42 Brand Management jobs in Kenya
Head of FMCG Brand Management
30100 Moiben
KES200000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is searching for an innovative and results-driven Head of FMCG Brand Management to lead their brand strategy and execution in a fully remote, full-time capacity. This senior leadership role is responsible for overseeing the entire lifecycle of key Fast-Moving Consumer Goods brands, from market analysis and product development to marketing campaigns and sales performance. The ideal candidate will possess a deep understanding of the FMCG sector, a proven track record in successful brand building, and exceptional strategic marketing skills. You will lead a team of brand managers and collaborate closely with cross-functional departments including sales, R&D, and operations to ensure brand growth and market penetration. This role requires a forward-thinking individual who can identify emerging consumer trends, develop compelling brand narratives, and drive profitable brand performance in a competitive landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies for the FMCG portfolio to achieve business objectives and market share growth.
- Lead market research initiatives to understand consumer behavior, competitive landscape, and emerging trends within the FMCG sector.
- Oversee the development and execution of integrated marketing and communication plans across all relevant channels.
- Manage brand P&L, pricing strategies, and promotional activities to ensure profitability and revenue growth.
- Collaborate with product development teams to conceptualize, launch, and manage new products.
- Drive brand awareness and consumer engagement through innovative marketing campaigns and digital strategies.
- Monitor brand performance metrics, sales data, and market share, providing regular reports and actionable insights.
- Manage external agencies and partners, including advertising, PR, and market research firms.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Mentor and develop a high-performing team of brand managers.
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0
Head of FMCG Brand Management (Remote)
50100 Kakamega, Western
KES170000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is looking for a strategic and visionary Head of FMCG Brand Management to lead brand strategy and execution from a fully remote setting. This senior role is instrumental in shaping the identity, perception, and market performance of our client's Fast-Moving Consumer Goods (FMCG) portfolio. You will be responsible for developing and implementing comprehensive brand strategies, including market positioning, product innovation, pricing, and promotional activities, all designed to drive brand equity and market share growth. Key duties include conducting market research and competitive analysis, identifying consumer insights, and translating them into actionable brand plans. You will oversee the development of integrated marketing campaigns across various channels, ensuring consistent brand messaging and impactful consumer engagement. The ideal candidate possesses a deep understanding of the FMCG landscape, consumer behavior, and modern marketing techniques, including digital and social media strategies. Proven experience in brand management, including product launches and portfolio management, is essential. Excellent leadership, communication, and interpersonal skills are required to effectively manage cross-functional teams, including marketing, sales, product development, and external agencies, in a remote environment. You must be adept at data analysis, performance tracking, and making data-driven decisions to optimize brand performance. This is a remarkable opportunity to make a significant impact on the success of our client's brands and drive their expansion in a dynamic and evolving market. A reliable, high-speed internet connection and a professional home office are mandatory. Your strategic leadership will be pivotal in building beloved brands and achieving sustained commercial success. Join our client and lead FMCG brand excellence in a truly flexible, remote-first world.
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1
Senior Product Marketing Manager
80100 Nairobi, Nairobi
KES110000 month
WhatJobs
Posted 4 days ago
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Job Description
Our client, a fast-growing tech company at the forefront of digital innovation, is seeking a highly strategic and results-driven Senior Product Marketing Manager to join their dynamic, fully remote marketing team. This pivotal role is responsible for defining and executing go-to-market strategies for our cutting-edge products, driving demand, and ensuring market adoption. The ideal candidate possesses a deep understanding of product positioning, messaging, market analysis, and customer segmentation. You will work closely with product management, sales, and marketing teams to craft compelling narratives, develop impactful marketing campaigns, and enable sales success. Key responsibilities include conducting market research, defining target audiences, creating product collateral and content, and managing product launches. You will also be instrumental in developing competitive intelligence and translating technical features into clear customer benefits. As this is a fully remote position, exceptional communication skills, strong analytical abilities, and proficiency with virtual collaboration tools are paramount. You must be a self-starter, highly organized, and capable of managing multiple projects simultaneously across different time zones. We are looking for a visionary marketer with a passion for technology, a proven track record in product marketing, and a talent for creating resonant messaging that drives business growth. This is an unparalleled opportunity to shape the market perception of innovative products, work with a talented and collaborative team, and enjoy the flexibility of a remote work environment. If you are a seasoned product marketing expert ready to make a significant impact in a fast-paced, tech-driven industry, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new and existing products.
- Craft compelling product positioning and messaging that resonates with target audiences.
- Conduct market research, competitive analysis, and customer segmentation.
- Create high-impact marketing collateral, including datasheets, whitepapers, presentations, and website content.
- Lead product launch activities and ensure successful market introduction.
- Collaborate closely with product management, sales, and marketing teams.
- Develop and manage marketing campaigns to drive demand generation.
- Enable the sales team with effective tools and training.
- Monitor market trends and adapt strategies accordingly.
- Measure and report on the effectiveness of marketing initiatives.
- Extensive experience in product marketing, preferably in the technology or SaaS sector.
- Proven ability to develop and execute successful go-to-market strategies.
- Strong understanding of market analysis, customer segmentation, and competitive intelligence.
- Excellent written and verbal communication skills, with a talent for crafting compelling messaging.
- Experience in creating marketing collateral and sales enablement materials.
- Proficiency in digital marketing tools and platforms.
- Strong analytical and problem-solving abilities.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree or MBA is a plus.
- Demonstrated ability to work effectively in a remote, collaborative environment.
This advertiser has chosen not to accept applicants from your region.
2
Senior Product Marketing Manager
40100 Kisumu
KES480000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and experienced Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product suite. This is a fully remote position, offering the opportunity to shape product positioning and market adoption from anywhere. As a Senior Product Marketing Manager, you will be responsible for developing and executing comprehensive product marketing plans, including market analysis, competitive intelligence, messaging, positioning, and collateral development. You will work closely with product management, sales, and marketing teams to ensure successful product launches and ongoing market penetration. Key responsibilities include defining target audiences, crafting compelling value propositions, creating sales enablement materials, and managing campaigns that generate demand. The ideal candidate will have a deep understanding of product marketing principles, excellent communication and storytelling abilities, and a proven track record of successfully bringing products to market. Experience with SaaS products and a passion for technology are essential. You should be adept at conducting market research, analyzing customer insights, and collaborating effectively with cross-functional teams in a remote setting.
Responsibilities:
Responsibilities:
- Develop and execute go-to-market strategies for new and existing products.
- Define product positioning, messaging, and target audience.
- Create compelling marketing collateral, including datasheets, whitepapers, case studies, and presentations.
- Collaborate with product management to understand product roadmaps and features.
- Develop and manage sales enablement programs to equip the sales team.
- Conduct market research, competitive analysis, and customer segmentation.
- Plan and execute product launch activities and marketing campaigns.
- Measure and report on the effectiveness of product marketing initiatives.
- Gather customer feedback and market insights to inform product development and marketing strategies.
- Act as a subject matter expert on the product and its market.
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
- Minimum of 6 years of experience in product marketing, preferably in the technology or SaaS industry.
- Proven success in developing and executing go-to-market strategies and product launches.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Proficiency with marketing automation tools and CRM systems.
- Experience in creating sales enablement materials and training the sales force.
- Ability to work collaboratively with cross-functional teams in a remote environment.
- Strong analytical skills and data-driven approach to decision-making.
This advertiser has chosen not to accept applicants from your region.
3
Remote Senior Product Marketing Manager
30200 Moiben
KES160000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for an innovative and strategic Senior Product Marketing Manager to lead product positioning and go-to-market strategies for their cutting-edge offerings. This fully remote role is perfect for a seasoned marketing professional who excels at translating technical features into compelling customer benefits. You will be responsible for developing and executing comprehensive product marketing plans that drive demand, adoption, and market share. This includes crafting messaging and positioning, creating sales enablement materials, developing marketing collateral, and executing integrated marketing campaigns. You will work closely with product management, sales, and other marketing teams to ensure product success throughout the lifecycle. The ideal candidate possesses a deep understanding of the target market, competitive landscape, and customer needs. Strong analytical skills are required to measure campaign effectiveness and iterate on strategies. This is a remote-first position, demanding exceptional written and verbal communication skills, a high degree of autonomy, and the ability to foster strong relationships with distributed teams. You should be adept at managing multiple projects, prioritizing effectively, and thriving in a fast-paced, agile environment. Experience in B2B SaaS marketing is highly preferred. You will be instrumental in shaping the narrative around our products, enabling the sales team to effectively communicate our value, and driving impactful marketing initiatives. This role requires a strategic thinker with a creative flair and a proven ability to deliver measurable results. Your contributions will directly impact product adoption and revenue growth.Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans.
- Define product positioning, messaging, and value propositions for target audiences.
- Create compelling marketing collateral, sales enablement materials, and content (e.g., datasheets, presentations, case studies).
- Lead go-to-market strategy and execution for new product launches.
- Conduct market research, competitive analysis, and customer insights gathering.
- Collaborate with product management to influence product roadmap based on market needs.
- Partner with sales teams to equip them with the knowledge and tools to sell effectively.
- Develop and manage integrated marketing campaigns to drive demand and adoption.
- Measure and report on the effectiveness of product marketing initiatives.
- Stay abreast of industry trends, market dynamics, and competitive activities.
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum of 5-7 years of experience in product marketing, preferably in the B2B SaaS industry.
- Proven track record of successful product launches and go-to-market strategies.
- Excellent written and verbal communication and presentation skills.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Ability to translate complex technical concepts into clear, compelling messages.
- Proficiency with marketing automation and CRM tools.
- Experience in developing sales enablement content and training materials.
- Highly organized, self-motivated, and able to manage multiple projects in a remote setting.
- Strong collaboration and interpersonal skills.
This advertiser has chosen not to accept applicants from your region.
4
Senior Product Marketing Manager - CPG
00200 Abothuguchi West
KES280000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a strategic and experienced Senior Product Marketing Manager to lead product marketing initiatives for their Fast-Moving Consumer Goods (FMCG) portfolio. This role is fully remote, offering flexibility to work from any location in Kenya. You will be responsible for developing and executing comprehensive product marketing strategies that drive brand awareness, customer acquisition, and market share growth for key FMCG products. This involves conducting in-depth market research, identifying consumer insights, and translating them into actionable marketing plans. You will work closely with product development, sales, and brand management teams to define product positioning, messaging, and go-to-market strategies. Key responsibilities include developing marketing collateral, planning and executing product launches, and managing promotional campaigns. Success in this role requires a deep understanding of the FMCG market, consumer behavior, and the ability to craft compelling product narratives that resonate with target audiences. You will analyze market trends, competitive landscapes, and campaign performance to optimize marketing efforts. The ideal candidate is a creative thinker, a data-driven decision-maker, and an excellent communicator with a proven track record in product marketing within the FMCG sector. This remote position demands strong project management skills and the ability to collaborate effectively across different departments. If you are passionate about driving the success of consumer brands and possess the strategic acumen to excel in a remote environment, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and execute product marketing strategies for FMCG products.
- Conduct market research, consumer insights analysis, and competitive intelligence.
- Define product positioning, messaging, and value propositions.
- Lead the development and execution of go-to-market plans and product launches.
- Create compelling marketing collateral, presentations, and sales enablement materials.
- Manage promotional campaigns and ensure effective execution.
- Collaborate with product, sales, and brand teams to align strategies.
- Analyze campaign performance and market feedback to optimize marketing efforts.
- Stay abreast of FMCG market trends and consumer behavior.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in product marketing, specifically within the FMCG industry.
- Proven track record of successfully launching and marketing consumer products.
- Strong understanding of market research, consumer insights, and competitive analysis.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Experience in developing and executing go-to-market strategies.
- Ability to work independently and manage multiple projects in a remote setting.
- Data-driven with strong analytical and problem-solving skills.
- Proficiency in marketing automation and CRM tools.
This advertiser has chosen not to accept applicants from your region.
5
Product Marketing Manager - FMCG - Remote
20400 Kapsuser
KES220000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative product portfolio and strong market presence, is seeking a creative and strategic Product Marketing Manager to join their dynamic, fully remote marketing team. This role is pivotal in shaping the go-to-market strategies for new and existing FMCG products, driving product awareness, adoption, and sales growth. You will be responsible for understanding market dynamics, defining product positioning, and developing compelling marketing campaigns to reach target consumers. This is a remote-first opportunity, allowing you to influence product success from anywhere.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for assigned FMCG product lines.
- Conduct market research, competitive analysis, and consumer insights to identify market opportunities and trends.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Create compelling marketing collateral, including product descriptions, sales presentations, datasheets, and website content.
- Develop and manage integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
- Collaborate closely with product development, sales, and brand management teams to ensure go-to-market alignment.
- Manage product launch plans from conception through execution.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
- Track product performance metrics, sales data, and market share, providing regular reports to management.
- Stay abreast of industry best practices and emerging marketing technologies.
- Develop channel marketing programs to support sales efforts.
- Ensure brand consistency and adherence to brand guidelines across all marketing materials.
- Provide insights and recommendations for product improvements and line extensions.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in product marketing, with a strong focus on the FMCG sector.
- Proven experience in developing and executing successful go-to-market strategies for consumer products.
- Excellent understanding of consumer behavior, market segmentation, and brand positioning.
- Strong analytical skills with the ability to interpret market data and translate it into actionable insights.
- Exceptional written and verbal communication skills, with a talent for crafting persuasive marketing messages.
- Proficiency in digital marketing tools and platforms.
- Experience with CRM and marketing automation software.
- Ability to manage multiple projects simultaneously and meet tight deadlines in a remote work environment.
- Creative thinker with a passion for understanding and influencing consumer choices.
- Team player with strong collaboration and interpersonal skills.
- Experience in managing budgets for marketing campaigns.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Product Marketing Manager - FMCG
10100 Nyeri Town
KES160000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Senior Product Marketing Manager to join their fully remote marketing team. This position offers the flexibility to work from anywhere and play a crucial role in shaping the go-to-market strategies for exciting new and existing product lines. You will be responsible for developing and executing comprehensive product marketing plans that drive brand awareness, customer acquisition, and revenue growth. This includes conducting market research, analyzing consumer insights, identifying market trends, and understanding competitive landscapes. You will collaborate closely with product development, sales, and communications teams to craft compelling product positioning, messaging, and go-to-market strategies. The ideal candidate will have a deep understanding of the FMCG market, a proven track record in product marketing, and exceptional analytical and strategic thinking skills. Experience in launching new products and managing product lifecycles is essential. You will be instrumental in translating product features into tangible customer benefits and driving market adoption. This role requires strong leadership qualities, the ability to influence cross-functional teams, and a passion for consumer brands. If you are a seasoned marketer looking for a challenging and rewarding remote opportunity to make a significant impact in the FMCG industry, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement product marketing strategies for FMCG products.
- Conduct market research, competitor analysis, and consumer insight generation.
- Define product positioning, messaging, and value propositions.
- Create compelling marketing collateral, presentations, and sales tools.
- Lead the development and execution of go-to-market plans for new product launches.
- Collaborate with cross-functional teams (product development, sales, communications).
- Analyze marketing campaign performance and ROI, making data-driven adjustments.
- Manage product lifecycle marketing initiatives.
- Stay abreast of industry trends and consumer behavior in the FMCG sector.
- Present marketing strategies and results to senior leadership.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in product marketing, preferably within the FMCG industry.
- Proven success in developing and executing impactful product marketing campaigns.
- Strong understanding of consumer behavior and market dynamics in the FMCG sector.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication and presentation abilities.
- Experience with market research tools and methodologies.
- Demonstrated ability to manage multiple projects and collaborate effectively in a remote team environment.
- Leadership experience and the ability to influence stakeholders.
This advertiser has chosen not to accept applicants from your region.
7
Senior Product Marketing Manager (FMCG)
00100 Abothuguchi West
KES320000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a fast-paced leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-driven Senior Product Marketing Manager to lead product innovation and market penetration. This is a fully remote position, offering the flexibility to drive brand success from anywhere. You will be responsible for developing and executing comprehensive product marketing strategies, including go-to-market plans, positioning, messaging, and campaign execution, to drive brand awareness, market share, and revenue growth for our client's diverse product portfolio. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and competitive landscapes. You should possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with significant experience in product marketing, preferably within the FMCG industry. Proven expertise in market research, consumer insights, brand management, and digital marketing is essential. Strong analytical, strategic thinking, and communication skills are required, with the ability to collaborate effectively with cross-functional teams, including product development, sales, and advertising. This role demands creativity, a passion for driving growth, and the ability to translate market opportunities into actionable marketing plans. You will play a critical role in shaping the future of our client's brands and ensuring their continued success in a highly competitive market. If you are a seasoned product marketer seeking a challenging and rewarding remote leadership opportunity, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
8
Senior Product Marketing Manager - Remote
00511 Abothuguchi West
KES75000 month
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and experienced Senior Product Marketing Manager to join their innovative team in a fully remote capacity. This role is crucial for driving the go-to-market strategy, product positioning, and commercial success of key product lines within our expansive portfolio. You will be responsible for understanding market dynamics, identifying consumer needs, and developing compelling marketing plans that resonate with our target audiences and drive sales growth.
As a Senior Product Marketing Manager, you will collaborate closely with product development, sales, and marketing teams to translate product features into customer benefits and craft impactful marketing campaigns. Your responsibilities will include market analysis, competitive intelligence, developing messaging and positioning frameworks, and executing integrated marketing initiatives. The ideal candidate possesses deep knowledge of the FMCG market, strong analytical skills, and a proven ability to develop and launch successful products. Exceptional communication and leadership skills are essential, along with the capacity to excel in a dynamic, remote work environment.
Key Responsibilities:
Qualifications:
This fully remote role offers an exciting opportunity to drive product success from anywhere, influencing the market landscape for consumers purchasing products related to Ongata Rongai, Kajiado, KE and across the nation.
As a Senior Product Marketing Manager, you will collaborate closely with product development, sales, and marketing teams to translate product features into customer benefits and craft impactful marketing campaigns. Your responsibilities will include market analysis, competitive intelligence, developing messaging and positioning frameworks, and executing integrated marketing initiatives. The ideal candidate possesses deep knowledge of the FMCG market, strong analytical skills, and a proven ability to develop and launch successful products. Exceptional communication and leadership skills are essential, along with the capacity to excel in a dynamic, remote work environment.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for assigned FMCG product categories.
- Conduct thorough market research, competitive analysis, and consumer insights to identify opportunities and threats.
- Define product positioning, messaging, and value propositions that clearly communicate benefits to target consumers.
- Develop and implement go-to-market plans for new product launches and product line extensions.
- Collaborate with product development teams to ensure product roadmaps align with market needs and consumer trends.
- Create compelling marketing collateral, sales enablement materials, and advertising campaign concepts.
- Manage marketing budgets and track the performance of marketing initiatives against defined KPIs.
- Work closely with the sales team to provide them with the tools and information needed to drive sales effectively.
- Monitor market trends, consumer behavior, and competitor activities to adapt strategies accordingly.
- Act as a subject matter expert for assigned product lines within the organization.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of progressive experience in product marketing, with a significant focus on the FMCG industry.
- Proven track record of successfully launching and managing consumer products.
- Strong understanding of marketing principles, branding, market segmentation, and consumer psychology.
- Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Exceptional written and verbal communication skills, with strong presentation abilities.
- Demonstrated ability to manage cross-functional projects and influence stakeholders.
- Experience with digital marketing channels and e-commerce platforms is beneficial.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote setting.
- Deep understanding of the FMCG landscape and consumer purchase drivers.
This fully remote role offers an exciting opportunity to drive product success from anywhere, influencing the market landscape for consumers purchasing products related to Ongata Rongai, Kajiado, KE and across the nation.
This advertiser has chosen not to accept applicants from your region.
9