14 Senior Product Marketing Manager jobs in whatjobs
Senior Product Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a strategic and experienced Senior Product Marketing Manager to lead the go-to-market strategy for their innovative product portfolio. This hybrid role requires a blend of in-office collaboration and remote flexibility, offering the best of both worlds. You will be responsible for developing and executing comprehensive product marketing plans that drive market adoption, customer acquisition, and revenue growth. Key responsibilities include understanding the market landscape, identifying target customer segments, and crafting compelling product positioning and messaging. You will collaborate closely with product management, sales, and marketing teams to ensure alignment and successful product launches. This role involves creating sales enablement materials, developing marketing collateral, and planning and executing integrated marketing campaigns. A deep understanding of market research, competitive analysis, and customer insights is essential. You will be responsible for measuring and reporting on the effectiveness of product marketing initiatives. The ideal candidate possesses a proven track record in B2B or B2C product marketing, exceptional communication skills, and the ability to translate complex technical features into tangible customer benefits. You should be adept at working in a dynamic, fast-paced environment. This position offers a unique opportunity to shape the market perception and commercial success of cutting-edge products. Join our team and drive impactful marketing strategies for our client, based in Kericho, Kericho, KE .
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Senior Product Marketing Manager
Posted 18 days ago
Job Viewed
Job Description
Our client, a dynamic technology firm specializing in innovative consumer electronics, is looking for a highly strategic and experienced Senior Product Marketing Manager to lead product positioning and go-to-market strategies. This role is based in our Mombasa, Mombasa, KE office. You will be responsible for developing and executing comprehensive marketing plans for new and existing products, ensuring they resonate with target audiences and achieve business objectives. Your duties will include market research, competitive analysis, defining product messaging and value propositions, and collaborating closely with product management, sales, and marketing teams. The ideal candidate will possess a deep understanding of product marketing principles, a proven ability to translate complex technical features into compelling customer benefits, and exceptional communication and presentation skills. You will drive product launches, create marketing collateral, and develop campaigns that generate demand and drive adoption. This position requires a strategic thinker with a passion for technology and a track record of success in bringing products to market. You will play a pivotal role in shaping the success of our product portfolio. We are seeking a results-oriented professional who can thrive in a collaborative office environment and contribute to our continued growth. If you are a seasoned marketer with a flair for storytelling and a desire to make a significant impact on product success, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute product marketing strategies and plans.
- Conduct market research and competitive analysis to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market strategies for new product launches.
- Create compelling marketing collateral, sales enablement materials, and presentations.
- Collaborate with product management, engineering, and sales teams.
- Develop and manage marketing campaigns to drive demand generation.
- Analyze product performance and market feedback to inform strategy.
- Stay abreast of industry trends and competitive landscape.
- Present product strategies and updates to stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably in the technology sector.
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience in creating marketing collateral and sales enablement tools.
- Ability to work collaboratively with cross-functional teams.
- Demonstrated success in launching new products.
This advertiser has chosen not to accept applicants from your region.
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Senior Product Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Our client, a rapidly growing technology firm, is seeking a dynamic and strategic Senior Product Marketing Manager to join their innovative marketing department. This role is crucial for developing and executing comprehensive go-to-market strategies for new and existing products. You will be responsible for understanding the target market, defining product positioning and messaging, and creating compelling content that drives adoption and revenue. The ideal candidate will possess a strong understanding of the technology landscape, market dynamics, and customer needs. You will collaborate closely with product management, sales, and demand generation teams to ensure alignment and successful product launches. Key responsibilities include conducting market research, competitive analysis, and customer segmentation. You will develop sales enablement materials, product collateral, and digital marketing campaigns. The ability to translate complex technical features into clear, customer-centric benefits is essential. You will also play a key role in defining pricing strategies, managing product roadmaps from a marketing perspective, and tracking the performance of marketing initiatives. We are looking for a creative and data-driven marketer who can build strong brand awareness and drive demand for our client's innovative solutions. This is an excellent opportunity to make a significant impact on product success and contribute to the company's growth within a dynamic and collaborative hybrid work environment.
Responsibilities:
Responsibilities:
- Develop and execute go-to-market strategies for new and existing products.
- Define product positioning, messaging, and value propositions.
- Conduct market research, competitive analysis, and customer segmentation.
- Create compelling product collateral, sales enablement materials, and marketing content.
- Develop and manage product launch plans.
- Collaborate with product management, sales, and demand generation teams.
- Track and analyze marketing campaign performance and ROI.
- Develop and manage product pricing strategies.
- Gather customer feedback to inform product development and marketing efforts.
- Stay updated on industry trends and best practices in product marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in product marketing, preferably in the technology sector.
- Proven experience in developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles, digital marketing, and content creation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Experience with marketing automation tools and CRM systems.
- Strong project management skills.
This advertiser has chosen not to accept applicants from your region.
2
Senior Product Marketing Manager
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Senior Product Marketing Manager to lead their product marketing efforts in a fully remote capacity. This pivotal role will be responsible for developing and executing go-to-market strategies for new and existing FMCG products, driving product adoption, and increasing market share. You will work closely with product management, sales, and marketing teams to craft compelling product positioning, messaging, and launch plans. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Your responsibilities will include conducting market research, defining target audiences, and developing marketing collateral that resonates with consumers. You will also play a key role in creating sales enablement tools and training materials to empower the sales team. Strong communication, storytelling, and cross-functional collaboration skills are essential for success in this role. You should be adept at using digital marketing channels and analytics to measure campaign effectiveness and optimize strategies. Responsibilities include:
- Developing and executing comprehensive go-to-market strategies for FMCG products.
- Crafting compelling product positioning and messaging that highlights unique value propositions.
- Creating persuasive marketing collateral, including datasheets, brochures, website content, and presentations.
- Conducting in-depth market research, competitor analysis, and customer segmentation.
- Developing and managing product launch plans, ensuring successful market entry and adoption.
- Creating sales enablement tools and training materials to equip the sales team.
- Collaborating with digital marketing teams to execute online campaigns and optimize lead generation.
- Monitoring market trends and consumer insights to inform product strategy and marketing efforts.
- Measuring and reporting on the effectiveness of marketing campaigns and product performance.
- Acting as a subject matter expert on product features, benefits, and target audiences.
This advertiser has chosen not to accept applicants from your region.
3
Senior Product Marketing Manager
Posted 16 days ago
Job Viewed
Job Description
Our client, a rapidly growing company in the FMCG sector, is seeking a highly strategic and results-driven Senior Product Marketing Manager. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing comprehensive product marketing strategies that drive demand, increase market share, and build strong brand loyalty for our diverse product portfolio. This role requires a deep understanding of consumer behavior, market dynamics, and effective go-to-market strategies.
Key responsibilities include conducting market research, identifying target audiences, and developing compelling product positioning and messaging. You will collaborate closely with product development, sales, and marketing teams to ensure successful product launches and ongoing campaigns. Managing the marketing budget, analyzing campaign performance, and optimizing strategies for maximum ROI will be crucial. The ability to create impactful marketing collateral, including sales enablement tools and promotional materials, is essential.
We are looking for a seasoned product marketing professional with a proven track record of success in the FMCG industry. Strong analytical, strategic thinking, and communication skills are a must. You should have experience in developing and executing integrated marketing plans, including digital marketing, content marketing, and trade marketing. A deep understanding of brand building and consumer engagement is highly valued. The ability to lead cross-functional initiatives and thrive in a fast-paced, collaborative, and remote environment is essential.
Qualifications:
Key responsibilities include conducting market research, identifying target audiences, and developing compelling product positioning and messaging. You will collaborate closely with product development, sales, and marketing teams to ensure successful product launches and ongoing campaigns. Managing the marketing budget, analyzing campaign performance, and optimizing strategies for maximum ROI will be crucial. The ability to create impactful marketing collateral, including sales enablement tools and promotional materials, is essential.
We are looking for a seasoned product marketing professional with a proven track record of success in the FMCG industry. Strong analytical, strategic thinking, and communication skills are a must. You should have experience in developing and executing integrated marketing plans, including digital marketing, content marketing, and trade marketing. A deep understanding of brand building and consumer engagement is highly valued. The ability to lead cross-functional initiatives and thrive in a fast-paced, collaborative, and remote environment is essential.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in product marketing, with a significant focus on the FMCG sector.
- Demonstrated success in developing and executing go-to-market strategies and product launches.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Proven experience in managing marketing budgets and analyzing campaign performance.
- Proficiency in digital marketing channels and tools.
- Strong leadership and project management skills.
- Ability to work effectively in a remote team environment and influence stakeholders.
This advertiser has chosen not to accept applicants from your region.
4
Senior Product Marketing Manager
Posted 11 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the technology sector, is seeking an experienced and strategic Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product offerings. This fully remote position is essential for understanding market needs, defining product positioning, and developing compelling messaging that resonates with target audiences. You will collaborate closely with product management, sales, and marketing teams to ensure successful product launches and sustained market adoption. The ideal candidate possesses a strong blend of market insight, strategic thinking, and excellent communication skills, with a proven ability to thrive in a remote work environment.
Key responsibilities include:
Key responsibilities include:
- Developing and executing comprehensive go-to-market strategies for new and existing products.
- Conducting market research, competitive analysis, and customer segmentation to identify market opportunities and define product positioning.
- Crafting compelling product messaging and value propositions that differentiate products in the market.
- Developing sales enablement materials, including presentations, datasheets, case studies, and competitive battlecards.
- Collaborating with product management to define product roadmaps based on market feedback and customer needs.
- Working with demand generation and communications teams to create integrated marketing campaigns.
- Training and enabling the sales force on product features, benefits, and competitive positioning.
- Monitoring market trends, customer feedback, and product performance to identify areas for improvement and strategic adjustment.
- Managing product launches from strategy through execution, ensuring cross-functional alignment.
- Analyzing the effectiveness of marketing programs and making data-driven recommendations for optimization.
- Serving as a subject matter expert for assigned products, both internally and externally.
This advertiser has chosen not to accept applicants from your region.
5
Senior Product Marketing Manager
Posted 9 days ago
Job Viewed
Job Description
Our client, a rapidly growing SaaS company, is seeking a seasoned Senior Product Marketing Manager to lead product go-to-market strategies and drive market adoption. This hybrid role requires a strategic thinker with exceptional communication skills and a proven track record in developing compelling product narratives and executing successful marketing campaigns. You will play a crucial role in shaping our product's success in the market, balancing remote work flexibility with essential in-office collaboration.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
- Conduct market research, competitive analysis, and customer segmentation to identify market opportunities.
- Create compelling product messaging, positioning, and value propositions tailored to specific target audiences.
- Develop sales enablement materials, including presentations, datasheets, battlecards, and website content.
- Collaborate closely with product management, sales, and marketing teams to ensure alignment on product strategy and execution.
- Manage product launch timelines and coordinate cross-functional activities.
- Develop and execute integrated marketing campaigns to drive product awareness, lead generation, and customer acquisition.
- Analyze campaign performance, track key metrics, and provide insights for optimization.
- Stay abreast of industry trends, competitive landscape, and customer needs.
- Educate and enable the sales team on product features, benefits, and competitive differentiators.
- Gather and synthesize customer feedback to inform product roadmap and marketing strategies.
- Develop and manage relationships with industry analysts and influencers.
- Contribute to pricing strategies and product roadmap planning.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
- Minimum of 6-8 years of experience in product marketing, preferably within the SaaS or technology industry.
- Proven experience in developing and executing successful go-to-market strategies for complex products.
- Strong understanding of market research, customer segmentation, and competitive analysis.
- Exceptional writing, communication, and presentation skills.
- Demonstrated ability to translate technical features into customer benefits and compelling narratives.
- Experience with various marketing channels and digital marketing strategies.
- Strong project management skills with the ability to manage multiple priorities.
- Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot).
- Ability to work effectively in a hybrid environment, balancing remote autonomy with collaborative in-office presence.
- Experience in leading cross-functional teams and influencing stakeholders.
This advertiser has chosen not to accept applicants from your region.
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Senior Product Marketing Manager
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Senior Product Marketing Manager to lead product positioning and go-to-market strategies for their innovative offerings. This is a fully remote role, providing the flexibility to work from anywhere while collaborating with a talented international team. You will be responsible for deeply understanding market dynamics, customer needs, and competitive landscapes to develop compelling value propositions and messaging frameworks. Your expertise will be critical in crafting product launches, developing sales enablement materials, and driving demand generation campaigns. The ideal candidate possesses a strong understanding of B2B SaaS markets, excellent communication skills, and a proven ability to influence cross-functional teams. You should be adept at translating technical product features into customer benefits and creating persuasive marketing content. We are looking for a proactive individual who can independently manage multiple projects, conduct market research, and analyze campaign performance to optimize results. This role requires a strategic thinker with a passion for storytelling and a knack for understanding customer motivations. Your contributions will directly impact product adoption and revenue growth. We value candidates who can demonstrate a successful history of launching products and executing effective marketing strategies in a remote-first environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute product marketing strategies and go-to-market plans.
- Define product positioning, messaging, and value propositions.
- Conduct market research, competitive analysis, and customer segmentation.
- Create compelling sales enablement materials, including datasheets, presentations, and battlecards.
- Develop and manage product launch plans, coordinating with product management, sales, and marketing teams.
- Create engaging marketing content, such as blog posts, case studies, webinars, and website copy.
- Drive demand generation initiatives and collaborate with demand generation teams.
- Analyze campaign performance and market trends to optimize marketing efforts.
- Serve as a subject matter expert on products and target markets.
- Collaborate closely with sales teams to ensure alignment and effective product representation.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, preferably in the SaaS or technology industry.
- Proven track record of developing and executing successful product launches and go-to-market strategies.
- Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
- Strong understanding of market research and competitive analysis methodologies.
- Experience with sales enablement and content creation.
- Ability to work independently, manage multiple priorities, and thrive in a remote environment.
- Strong analytical skills and data-driven decision-making capabilities.
- Experience in the **creative & digital** or technology sector is highly preferred.
This advertiser has chosen not to accept applicants from your region.
7
Senior Product Marketing Manager
Posted 5 days ago
Job Viewed
Job Description
Our client, a rapidly expanding technology firm specializing in innovative software solutions, is seeking a highly strategic and experienced Senior Product Marketing Manager to join their dynamic team. This role is pivotal in shaping the go-to-market strategy for their cutting-edge products, driving adoption, and ensuring market leadership. The ideal candidate will possess a deep understanding of product marketing principles, a flair for storytelling, and the ability to translate complex technical features into compelling customer benefits. This is an on-site position based in Nairobi, offering direct collaboration with product development and sales teams.
Key Responsibilities:
The successful candidate will have a Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus. A minimum of 6-8 years of progressive experience in product marketing, preferably within the SaaS or technology sector, is required. Proven experience in developing and launching successful products is essential. Exceptional skills in market analysis, positioning, messaging, and content creation are mandatory. Strong understanding of the full marketing funnel and demand generation strategies. Excellent communication, presentation, and interpersonal skills are crucial for effectively collaborating with diverse teams and influencing stakeholders. The ability to manage multiple projects, think strategically, and drive results in a fast-paced environment is key. This role offers a significant opportunity to impact the success of innovative technology products and contribute to the growth of a leading company.
Key Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify opportunities and threats.
- Create compelling product positioning, messaging, and value propositions that resonate with target audiences.
- Develop sales enablement materials, including presentations, datasheets, case studies, and competitive battlecards.
- Collaborate closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution.
- Define and track key product marketing metrics, analyzing performance and iterating on strategies as needed.
- Act as a subject matter expert on products, market trends, and the competitive landscape.
- Manage product launch timelines, coordinating cross-functional efforts.
- Develop and execute demand generation campaigns in collaboration with the demand generation team.
- Contribute to the overall product strategy and roadmap based on market insights.
The successful candidate will have a Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus. A minimum of 6-8 years of progressive experience in product marketing, preferably within the SaaS or technology sector, is required. Proven experience in developing and launching successful products is essential. Exceptional skills in market analysis, positioning, messaging, and content creation are mandatory. Strong understanding of the full marketing funnel and demand generation strategies. Excellent communication, presentation, and interpersonal skills are crucial for effectively collaborating with diverse teams and influencing stakeholders. The ability to manage multiple projects, think strategically, and drive results in a fast-paced environment is key. This role offers a significant opportunity to impact the success of innovative technology products and contribute to the growth of a leading company.
This advertiser has chosen not to accept applicants from your region.
8
Senior Product Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-driven Senior Product Marketing Manager to join their fully remote team. This role is critical in shaping the go-to-market strategies for our client's diverse product portfolio. You will be responsible for understanding market dynamics, identifying consumer needs, and developing compelling product positioning and messaging that resonates with target audiences. Your duties will include conducting market research, analyzing competitive landscapes, and translating these insights into effective marketing campaigns. You will work closely with product development, sales, and communications teams to ensure cohesive and impactful product launches. The ideal candidate possesses a strong understanding of the FMCG market, a proven track record in product marketing, and exceptional strategic thinking and execution capabilities. Experience in brand management, digital marketing, and consumer insights is highly desirable. You should be adept at crafting persuasive marketing collateral, managing campaign budgets, and measuring the effectiveness of marketing initiatives. This role demands excellent leadership, collaboration, and communication skills, with the ability to influence stakeholders across the organization. As a senior member, you will also mentor junior marketing staff and contribute to the overall marketing strategy. We are looking for a creative and analytical individual who can drive product growth and build strong brands in a competitive marketplace. This is an exciting opportunity to make a significant impact on consumer perception and market share from a remote setting. You will be instrumental in bringing innovative products to consumers and strengthening our client's brand presence. The ability to thrive in a fast-paced, collaborative remote environment is essential.
Location: This position is fully remote, serving a global market with teams supporting regions such as Nairobi, Nairobi, KE .
Qualifications:
Location: This position is fully remote, serving a global market with teams supporting regions such as Nairobi, Nairobi, KE .
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven success in developing and executing go-to-market strategies for consumer products.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Experience with digital marketing channels, content marketing, and social media strategy.
- Excellent written and verbal communication skills, including strong presentation abilities.
- Demonstrated ability to lead cross-functional teams and manage projects effectively.
- Proficiency in marketing analytics tools and CRM systems.
- Creative thinking and problem-solving capabilities.
- Ability to work independently, manage multiple priorities, and deliver results in a remote environment.
- Experience with brand building and positioning is a significant plus.
This advertiser has chosen not to accept applicants from your region.
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