7 Digital Marketing Manager Performance Marketing jobs in whatjobs
Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, Twitter), and other relevant channels.
- Oversee SEO initiatives to improve organic search rankings and drive website traffic.
- Develop and implement effective email marketing campaigns, including segmentation, automation, and A/B testing.
- Create engaging and relevant content for various digital platforms, ensuring brand consistency.
- Analyze campaign performance data, generate detailed reports, and provide insights for continuous improvement.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment of marketing efforts.
- Identify and test new digital marketing channels and strategies to expand reach and impact.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in managing and optimizing paid search (SEM) and paid social media campaigns.
- Strong understanding of SEO principles and best practices.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation tools.
- Proficiency in using web analytics tools such as Google Analytics.
- Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
- Exceptional written and verbal communication skills.
- Experience in A/B testing and conversion rate optimization (CRO).
Digital Marketing Manager - Performance Marketing
Posted 12 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid social, SEM, display, and other relevant channels.
- Manage and optimize digital advertising campaigns to meet key performance indicators (KPIs) such as CPA, ROAS, and lead volume.
- Conduct keyword research, audience targeting, and ad copy development for SEM and paid social campaigns.
- Monitor campaign performance daily, identifying trends, insights, and opportunities for optimization.
- Manage and allocate advertising budgets effectively across different platforms and campaigns.
- Collaborate with content and creative teams to develop compelling ad creatives and landing pages.
- Analyze website traffic, user behavior, and conversion data using tools like Google Analytics.
- Prepare regular performance reports, presenting key metrics, insights, and recommendations to stakeholders.
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and performance advertising.
- Test and iterate on campaign elements (targeting, creatives, landing pages) to continuously improve performance.
- Work closely with the broader marketing team to ensure alignment of performance marketing efforts with overall marketing objectives.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully managing and optimizing paid search (Google Ads, Bing Ads) and paid social (Facebook Ads, LinkedIn Ads) campaigns.
- Proficiency with web analytics tools (e.g., Google Analytics) and ad platform dashboards.
- Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
- Excellent understanding of conversion rate optimization (CRO) principles.
- Experience with A/B testing and experimentation.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work effectively both independently and as part of a hybrid team.
Digital Marketing Manager - Performance Marketing
Posted 14 days ago
Job Viewed
Job Description
Key Responsibilities:
- Developing and implementing comprehensive digital marketing strategies focused on performance metrics.
- Managing and optimizing paid advertising campaigns (PPC, social media ads).
- Overseeing SEO initiatives to improve organic search rankings.
- Developing and executing email marketing campaigns.
- Analyzing website traffic and user behavior using analytics tools (e.g., Google Analytics).
- Conducting A/B testing and implementing data-driven optimizations.
- Tracking, reporting, and presenting campaign performance to stakeholders.
- Managing digital marketing budgets and ensuring ROI targets are met.
- Staying up-to-date with the latest digital marketing trends and technologies.
- Collaborating with content creators and design teams to develop engaging campaign assets.
Digital Marketing Manager - Performance Marketing
Posted 13 days ago
Job Viewed
Job Description
Digital Marketing Manager (Performance Marketing)
Posted 6 days ago
Job Viewed
Job Description
Digital Marketing Manager - Performance Marketing
Posted 6 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
- Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
- Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
- Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
- Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
- Manage relationships with third-party advertising platforms and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
- Experience with A/B testing methodologies and landing page optimization.
- Excellent understanding of digital marketing KPIs and reporting metrics.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.
Be The First To Know
About the latest Digital marketing manager performance marketing Jobs in Kenya !