2,151 Product Marketing jobs in Kenya

Position: Head of Product Marketing

Location: Nairobi, Kenya

Type: Full-time

Reporting to: Chief Product Officer

About SunCulture
Founded in 2012, SunCulture's Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World's Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.

About The Role
SunCulture specializes in solar power irrigation systems and has various products that support customers' needs. The Head of Product will lead our product managers in developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.

We're looking for a visionary Head of Product Marketing to join our team. You'll play a crucial role in shaping the future of our product portfolio and making a positive impact in the world.

Key Responsibilities

• Build and Lead the Product Marketing Function - Establish and grow a high-performing Product Marketing team within the Global Product org — covering positioning, go-to-market (GTM) strategy, and customer insight.
• Craft Clear, Scalable Messaging - Define differentiated messaging frameworks that articulate the value of our complex portfolio — from solar-powered hardware to inclusive financial and insurance products.
• Lead Global Go-to-Market Execution - Own the strategy and orchestration of product launches across markets, coordinating with Product, Commercial, and Op Co teams to ensure successful rollouts and adoption.
• Develop Deep Market and Customer Understanding - Build scalable data driven persona models, segment insights, and competitive landscapes — ensuring that GTM and product decisions are grounded in customer reality.
• Enable Sales and Local Execution - Create sales product playbooks, pitch decks, and training materials. Partner with Op Cos to localize and deliver these assets effectively.
• Drive Product Adoption and Engagement - Partner with Sales, Growth and CX to design lifecycle programs that drive usage, retention, and upsell across our blended product offerings. Measure everything.
• Create a Feedback Loop Between Market and Product - Ensure a tight and structured feedback from customers, partners, and frontline teams informs roadmap and messaging evolution.

Does this sound like you?

• 7+ years of experience in Product Marketing, including leadership roles in a growth-stage companies
• Experience in multi-product environments — ideally with combinations of hardware, fintech, insurance, and/or services.
• Proven success leading global or regional GTM in complex, cross-functional organizations in Sub Saharan Africa
• Strong communicator and strategic thinker who will navigate ambiguity and simplify complexity.
• Comfortable working across cultural and operational contexts — especially in Sub Saharan Africa
• Bias toward action, outcomes, and collaboration — with the ability to lead through influence.
• Experience working with distributed sales and marketing teams, particularly in field-driven models.

Interested?

Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.

Please Note

SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

• Develop and execute comprehensive product marketing strategies and plans for assigned product categories.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify market opportunities and inform product positioning.
• Define clear value propositions and compelling messaging for new product launches and ongoing campaigns.
• Develop go-to-market strategies, including pricing, promotion, and distribution plans, in collaboration with sales and product development teams.
• Create persuasive marketing collateral, sales tools, and presentations for internal and external audiences.
• Manage product lifecycle, from ideation through launch and end-of-life.
• Collaborate closely with brand management, R&D, sales, and advertising agencies to ensure alignment and successful execution of marketing initiatives.
• Analyze sales performance, market share, and campaign effectiveness, providing insights and recommendations for optimization.
• Monitor industry trends and competitor activities to identify potential threats and opportunities.
• Act as a subject matter expert for assigned product categories, representing the voice of the customer internally.
• Mentor and guide junior marketing team members.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
• Minimum of 7 years of experience in product marketing, preferably within the FMCG industry.
• Demonstrated success in developing and launching new products and driving significant market share growth.
• Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable insights.
• Excellent understanding of consumer insights, market segmentation, and positioning strategies.
• Superb communication, presentation, and interpersonal skills.
• Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced, remote environment.
• Experience with digital marketing concepts and tools is advantageous.
• Proficiency in market research tools and data analysis software.
• Creative and results-oriented mindset.

• Develop and execute comprehensive go-to-market strategies for SaaS products.
• Craft compelling product positioning, messaging, and value propositions.
• Create and manage product marketing collateral, including datasheets, brochures, presentations, and website content.
• Develop sales enablement materials and train the sales team on product features and benefits.
• Conduct competitive analysis and market research to identify opportunities and threats.
• Define target customer segments and develop buyer personas.
• Plan and execute successful product launches.
• Collaborate with product management to define product roadmaps and priorities.
• Analyze product performance, market trends, and customer feedback to inform marketing strategies.
• Contribute to pricing and packaging strategies for SaaS offerings.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in product marketing, with a significant focus on SaaS products.
• Proven track record of developing and executing successful go-to-market strategies for technology products.
• Deep understanding of SaaS business models, market dynamics, and competitive landscapes.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Experience with marketing automation tools and CRM systems.
• Strong analytical and strategic thinking abilities.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.

• Develop and execute comprehensive go-to-market strategies for new product introductions and feature releases.
• Craft clear, compelling, and differentiated product positioning and messaging for target B2B audiences.
• Create sales enablement materials, including presentations, datasheets, battlecards, case studies, and website copy.
• Conduct market research, competitive analysis, and customer segmentation to inform product strategy and marketing initiatives.
• Collaborate closely with product management, sales, and demand generation teams to align marketing efforts with business objectives.
• Develop and manage product marketing content, including blog posts, white papers, webinars, and social media content.
• Plan and execute product launch campaigns, working cross-functionally to ensure successful market entry.
• Gather customer feedback and market insights to provide input for product development and roadmap planning.
• Measure and report on the effectiveness of product marketing initiatives and campaigns.
• Act as a subject matter expert on our client's products and the competitive landscape.

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 5+ years of experience in product marketing, preferably within the B2B technology sector.
• Proven track record of developing and executing successful go-to-market strategies.
• Excellent written and verbal communication skills, with a talent for crafting persuasive messaging.
• Strong understanding of B2B buyer personas, market dynamics, and sales cycles.
• Experience with market research, competitive analysis, and customer segmentation.
• Proficiency in creating sales enablement collateral and marketing content.
• Ability to work independently and collaboratively in a remote team environment.
• Strong project management and organizational skills.
• Experience with marketing automation tools and CRM systems is beneficial.
• A passion for technology and a drive to understand complex products.

• Develop and execute comprehensive go-to-market strategies for new FMCG product launches.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define product positioning, messaging, and unique selling propositions that resonate with target consumers.
• Collaborate with R&D and product development teams to influence product strategy and roadmap.
• Create compelling marketing collateral, sales enablement materials, and promotional campaigns.
• Lead cross-functional teams, including sales, advertising, and digital marketing, to ensure successful product launches and ongoing market penetration.
• Develop and manage product launch budgets and timelines.
• Analyze campaign performance and market feedback to optimize marketing efforts and inform future product development.
• Stay abreast of industry trends, consumer insights, and emerging marketing technologies.
• Act as a subject matter expert for assigned product lines, presenting to internal teams and external partners.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG sector.
• Proven track record of successfully launching and scaling new consumer products.
• Deep understanding of consumer behavior, market segmentation, and brand strategy.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable plans.
• Excellent written and verbal communication, presentation, and storytelling skills.
• Experience in managing cross-functional teams and working with external agencies.
• Proficiency in marketing analytics tools and CRM systems.
• Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
• Creative thinking and a passion for innovation in consumer products.

• Develop and implement product marketing strategies aligned with overall business objectives for the FMCG sector.
• Conduct thorough market research, competitive analysis, and consumer insights gathering to identify market opportunities and threats.
• Define product positioning, messaging, and go-to-market strategies for new product launches and existing products.
• Collaborate with the product development team to translate market needs into new product concepts and features.
• Create compelling marketing collateral, including product descriptions, presentations, and sales tools.
• Plan and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
• Analyze campaign performance and make data-driven recommendations for optimization.
• Manage product lifecycle, including pricing strategies, promotions, and end-of-life planning.
• Work closely with the sales team to equip them with the necessary product knowledge and marketing support.
• Monitor industry trends and competitor activities to maintain a competitive edge.
• Manage marketing budgets effectively and ensure a strong return on investment.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 6 years of experience in product marketing, specifically within the FMCG industry.
• Demonstrated success in developing and executing product marketing strategies that have driven significant sales growth.
• Strong understanding of consumer behavior, market segmentation, and branding principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research methodologies and tools.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Creative and results-oriented mindset.
• Familiarity with digital marketing platforms and analytics.