2 Fmcg Product Marketing Manager jobs in whatjobs
FMCG Product Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and growing force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and innovative Product Marketing Manager to join their team. This role is pivotal in driving the success of our client's product portfolio, from conception through to market launch and ongoing lifecycle management. You will be responsible for developing and executing comprehensive marketing strategies, conducting market research, and analyzing consumer trends to identify new opportunities and enhance existing product offerings. The ideal candidate will possess a deep understanding of the FMCG market, a passion for branding, and a proven ability to translate consumer insights into successful marketing campaigns. This position requires a strategic thinker with excellent communication skills, capable of working collaboratively with cross-functional teams including sales, R&D, and operations. Responsibilities:
- Develop and implement product marketing strategies aligned with overall business objectives for the FMCG sector.
- Conduct thorough market research, competitive analysis, and consumer insights gathering to identify market opportunities and threats.
- Define product positioning, messaging, and go-to-market strategies for new product launches and existing products.
- Collaborate with the product development team to translate market needs into new product concepts and features.
- Create compelling marketing collateral, including product descriptions, presentations, and sales tools.
- Plan and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Analyze campaign performance and make data-driven recommendations for optimization.
- Manage product lifecycle, including pricing strategies, promotions, and end-of-life planning.
- Work closely with the sales team to equip them with the necessary product knowledge and marketing support.
- Monitor industry trends and competitor activities to maintain a competitive edge.
- Manage marketing budgets effectively and ensure a strong return on investment.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 6 years of experience in product marketing, specifically within the FMCG industry.
- Demonstrated success in developing and executing product marketing strategies that have driven significant sales growth.
- Strong understanding of consumer behavior, market segmentation, and branding principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working with cross-functional teams and managing multiple projects simultaneously.
- Creative and results-oriented mindset.
- Familiarity with digital marketing platforms and analytics.
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FMCG Product Marketing Manager
Posted 17 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Product Marketing Manager to join their fully remote marketing team. This role is essential for driving product strategy, market positioning, and successful product launches within the competitive FMCG landscape. As a remote-first organization, we empower our team members with the flexibility to excel from their chosen location while fostering strong virtual collaboration. You will be responsible for understanding consumer needs, analyzing market trends, and developing compelling marketing campaigns that resonate with target audiences. The ideal candidate possesses a proven track record in product marketing, with deep knowledge of the FMCG industry. Key responsibilities include defining product positioning and messaging, developing go-to-market strategies, managing product lifecycles, and collaborating with sales, product development, and creative teams. You will conduct market research, competitive analysis, and performance tracking to inform marketing initiatives. Exceptional communication, analytical, and project management skills are crucial. The ability to work independently, manage multiple projects simultaneously, and deliver results in a fast-paced, virtual environment is paramount. We are looking for a creative and strategic thinker with a passion for consumer brands and a commitment to driving market growth. This is an exciting opportunity for a skilled Product Marketing Manager to make a significant impact in a growing company that embraces remote work and offers ample professional development.
Responsibilities:
Responsibilities:
- Develop and execute product marketing strategies for FMCG products.
- Define product positioning, messaging, and value propositions for target audiences.
- Create compelling marketing collateral, presentations, and campaigns.
- Manage product launches from concept to market execution.
- Conduct market research, competitive analysis, and consumer insights gathering.
- Collaborate with product development teams to inform product roadmaps.
- Work closely with sales teams to provide them with the necessary tools and support.
- Analyze product performance and market trends to identify growth opportunities.
- Manage marketing budgets and track campaign ROI.
- Stay abreast of industry trends and best practices in FMCG marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
- Proven ability to develop and execute successful go-to-market strategies.
- Strong understanding of consumer behavior and market dynamics in the FMCG sector.
- Excellent written and verbal communication skills.
- Proficiency in market research methodologies and data analysis.
- Strong project management and organizational skills.
- Ability to work independently and manage multiple priorities in a remote setting.
- Creative thinking and a passion for building impactful brands.
This advertiser has chosen not to accept applicants from your region.
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