12 Senior Digital Marketing Manager Performance Marketing jobs in whatjobs
Senior Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce business, is seeking a results-driven Senior Digital Marketing Manager to lead their performance marketing efforts. This fully remote position offers an exciting opportunity to shape and execute data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth. You will be responsible for overseeing all aspects of paid advertising, SEO, email marketing, and social media marketing to achieve ambitious growth targets.
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly experienced and results-oriented Senior Digital Marketing Manager, specializing in Performance Marketing, to join their team in a fully remote capacity. This role is crucial for driving customer acquisition, engagement, and revenue growth through data-driven digital advertising strategies. You will be responsible for planning, executing, and optimizing paid media campaigns across various channels, ensuring maximum return on investment.
Key Responsibilities:
This senior remote position requires a deep understanding of digital marketing platforms, analytics, and performance optimization techniques. The ideal candidate will possess strong analytical, strategic, and communication skills, with a proven ability to drive significant measurable growth. You will be a key contributor to the digital growth of our client, making a substantial impact from your remote workspace.
Key Responsibilities:
- Develop and implement comprehensive performance marketing strategies across paid search, paid social, display advertising, and affiliate marketing.
- Manage and optimize large-scale digital advertising budgets to achieve aggressive customer acquisition and revenue targets.
- Conduct in-depth analysis of campaign performance, identifying key trends, insights, and opportunities for optimization.
- Execute A/B testing and other experimental methodologies to continuously improve campaign effectiveness and user experience.
- Oversee the creation of compelling ad copy, creative assets, and landing pages that drive conversions.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign performance.
- Collaborate closely with the marketing, creative, and product teams to ensure cohesive campaign execution and alignment with business goals.
- Stay abreast of the latest trends, technologies, and best practices in digital advertising and performance marketing.
- Manage relationships with external agencies and platform partners.
- Develop and implement strategies for retargeting and customer lifecycle marketing.
- Analyze competitor digital marketing activities and market trends to identify strategic advantages.
- Mentor and guide junior members of the digital marketing team.
This senior remote position requires a deep understanding of digital marketing platforms, analytics, and performance optimization techniques. The ideal candidate will possess strong analytical, strategic, and communication skills, with a proven ability to drive significant measurable growth. You will be a key contributor to the digital growth of our client, making a substantial impact from your remote workspace.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote position, offering an exciting opportunity to shape and execute cutting-edge digital strategies. The ideal candidate will have extensive experience in driving measurable growth through paid search, social media advertising, display advertising, and affiliate marketing. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that generate qualified leads, increase brand awareness, and drive customer acquisition and retention. This role requires a deep understanding of analytics, a passion for data-driven decision-making, and the ability to manage significant advertising budgets effectively. You will also be tasked with staying ahead of industry trends and testing new platforms and tactics.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies across multiple channels, including SEM, SEO, social media, display, email, and affiliate marketing.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to achieve target KPIs (CPA, ROAS, ROI).
- Conduct keyword research, audience segmentation, and campaign performance analysis to maximize campaign effectiveness.
- Oversee the creation of compelling ad copy, landing pages, and other marketing assets.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other experiments to optimize campaign performance and user experience.
- Develop and implement strategies for customer acquisition, engagement, and retention.
- Manage and grow affiliate marketing programs.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing large-scale digital advertising budgets and campaigns.
- In-depth knowledge of SEM, SEO, social media advertising, programmatic advertising, and email marketing.
- Expertise with analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication, collaboration, and project management skills.
- Ability to work effectively in a fast-paced, remote environment.
- Experience with marketing automation tools and CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
We are actively seeking an accomplished Senior Digital Marketing Manager with a proven track record in performance marketing to join our innovative team. This role is 100% remote, providing a dynamic and flexible work environment. You will be responsible for developing and executing comprehensive digital marketing strategies designed to drive measurable business results, including lead generation and customer acquisition. Key responsibilities include managing paid search (PPC), paid social media campaigns, programmatic advertising, and affiliate marketing programs. You will define campaign objectives, target audiences, and key performance indicators (KPIs), continuously monitoring and analyzing campaign performance to optimize spend and maximize ROI. This role requires a deep understanding of analytics platforms, A/B testing methodologies, and conversion rate optimization (CRO). You will also collaborate with content creators, web developers, and sales teams to ensure alignment and maximize campaign effectiveness. The ideal candidate possesses strong analytical skills, a strategic mindset, and excellent communication abilities. A minimum of 5 years of experience in digital marketing, with at least 3 years focused on performance marketing, is essential. Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and advanced knowledge of Google Analytics are required. While this position is remote, experience or interest in understanding the consumer landscape of regions like **Thika, Kiambu, KE** will provide valuable context for campaign localization and targeting. This is a prime opportunity to lead impactful marketing initiatives and drive significant growth for our brand in a fully remote capacity.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager, Performance Marketing
Posted 12 days ago
Job Viewed
Job Description
Our client, a leading player in the e-commerce space, is seeking a highly analytical and results-oriented Senior Digital Marketing Manager with expertise in Performance Marketing. This is a fully remote position, enabling you to drive significant online growth from anywhere. You will be responsible for developing, implementing, and optimizing paid digital marketing campaigns across various channels, including search engines (SEM), social media, display advertising, and affiliate marketing. Your primary focus will be on maximizing ROI, driving qualified leads, and achieving conversion goals. This role requires a deep understanding of data analysis, A/B testing, campaign management platforms, and attribution modeling. You will work closely with the marketing and sales teams to ensure cohesive strategies and effective campaign execution. The ideal candidate will have a proven track record of managing substantial digital advertising budgets and delivering measurable results. You should be adept at identifying new growth opportunities, optimizing existing campaigns, and staying ahead of the curve in the ever-evolving digital marketing landscape. Strong analytical skills, meticulous attention to detail, and excellent communication abilities are essential. This is an exceptional opportunity for a data-driven marketer looking to lead impactful campaigns in a dynamic, remote-first environment. You will be instrumental in scaling customer acquisition efforts and enhancing online brand presence. The goal is to create highly effective, targeted campaigns that deliver maximum impact and achieve ambitious growth targets.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive performance marketing strategies.
- Manage and optimize paid campaigns across Google Ads, social media advertising, display networks, and other channels.
- Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance.
- Analyze campaign data, generate reports, and provide actionable insights to stakeholders.
- Manage and allocate digital advertising budgets effectively to achieve ROI targets.
- Stay current with industry trends, platform updates, and best practices in digital marketing.
- Collaborate with content and creative teams to develop compelling ad creatives and landing pages.
- Identify and test new marketing channels and growth opportunities.
- Monitor and report on key performance indicators (KPIs) related to customer acquisition and revenue.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing large-scale paid advertising campaigns and budgets.
- Proficiency with advertising platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics).
- Strong analytical, problem-solving, and data interpretation skills.
- Excellent understanding of SEO, SEM, CRO, and marketing automation.
- Effective communication and presentation skills.
- Ability to work independently and manage priorities in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager, Performance Marketing
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and optimizing digital advertising campaigns across various channels to drive customer acquisition, engagement, and revenue growth. Your expertise will be crucial in managing paid search (SEM), paid social, display advertising, affiliate marketing, and other performance-based channels. You will set campaign objectives, define target audiences, allocate budgets effectively, and continuously monitor campaign performance against KPIs. A key aspect of this role involves leveraging data analytics to gain insights into campaign effectiveness, identify areas for improvement, and make data-driven optimization decisions. You will conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize ROI. This position requires a deep understanding of digital marketing platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising technologies. Experience with marketing automation tools and CRM systems is also beneficial. The ideal candidate will possess strong analytical skills, a strategic mindset, and a proven track record of delivering measurable results in performance marketing. You should be adept at managing large advertising budgets and comfortable working in a fast-paced, remote environment. Join our team and play a pivotal role in driving our digital growth. The associated location is **Garissa, Garissa, KE**, but the role is entirely remote.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive performance marketing strategies.
- Manage and optimize paid search (SEM) campaigns across Google Ads and Bing Ads.
- Oversee paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.).
- Implement and manage display advertising and retargeting campaigns.
- Manage affiliate marketing programs and partnerships.
- Define campaign KPIs, budget allocation, and performance tracking.
- Conduct A/B testing for creatives, landing pages, and audience targeting.
- Analyze campaign performance data and generate actionable insights.
- Collaborate with creative and content teams to develop effective ad assets.
- Stay current with industry trends and best practices in digital advertising.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in performance marketing and digital advertising.
- Proven track record of successfully managing large-scale paid campaigns.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
- Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics).
- Experience with marketing automation and CRM platforms.
- Excellent understanding of conversion rate optimization (CRO).
- Ability to manage budgets and drive ROI.
- Strong communication and project management skills.
- Adaptable and thrive in a remote work environment.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Manager (Performance Marketing)
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and analytical Senior Digital Marketing Manager with a specialization in Performance Marketing to lead their online advertising efforts. This is a fully remote position, enabling you to craft and execute cutting-edge campaigns from anywhere. You will be responsible for developing and managing strategies across paid search, paid social, display advertising, and other performance-driven channels to achieve customer acquisition and revenue goals. The ideal candidate possesses a deep understanding of digital advertising platforms, data analysis, A/B testing, and campaign optimization. You will work closely with the marketing team to drive ROI and continuous improvement. This role requires a strategic thinker with a hands-on approach and a passion for measurable results.
Responsibilities:
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies focused on performance metrics (e.g., CPA, ROAS, LTV).
- Oversee and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
- Manage paid social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn).
- Develop and execute display advertising and programmatic buying strategies.
- Conduct thorough keyword research, audience segmentation, and bid management.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
- Manage the digital marketing budget effectively, ensuring maximum ROI.
- Conduct A/B testing on ad creatives, landing pages, and campaign parameters.
- Collaborate with content and creative teams to develop compelling ad copy and visuals.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Monitor competitor activities and industry benchmarks.
- Prepare regular performance reports for senior management.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media management.
- Proven track record of successfully managing and optimizing large-scale digital advertising campaigns.
- Expertise with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.
- Proficiency in web analytics tools (e.g., Google Analytics) and data visualization tools.
- Strong analytical and quantitative skills, with the ability to interpret complex data sets.
- Excellent understanding of conversion rate optimization (CRO) techniques.
- Strong project management and organizational skills.
- Exceptional communication and interpersonal skills for effective remote collaboration.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager, Performance Marketing
Posted 12 days ago
Job Viewed
Job Description
Our client is a dynamic e-commerce innovator seeking a results-driven Senior Digital Marketing Manager with expertise in performance marketing to join their fully remote marketing department. This role will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns across various channels, with a strong focus on driving measurable ROI. You will manage paid social, search engine marketing (SEM), display advertising, and affiliate marketing initiatives. The ideal candidate is data-driven, possesses a deep understanding of the digital marketing landscape, and excels at leveraging analytics to achieve aggressive growth targets. You will work collaboratively with creative, content, and product teams to ensure a cohesive and effective marketing strategy.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid search, paid social, display, and other digital channels.
- Manage and optimize campaign budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Conduct in-depth keyword research, audience segmentation, and targeting to improve campaign efficiency.
- Monitor campaign performance daily, analyzing data and providing insights for optimization.
- A/B test ad copy, creatives, landing pages, and targeting strategies to enhance performance.
- Collaborate with content and creative teams to develop compelling ad assets and landing page experiences.
- Stay current with industry trends, algorithm changes, and emerging technologies in digital advertising.
- Manage relationships with advertising platforms and third-party vendors.
- Analyze website traffic and user behavior to identify opportunities for conversion rate optimization (CRO).
- Prepare detailed performance reports and present findings and recommendations to senior management.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully managing large-scale paid search and paid social campaigns.
- Expertise with major advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with A/B testing methodologies and tools.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Experience with marketing automation and CRM platforms is a plus.
This advertiser has chosen not to accept applicants from your region.
7
Senior Digital Marketing Manager - Performance Marketing
Posted 9 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the consumer goods sector, is seeking a Senior Digital Marketing Manager with a strong focus on Performance Marketing to join their fully remote marketing team. This pivotal role requires a data-driven and results-oriented professional to lead the strategy and execution of all paid digital advertising campaigns across various platforms. You will be responsible for driving customer acquisition, optimizing campaign performance, and maximizing ROI. Your responsibilities include developing comprehensive performance marketing strategies, managing significant advertising budgets, overseeing A/B testing, analyzing campaign data, and providing actionable insights to optimize performance. Expertise in platforms such as Google Ads, Meta Ads, programmatic advertising, and affiliate marketing is essential. You will also collaborate closely with content creators, designers, and web developers to ensure cohesive and effective campaign execution. As a remote team member, excellent communication, analytical, and project management skills are vital. The ideal candidate has a proven track record of successfully managing and scaling paid media campaigns that deliver measurable business results. This position offers a unique opportunity to lead impactful marketing initiatives from your home office, contributing directly to our client's growth and market presence, with a professional link to the vibrant market of Mombasa, Mombasa, KE . If you are a passionate performance marketer with a strategic mindset and a desire to excel in a remote, collaborative environment, we encourage you to apply. Your ability to translate complex data into effective marketing strategies will be key to our client's success.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager (Performance Marketing)
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and experienced Senior Digital Marketing Manager with a strong focus on performance marketing to join their fully remote team. In this pivotal role, you will be instrumental in developing, executing, and optimizing comprehensive digital marketing campaigns designed to drive measurable business outcomes, including lead generation, customer acquisition, and revenue growth. You will oversee various channels, with a significant emphasis on paid advertising, SEO, SEM, email marketing, and affiliate programs. The ideal candidate possesses a deep analytical mindset, a proven ability to manage significant marketing budgets, and a passion for leveraging data to achieve superior ROI.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven performance marketing strategies across multiple digital channels.
- Manage and optimize paid search (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Oversee social media advertising campaigns (e.g., Facebook Ads, LinkedIn Ads) to drive targeted traffic and conversions.
- Lead SEO strategy and execution to improve organic search rankings and traffic.
- Develop and manage email marketing campaigns for lead nurturing and customer retention.
- Identify and cultivate affiliate marketing partnerships.
- Analyze campaign performance data, identify trends, and provide actionable insights and recommendations for improvement.
- Manage and allocate marketing budgets effectively to maximize ROI.
- Collaborate with content creators, web developers, and sales teams to ensure cohesive campaign messaging and execution.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Conduct A/B testing on ad creatives, landing pages, and campaign elements to optimize performance.
- Prepare regular performance reports for senior management.
- Minimum of 6 years of experience in digital marketing, with at least 3 years specifically in performance marketing roles.
- Demonstrated success in managing and optimizing PPC, SEO, SEM, and social media advertising campaigns.
- Proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and reporting tools.
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical and problem-solving skills, with a strong quantitative aptitude.
- Experience managing significant advertising budgets.
- Exceptional communication and interpersonal skills, enabling effective collaboration in a remote setting.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in setting up and managing A/B tests.
- Familiarity with affiliate marketing platforms is a plus.
This advertiser has chosen not to accept applicants from your region.
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