7 Digital Marketing Manager Performance Marketing jobs in whatjobs

Digital Marketing Manager - Performance Marketing

30100 Tuwan KES250000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a data-driven and results-oriented Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote role, offering the exciting opportunity to develop and execute innovative digital campaigns from anywhere. You will be responsible for driving customer acquisition, engagement, and revenue growth through various online channels, with a strong focus on measurable ROI. Your expertise in SEO, SEM, social media advertising, email marketing, and analytics will be crucial in achieving marketing objectives.

Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
  • Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
  • Developing and executing email marketing campaigns to nurture leads and engage existing customers.
  • Managing social media marketing efforts, including content creation and community engagement.
  • Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
  • Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
  • Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
  • Staying current with digital marketing trends, best practices, and emerging technologies.
  • Managing the digital marketing budget effectively to maximize return on investment.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager - Performance Marketing

90100 Mangu KES4500000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a results-driven Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote opportunity, perfect for a talented marketer who thrives in a flexible, online environment. You will be responsible for developing, implementing, and managing cutting-edge digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. This role requires a deep understanding of SEO, SEM, social media advertising, email marketing, and content marketing strategies. You will manage budgets, track campaign performance, and continuously optimize strategies to achieve key performance indicators (KPIs). The ideal candidate is a strategic thinker with a proven track record of delivering measurable results in digital marketing.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to achieve business objectives.
  • Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, Twitter), and other relevant channels.
  • Oversee SEO initiatives to improve organic search rankings and drive website traffic.
  • Develop and implement effective email marketing campaigns, including segmentation, automation, and A/B testing.
  • Create engaging and relevant content for various digital platforms, ensuring brand consistency.
  • Analyze campaign performance data, generate detailed reports, and provide insights for continuous improvement.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment of marketing efforts.
  • Identify and test new digital marketing channels and strategies to expand reach and impact.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a strong focus on performance marketing.
  • Proven expertise in managing and optimizing paid search (SEM) and paid social media campaigns.
  • Strong understanding of SEO principles and best practices.
  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation tools.
  • Proficiency in using web analytics tools such as Google Analytics.
  • Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
  • Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
  • Exceptional written and verbal communication skills.
  • Experience in A/B testing and conversion rate optimization (CRO).
This position is based in Machakos, Machakos, KE but is fully remote.
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Digital Marketing Manager - Performance Marketing

00100 Abothuguchi West KES100000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client is seeking an experienced and results-oriented Digital Marketing Manager specializing in Performance Marketing to join their dynamic team. This role is hybrid, offering the flexibility to work both remotely and from our office in Nairobi, Nairobi, KE . You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive measurable results, including lead generation, customer acquisition, and ROI. The ideal candidate possesses a deep understanding of paid social, search engine marketing (SEM), display advertising, and analytics. You will analyze campaign performance, identify areas for improvement, and manage budgets effectively to achieve marketing objectives. This position requires a data-driven mindset and a passion for leveraging digital channels to achieve business growth.
Responsibilities:
  • Develop and execute comprehensive performance marketing strategies across paid social, SEM, display, and other relevant channels.
  • Manage and optimize digital advertising campaigns to meet key performance indicators (KPIs) such as CPA, ROAS, and lead volume.
  • Conduct keyword research, audience targeting, and ad copy development for SEM and paid social campaigns.
  • Monitor campaign performance daily, identifying trends, insights, and opportunities for optimization.
  • Manage and allocate advertising budgets effectively across different platforms and campaigns.
  • Collaborate with content and creative teams to develop compelling ad creatives and landing pages.
  • Analyze website traffic, user behavior, and conversion data using tools like Google Analytics.
  • Prepare regular performance reports, presenting key metrics, insights, and recommendations to stakeholders.
  • Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and performance advertising.
  • Test and iterate on campaign elements (targeting, creatives, landing pages) to continuously improve performance.
  • Work closely with the broader marketing team to ensure alignment of performance marketing efforts with overall marketing objectives.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
  • Proven track record of successfully managing and optimizing paid search (Google Ads, Bing Ads) and paid social (Facebook Ads, LinkedIn Ads) campaigns.
  • Proficiency with web analytics tools (e.g., Google Analytics) and ad platform dashboards.
  • Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
  • Excellent understanding of conversion rate optimization (CRO) principles.
  • Experience with A/B testing and experimentation.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to work effectively both independently and as part of a hybrid team.
This hybrid role offers a fantastic opportunity to shape impactful digital campaigns. If you are a data-savvy marketer with a passion for driving measurable results, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager - Performance Marketing

80200 Shella KES250000 Monthly WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is looking for a results-driven Digital Marketing Manager specializing in performance marketing to elevate their online presence. This position is fully remote, offering an exciting opportunity to leverage data-driven strategies to achieve measurable marketing outcomes. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including search engines, social media, and email. Your focus will be on driving qualified traffic, generating leads, and maximizing conversion rates while managing budget effectively. A deep understanding of analytics, A/B testing, and campaign performance metrics is crucial for success in this role. You will continuously analyze campaign data to identify insights and implement improvements.

Key Responsibilities:
  • Developing and implementing comprehensive digital marketing strategies focused on performance metrics.
  • Managing and optimizing paid advertising campaigns (PPC, social media ads).
  • Overseeing SEO initiatives to improve organic search rankings.
  • Developing and executing email marketing campaigns.
  • Analyzing website traffic and user behavior using analytics tools (e.g., Google Analytics).
  • Conducting A/B testing and implementing data-driven optimizations.
  • Tracking, reporting, and presenting campaign performance to stakeholders.
  • Managing digital marketing budgets and ensuring ROI targets are met.
  • Staying up-to-date with the latest digital marketing trends and technologies.
  • Collaborating with content creators and design teams to develop engaging campaign assets.
The ideal candidate will hold a Bachelor's degree in Marketing, Business, or a related field. A minimum of 4 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media, is required. Proven track record of successfully managing and optimizing digital advertising campaigns is essential. Expertise in Google Ads, Facebook Ads Manager, and SEO best practices is mandatory. Strong analytical skills and proficiency with web analytics tools are required. Excellent communication and project management skills are necessary to effectively manage campaigns and collaborate remotely. This role offers a fantastic chance to drive significant growth for businesses in the Malindi region through expert digital marketing execution.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager - Performance Marketing

60200 Meru , Eastern KES100000 Monthly WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is looking for a results-driven Digital Marketing Manager with expertise in performance marketing to lead their fully remote marketing efforts. This is a fantastic opportunity to shape and execute impactful digital campaigns that drive customer acquisition and revenue growth. You will be responsible for developing and managing comprehensive performance marketing strategies across various channels, including SEO, SEM, social media advertising, email marketing, and affiliate programs. Your primary focus will be on optimizing campaign performance to achieve key metrics such as ROI, CPA, and conversion rates. You will conduct in-depth keyword research, manage ad budgets, and oversee A/B testing and creative development. Analyzing campaign data, generating insightful reports, and providing actionable recommendations for continuous improvement will be a core part of your role. Collaboration with content creators, designers, and sales teams, via virtual communication, is essential to ensure campaign alignment and effectiveness. Staying up-to-date with the latest digital marketing trends, tools, and best practices is paramount. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, coupled with at least 5 years of experience in digital marketing, with a strong emphasis on performance-based campaigns. Proven expertise in managing successful SEO, SEM (Google Ads, Bing Ads), and social media advertising campaigns is required. Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is essential. Excellent analytical, strategic thinking, and communication skills are necessary. You should be highly organized, detail-oriented, and capable of thriving in an independent, fast-paced remote work environment. If you are a data-driven marketer passionate about achieving measurable results, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager (Performance Marketing)

00200 Ongata Rongai, Rift Valley KES180000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is looking for a results-oriented Digital Marketing Manager with a strong focus on performance marketing to lead their online growth strategies. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and managing innovative digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. Key responsibilities include managing paid advertising campaigns (Google Ads, social media ads), optimizing conversion rates on landing pages, analyzing campaign performance data, and providing actionable insights to improve ROI. You will also be involved in SEO strategies, email marketing, content marketing, and social media management to ensure a cohesive and effective online presence. The ideal candidate has a proven track record of success in digital marketing, with demonstrable experience in performance marketing and a deep understanding of analytics tools (e.g., Google Analytics, SEMrush). You should be adept at managing budgets, testing new strategies, and staying up-to-date with the latest digital marketing trends and technologies. Excellent analytical, communication, and project management skills are essential. This role requires a proactive individual who can work independently and collaboratively within a remote team environment. While the role is fully remote, understanding and adapting to the market dynamics relevant to **Ongata Rongai, Kajiado, KE** will be beneficial for localized campaign insights. We seek a creative thinker who can translate marketing objectives into measurable results and contribute significantly to our client's success. A Bachelor's degree in Marketing, Business, or a related field is preferred, along with relevant certifications.
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Digital Marketing Manager - Performance Marketing

80100 Nairobi, Nairobi KES280000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a leading e-commerce platform, is seeking an experienced and data-driven Digital Marketing Manager to spearhead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns to drive customer acquisition, engagement, and revenue growth.

Responsibilities:
  • Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
  • Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
  • Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
  • Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
  • Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
  • Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
  • Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
  • Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
  • Prepare regular performance reports and present findings and recommendations to senior management.
  • Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
  • Manage relationships with third-party advertising platforms and agencies as needed.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
  • Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
  • Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
  • Experience with A/B testing methodologies and landing page optimization.
  • Excellent understanding of digital marketing KPIs and reporting metrics.
  • Strong written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.
This is an exciting opportunity for a performance marketing expert to drive significant growth for a dynamic e-commerce business in a fully remote capacity.
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