2,045 Product Marketing Manager jobs in Kenya

Digital Marketing Manager - Performance & SEO

10100 Nyeri Town KES130000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a highly analytical and results-driven Digital Marketing Manager to lead their performance marketing and SEO strategies. This fully remote position requires a seasoned professional with a proven track record of driving online growth, optimizing campaigns, and improving search engine rankings. You will be responsible for developing and executing comprehensive digital marketing plans that align with business objectives. This includes managing paid search (PPC), social media advertising, affiliate marketing, and email marketing campaigns, with a strong emphasis on performance metrics such as ROI, CPA, and conversion rates. A significant part of this role will involve spearheading our Search Engine Optimization (SEO) initiatives, including on-page, off-page, and technical SEO, to enhance organic visibility and traffic. You will conduct in-depth keyword research, competitive analysis, and website audits to identify opportunities for improvement. The ideal candidate will be adept at using various analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track campaign performance, generate insightful reports, and make data-driven recommendations. This role demands strong strategic thinking, creativity, and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. You will work closely with content creators, web developers, and other marketing team members to ensure cohesive campaign execution and a seamless user journey. We are looking for an individual who is passionate about digital marketing, stays ahead of industry trends, and possesses exceptional leadership and communication skills to effectively collaborate with a distributed team. This is an exceptional opportunity to shape and execute impactful digital strategies from anywhere.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies focused on performance and SEO.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
  • Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
  • Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
  • Develop and manage email marketing campaigns and automation workflows.
  • Collaborate with content teams to ensure content is optimized for search engines and user engagement.
  • Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
  • Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
  • Manage relationships with external agencies and vendors as needed.
  • Drive continuous improvement in conversion rates and customer acquisition costs.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
  • Demonstrated success in managing and optimizing PPC campaigns.
  • Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
  • Experience with email marketing platforms and CRM systems.
  • Strong analytical and reporting skills with the ability to translate data into actionable insights.
  • Excellent understanding of the full digital marketing funnel.
  • Proven ability to work independently and manage projects effectively in a remote setting.
  • Strong communication and collaboration skills.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager - Performance Advertising

80100 Shella KES120000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
We are looking for a highly skilled and data-driven Digital Marketing Manager to oversee our performance advertising initiatives. This role is designed for a strategic thinker who excels at maximizing ROI through paid media channels. You will be responsible for developing, implementing, and managing comprehensive online advertising campaigns across various platforms, including Google Ads, social media advertising, and other relevant channels. The primary goal is to drive qualified leads, increase website traffic, and boost conversion rates. This position is fully remote, offering you the flexibility to work from your preferred location within Kenya.

Responsibilities:
  • Develop and execute data-driven performance marketing strategies to achieve lead generation and sales objectives.
  • Manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
  • Conduct keyword research, audience segmentation, and bid management to ensure efficient ad spend and maximize ROI.
  • Create compelling ad copy and design visually appealing ad creatives in collaboration with the design team.
  • Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and generate regular performance reports.
  • Identify trends and insights to optimize campaigns for improved performance and scalability.
  • Manage the digital marketing budget effectively, allocating resources to maximize campaign effectiveness.
  • Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
  • Collaborate with the content and SEO teams to ensure alignment of paid and organic strategies.
  • Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve campaign results.
  • Manage retargeting campaigns to re-engage website visitors and lost leads.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related quantitative field.
  • Minimum of 5 years of hands-on experience in performance marketing and paid media management.
  • Proven track record of successfully managing and optimizing large-scale paid advertising campaigns.
  • In-depth knowledge of Google Ads, Meta Ads Manager, and other major ad platforms.
  • Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
  • Experience with Google Analytics and other web analytics tools.
  • Proficiency in A/B testing and conversion rate optimization (CRO).
  • Excellent written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Experience with marketing automation platforms is a plus.
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Digital Marketing Manager - Performance Marketing

30100 Tuwan KES250000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client is seeking a data-driven and results-oriented Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote role, offering the exciting opportunity to develop and execute innovative digital campaigns from anywhere. You will be responsible for driving customer acquisition, engagement, and revenue growth through various online channels, with a strong focus on measurable ROI. Your expertise in SEO, SEM, social media advertising, email marketing, and analytics will be crucial in achieving marketing objectives.

Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
  • Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
  • Developing and executing email marketing campaigns to nurture leads and engage existing customers.
  • Managing social media marketing efforts, including content creation and community engagement.
  • Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
  • Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
  • Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
  • Staying current with digital marketing trends, best practices, and emerging technologies.
  • Managing the digital marketing budget effectively to maximize return on investment.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
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Senior Digital Marketing Manager - Performance Marketing

40100 Kisumu KES4000000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client, a fast-growing e-commerce business, is seeking a results-driven Senior Digital Marketing Manager to lead their performance marketing efforts. This fully remote position offers an exciting opportunity to shape and execute data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth. You will be responsible for overseeing all aspects of paid advertising, SEO, email marketing, and social media marketing to achieve ambitious growth targets.

Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Manager - Performance Marketing

30100 Moiben KES100000 Monthly WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a results-driven and data-oriented Remote Digital Marketing Manager to lead their performance marketing initiatives. This role is critical for driving customer acquisition, engagement, and revenue growth through strategic online advertising campaigns. As a fully remote position, you will be responsible for developing, executing, and optimizing multi-channel digital marketing strategies. The ideal candidate possesses a deep understanding of SEO, SEM, social media advertising, content marketing, and email marketing, coupled with strong analytical skills and a passion for achieving measurable marketing outcomes.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Oversee SEO strategy to improve organic search rankings and drive website traffic.
  • Develop and execute content marketing plans, including blog posts, articles, and social media content.
  • Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
  • Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
  • Conduct market research and competitor analysis to identify new opportunities and trends.
  • Collaborate with design and content teams to create compelling marketing assets.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Utilize marketing automation tools for campaign execution and lead nurturing.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
  • Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication, collaboration, and project management skills, adapted for remote work.
  • Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
  • Creative thinking and a passion for storytelling through digital channels.
  • Ability to work independently and manage multiple projects simultaneously.
This is a fantastic opportunity for a skilled Digital Marketing Manager to drive significant growth for a dynamic company from a remote location. Our client is committed to fostering a collaborative and high-achieving remote work environment for professionals in and around Kitale, Trans-Nzoia, KE .
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Senior Digital Marketing Manager - Performance Marketing (Remote)

20117 Mwembe KES3900000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is looking for a results-driven Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position where you will develop and execute comprehensive strategies to drive customer acquisition, engagement, and revenue growth. Your primary focus will be on optimizing paid advertising campaigns across various channels, including search engines, social media, display networks, and affiliate marketing. You will be responsible for managing budgets, setting KPIs, analyzing campaign performance, and identifying opportunities for improvement. The ideal candidate has a proven track record in performance marketing, a deep understanding of marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with A/B testing and conversion rate optimization (CRO). Expertise in SEO, SEM, programmatic advertising, and social media advertising is essential. You will lead a team of digital marketing specialists, providing guidance and fostering a data-driven culture. Responsibilities include conducting market research, competitor analysis, and staying abreast of the latest digital marketing trends and technologies. You will also collaborate with content creators, designers, and sales teams to ensure cohesive and effective marketing campaigns. Excellent communication, strategic thinking, and project management skills are required. This is a fantastic opportunity to make a significant impact on business growth and shape the digital presence of our client, working flexibly from anywhere, influencing campaigns relevant to **Naivasha, Nakuru, KE**.
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Remote E-commerce Growth Manager - Performance Marketing

20100 Mwembe KES85000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is looking for a data-driven and results-oriented Remote E-commerce Growth Manager to lead their online sales and marketing efforts. This fully remote position is ideal for a strategic thinker with a proven track record in driving revenue growth through e-commerce channels and social media platforms. You will be responsible for developing and executing comprehensive strategies to increase website traffic, conversion rates, customer acquisition, and customer lifetime value. The ideal candidate possesses a deep understanding of digital marketing, SEO/SEM, social media marketing, email marketing, and e-commerce analytics platforms.

Key responsibilities include managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads. You will develop and implement effective SEO strategies to improve organic search rankings and drive relevant traffic. The Growth Manager will also oversee social media strategy, content creation, and community engagement to build brand presence and customer loyalty. Email marketing campaigns, including segmentation, automation, and A/B testing, will be a significant part of your role. Analyzing website performance data, customer behavior, and campaign results using tools like Google Analytics is crucial for identifying areas of improvement and making data-backed decisions. You will collaborate with marketing, sales, and product teams to ensure a cohesive customer experience across all touchpoints. This role requires excellent analytical, communication, and project management skills, along with the ability to work autonomously and thrive in a remote environment. Experience managing marketing budgets effectively and demonstrating a strong ROI is essential. A Bachelor's degree in Marketing, Business, or a related field is required, with at least 5 years of experience in e-commerce marketing, performance marketing, or digital growth roles. Proven experience in social media management and content strategy is also necessary. We are looking for a creative and analytical professional who can drive significant growth for our client's online business.
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Senior E-commerce Growth Manager, Performance Marketing

20100 Mwembe KES4800000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client is seeking a data-driven and results-oriented Senior E-commerce Growth Manager to lead their performance marketing efforts. This is a fully remote position, offering an exciting opportunity to drive online sales and customer acquisition through innovative digital strategies. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including SEM, SEO, social media advertising, email marketing, and affiliate programs. The ideal candidate will have a deep understanding of e-commerce analytics, conversion rate optimization (CRO), and customer lifecycle management. You will leverage data insights to identify growth opportunities, test new strategies, and maximize ROI. Key responsibilities include managing advertising budgets, analyzing campaign performance, A/B testing website elements, and collaborating with content and creative teams to ensure compelling messaging. As a senior member of the team, you will also mentor junior marketers and contribute to the overall e-commerce strategy. This role requires exceptional analytical skills, a creative mindset, and the ability to thrive in a fast-paced, remote work environment. You must be proficient in using e-commerce platforms and marketing analytics tools. We are looking for a proactive individual who is passionate about e-commerce growth and possesses a proven track record of delivering measurable results. This is a prime opportunity to significantly impact an organization's online presence and revenue.

Responsibilities:
  • Develop and execute data-driven e-commerce growth strategies.
  • Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Drive organic traffic through SEO strategies and content optimization.
  • Implement and manage email marketing campaigns to nurture leads and retain customers.
  • Develop and manage affiliate marketing programs.
  • Analyze website performance, user behavior, and conversion funnels using analytics tools.
  • Identify and implement CRO initiatives through A/B testing and user experience improvements.
  • Manage the e-commerce marketing budget effectively to achieve ROI goals.
  • Collaborate with product, design, and content teams to enhance the customer journey.
  • Stay up-to-date with the latest e-commerce trends and digital marketing technologies.
  • Prepare regular performance reports and present insights to stakeholders.
  • Mentor and guide junior members of the marketing team.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in e-commerce marketing, with a focus on performance marketing and growth hacking.
  • Proven success in driving online sales and customer acquisition.
  • Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
  • Experience with SEO tools and strategies.
  • Knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Experience with A/B testing and CRO methodologies.
  • Excellent analytical and problem-solving skills.
  • Strong understanding of e-commerce best practices and customer journey mapping.
  • Exceptional communication and collaboration skills for a remote team.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
This fully remote position, based in Nakuru, Nakuru, KE , offers a competitive salary and benefits, and the chance to lead impactful digital marketing strategies.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager - Performance Advertising

40200 Bungoma, Western KES650000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce business with a global reach, is looking for a results-oriented E-commerce Marketing Manager to lead our performance advertising initiatives. This is a fully remote position, allowing you to drive impactful campaigns from anywhere. You will be responsible for developing and executing data-driven strategies across various paid channels to acquire new customers, drive sales, and optimize return on ad spend (ROAS). You will leverage your expertise in digital marketing to identify growth opportunities and enhance our online presence. The role is based in **Bungoma, Bungoma, KE**, but is fully remote.

Key Responsibilities:
  • Develop and manage comprehensive paid advertising strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.
  • Plan, execute, and optimize campaigns focused on customer acquisition, conversion, and retention.
  • Conduct keyword research, audience segmentation, and campaign targeting to maximize reach and effectiveness.
  • Manage campaign budgets meticulously, ensuring optimal allocation and ROAS.
  • Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and providing actionable insights.
  • Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve performance.
  • Collaborate with creative teams to develop compelling ad copy and visual assets.
  • Stay up-to-date with the latest trends, tools, and best practices in digital advertising and e-commerce marketing.
  • Generate regular performance reports for stakeholders, highlighting key achievements and areas for improvement.
  • Identify new growth opportunities and innovative marketing tactics to stay ahead of the competition.
  • Manage and nurture affiliate marketing programs.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in e-commerce marketing, with a strong focus on paid advertising (PPC, social media advertising).
  • Proven track record of successfully managing and scaling ad budgets to achieve significant ROI.
  • Expertise in Google Ads, Meta Ads Manager, and other major advertising platforms.
  • Strong understanding of e-commerce metrics, analytics tools (e.g., Google Analytics), and attribution models.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Proficiency in A/B testing methodologies.
  • Creative thinking and ability to develop engaging marketing campaigns.
  • Strong written and verbal communication skills.
  • Ability to work independently and manage multiple projects effectively in a fully remote setting.
  • Experience with affiliate marketing and SEO is a plus.

This is a prime opportunity for a performance marketing expert to drive significant growth for a thriving e-commerce brand in a fully remote capacity. If you are passionate about data, driven by results, and thrive in a dynamic online environment, we encourage you to apply.
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Senior Brand Manager - Go-to-Market Strategy

10100 Kithimani KES155000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
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