3 Senior Product Marketing Manager Cpg jobs in whatjobs
Senior Product Marketing Manager - CPG
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative and high-quality products, is seeking an accomplished Senior Product Marketing Manager to join their fully remote marketing team. This role is crucial for driving the strategy, development, and execution of go-to-market plans for new and existing product lines.
The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. You will be responsible for translating product features into compelling benefits, developing impactful marketing messages, and leading cross-functional teams to achieve product success.
Key Responsibilities:
Qualifications:
This is an outstanding opportunity for a seasoned product marketer to make a significant impact on a global brand while enjoying the benefits of a fully remote work arrangement. Join a collaborative and innovative team.
While the role is remote, the company's operational hub is rooted in Nakuru, Nakuru, KE .
The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. You will be responsible for translating product features into compelling benefits, developing impactful marketing messages, and leading cross-functional teams to achieve product success.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for assigned product categories.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify market opportunities and inform product positioning.
- Define clear value propositions and compelling messaging for new product launches and ongoing campaigns.
- Develop go-to-market strategies, including pricing, promotion, and distribution plans, in collaboration with sales and product development teams.
- Create persuasive marketing collateral, sales tools, and presentations for internal and external audiences.
- Manage product lifecycle, from ideation through launch and end-of-life.
- Collaborate closely with brand management, R&D, sales, and advertising agencies to ensure alignment and successful execution of marketing initiatives.
- Analyze sales performance, market share, and campaign effectiveness, providing insights and recommendations for optimization.
- Monitor industry trends and competitor activities to identify potential threats and opportunities.
- Act as a subject matter expert for assigned product categories, representing the voice of the customer internally.
- Mentor and guide junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
- Minimum of 7 years of experience in product marketing, preferably within the FMCG industry.
- Demonstrated success in developing and launching new products and driving significant market share growth.
- Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable insights.
- Excellent understanding of consumer insights, market segmentation, and positioning strategies.
- Superb communication, presentation, and interpersonal skills.
- Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced, remote environment.
- Experience with digital marketing concepts and tools is advantageous.
- Proficiency in market research tools and data analysis software.
- Creative and results-oriented mindset.
This is an outstanding opportunity for a seasoned product marketer to make a significant impact on a global brand while enjoying the benefits of a fully remote work arrangement. Join a collaborative and innovative team.
While the role is remote, the company's operational hub is rooted in Nakuru, Nakuru, KE .
This advertiser has chosen not to accept applicants from your region.
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Senior Product Marketing Manager - CPG
Posted 20 days ago
Job Viewed
Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is looking for a dynamic Senior Product Marketing Manager to spearhead their product marketing efforts. This is a fully remote position where you will be responsible for developing and executing comprehensive marketing strategies to launch and grow their product portfolio. You will conduct market research, analyze consumer insights, and identify market opportunities to drive product positioning and messaging. The ideal candidate will have extensive experience in product marketing within the FMCG sector, with a proven ability to develop successful go-to-market strategies. Your responsibilities will include creating compelling marketing collateral, managing promotional campaigns, and collaborating closely with sales, product development, and creative teams. Strong analytical skills are essential for tracking campaign performance, measuring ROI, and making data-driven adjustments. You will also play a key role in defining product roadmaps and influencing product innovation based on market demands. Excellent communication, presentation, and interpersonal skills are crucial for liaising with internal teams and external partners. This role requires a strategic thinker with a passion for understanding consumer behavior and building strong brands. This is an exciting opportunity to shape the marketing direction of innovative CPG products from a remote setting, impacting markets potentially in **Mlolongo, Machakos, KE** and beyond.
This advertiser has chosen not to accept applicants from your region.
1
Senior Product Marketing Manager - CPG
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and experienced Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product lines. This is a fully remote position, offering the flexibility to shape impactful marketing campaigns from anywhere. You will be responsible for understanding market dynamics, identifying consumer needs, and developing compelling positioning and messaging that resonates with target audiences. The ideal candidate possesses a strong background in product marketing within the FMCG industry, exceptional analytical skills, and a proven ability to collaborate with cross-functional teams, including sales, product development, and communications. This role requires a blend of strategic thinking, market insight, and creative execution.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and threats.
- Define product positioning, value propositions, and key messaging for target audiences.
- Create compelling marketing collateral, sales enablement tools, and promotional materials.
- Collaborate with product development teams to inform product roadmaps based on market feedback.
- Partner with the sales team to ensure effective product launches and ongoing sales support.
- Develop and manage go-to-market plans, including pricing strategies and channel activation.
- Analyze campaign performance and market trends, providing insights and recommendations for optimization.
- Manage product lifecycle marketing activities, from launch to end-of-life.
- Work closely with brand management and advertising teams to ensure cohesive marketing efforts.
- Stay informed about industry trends, emerging technologies, and consumer behavior within the FMCG landscape.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in product marketing, with a significant portion within the FMCG industry.
- Proven track record of developing and executing successful product marketing strategies for consumer goods.
- Strong understanding of market segmentation, consumer behavior, and brand positioning.
- Excellent analytical and strategic thinking skills.
- Exceptional written and verbal communication skills, with the ability to craft persuasive messaging.
- Proficiency in market research methodologies and data analysis tools.
- Experience with cross-functional team collaboration and project management.
- Ability to thrive in a dynamic, fast-paced remote work environment.
- Creative and innovative approach to marketing challenges.
This advertiser has chosen not to accept applicants from your region.
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