2 Senior Product Marketing Manager Saas jobs in whatjobs
Senior Product Marketing Manager - SaaS
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Senior Product Marketing Manager with extensive experience in the Software as a Service (SaaS) industry. This is a fully remote position, offering a fantastic opportunity to shape product positioning and go-to-market strategies from anywhere. You will be responsible for understanding market dynamics, defining target customer segments, and crafting compelling messaging and positioning that resonates with prospective buyers. The ideal candidate will possess a deep understanding of SaaS product lifecycles, competitive landscapes, and buyer personas. You will collaborate closely with product management, sales, marketing, and customer success teams to develop and execute successful product launches and ongoing marketing campaigns. Key responsibilities include developing product collateral, sales enablement materials, competitive analysis reports, and thought leadership content. You will also play a crucial role in defining pricing and packaging strategies, analyzing market trends, and providing insights to guide product development. This position demands exceptional strategic thinking, excellent communication skills, and a proven ability to translate complex technical features into clear customer benefits. A strong understanding of digital marketing channels and campaign execution is essential. This is an exciting opportunity for a seasoned product marketer to drive the growth and success of innovative SaaS solutions in a flexible, remote work environment.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for SaaS products.
- Craft compelling product positioning, messaging, and value propositions.
- Create and manage product marketing collateral, including datasheets, brochures, presentations, and website content.
- Develop sales enablement materials and train the sales team on product features and benefits.
- Conduct competitive analysis and market research to identify opportunities and threats.
- Define target customer segments and develop buyer personas.
- Plan and execute successful product launches.
- Collaborate with product management to define product roadmaps and priorities.
- Analyze product performance, market trends, and customer feedback to inform marketing strategies.
- Contribute to pricing and packaging strategies for SaaS offerings.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in product marketing, with a significant focus on SaaS products.
- Proven track record of developing and executing successful go-to-market strategies for technology products.
- Deep understanding of SaaS business models, market dynamics, and competitive landscapes.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Experience with marketing automation tools and CRM systems.
- Strong analytical and strategic thinking abilities.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Product Marketing Manager - SaaS
Posted 14 days ago
Job Viewed
Job Description
Our client, a rapidly growing SaaS company, is seeking a strategic and results-oriented Senior Product Marketing Manager. This role is crucial for defining and executing go-to-market strategies, crafting compelling product messaging, and driving market adoption of our innovative software solutions. You will be responsible for understanding our target markets, competitive landscape, and customer needs to position our products effectively and create demand. The ideal candidate possesses a deep understanding of the SaaS market, exceptional communication skills, and a proven track record in product marketing.
Key Responsibilities:
Qualifications:
This is a 100% remote position, offering the flexibility to work from anywhere while contributing to the growth of a leading SaaS company.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing SaaS products.
- Craft clear, concise, and compelling product messaging and positioning that resonates with target audiences.
- Create high-impact sales enablement materials, including presentations, datasheets, battlecards, and demo scripts.
- Conduct market research, competitive analysis, and customer interviews to gather insights and inform strategy.
- Develop and manage product launch plans, coordinating with product management, sales, and marketing teams.
- Define target customer segments and buyer personas, understanding their needs and pain points.
- Drive demand generation activities through effective marketing campaigns and content creation.
- Train and enable the sales team on product features, benefits, and competitive differentiators.
- Monitor market trends, competitive activities, and customer feedback to identify opportunities and risks.
- Collaborate with product management to provide market feedback for product roadmap development.
- Measure and report on the effectiveness of product marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in product marketing, preferably within the SaaS industry.
- Proven experience in developing and executing successful go-to-market strategies.
- Excellent understanding of SaaS business models, market dynamics, and customer acquisition.
- Strong written and verbal communication skills, with the ability to create compelling marketing collateral.
- Proficiency in market research, competitive analysis, and persona development.
- Experience with sales enablement tools and CRM systems (e.g., Salesforce).
- Ability to work effectively with cross-functional teams, including product, sales, and engineering.
- Strong analytical and problem-solving skills.
- Demonstrated ability to work independently and manage multiple projects in a remote setting.
This is a 100% remote position, offering the flexibility to work from anywhere while contributing to the growth of a leading SaaS company.
This advertiser has chosen not to accept applicants from your region.
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