1,540 Online Advertising jobs in Kenya

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

• Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
• Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
• Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
• Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
• Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
• Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
• Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
• Engage with followers, respond to inquiries, and foster a positive and interactive online community.
• Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
• Stay up-to-date with the latest social media features, tools, and advertising best practices.
• Ensure brand voice and messaging consistency across all social media channels.
• Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.

• Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
• Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience with paid social media advertising platforms and budget management.
• Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
• Strong understanding of SEO principles and how they relate to social media content.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication, organizational, and time management skills.
• Ability to thrive in a fast-paced, remote work environment.
• Familiarity with e-commerce platforms and customer journey optimization is a plus.

• Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
• Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
• Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
• Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
• Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
• Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
• Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
• Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
• Identify and leverage emerging social media platforms and features to expand reach and engagement.
• Manage relationships with influencers and brand partners where applicable.
• Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
• Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
• Exceptional written and verbal communication skills, with a talent for creative copywriting.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
• Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives.
• Manage and grow the brand's presence across platforms such as Instagram, Facebook, TikTok, Twitter, and Pinterest.
• Create and curate engaging, high-quality content (visuals, videos, copy) tailored to each platform.
• Oversee paid social media advertising campaigns, including targeting, budgeting, and performance optimization.
• Monitor social media trends, identify opportunities, and respond to industry changes proactively.
• Engage with the online community, respond to comments and messages, and foster positive relationships.
• Analyze social media performance metrics, provide regular reports, and derive actionable insights.
• Collaborate with influencers and brand partners to expand reach and engagement.
• Stay updated on the latest social media tools, algorithms, and best practices.

• Developing and implementing strategic marketing plans for e-commerce platforms and social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Creating compelling and engaging content, including graphics, videos, and written copy, tailored to each platform and target audience.
• Managing social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Optimizing e-commerce product listings and website content for search engines (SEO) and user experience.
• Monitoring social media trends, competitor activities, and emerging platforms to identify new opportunities.
• Analyzing website traffic, sales data, and social media metrics to measure campaign effectiveness and provide actionable insights.
• Building and nurturing online communities, responding to customer inquiries, and managing online reputation.
• Collaborating with design and content teams to ensure brand consistency across all digital touchpoints.
• Managing email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Identifying and partnering with relevant influencers and brand ambassadors.
• Staying up-to-date with the latest e-commerce best practices and social media algorithm changes.
• Conducting A/B testing on various marketing elements to improve conversion rates.

• Develop and implement comprehensive social media strategies aligned with business objectives and marketing campaigns.
• Manage and grow our social media presence across key platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn).
• Create engaging, high-quality content (text, image, video) tailored for each platform and audience segment.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Engage with followers, respond to comments and queries, and foster a strong online community.
• Plan and execute paid social media advertising campaigns, including budget management and performance analysis.
• Collaborate with the marketing, sales, and product development teams to ensure brand consistency and integrated campaign efforts.
• Track, analyze, and report on social media performance metrics (e.g., reach, engagement, conversions, ROI).
• Identify and cultivate relationships with influencers and brand advocates.
• Stay updated on the latest e-commerce and social media best practices and emerging technologies.
• Optimize social media content for search engines (SEO).
• Manage social media tools and platforms for scheduling, monitoring, and analytics.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven work experience as a Social Media Manager or similar role in e-commerce.
• Demonstrable experience in creating successful social media campaigns and content.
• Excellent understanding of social media KPIs, web traffic metrics, and SEO.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong creative thinking and copywriting skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with e-commerce platforms and digital marketing principles.

• Develop and execute integrated e-commerce and social media marketing strategies.
• Manage and optimize the company's e-commerce website for user experience and conversion.
• Create engaging content for social media platforms and manage online communities.
• Plan and execute paid advertising campaigns on social media and search engines.
• Analyze website traffic and social media performance metrics to identify insights and opportunities.
• Collaborate with the design and development teams to enhance the online customer journey.
• Manage email marketing campaigns and lead nurturing efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies.
• Monitor competitor activities and market trends.
• Report on campaign performance and ROI to management.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in e-commerce marketing and social media management.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing tools and analytics (e.g., Hootsuite, Sprout Social, Facebook Ads Manager).
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent copywriting, editing, and communication skills.
• Experience with graphic design tools and video editing is a plus.
• Ability to analyze data and translate insights into actionable strategies.
• Demonstrated ability to manage multiple projects and meet deadlines.
• A passion for digital marketing and a creative, results-oriented approach.