448 Product Marketing Manager jobs in Nairobi
Digital Marketing Manager - Performance Marketing
Posted 6 days ago
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Job Description
Our client, a leading e-commerce platform, is seeking an experienced and data-driven Digital Marketing Manager to spearhead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and revenue growth.
Responsibilities:
Responsibilities:
- Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
- Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
- Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
- Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
- Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
- Manage relationships with third-party advertising platforms and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
- Experience with A/B testing methodologies and landing page optimization.
- Excellent understanding of digital marketing KPIs and reporting metrics.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.
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Senior Digital Marketing Manager - Performance Marketing
Posted 9 days ago
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Job Description
Our client, a dynamic leader in the consumer goods sector, is seeking a Senior Digital Marketing Manager with a strong focus on Performance Marketing to join their fully remote marketing team. This pivotal role requires a data-driven and results-oriented professional to lead the strategy and execution of all paid digital advertising campaigns across various platforms. You will be responsible for driving customer acquisition, optimizing campaign performance, and maximizing ROI. Your responsibilities include developing comprehensive performance marketing strategies, managing significant advertising budgets, overseeing A/B testing, analyzing campaign data, and providing actionable insights to optimize performance. Expertise in platforms such as Google Ads, Meta Ads, programmatic advertising, and affiliate marketing is essential. You will also collaborate closely with content creators, designers, and web developers to ensure cohesive and effective campaign execution. As a remote team member, excellent communication, analytical, and project management skills are vital. The ideal candidate has a proven track record of successfully managing and scaling paid media campaigns that deliver measurable business results. This position offers a unique opportunity to lead impactful marketing initiatives from your home office, contributing directly to our client's growth and market presence, with a professional link to the vibrant market of Mombasa, Mombasa, KE . If you are a passionate performance marketer with a strategic mindset and a desire to excel in a remote, collaborative environment, we encourage you to apply. Your ability to translate complex data into effective marketing strategies will be key to our client's success.
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1
Senior Digital Marketing Manager - Performance & Analytics
Posted 4 days ago
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Job Description
Our client, a dynamic and rapidly expanding e-commerce platform, is seeking a results-driven Senior Digital Marketing Manager with a specialization in performance marketing and data analytics. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing strategies from anywhere. The ideal candidate possesses a deep understanding of paid media channels, conversion rate optimization (CRO), and advanced analytics to drive measurable business growth.
Responsibilities:
Qualifications:
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic display.
- Define target audiences, craft compelling ad copy and creatives, and optimize campaign performance based on data-driven insights.
- Manage and meticulously track campaign budgets, ensuring maximum ROI and efficient spend allocation.
- Conduct in-depth performance analysis using tools like Google Analytics, Adobe Analytics, and other relevant platforms to identify trends, opportunities, and areas for improvement.
- Develop and implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to enhance conversion rates.
- Monitor key performance indicators (KPIs) such as CPA, ROAS, CTR, and LTV, and provide regular performance reports to stakeholders.
- Collaborate with content creators, designers, and web development teams to ensure cohesive and effective campaign execution.
- Stay current with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Utilize customer data and insights to inform segmentation and personalization strategies.
- Provide strategic recommendations for campaign expansion and optimization based on performance data and market analysis.
- Manage relationships with advertising vendors and technology partners.
- Contribute to the overall marketing strategy and roadmap, focusing on measurable outcomes.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing large-scale paid advertising campaigns across multiple channels.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Advanced proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experience with tag management systems (e.g., GTM).
- Strong understanding of A/B testing methodologies and CRO principles.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies and results.
- Ability to thrive in a fully remote, fast-paced, and results-oriented environment.
- Experience with marketing automation platforms and CRM systems is a plus.
- Demonstrated ability to work independently and manage multiple projects effectively.
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
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Digital Marketing Manager (Performance & Growth) - Remote
Posted 20 days ago
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Job Description
Our client is seeking a results-driven and innovative Digital Marketing Manager with a strong focus on performance and growth to join their expanding marketing team. This role is **fully remote**, offering an unparalleled opportunity to contribute to a forward-thinking organization from anywhere. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention. You will manage all aspects of our digital presence, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. Your primary objective will be to maximize ROI through data-driven decision-making and continuous optimization of campaigns. You will work closely with the broader marketing and sales teams to ensure alignment with overall business goals. This involves staying ahead of digital marketing trends, identifying new opportunities, and implementing innovative tactics to achieve aggressive growth targets. You will be responsible for managing budgets for digital campaigns, tracking performance against key metrics, and providing regular reports and insights to stakeholders. Strong analytical skills are essential to interpret complex data sets and translate them into actionable strategies. We are looking for a candidate with a proven track record of successfully growing online presence and driving measurable results in competitive markets. Excellent communication and collaboration skills are crucial for working effectively with cross-functional teams in a remote setting. You should possess a deep understanding of the digital marketing landscape, including the latest tools and platforms. This is an exciting opportunity to shape the digital strategy of a growing company and make a significant impact on its success. Responsibilities include:
- Develop and implement data-driven digital marketing strategies to achieve growth objectives.
- Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
- Oversee SEO strategy and execution to improve organic search rankings and traffic.
- Develop and manage social media marketing campaigns to increase brand awareness and engagement.
- Plan and execute email marketing campaigns to nurture leads and drive conversions.
- Create and manage content marketing initiatives to attract and retain target audiences.
- Analyze campaign performance, generate insightful reports, and make data-driven recommendations for optimization.
- Manage digital marketing budgets and allocate resources effectively to maximize ROI.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record in performance marketing and growth strategies.
- Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
- Strong analytical skills and the ability to interpret data to drive actionable insights.
- Excellent communication, collaboration, and project management skills.
- Experience managing remote teams and working effectively in a virtual environment.
- Creative thinking and a passion for innovation in digital marketing.
This advertiser has chosen not to accept applicants from your region.
3
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 20 days ago
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Job Description
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Campaign Manager to oversee and optimize their online advertising efforts. This position requires a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across multiple channels. You will be responsible for managing all aspects of campaign execution, from initial planning and budget allocation to performance tracking and reporting. Your core focus will be on driving measurable results, such as lead generation, customer acquisition, and return on ad spend (ROAS). You will work with various platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. This is a fully remote role demanding excellent analytical skills, a deep understanding of digital marketing metrics, and the ability to translate data into actionable strategies. You will collaborate with creative teams, content writers, and sales professionals to ensure campaign alignment and maximum impact.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
This advertiser has chosen not to accept applicants from your region.
4
Senior Product Manager - E-commerce
Posted 10 days ago
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Job Description
Our client is seeking a seasoned Senior Product Manager to drive the vision, strategy, and execution of their flagship e-commerce platform. This hybrid role offers a dynamic work environment where you will collaborate closely with engineering, design, marketing, and sales teams to deliver exceptional customer experiences. You will be responsible for defining the product roadmap, prioritizing features, and translating customer needs into detailed product specifications. Your role will involve conducting market research, competitive analysis, and user testing to identify opportunities for innovation and growth. You will own the product lifecycle from conception through launch and iteration, ensuring alignment with business objectives and market demands. Key responsibilities include managing backlog prioritization, writing user stories, and working with development teams in agile methodologies. You will analyze product performance metrics, gather user feedback, and make data-driven decisions to optimize the platform. The ideal candidate will have a proven track record of successfully launching and scaling complex digital products, preferably in the e-commerce or retail space. Strong analytical, strategic thinking, and communication skills are essential. You must be comfortable working in a hybrid environment, balancing in-office collaboration with remote flexibility. Experience with A/B testing, user journey mapping, and conversion rate optimization is highly desirable. This is a fantastic opportunity to make a significant impact on a growing e-commerce business, shaping the future of online retail and customer engagement. You will be instrumental in delivering innovative features that enhance user satisfaction and drive revenue growth. Your ability to influence stakeholders and communicate complex ideas clearly will be crucial for success in this role.
This advertiser has chosen not to accept applicants from your region.
5
Director of Digital Marketing Strategy
Posted 3 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce enterprise, is seeking a highly strategic and results-driven Director of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a pivotal, fully remote leadership role, allowing you to shape and execute marketing strategies from anywhere. You will be responsible for developing and implementing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of digital marketing, such as SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will conduct in-depth market analysis, identify target audiences, and develop compelling campaigns to reach and engage them. A key focus will be on leveraging data analytics to measure campaign performance, optimize strategies, and maximize ROI. You will manage the digital marketing budget, allocate resources effectively, and ensure alignment with overall business objectives. This role requires a deep understanding of current digital marketing trends, tools, and best practices. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. You will lead and mentor a remote team of marketing specialists, fostering a collaborative and high-performing environment. Strong leadership, strategic thinking, and excellent communication skills are paramount, with the ability to present strategies and results to executive leadership. This exciting opportunity, conceptually tied to **Malindi, Kilifi, KE**, is a remote-first position that demands creativity, analytical rigor, and a proven ability to deliver measurable results in the digital space. A bachelor's degree in Marketing, Business Administration, or a related field, coupled with extensive experience in digital marketing strategy and leadership, is required.
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6
Head of Digital Marketing Strategy - Remote
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-driven Head of Digital Marketing Strategy to lead their marketing efforts from a fully remote setting. This senior role is responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across all digital channels. You will oversee a range of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. Your responsibilities will include setting strategic goals, defining key performance indicators (KPIs), managing budgets, and analyzing campaign performance to optimize ROI. You will lead and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performing environment. A deep understanding of current digital marketing trends, emerging technologies, and analytics platforms is essential. You will work closely with product development, sales, and customer service teams through sophisticated virtual collaboration tools to ensure marketing initiatives are aligned with overall business objectives. The ideal candidate is a creative thinker with exceptional analytical skills and a proven ability to drive measurable business growth through digital channels. You will be responsible for identifying new opportunities for digital innovation and expanding market reach. This is an exciting opportunity to shape the digital presence of a growing company from **Mombasa, Mombasa, KE**, with the complete flexibility and autonomy of a remote role. You will manage the digital marketing calendar, oversee content creation and distribution, and ensure brand consistency across all platforms. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is essential. Demonstrated success in developing and executing successful multi-channel digital marketing campaigns is mandatory. Proficiency in marketing automation tools, analytics platforms (e.g., Google Analytics), and SEO/SEM tools is required.
This advertiser has chosen not to accept applicants from your region.
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Remote Head of Digital Marketing Strategy
Posted 15 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-oriented Remote Head of Digital Marketing Strategy to spearhead their online presence and drive measurable growth. This leadership role is crucial for developing and executing comprehensive digital marketing campaigns that align with business objectives and enhance brand visibility across all digital channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, a strong analytical mindset, and a proven ability to lead and inspire a remote marketing team.
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
This advertiser has chosen not to accept applicants from your region.
8
Remote E-commerce Strategy Manager
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-driven Remote E-commerce Strategy Manager. This position is critical for expanding our client's digital footprint and driving online sales growth across various e-commerce platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online product presentation, managing digital marketing campaigns, and analyzing performance metrics to ensure maximum ROI. The ideal candidate will possess a deep understanding of the FMCG market, e-commerce best practices, and a proven ability to manage complex digital initiatives in a fully remote capacity, with a keen focus on optimizing sales for customers connected to the **Mombasa, Mombasa, KE** market.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce strategies to drive online sales and market share growth.
- Manage and optimize product listings across multiple e-commerce platforms (e.g., Amazon, Jumia, client's own D2C site), ensuring accurate descriptions, compelling imagery, and competitive pricing.
- Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
- Monitor e-commerce KPIs, analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
- Collaborate with marketing, sales, and supply chain teams to ensure seamless execution of online promotions and inventory management.
- Conduct market research and competitor analysis to identify emerging trends and opportunities in the online FMCG space.
- Manage the e-commerce budget, ensuring efficient allocation of resources to achieve strategic goals.
- Stay current with e-commerce technologies, platforms, and best practices, recommending innovative solutions.
- Develop and maintain strong relationships with e-commerce platform partners.
- Provide regular performance reports and strategic recommendations to senior leadership.
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Minimum of 5 years of experience in e-commerce management, with a strong focus on the FMCG sector.
- Proven track record of successfully developing and executing e-commerce strategies that drive significant sales growth.
- In-depth knowledge of various e-commerce platforms, digital marketing channels (SEO, SEM, social media, email), and analytics tools (e.g., Google Analytics).
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
- Excellent written and verbal communication skills for effective remote collaboration.
- Experience with D2C (Direct-to-Consumer) models is a plus.
- Creative thinking and problem-solving abilities.
- Self-motivated and able to thrive in a fast-paced, fully remote work environment.
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