2 E Commerce Performance Marketing Lead jobs in whatjobs
E-commerce Performance Marketing Lead
Posted 20 days ago
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Job Description
Our client is looking for a results-driven E-commerce Performance Marketing Lead to spearhead their online sales strategy. This fully remote position requires a strategic thinker with a deep understanding of digital marketing channels and e-commerce best practices. You will be responsible for developing and executing integrated marketing campaigns across various platforms, including search engines, social media, email, and affiliate marketing, with the primary goal of driving qualified traffic, conversions, and revenue growth. Key responsibilities include managing and optimizing paid advertising budgets (PPC, social ads), conducting A/B testing to improve campaign performance, analyzing website traffic and sales data to identify trends and opportunities, and overseeing SEO strategies to enhance organic visibility. You will also collaborate closely with the e-commerce and content teams to ensure cohesive brand messaging and a seamless customer journey. The ideal candidate possesses a strong analytical mindset, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and a proven ability to translate data into actionable insights. Experience with e-commerce platforms and a solid understanding of customer acquisition and retention strategies are crucial. This is an exceptional opportunity to shape the digital growth trajectory of a forward-thinking company from the comfort of your home office. Kisumu, Kisumu, KE . Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce and performance marketing. Demonstrable success in managing and optimizing paid media campaigns (Google Ads, Facebook Ads, etc.). Proficiency in SEO, SEM, content marketing, and email marketing. Strong analytical skills with experience in web analytics tools. Experience with e-commerce platforms (e.g., Shopify, Magento) is essential. Excellent understanding of conversion rate optimization (CRO) techniques. Exceptional communication and project management skills. Ability to work independently and thrive in a remote, fast-paced environment. Experience with marketing automation platforms is a plus. A data-driven approach to marketing and a passion for achieving measurable results.
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E-commerce Performance Marketing Lead
Posted 10 days ago
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Job Description
Our client is seeking a data-driven and results-oriented E-commerce Performance Marketing Lead to join their fully remote, fast-paced team. This role is essential for driving online sales and customer acquisition through strategic paid media campaigns across various digital platforms. The ideal candidate will have a deep understanding of e-commerce funnels, customer segmentation, and performance marketing metrics. As a fully remote position, you will manage and optimize campaigns, analyze performance data, and develop new strategies from your home office, collaborating virtually with marketing, sales, and product teams. Your responsibilities will include developing and executing comprehensive paid advertising strategies across channels such as Google Ads, social media platforms (Facebook, Instagram, TikTok), and affiliate marketing programs. You will be responsible for managing budgets, setting campaign goals, and continuously optimizing campaigns for maximum ROI, ROAS, and customer lifetime value. The ability to conduct in-depth performance analysis, identify trends, and translate data into actionable insights is paramount. You will work closely with the creative team to develop compelling ad copy and visuals that resonate with target audiences. This role also involves staying abreast of the latest trends and best practices in e-commerce marketing and digital advertising. The ideal candidate is a proactive self-starter with excellent analytical skills, strong project management capabilities, and a passion for driving measurable growth. You will lead and mentor junior members of the performance marketing team. We are looking for an individual who can think strategically, execute flawlessly, and adapt quickly to the evolving digital landscape. This is an exciting opportunity to take ownership of performance marketing initiatives and make a significant impact on the online revenue and growth of our client's e-commerce business in a flexible, remote setting. You will be instrumental in shaping the customer acquisition strategy and driving engagement throughout the buyer journey. The ability to collaborate effectively with cross-functional teams and communicate complex findings clearly is a key requirement for success in this position.
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