85 Sales Targets jobs in Kenya
E-commerce Performance Marketing Manager
Posted 19 days ago
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E-commerce Performance Marketing Lead
Posted 22 days ago
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Remote E-commerce Performance Marketing Manager
Posted 20 days ago
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Responsibilities:
- Develop and execute comprehensive performance marketing strategies to drive qualified traffic, conversions, and revenue for our e-commerce platforms.
- Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms, including budget allocation, bid management, and creative testing.
- Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive traffic.
- Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive repeat purchases.
- Implement and manage affiliate marketing programs to expand reach and drive sales through partnerships.
- Analyze campaign performance data, identify key insights, and provide actionable recommendations for optimization using tools like Google Analytics, Adobe Analytics, or similar platforms.
- Conduct A/B testing on landing pages, ad creatives, and website elements to improve conversion rates.
- Collaborate with the content and design teams to create compelling ad copy, landing pages, and marketing materials.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies to identify new opportunities.
- Prepare regular performance reports and present findings to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing and scaling paid advertising campaigns (PPC, Social Media Ads).
- In-depth knowledge of SEO best practices and tools.
- Experience with email marketing platforms and automation tools.
- Proficiency in web analytics tools (e.g., Google Analytics) and the ability to interpret complex data.
- Strong understanding of conversion rate optimization (CRO) principles.
- Excellent analytical, quantitative, and problem-solving skills.
- Exceptional communication and presentation skills, with the ability to articulate strategies and results clearly.
- Self-motivated and able to thrive in a remote, fast-paced environment.
- Experience with marketing automation platforms and CRM systems is a plus.
Senior E-commerce Performance Marketing Manager
Posted 22 days ago
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Responsibilities:
- Develop, implement, and manage comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Drive online sales and revenue growth through effective campaign management and optimization.
- Manage and optimize budgets across different channels to achieve target ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition).
- Conduct in-depth A/B testing on ad creatives, landing pages, targeting, and bidding strategies.
- Analyze campaign performance data, identify trends, and provide actionable insights and recommendations for improvement.
- Collaborate with the creative team to develop compelling ad copy and visuals.
- Stay up-to-date with the latest trends and best practices in performance marketing, e-commerce, and digital advertising.
- Manage relationships with third-party ad platforms and technology providers.
- Develop and implement retargeting strategies to re-engage potential customers.
- Report on campaign performance to senior management, highlighting key metrics and insights.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- Minimum of 7 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing large paid media budgets and driving significant ROI.
- Expertise in Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Proficiency in web analytics tools such as Google Analytics.
- Excellent understanding of e-commerce KPIs and conversion funnels.
- Experience with marketing automation and CRM platforms is a plus.
- Strong understanding of SEO principles and their integration with paid search.
- Exceptional communication and presentation skills, comfortable working remotely.
If you are a performance marketing guru with a passion for e-commerce growth and thrive in a remote work environment, we invite you to apply and help shape our digital success.
Senior E-commerce Performance Marketing Manager (Remote)
Posted 13 days ago
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Key Responsibilities:
- Develop and execute data-driven performance marketing strategies across paid social, search engines, display advertising, affiliate marketing, and email marketing to drive qualified traffic and sales for e-commerce channels.
- Manage and optimize digital advertising campaigns, including budget allocation, targeting, bidding strategies, and ad creative development, with a focus on achieving KPIs such as ROAS, CPA, and LTV.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify new opportunities and improve campaign performance.
- Oversee SEO initiatives to improve organic search rankings and drive sustainable traffic growth.
- Develop and implement email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive repeat purchases.
- Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting dashboards, providing regular insights and actionable recommendations.
- Collaborate with content creators, graphic designers, and web developers to ensure cohesive brand messaging and optimal user experience across all digital touchpoints.
- Manage and foster relationships with external agencies and platform partners.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, continuously testing and iterating on strategies.
- Contribute to the overall e-commerce strategy, identifying new growth avenues and supporting product launches.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in performance marketing, digital marketing, or e-commerce marketing, with a proven track record of success in driving online sales.
- Demonstrable expertise in managing paid search (Google Ads, Bing Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads), and programmatic advertising.
- Strong understanding of SEO principles and best practices.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
- Advanced analytical skills with a strong ability to interpret complex data and translate it into actionable insights. Experience with web analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills, with the ability to craft compelling ad copy and marketing messages.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Highly organized, detail-oriented, and capable of managing multiple campaigns and priorities in a fast-paced remote environment.
Senior E-commerce Performance Marketing Specialist
Posted 14 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, TikTok), and affiliate channels.
- Manage and optimize digital advertising budgets to achieve target KPIs, including ROAS, CPA, and CPL.
- Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance.
- Implement sophisticated targeting and retargeting strategies to engage relevant customer segments.
- Analyze campaign performance data using analytics platforms (e.g., Google Analytics, Adobe Analytics) and CRM systems to identify insights and opportunities.
- Perform A/B testing on ad creatives, landing pages, and campaign structures to drive continuous improvement.
- Monitor industry trends, competitor activities, and emerging advertising platforms to stay ahead of the curve.
- Collaborate with content, creative, and web development teams to ensure cohesive campaign execution and effective customer journeys.
- Develop attribution models to accurately measure the impact of various marketing channels.
- Prepare detailed performance reports and present findings and actionable recommendations to senior leadership.
- Stay current with the latest advancements in digital advertising technologies and best practices.
- Mentor and guide junior performance marketing coordinators in a remote team setting.
- Manage relationships with external agencies or technology partners as needed.
- Ensure brand consistency and compliance across all paid media efforts.
- Bachelor's degree in Marketing, Digital Media, Business, Statistics, or a related quantitative field.
- Minimum of 7 years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing large-scale paid media campaigns and driving measurable ROI.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- In-depth understanding of SEO principles, SEM best practices, and affiliate marketing strategies.
- Proficiency in Google Analytics, Adobe Analytics, or similar web analytics tools.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent understanding of conversion rate optimization (CRO) techniques.
- Experience with A/B testing tools and methodologies.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills, with the ability to present complex information clearly.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
- Familiarity with marketing automation platforms and CRM systems is a plus.
Remote E-commerce Performance Marketing Specialist
Posted 22 days ago
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Job Description
Responsibilities:
- Develop and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Optimize campaign performance through continuous A/B testing of ad copy, creatives, targeting, and landing pages.
- Analyze campaign data and key metrics (e.g., ROAS, CPA, CTR, conversion rates) to identify trends and opportunities for improvement.
- Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment.
- Collaborate with the e-commerce team to align marketing efforts with product launches, promotions, and overall business objectives.
- Conduct keyword research and audience segmentation to ensure precise targeting.
- Monitor competitor activities and market trends to adapt strategies accordingly.
- Generate detailed performance reports for management, highlighting insights and recommendations.
- Stay abreast of the latest developments in digital marketing, e-commerce, and social media advertising.
- Contribute to the overall e-commerce strategy, providing insights on customer acquisition and retention.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
- Minimum of 4 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing and optimizing paid advertising campaigns that drive sales and conversions.
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong understanding of e-commerce operations, customer journey, and conversion rate optimization (CRO).
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Exceptional communication and collaboration skills for effective teamwork in a remote setting.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Certification in Google Ads or Facebook Blueprint is a plus.
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E-commerce Performance Marketing Specialist - Remote
Posted 20 days ago
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E-commerce Performance Marketing Specialist
Posted 8 days ago
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Key Responsibilities:
- Develop and execute comprehensive paid advertising strategies across PPC, social media, and display networks.
- Manage and optimize ad campaigns to achieve key performance indicators (KPIs) such as ROAS, CPA, and conversion rate.
- Conduct keyword research, audience segmentation, and bid management for PPC campaigns.
- Create compelling ad copy and visual assets, collaborating with design teams as needed.
- Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
- Implement A/B testing on ad creatives, landing pages, and campaign settings.
- Identify new growth opportunities and emerging digital marketing trends.
- Collaborate with the e-commerce team to enhance website user experience and conversion optimization.
- Manage and grow affiliate marketing programs.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Minimum of 4 years of experience in performance marketing, specifically within e-commerce.
- Proven track record of successfully managing and optimizing paid advertising campaigns.
- In-depth knowledge of Google Ads, Meta Ads, and other major advertising platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and their impact on paid campaigns.
- Experience with A/B testing methodologies and tools.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong communication and collaboration abilities.
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).
Senior E-commerce Performance Analyst
Posted 14 days ago
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Job Description
Responsibilities:
- Analyze website traffic, user behavior, and conversion funnels to identify opportunities for improvement.
- Develop and maintain dashboards and reports to track key e-commerce KPIs (e.g., conversion rate, AOV, CLV, traffic sources).
- Conduct A/B testing and multivariate testing on website elements, landing pages, and promotional campaigns.
- Perform deep-dive analysis on customer segmentation, purchase patterns, and churn rates.
- Monitor market trends and competitor activities to identify new growth opportunities.
- Collaborate with the marketing team to optimize paid advertising campaigns and SEO strategies.
- Provide data-driven recommendations for website design, user experience, and content.
- Forecast sales and revenue based on historical data and market projections.
- Identify and troubleshoot technical issues impacting e-commerce performance.
- Present findings and recommendations to stakeholders in a clear and concise manner.
- Develop predictive models for customer lifetime value and repeat purchase behavior.
- Work with the product team to analyze product performance and identify opportunities for new product launches.
- Continuously explore and implement new analytical tools and techniques.
- Ensure data accuracy and integrity across all reporting platforms.
- Contribute to the overall digital strategy and roadmap.
- Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
- Minimum of 4 years of experience in e-commerce analytics, digital marketing analysis, or a similar role.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong experience with data visualization tools like Tableau, Power BI, or Looker.
- Expertise in SQL for data extraction and manipulation.
- Experience with A/B testing platforms (e.g., Optimizely, VWO).
- Understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation skills.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Familiarity with statistical modeling and machine learning concepts is a plus.
- Experience with tag management solutions (e.g., Google Tag Manager).
- Proactive and curious mindset with a passion for data.
- Ability to translate complex data into actionable business insights.