Strategies jobs in Nairobi

Location:
Nairobi, Kenya (Hybrid)

Company:
Omnivas

About Omnivas

Omnivas is a cloud communications platform powering business messaging across Africa. We provide APIs and a centralized dashboard for SMS, Email, USSD, and WhatsApp — helping companies streamline customer engagement and communication at scale.

Role Overview

We're looking for a
Marketing & Business Development Lead
to spearhead Omnivas' growth efforts. This role blends marketing strategy, sales execution, and customer success to help drive adoption of our communication solutions. You'll work closely with leadership to identify new business opportunities, nurture client relationships, and craft campaigns that position Omnivas as a trusted

communications partner for businesses across Africa.

Key Responsibilities

• Develop and implement marketing strategies that drive awareness, leads, and conversions.
• Identify, engage, and close new business opportunities and strategic partnerships.
• Collaborate with internal teams to align go-to-market efforts with product capabilities.
• Manage client relationships to ensure satisfaction, retention, and upsell opportunities.
• Plan and execute promotional campaigns, events, and content initiatives.
• Track, analyze, and report marketing and sales performance metrics.
• Support leadership in defining and executing the company's growth roadmap.

Requirements

• 5+ years' experience in marketing, business development, or related roles.
• Proven experience driving growth in B2B or technology-focused companies.
• Familiarity with CSPs (Communication Service Providers) or companies offering SMS, USSD, or API-based services is a strong advantage.
• Excellent communication, presentation, and relationship management skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced environment.

Why Join Omnivas

• Be part of an ambitious team building Africa's next-generation communication platform.
• Play a lead role in shaping our go-to-market strategy and business growth.
• Competitive compensation with performance-based incentives.

• Develop and implement strategic sales plans to expand the client base and penetrate new markets.
• Identify and pursue new business opportunities through proactive outreach and networking.
• Build and maintain strong, long-lasting relationships with key decision-makers at prospective client organizations.
• Conduct market research to identify emerging trends and opportunities.
• Prepare and deliver compelling sales presentations and proposals.
• Negotiate contract terms and pricing to close deals effectively.
• Achieve and exceed monthly, quarterly, and annual sales quotas.
• Collaborate with marketing teams to develop effective lead generation strategies.
• Provide accurate sales forecasts and reports to management.
• Stay informed about industry developments and competitor activities.

Role Overview:

The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.

Key Responsibilities:

Financial Performance Management:

• Oversee financial KPIs including gross revenue, cost management, and gross margin.
• Develop strategies to optimize financial performance and achieve revenue targets.
• Growth Drivers Management:
• Drive growth by increasing the number of merchants, agents, and cards issued.
• Promote the adoption of corporate platforms to enhance market penetration.

Sales Team Leadership:

• Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
• Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.

Strategic Planning and Execution:

• Develop and implement strategic plans to achieve business performance and sales excellence.
• Monitor market trends and adjust strategies to stay competitive.

Stakeholder Engagement:

• Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
• Ensure strong relationships and alignment with stakeholders to drive business growth.

Performance Monitoring and Reporting:

• Track and analyse performance metrics to identify areas for improvement.
• Provide regular reports and updates to senior management on business performance and sales activities.

Skills and Qualifications:

• Financial Acumen: Strong understanding of financial metrics and performance management.
• Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
• Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
• Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Analytical Skills: Ability to analyse data and market trends to make informed decisions.
• Sales Excellence: Deep understanding of sales methodologies and best practices.

Desired Experience:

• Extensive experience in a similar role within the payments industry.

Childfund Work Location
Nairobi, Kenya

Childfund Division
Global Impact

ChildFund Department
Country Management

Job Details
Position title: Specialist Sr, Grants Writer and Business Development
Location:
Nairobi

ChildFund office: Nairobi, Kenya
Manager/Supervisor title: Manager Sr, Grants Acquisition & Management
Position type:
Full-time fixed term

Work environment:
On-site

About ChildFund
ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund's Values
ChildFund values a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund's Commitment
ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role
The Specialist Sr, Grants Writer and Business Development will be a key driver in ChildFund Kenya's funding portfolio by securing transformative funding from global institutional donors, multilateral and bilateral donors, private sector donors, Foundations and Corporate donors. The Grants Writer will also lead end-to-end proposal development, enhance organizational capacity, and amplify ChildFund Kenya's ability to empower vulnerable children in Kenya through acquisition of diversified funding. This role requires a deep understanding of the Kenyan development sector, local and international donor landscapes, and compliance with Kenyan NGO regulatory frameworks.

The Specialist Sr, Grants Writer and Business Development will be responsible for leading the Proposal development process and writing project proposals and concept notes, will provide direct technical support as well advice to proposal teams throughout the proposal development processes. This includes but is not limited to preparing technical narratives and corresponding annexes, leading specific project proposals, and training staff on proposal development and grants writing. The successful candidate will evaluate funding opportunities, lead the preparation of competitive and donor-compliant proposals, and enhance the capacities of ChildFund Kenya's teams through targeted training and mentorship.

Primary Responsibilities
STRATEGIC FUNDING OPPORTUNITY ANALYSIS & POSITIONING

• The Grants Writer will conduct rigorous assessments of various funding opportunities from a variety of donors (US, FCDO, EU, Multilateral (UN), Bilateral, Foundations, and corporate funding opportunities for suitability, strategic alignment and organizational competitive viability, sharing findings with colleagues and advising on appropriate steps for the organization.
• Provide strategic advice to ChildFund Kenya's leadership on bid/no-bid decisions through data-driven risk-benefit analyses, aligned with ChildFund Kenya's priorities and capacities.
• The proposal writer will work with GAAM lead to ensure that all required documents including annexes, logframes, Theory Of Change, Organogram, Work plans, and all other required annexes are prepared and submitted to GAAM Lead in readiness for submission.

END-TO-END PROPOSAL DEVELOPMENT & WRITING

• The Grants Writer will lead the full proposal writing and guide the development process, ensuring alignment with donor guidelines, ChildFund Kenya's Policies and Kenyan NGO compliance.
• The Grants Writer will work with technical teams to guide the design of project proposals and concept notes by orchestrating diverse cross-functional teams' collaboration (including programs, finance, MEAL, Admin, Sponsorship and Partnerships Portfolio Management teams) to integrate technical, financial, and monitoring components into compelling competitive and compliant grant applications (technical project proposal narratives/financial budgets) based on donor guidelines.
• Ensure 100% donor compliance and zero-error submissions through meticulous quality assurance of technical content, annexes, and formatting.
• The Grants Writer will provide copy editing support to proposal teams in the last stages of proposal development.
• Respond to internal and external queries on drafted and submitted proposals.
• Maintain positive relationships with fund providers and other stakeholders as may be required
• Maintain records and submit reports related to grant opportunities to the manager on a regular basis.

CAPACITY STRENGTHENING & KNOWLEDGE MANAGEMENT

• Design/deliver training and coaching sessions for ChildFund Kenya's staff and partners on proposal writing skills, donor compliance awareness, and innovative resource mobilization approaches (e.g., logframe development, donor cultivation, pipeline development, proposals and concept notes development process), increasing proposal win rates.
• Develop and maintain knowledge management system for tracking opportunities from capture to award including maintaining a repository of proposal development templates, pre-award tools, program concepts, capacity statements, proposal templates, pricing tables etc.
• Curate/share best/promising practices, templates, and donor intelligence via Grants Acquisition & Business Development teams and ChildFund's digital resource hub.
• Lead the management of the knowledge database to ensure information is shared among technical team, field program and other concerned staff, to capture new opportunities and track the ongoing grants.

EXPERT/TECHNICAL ADVISORY & QUALITY CONTROL

• Serve as lead technical writer/ reviewer for Project Proposals and Concept Notes, providing real-time feedback and technical guidance on proposal structure, narrative strategy, theory of change articulation, logical frameworks, gender inclusion and risk analysis, tailored to the Kenyan development context and donor expectations.
• Conduct rigorous research including advanced intelligence gathering for grant opportunities including research institutional donors as appropriate
• Review and perform final copy-editing of project proposals and concept notes to ensure clarity, consistency, coherence, flow, technical accuracy, and persuasive impact as well as in complete adherence to donor and ChildFund standards.
• Ensure that project proposals and concept notes are culturally appropriate and sensitive to local contexts.
• Maintain effective communication channels with internal teams and external stakeholders including donors, partners, and government bodies.
• Support the development of strategic partnerships to enhance funding opportunities.

Required Experience and Education

• A master's degree in international development, Social Sciences, Economics, Development Studies, or relevant discipline.
• Certifications (APMP, PMD Pro).

• At least 8+ years progressive Institutional grants acquisition experience in grants acquisition and proposal writing within Kenya and/or East Africa, with documented success securing funds from local and international donors including:

• US Government Agencies (USAID, USDA, BHA, etc).
  Required Competencies

• European Union (EU)/European Governments (ECHO, FCDO, SIDA, etc.)

• Multilaterals/Bilateral Organizations (UNICEF, WFP, UN Habitat, WFP, UNHCR, World Bank, African Development Bank, etc)
• Foundations (>US$ 500k awards)
• Corporations (>US$ 500k awards)
• Proven success in leading proposal development processes for Kenyan registered NGOs or international organizations operating in Kenya.
• Experience navigating Kenyan NGO regulatory frameworks and donor compliance requirements.

ChildFund's Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation: gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making: uses good judgement, critical thinking, and non-traditional ways to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends and embraces technological solutions to business challenges.

Other Required Competencies

• Languages: Excellent command Fluent Written and Spoken English (C2). Proficiency in Kiswahili is an advantage.
• Excellent writing skills of proposals, i.e. concise, appealing and clear writing that complies with the language and expectations of the donor. These writing skills will be tested for short-listed candidates.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Ability to distill complex technical concepts into compelling, donor-aligned narratives (assessment required).
• Organized, detail-oriented, team player, self-starter and results-oriented individual.
• Ability to lead and coordinate multiple projects simultaneously, work well under pressure and meet deadlines.
• Excellent presentation, public speaking, and interpersonal skills.
• Donor Compliance Expertise: Mastery of EU PRAG, FCDO, UN, and USG rules, etc.
• Digital Fluency and Mastery: Advanced MS Office Suite Proficiency on digital proposal management tools (Word/PowerPoint), SharePoint, CRM (e.g., Salesforce), and virtual collaboration tools (Teams, Zoom, etc).

• Develop and implement data-driven e-commerce strategies to drive online sales and market share growth.
• Manage and optimize product listings across multiple e-commerce platforms (e.g., Amazon, Jumia, client's own D2C site), ensuring accurate descriptions, compelling imagery, and competitive pricing.
• Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
• Monitor e-commerce KPIs, analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing, sales, and supply chain teams to ensure seamless execution of online promotions and inventory management.
• Conduct market research and competitor analysis to identify emerging trends and opportunities in the online FMCG space.
• Manage the e-commerce budget, ensuring efficient allocation of resources to achieve strategic goals.
• Stay current with e-commerce technologies, platforms, and best practices, recommending innovative solutions.
• Develop and maintain strong relationships with e-commerce platform partners.
• Provide regular performance reports and strategic recommendations to senior leadership.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• Minimum of 5 years of experience in e-commerce management, with a strong focus on the FMCG sector.
• Proven track record of successfully developing and executing e-commerce strategies that drive significant sales growth.
• In-depth knowledge of various e-commerce platforms, digital marketing channels (SEO, SEM, social media, email), and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
• Excellent written and verbal communication skills for effective remote collaboration.
• Experience with D2C (Direct-to-Consumer) models is a plus.
• Creative thinking and problem-solving abilities.
• Self-motivated and able to thrive in a fast-paced, fully remote work environment.