2 Senior Brand Manager Innovation Strategy jobs in whatjobs
Senior Brand Manager - Innovation & Strategy
Posted 18 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and innovative Senior Brand Manager. This is a fully remote position that will be pivotal in driving brand growth through strategic initiatives and new product development. You will be responsible for identifying market opportunities, developing compelling brand strategies, and leading the execution of go-to-market plans for new product launches. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and the competitive landscape within the FMCG industry. Your responsibilities will include conducting market research, analyzing sales data, and translating these findings into actionable brand plans. You will work closely with cross-functional teams, including R&D, sales, marketing communications, and supply chain, to ensure seamless product development and launch. This role requires strong analytical skills, exceptional strategic thinking, and a proven ability to manage complex projects from concept to completion. You will be expected to develop innovative marketing campaigns, manage brand P&Ls, and ensure consistent brand messaging across all touchpoints. A passion for consumer brands and a track record of success in launching and growing brands are essential. The ability to thrive in a fast-paced, results-oriented, and fully remote environment is paramount. We are looking for a proactive leader who can inspire teams and deliver impactful results. This is an exceptional opportunity to shape the future of iconic brands and contribute significantly to the company's success. You will have the autonomy to drive strategic decisions and implement creative solutions.
Responsibilities:
Responsibilities:
- Develop and execute long-term brand strategies for key product categories.
- Identify and capitalize on new market opportunities and consumer trends.
- Lead the innovation pipeline, from ideation through to product launch.
- Conduct market analysis, consumer research, and competitive assessments.
- Develop and manage integrated marketing plans and campaigns.
- Oversee brand P&L, including forecasting and budget management.
- Collaborate with cross-functional teams to ensure successful product development and commercialization.
- Analyze sales performance and market share data, making data-driven recommendations.
- Ensure consistent brand positioning and messaging across all channels.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research, and strategic planning.
- Excellent analytical, financial acumen, and project management skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams in a remote setting.
- Proficiency in market analysis tools and CRM systems.
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Senior Brand Manager - Innovation & Strategy
Posted 14 days ago
Job Viewed
Job Description
Our client is seeking an innovative and strategic Senior Brand Manager to lead the development and execution of brand strategies within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, allowing you to leverage your expertise in brand management and consumer insights from any location. You will be responsible for driving brand growth, identifying new market opportunities, and ensuring our client's brands resonate effectively with target consumers. This role demands a deep understanding of consumer behavior, market dynamics, and cutting-edge marketing techniques. The Senior Brand Manager will oversee the entire brand lifecycle, from concept development and product launches to ongoing brand management and lifecycle optimization. Your key responsibilities will include developing integrated marketing plans, managing advertising and promotional campaigns, and analyzing market data to inform strategic decisions. You will work closely with cross-functional teams, including product development, sales, and market research, to ensure cohesive brand execution. This role requires a creative thinker with strong analytical skills and a proven ability to translate insights into actionable strategies. You will be expected to mentor junior team members, foster a collaborative environment, and champion innovative approaches to brand building. This is an exceptional opportunity to shape the future of iconic FMCG brands within a remote-first culture that values agility and strategic thinking. The role is based in Machakos, Machakos, KE , but offers complete flexibility for remote work. We are looking for a passionate brand custodian who is dedicated to building strong, lasting consumer connections and driving sustainable business growth. Your strategic vision and execution excellence will be key to success in this pivotal role. **Qualifications:**
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5-7 years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market research, and data analysis.
- Excellent project management, communication, and interpersonal skills.
- Experience in digital marketing and social media strategy is highly desirable.
- Ability to work independently and collaboratively in a remote setting.
- Demonstrated leadership and team development capabilities.
This advertiser has chosen not to accept applicants from your region.
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