11 Senior E Commerce Performance Marketing Manager jobs in whatjobs
Senior E-commerce Performance Marketing Manager
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive performance marketing strategies across paid search (PPC), paid social, display advertising, and affiliate marketing.
- Manage and optimize advertising budgets to achieve key performance indicators (KPIs) such as ROAS, CPA, and customer lifetime value.
- Conduct in-depth keyword research, campaign setup, and ad copywriting for search engine marketing (SEM) initiatives.
- Manage and grow social media advertising campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Identify, recruit, and manage affiliate partners to expand reach and drive incremental sales.
- Analyze campaign performance data using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Identify trends, insights, and opportunities for optimization to improve campaign efficiency and effectiveness.
- Collaborate with creative teams to develop compelling ad creatives and landing page content.
- Implement A/B testing strategies for ad copy, targeting, and landing pages to maximize conversion rates.
- Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the e-commerce and web development teams to ensure seamless integration and optimal user experience.
- Manage remarketing and retargeting campaigns to re-engage potential customers.
- Explore and test new advertising channels and platforms to drive growth.
- Contribute to the overall e-commerce strategy and customer acquisition efforts.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 5 years of experience in performance marketing, digital advertising, or e-commerce marketing, with a strong focus on paid channels.
- Proven track record of successfully managing and optimizing large-scale paid campaigns across Google Ads, Facebook Ads, and other major platforms.
- Expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting dashboards.
- Strong understanding of A/B testing principles and experience with optimization tools.
- Excellent analytical, quantitative, and problem-solving skills.
- Proficiency in developing and managing affiliate marketing programs is a plus.
- Exceptional written and verbal communication skills, with the ability to present complex data clearly.
- Ability to work independently and manage multiple projects effectively in a fast-paced remote environment.
- Familiarity with e-commerce platforms and CRM systems.
- Creative thinking and a passion for testing and learning.
- Experience with programmatic advertising is advantageous.
- Deep understanding of the online customer journey.
Senior E-commerce Performance Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Drive online sales and revenue growth through effective campaign management and optimization.
- Manage and optimize budgets across different channels to achieve target ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition).
- Conduct in-depth A/B testing on ad creatives, landing pages, targeting, and bidding strategies.
- Analyze campaign performance data, identify trends, and provide actionable insights and recommendations for improvement.
- Collaborate with the creative team to develop compelling ad copy and visuals.
- Stay up-to-date with the latest trends and best practices in performance marketing, e-commerce, and digital advertising.
- Manage relationships with third-party ad platforms and technology providers.
- Develop and implement retargeting strategies to re-engage potential customers.
- Report on campaign performance to senior management, highlighting key metrics and insights.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- Minimum of 7 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing large paid media budgets and driving significant ROI.
- Expertise in Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Proficiency in web analytics tools such as Google Analytics.
- Excellent understanding of e-commerce KPIs and conversion funnels.
- Experience with marketing automation and CRM platforms is a plus.
- Strong understanding of SEO principles and their integration with paid search.
- Exceptional communication and presentation skills, comfortable working remotely.
If you are a performance marketing guru with a passion for e-commerce growth and thrive in a remote work environment, we invite you to apply and help shape our digital success.
Senior E-commerce Performance Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Senior E-commerce Performance Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute data-driven performance marketing strategies to drive online sales, customer acquisition, and lifetime value across all e-commerce channels.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads, Display Ads, Retargeting) to achieve target ROAS and CPA goals.
- Oversee SEO strategy and execution to improve organic search rankings and drive qualified traffic to the e-commerce platform.
- Develop and manage email marketing campaigns, including segmentation, automation, and personalization, to nurture leads and drive repeat purchases.
- Lead Conversion Rate Optimization (CRO) efforts by conducting A/B testing on landing pages, product pages, and checkout flows to improve user experience and conversion rates.
- Analyze website traffic, user behavior, and sales data using tools like Google Analytics to identify trends, insights, and opportunities for improvement.
- Collaborate with the creative team to develop compelling ad copy, visuals, and landing page content that resonates with target audiences.
- Manage relationships with key marketing technology vendors and agencies.
- Stay abreast of the latest e-commerce marketing trends, platform updates, and competitive landscape.
- Prepare and present regular performance reports to senior management, highlighting key metrics, insights, and strategic recommendations.
- Foster a culture of continuous experimentation and learning within the marketing team.
- Bachelor's degree in Marketing, Business, E-commerce, or a related field. Master's degree or MBA preferred.
- Minimum of 6 years of experience in e-commerce marketing, with a strong focus on performance marketing and direct-to-consumer (DTC) strategies.
- Proven track record of successfully managing and scaling paid media budgets and campaigns to achieve significant revenue growth.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital advertising platforms.
- Strong understanding of SEO best practices and tools (e.g., SEMrush, Ahrefs).
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and marketing automation.
- Demonstrated ability to implement and analyze A/B tests and CRO strategies.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills, with the ability to present complex data in a clear and actionable manner.
- Proven ability to work independently, manage multiple projects, and thrive in a fast-paced, fully remote environment.
Senior E-commerce Performance Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and executing comprehensive performance marketing strategies to achieve e-commerce sales and growth targets.
- Managing and optimizing paid advertising campaigns across various digital channels, including SEM, paid social, display, and programmatic advertising.
- Conducting in-depth keyword research, audience segmentation, and bid management to improve campaign performance.
- Analyzing campaign data, website analytics, and customer behavior to identify trends, insights, and opportunities for optimization.
- Developing and implementing A/B testing strategies for ad creatives, landing pages, and audience targeting.
- Managing marketing budgets effectively to ensure maximum ROI and efficient spend allocation.
- Collaborating with the creative team to develop compelling ad copy and visual assets.
- Staying up-to-date with the latest digital marketing trends, platform updates, and best practices.
- Reporting on campaign performance, insights, and recommendations to senior management.
- Exploring and testing new acquisition channels and innovative marketing tactics.
- Managing relationships with third-party advertising platforms and agencies.
Senior E-commerce Performance Marketing Manager
Posted 20 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage comprehensive performance marketing strategies to drive e-commerce sales and customer acquisition.
- Oversee and optimize paid social media campaigns (Facebook, Instagram, TikTok, etc.), including audience targeting, ad creative, bidding strategies, and budget allocation.
- Manage and execute SEM campaigns (Google Ads, Bing Ads), focusing on keyword research, ad copy creation, landing page optimization, and bid management.
- Develop and manage affiliate marketing programs, identifying and onboarding new partners to expand reach.
- Drive conversion rate optimization (CRO) initiatives on the website and landing pages through A/B testing, user experience improvements, and data analysis.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and third-party reporting software.
- Generate regular performance reports, highlighting key metrics, insights, and recommendations for improvement.
- Collaborate with content, creative, and web development teams to ensure seamless campaign execution and a positive customer journey.
- Stay abreast of the latest trends and best practices in e-commerce marketing, digital advertising, and social media.
- Manage and mentor a small team of marketing specialists, fostering a culture of high performance and continuous learning.
- Effectively manage advertising budgets to maximize ROI and achieve business objectives.
- Conduct market research and competitor analysis to identify new opportunities and threats.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- 5+ years of experience in performance marketing, with a strong focus on e-commerce.
- Demonstrated success in managing large-scale paid social and SEM campaigns with significant budgets.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Proven ability to drive significant growth in customer acquisition, revenue, and ROI.
- Strong understanding of CRO principles and experience with A/B testing tools.
- Excellent analytical skills with the ability to translate complex data into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, remote, and dynamic work environment.
- Experience with affiliate marketing platforms and relationship management.
- Proficiency in marketing automation tools and CRM systems is a plus.
Senior E-commerce Performance Marketing Manager
Posted 17 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing strategies to drive e-commerce sales.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, etc.
- Oversee SEO initiatives to improve organic search rankings and drive relevant traffic.
- Develop and implement effective email marketing campaigns for customer acquisition and retention.
- Manage affiliate marketing programs and identify new partnership opportunities.
- Conduct regular A/B testing and conversion rate optimization (CRO) experiments.
- Analyze campaign performance data, identify trends, and provide actionable insights.
- Manage and allocate advertising budgets to maximize ROI and achieve sales targets.
- Collaborate with creative and content teams to develop compelling marketing assets.
- Stay up-to-date with the latest trends and best practices in e-commerce marketing and digital advertising.
- Mentor junior performance marketing specialists and contribute to team development.
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 6 years of experience in e-commerce performance marketing and digital advertising.
- Proven track record of success in managing paid media campaigns (SEM, Social Media Ads).
- Strong understanding of SEO, email marketing, and affiliate marketing principles.
- Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience with A/B testing and conversion rate optimization techniques.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong communication, leadership, and project management abilities for remote collaboration.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
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Senior E-commerce Performance Marketing Manager
Posted 17 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies to drive e-commerce sales and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
- Oversee affiliate marketing programs, identifying and onboarding new partners, and managing relationships.
- Develop and implement email marketing campaigns for customer acquisition, retention, and promotional activities.
- Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI and ROAS.
- Conduct A/B testing on ad creatives, landing pages, and campaign elements to optimize performance.
- Manage the e-commerce budget effectively, allocating resources to achieve maximum impact.
- Collaborate with the content and creative teams to develop compelling ad copy and visuals.
- Stay updated on the latest trends and best practices in e-commerce and digital marketing.
- Mentor and guide junior members of the performance marketing team.
- Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree is a plus.
- Minimum of 6 years of experience in e-commerce performance marketing, with a strong focus on paid acquisition channels.
- Proven success in managing large advertising budgets and achieving significant revenue growth.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
- Expertise in A/B testing methodologies and conversion rate optimization (CRO).
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Demonstrated leadership abilities and experience managing teams.
- Ability to work independently and thrive in a fast-paced, remote work environment.
- Familiarity with various e-commerce platforms and technologies is advantageous.
Senior E-commerce Performance Marketing Manager
Posted 6 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing strategies for e-commerce.
- Manage and optimize paid advertising campaigns across Google Ads, social media, and other platforms.
- Oversee significant advertising budgets to achieve revenue and ROI targets.
- Conduct in-depth audience research, segmentation, and targeting.
- Analyze campaign performance data, identify trends, and provide actionable insights.
- A/B test ad creatives, landing pages, and campaign settings to improve performance.
- Monitor key e-commerce marketing metrics (CAC, ROAS, LTV).
- Collaborate with creative and content teams to develop compelling ad assets.
- Stay updated on the latest digital marketing trends and platform changes.
- Manage relationships with ad tech vendors and agencies as needed.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
- Demonstrated success in managing paid social and search campaigns at scale.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant ad platforms.
- Strong analytical and data interpretation skills.
- Experience with marketing automation and CRM software.
- Excellent understanding of e-commerce sales funnels and customer journeys.
- Ability to work independently and collaboratively in a remote team setting.
- Strong project management and organizational skills.
- Creative thinking and a passion for digital advertising.
Senior E-commerce Performance Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing strategies to drive qualified traffic and maximize online sales.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct in-depth keyword research, audience segmentation, and A/B testing to improve campaign performance and conversion rates.
- Analyze campaign data, performance metrics, and ROI, providing regular reports and actionable insights to stakeholders.
- Manage and allocate significant advertising budgets efficiently to achieve key performance indicators (KPIs).
- Oversee and optimize SEO strategies to improve organic search visibility and drive traffic.
- Develop and manage affiliate marketing programs, identifying and onboarding new partners.
- Collaborate with the creative team to develop compelling ad copy, landing pages, and visual assets.
- Stay up-to-date with the latest trends and best practices in digital marketing, e-commerce, and performance advertising.
- Identify new growth opportunities and emerging channels to expand reach and drive customer acquisition.
- Analyze customer journey and user behavior to identify areas for optimization.
- Manage social media advertising spend and strategy to support e-commerce goals.
- Work closely with the product and web development teams to ensure seamless user experience and conversion rate optimization.
- Monitor competitor activities and market trends to inform strategic decisions.
- Build and maintain strong relationships with advertising platforms and technology partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing large-scale paid search (PPC) and paid social campaigns.
- Deep understanding of analytics tools such as Google Analytics, Adobe Analytics, and ad platform reporting interfaces.
- Expertise in A/B testing, conversion rate optimization (CRO), and data analysis.
- Experience with affiliate marketing platforms and strategies.
- Excellent knowledge of SEO best practices and tools.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Exceptional communication, collaboration, and stakeholder management skills.
- Ability to thrive in a fast-paced, results-oriented remote work environment.
- Proficiency in using marketing automation tools is a plus.
- Demonstrated experience managing significant ad budgets and delivering positive ROI.