2 Senior E Commerce Performance Marketing Specialist jobs in whatjobs
Senior E-commerce Performance Marketing Specialist
Posted 13 days ago
Job Viewed
Job Description
Our client, a rapidly growing online fashion retailer, is looking for a highly analytical and results-oriented Senior E-commerce Performance Marketing Specialist to join their fully remote marketing department. This role is crucial for driving profitable sales growth through expert management of paid digital channels, including SEM, social media advertising, and affiliate marketing. You will be responsible for developing, executing, and optimizing data-driven campaigns to maximize ROI, acquire new customers, and increase lifetime value. The ideal candidate possesses a deep understanding of performance marketing metrics, attribution models, and a passion for e-commerce innovation.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, TikTok), and affiliate channels.
- Manage and optimize digital advertising budgets to achieve target KPIs, including ROAS, CPA, and CPL.
- Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance.
- Implement sophisticated targeting and retargeting strategies to engage relevant customer segments.
- Analyze campaign performance data using analytics platforms (e.g., Google Analytics, Adobe Analytics) and CRM systems to identify insights and opportunities.
- Perform A/B testing on ad creatives, landing pages, and campaign structures to drive continuous improvement.
- Monitor industry trends, competitor activities, and emerging advertising platforms to stay ahead of the curve.
- Collaborate with content, creative, and web development teams to ensure cohesive campaign execution and effective customer journeys.
- Develop attribution models to accurately measure the impact of various marketing channels.
- Prepare detailed performance reports and present findings and actionable recommendations to senior leadership.
- Stay current with the latest advancements in digital advertising technologies and best practices.
- Mentor and guide junior performance marketing coordinators in a remote team setting.
- Manage relationships with external agencies or technology partners as needed.
- Ensure brand consistency and compliance across all paid media efforts.
- Bachelor's degree in Marketing, Digital Media, Business, Statistics, or a related quantitative field.
- Minimum of 7 years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing large-scale paid media campaigns and driving measurable ROI.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- In-depth understanding of SEO principles, SEM best practices, and affiliate marketing strategies.
- Proficiency in Google Analytics, Adobe Analytics, or similar web analytics tools.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent understanding of conversion rate optimization (CRO) techniques.
- Experience with A/B testing tools and methodologies.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills, with the ability to present complex information clearly.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
- Familiarity with marketing automation platforms and CRM systems is a plus.
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Senior E-commerce Performance Marketing Specialist
Posted 10 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Senior E-commerce Performance Marketing Specialist to lead and optimize online sales channels. This is a fully remote position, allowing you to drive e-commerce growth strategies from anywhere, while collaborating with teams and overseeing initiatives relevant to markets including Eldoret, Uasin Gishu, KE .
You will be responsible for developing and executing comprehensive digital marketing strategies aimed at driving traffic, conversions, and customer acquisition for our e-commerce platforms. This includes managing and optimizing paid advertising campaigns across various platforms such as Google Ads, social media (Facebook, Instagram, TikTok), and other relevant channels. You will focus on maximizing ROI through data-driven insights and continuous A/B testing.
Key responsibilities include developing targeted advertising campaigns, optimizing landing pages, managing remarketing efforts, and leveraging SEO best practices to improve organic search visibility. You will closely monitor key performance indicators (KPIs), analyze campaign data, and generate insightful reports to inform strategic decisions. Collaboration with content creators, designers, and web developers will be essential to ensure cohesive and effective online experiences.
The ideal candidate possesses a deep understanding of e-commerce principles, online advertising platforms, and analytics tools (e.g., Google Analytics, Adobe Analytics). Strong analytical skills, proficiency in performance marketing metrics, and a passion for optimizing online customer journeys are crucial. You must be a self-starter with excellent communication and project management skills, capable of working independently and as part of a remote team. This is an exciting opportunity to make a significant impact on our e-commerce success through innovative performance marketing strategies.
Qualifications:
You will be responsible for developing and executing comprehensive digital marketing strategies aimed at driving traffic, conversions, and customer acquisition for our e-commerce platforms. This includes managing and optimizing paid advertising campaigns across various platforms such as Google Ads, social media (Facebook, Instagram, TikTok), and other relevant channels. You will focus on maximizing ROI through data-driven insights and continuous A/B testing.
Key responsibilities include developing targeted advertising campaigns, optimizing landing pages, managing remarketing efforts, and leveraging SEO best practices to improve organic search visibility. You will closely monitor key performance indicators (KPIs), analyze campaign data, and generate insightful reports to inform strategic decisions. Collaboration with content creators, designers, and web developers will be essential to ensure cohesive and effective online experiences.
The ideal candidate possesses a deep understanding of e-commerce principles, online advertising platforms, and analytics tools (e.g., Google Analytics, Adobe Analytics). Strong analytical skills, proficiency in performance marketing metrics, and a passion for optimizing online customer journeys are crucial. You must be a self-starter with excellent communication and project management skills, capable of working independently and as part of a remote team. This is an exciting opportunity to make a significant impact on our e-commerce success through innovative performance marketing strategies.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 5 years of experience in performance marketing, with a focus on e-commerce.
- Proven track record of managing successful paid advertising campaigns (PPC, Social Media Ads).
- Extensive experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
- Strong analytical skills and proficiency in web analytics tools (Google Analytics).
- Excellent understanding of SEO principles and conversion rate optimization (CRO).
- Experience in managing campaigns across multiple markets is a plus.
- Strong written and verbal communication skills.
This advertiser has chosen not to accept applicants from your region.
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