1,118 Brand Management jobs in Kenya
Brand Manager - Innovation & Strategy
Posted 4 days ago
Job Viewed
Job Description
Our client is searching for an innovative and strategically-minded Brand Manager to spearhead the growth and development of key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote opportunity, allowing you to contribute significantly from anywhere. You will be instrumental in shaping brand perception, driving market share, and ensuring sustained brand equity. The role requires a deep understanding of consumer insights, market trends, and competitive landscapes to develop and execute comprehensive brand strategies. You will work closely with marketing, sales, product development, and external agencies to ensure cohesive brand messaging and effective campaign execution.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing integrated marketing plans and brand strategies that align with company objectives.
- Conducting market research and analyzing consumer behavior, market trends, and competitor activities to identify growth opportunities.
- Managing brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Overseeing the development of creative assets, advertising campaigns, and promotional activities across various channels.
- Collaborating with the sales team to ensure effective product launches and retail execution.
- Monitoring brand performance metrics and providing regular reports on key KPIs such as market share, brand awareness, and profitability.
- Identifying and managing relationships with external agencies, including advertising, PR, and digital marketing firms.
- Driving product innovation and line extensions based on consumer needs and market opportunities.
- Ensuring consistent brand representation and adherence to brand guidelines across all touchpoints.
- Staying abreast of emerging trends in marketing, digital media, and consumer engagement.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager - Global Strategy
Posted 8 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking a strategic and creative Senior Brand Manager to spearhead global brand initiatives. This is a fully remote position, offering the opportunity to shape brand perception and drive market growth from anywhere. You will be responsible for developing and executing comprehensive brand strategies, overseeing marketing campaigns, and ensuring consistent brand messaging across all channels worldwide. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics, and digital marketing trends within the FMCG landscape. You will collaborate closely with cross-functional teams, including marketing, sales, product development, and external agencies, to deliver impactful brand experiences. Your analytical skills will be crucial for monitoring brand performance and identifying new opportunities for growth. Join our innovative, remote-first team and make a significant impact on our global brand presence.
Responsibilities:
Responsibilities:
- Develop and implement global brand strategies aligned with company objectives and market insights.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
- Manage the brand's positioning, messaging, and visual identity to ensure consistency and impact.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Analyze brand performance metrics and provide actionable recommendations for improvement.
- Collaborate with product development teams to inform new product launches and packaging strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Develop and manage the brand's marketing budget effectively.
- Lead cross-functional teams in executing brand initiatives, fostering collaboration within the remote setup.
- Ensure strong brand equity and drive consumer engagement.
- Monitor consumer feedback and market sentiment to adapt strategies accordingly.
- Stay abreast of the latest marketing technologies and consumer trends.
- Present brand plans, performance updates, and strategic recommendations to senior leadership.
- Champion the brand internally and externally.
- Develop and maintain comprehensive brand guidelines.
- Explore new avenues for brand partnerships and collaborations.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 7+ years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful global brand strategies and campaigns.
- Strong understanding of market research, consumer insights, and data analysis.
- Expertise in digital marketing, social media, and content strategy.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and influence cross-functional teams in a remote environment.
- Strategic thinking and creative problem-solving abilities.
- Experience managing marketing budgets.
- Proficiency with marketing analytics tools.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - Innovation & Strategy
Posted 18 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and innovative Senior Brand Manager. This is a fully remote position that will be pivotal in driving brand growth through strategic initiatives and new product development. You will be responsible for identifying market opportunities, developing compelling brand strategies, and leading the execution of go-to-market plans for new product launches. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and the competitive landscape within the FMCG industry. Your responsibilities will include conducting market research, analyzing sales data, and translating these findings into actionable brand plans. You will work closely with cross-functional teams, including R&D, sales, marketing communications, and supply chain, to ensure seamless product development and launch. This role requires strong analytical skills, exceptional strategic thinking, and a proven ability to manage complex projects from concept to completion. You will be expected to develop innovative marketing campaigns, manage brand P&Ls, and ensure consistent brand messaging across all touchpoints. A passion for consumer brands and a track record of success in launching and growing brands are essential. The ability to thrive in a fast-paced, results-oriented, and fully remote environment is paramount. We are looking for a proactive leader who can inspire teams and deliver impactful results. This is an exceptional opportunity to shape the future of iconic brands and contribute significantly to the company's success. You will have the autonomy to drive strategic decisions and implement creative solutions.
Responsibilities:
Responsibilities:
- Develop and execute long-term brand strategies for key product categories.
- Identify and capitalize on new market opportunities and consumer trends.
- Lead the innovation pipeline, from ideation through to product launch.
- Conduct market analysis, consumer research, and competitive assessments.
- Develop and manage integrated marketing plans and campaigns.
- Oversee brand P&L, including forecasting and budget management.
- Collaborate with cross-functional teams to ensure successful product development and commercialization.
- Analyze sales performance and market share data, making data-driven recommendations.
- Ensure consistent brand positioning and messaging across all channels.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research, and strategic planning.
- Excellent analytical, financial acumen, and project management skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams in a remote setting.
- Proficiency in market analysis tools and CRM systems.
This advertiser has chosen not to accept applicants from your region.
2
Franchise Sales Manager
Posted today
Job Viewed
Job Description
Company Description
Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.
Role Description
This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.
Qualifications
- Experience in Franchise Sales and Franchising
- Skills in Business Planning and Lead Generation
- Excellent Communication skills
- Proven ability to build and maintain relationships
- Ability to work independently as part of a hybrid setup
- Relevant degree in Business, Marketing, or related field is a plus
- Experience in the grooming or retail industry is a plus
This advertiser has chosen not to accept applicants from your region.
3
Remote FMCG Brand Manager - Strategy & Innovation
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative FMCG Brand Manager to lead brand strategy and innovation initiatives for their key product lines. This is a senior, fully remote position that requires a deep understanding of the Fast-Moving Consumer Goods market, consumer insights, and brand development. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong brand positioning in a competitive landscape. Your role will involve conducting market research, analyzing consumer trends, identifying new product opportunities, and leading the go-to-market strategy for new launches. As a remote Brand Manager, you will collaborate closely with marketing, sales, product development, and external agencies, utilizing advanced digital collaboration tools to manage projects and drive alignment. We are looking for a data-driven leader with exceptional analytical, strategic thinking, and communication skills. You should have a proven track record of successfully launching and growing FMCG brands. Experience in developing integrated marketing campaigns, managing budgets, and leading cross-functional teams is essential. You will be expected to stay abreast of market dynamics, competitive activities, and emerging consumer behaviors to anticipate future needs and opportunities. This position demands a self-motivated individual with excellent organizational and project management skills, capable of working independently and driving results remotely. Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager, Global Strategy (Remote)
Posted 8 days ago
Job Viewed
Job Description
Our client, a leading multinational Fast-Moving Consumer Goods (FMCG) company with a diverse portfolio of beloved brands, is seeking an experienced Senior Brand Manager to spearhead global strategy development from a remote work setting. This role is central to driving brand growth, market penetration, and consumer engagement across international markets. The successful candidate will be responsible for crafting and executing comprehensive brand plans, identifying emerging market trends, and ensuring consistent brand messaging and positioning worldwide. Key responsibilities include conducting in-depth market research and consumer insights analysis, developing innovative marketing campaigns, and managing brand P&Ls. You will work collaboratively with regional marketing teams, product development, and sales departments through sophisticated digital collaboration tools. This position demands a strategic thinker with a deep understanding of consumer psychology, brand architecture, and integrated marketing communications. The ability to influence stakeholders at all levels and manage multiple projects simultaneously in a virtual environment is crucial. You will be expected to lead cross-functional teams, foster creativity, and drive performance metrics to achieve ambitious growth objectives. This is a unique opportunity to shape the future of iconic FMCG brands on a global scale, with the unparalleled flexibility of a fully remote position, contributing strategically to the brand's presence in markets such as Naivasha, Nakuru, KE .
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Go-to-Market Strategy
Posted 4 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Brand management Jobs in Kenya !
6
Remote FMCG Brand Manager - Growth Strategies
Posted 19 days ago
Job Viewed
Job Description
Our dynamic client, a fast-growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Remote FMCG Brand Manager. This position is fully remote, offering the flexibility to drive brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans to increase market share, enhance brand awareness, and achieve sales objectives for key product lines. Your duties will include conducting market research, analyzing consumer trends, and identifying new growth opportunities. As a remote team member, exceptional communication, project management, and virtual collaboration skills are essential. You will work closely with marketing, sales, and product development teams to ensure brand consistency and successful product launches. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating a strong understanding of marketing principles, consumer behavior, and digital marketing strategies. You should be adept at developing compelling marketing campaigns, managing budgets, and measuring the effectiveness of brand initiatives. This is an exciting opportunity to make a significant impact on brand perception and performance in a flexible, work-from-home capacity, with strategic oversight relevant to consumer markets in and around Garissa, Garissa, KE . You will be empowered to take ownership of your brands, driving innovation and creativity to connect with target audiences. Success in this role requires a strategic mindset, a passion for consumer insights, and the ability to lead cross-functional projects in a virtual setting. We are looking for a proactive individual who can anticipate market shifts and develop agile strategies to maintain a competitive edge. Your ability to translate market data into actionable brand strategies will be key to our continued success.
This advertiser has chosen not to accept applicants from your region.
7
Remote FMCG Brand Manager - Growth Strategy
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Remote FMCG Brand Manager to spearhead their growth strategy. This pivotal role involves developing and executing comprehensive brand plans to enhance market share, drive consumer engagement, and ensure sustained revenue growth. As a remote-first professional, you will be instrumental in shaping brand perception and consumer loyalty through creative marketing campaigns, digital engagement initiatives, and insightful market analysis. Your responsibilities will span the entire brand lifecycle, from market research and consumer insights generation to product positioning, advertising strategy, and promotional activities. You will collaborate closely with cross-functional teams, including sales, product development, and digital marketing, all while operating in a virtual environment. The ideal candidate will possess a deep understanding of FMCG market dynamics, consumer behavior, and emerging trends. Exceptional analytical skills are required to interpret sales data, market research, and campaign performance metrics, translating these insights into actionable strategies. A proven track record in brand management, with a focus on digital marketing and e-commerce, is highly desirable. This is a unique opportunity to make a significant impact on brand development and market penetration for a forward-thinking company, all from your chosen remote location. You will be tasked with identifying new market opportunities, developing compelling brand narratives, and ensuring consistent brand messaging across all touchpoints. Your ability to foster strong relationships with external agencies and partners will be crucial in executing multi-channel marketing efforts. The role demands creativity, strategic thinking, and a proactive approach to identifying and capitalizing on competitive advantages. Success in this position will be measured by brand equity growth, sales performance, and overall market impact.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans to achieve business objectives.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Define brand positioning and messaging strategies.
- Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
- Manage brand budget and track return on investment (ROI).
- Collaborate with sales teams to drive in-market execution and achieve sales targets.
- Monitor competitor activities and market trends to adapt strategies accordingly.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Analyze campaign performance and provide regular reports on key metrics.
- Contribute to product innovation and new product development initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven experience in developing and executing successful marketing strategies.
- Strong understanding of digital marketing, social media, and e-commerce principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage budgets and measure campaign effectiveness.
- Experience working in a remote or hybrid team environment is advantageous.
- Creative thinker with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager - Remote Strategy
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to join our innovative, fully remote marketing team. This role is perfect for a strategic thinker who thrives in a flexible, home-based work environment and possesses a passion for building compelling brand narratives. You will be responsible for developing and executing comprehensive brand strategies to drive market share and enhance brand equity for our diverse portfolio of products. This includes market research, consumer insights analysis, campaign development, and performance tracking. The ideal candidate will have a proven history of successfully launching and managing brands in the FMCG space, with a strong understanding of consumer behavior and market trends. Collaboration will be key, as you'll work closely with cross-functional teams, including sales, product development, and digital marketing, all through virtual channels. Your ability to translate consumer data into actionable brand plans and to effectively communicate these plans to various stakeholders is paramount. We are looking for an individual with exceptional leadership qualities, creative flair, and the analytical rigor to measure the impact of marketing initiatives. If you are a results-oriented marketing professional eager to make a significant impact in a remote-first organization, we want to hear from you. The role is conceptually based in Thika, Kiambu, KE , but is performed entirely remotely.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans.
- Conduct market research and analyze consumer insights to identify opportunities and threats.
- Manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the development and execution of integrated marketing campaigns (digital, social, traditional).
- Collaborate with product development teams on new product launches and line extensions.
- Manage advertising agencies and external partners.
- Monitor and analyze brand performance, sales data, and competitive activity.
- Present brand strategies and performance reports to senior management.
- Manage the brand's marketing budget effectively.
- Stay current with FMCG industry trends and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Experience with digital marketing, social media, and performance analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and collaborate in a remote team environment.
- Proficiency in marketing analytics tools and software.
This advertiser has chosen not to accept applicants from your region.
9