536 Marketing Manager jobs in Nairobi

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, execute, and manage integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content, display advertising).
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Define target audiences, develop customer personas, and tailor messaging accordingly.
• Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI.
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Develop and manage paid advertising campaigns (SEM, social media ads) to drive traffic and conversions.
• Create and oversee engaging social media content and community management strategies.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), track KPIs, and generate detailed reports.
• Make data-driven recommendations for campaign optimization and future strategies.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage third-party agencies or vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent strategic thinking, planning, and execution capabilities.
• Superior written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• Certifications from Google Ads, HubSpot, or similar platforms are a plus.
• Demonstrated ability to think creatively and innovatively in a marketing context.

Childfund Work Location
Nairobi, Kenya

Childfund Division
Global Impact

ChildFund Department
Country Management

Job Details
Position title: Specialist Sr, Grants Writer and Business Development
Location:
Nairobi

ChildFund office: Nairobi, Kenya
Manager/Supervisor title: Manager Sr, Grants Acquisition & Management
Position type:
Full-time fixed term

Work environment:
On-site

About ChildFund
ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund's Values
ChildFund values a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund's Commitment
ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role
The Specialist Sr, Grants Writer and Business Development will be a key driver in ChildFund Kenya's funding portfolio by securing transformative funding from global institutional donors, multilateral and bilateral donors, private sector donors, Foundations and Corporate donors. The Grants Writer will also lead end-to-end proposal development, enhance organizational capacity, and amplify ChildFund Kenya's ability to empower vulnerable children in Kenya through acquisition of diversified funding. This role requires a deep understanding of the Kenyan development sector, local and international donor landscapes, and compliance with Kenyan NGO regulatory frameworks.

The Specialist Sr, Grants Writer and Business Development will be responsible for leading the Proposal development process and writing project proposals and concept notes, will provide direct technical support as well advice to proposal teams throughout the proposal development processes. This includes but is not limited to preparing technical narratives and corresponding annexes, leading specific project proposals, and training staff on proposal development and grants writing. The successful candidate will evaluate funding opportunities, lead the preparation of competitive and donor-compliant proposals, and enhance the capacities of ChildFund Kenya's teams through targeted training and mentorship.

Primary Responsibilities
STRATEGIC FUNDING OPPORTUNITY ANALYSIS & POSITIONING

• The Grants Writer will conduct rigorous assessments of various funding opportunities from a variety of donors (US, FCDO, EU, Multilateral (UN), Bilateral, Foundations, and corporate funding opportunities for suitability, strategic alignment and organizational competitive viability, sharing findings with colleagues and advising on appropriate steps for the organization.
• Provide strategic advice to ChildFund Kenya's leadership on bid/no-bid decisions through data-driven risk-benefit analyses, aligned with ChildFund Kenya's priorities and capacities.
• The proposal writer will work with GAAM lead to ensure that all required documents including annexes, logframes, Theory Of Change, Organogram, Work plans, and all other required annexes are prepared and submitted to GAAM Lead in readiness for submission.

END-TO-END PROPOSAL DEVELOPMENT & WRITING

• The Grants Writer will lead the full proposal writing and guide the development process, ensuring alignment with donor guidelines, ChildFund Kenya's Policies and Kenyan NGO compliance.
• The Grants Writer will work with technical teams to guide the design of project proposals and concept notes by orchestrating diverse cross-functional teams' collaboration (including programs, finance, MEAL, Admin, Sponsorship and Partnerships Portfolio Management teams) to integrate technical, financial, and monitoring components into compelling competitive and compliant grant applications (technical project proposal narratives/financial budgets) based on donor guidelines.
• Ensure 100% donor compliance and zero-error submissions through meticulous quality assurance of technical content, annexes, and formatting.
• The Grants Writer will provide copy editing support to proposal teams in the last stages of proposal development.
• Respond to internal and external queries on drafted and submitted proposals.
• Maintain positive relationships with fund providers and other stakeholders as may be required
• Maintain records and submit reports related to grant opportunities to the manager on a regular basis.

CAPACITY STRENGTHENING & KNOWLEDGE MANAGEMENT

• Design/deliver training and coaching sessions for ChildFund Kenya's staff and partners on proposal writing skills, donor compliance awareness, and innovative resource mobilization approaches (e.g., logframe development, donor cultivation, pipeline development, proposals and concept notes development process), increasing proposal win rates.
• Develop and maintain knowledge management system for tracking opportunities from capture to award including maintaining a repository of proposal development templates, pre-award tools, program concepts, capacity statements, proposal templates, pricing tables etc.
• Curate/share best/promising practices, templates, and donor intelligence via Grants Acquisition & Business Development teams and ChildFund's digital resource hub.
• Lead the management of the knowledge database to ensure information is shared among technical team, field program and other concerned staff, to capture new opportunities and track the ongoing grants.

EXPERT/TECHNICAL ADVISORY & QUALITY CONTROL

• Serve as lead technical writer/ reviewer for Project Proposals and Concept Notes, providing real-time feedback and technical guidance on proposal structure, narrative strategy, theory of change articulation, logical frameworks, gender inclusion and risk analysis, tailored to the Kenyan development context and donor expectations.
• Conduct rigorous research including advanced intelligence gathering for grant opportunities including research institutional donors as appropriate
• Review and perform final copy-editing of project proposals and concept notes to ensure clarity, consistency, coherence, flow, technical accuracy, and persuasive impact as well as in complete adherence to donor and ChildFund standards.
• Ensure that project proposals and concept notes are culturally appropriate and sensitive to local contexts.
• Maintain effective communication channels with internal teams and external stakeholders including donors, partners, and government bodies.
• Support the development of strategic partnerships to enhance funding opportunities.

Required Experience and Education

• A master's degree in international development, Social Sciences, Economics, Development Studies, or relevant discipline.
• Certifications (APMP, PMD Pro).

• At least 8+ years progressive Institutional grants acquisition experience in grants acquisition and proposal writing within Kenya and/or East Africa, with documented success securing funds from local and international donors including:

• US Government Agencies (USAID, USDA, BHA, etc).
  Required Competencies

• European Union (EU)/European Governments (ECHO, FCDO, SIDA, etc.)

• Multilaterals/Bilateral Organizations (UNICEF, WFP, UN Habitat, WFP, UNHCR, World Bank, African Development Bank, etc)
• Foundations (>US$ 500k awards)
• Corporations (>US$ 500k awards)
• Proven success in leading proposal development processes for Kenyan registered NGOs or international organizations operating in Kenya.
• Experience navigating Kenyan NGO regulatory frameworks and donor compliance requirements.

ChildFund's Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation: gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making: uses good judgement, critical thinking, and non-traditional ways to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends and embraces technological solutions to business challenges.

Other Required Competencies

• Languages: Excellent command Fluent Written and Spoken English (C2). Proficiency in Kiswahili is an advantage.
• Excellent writing skills of proposals, i.e. concise, appealing and clear writing that complies with the language and expectations of the donor. These writing skills will be tested for short-listed candidates.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines effectively.
• Exceptional interpersonal and communication skills to foster collaboration across multidisciplinary teams and external partners.
• Ability to distill complex technical concepts into compelling, donor-aligned narratives (assessment required).
• Organized, detail-oriented, team player, self-starter and results-oriented individual.
• Ability to lead and coordinate multiple projects simultaneously, work well under pressure and meet deadlines.
• Excellent presentation, public speaking, and interpersonal skills.
• Donor Compliance Expertise: Mastery of EU PRAG, FCDO, UN, and USG rules, etc.
• Digital Fluency and Mastery: Advanced MS Office Suite Proficiency on digital proposal management tools (Word/PowerPoint), SharePoint, CRM (e.g., Salesforce), and virtual collaboration tools (Teams, Zoom, etc).

• Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
• Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
• Conduct in-depth keyword research and audience segmentation for targeted campaigns.
• Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
• Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
• Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
• Conduct A/B testing on various campaign elements to identify and implement improvements.
• Manage relationships with ad platform representatives and third-party vendors as needed.
• Identify new opportunities for growth and optimization within the digital marketing landscape.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
• Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
• Proficiency with analytics tools such as Google Analytics and reporting dashboards.
• Strong understanding of SEO principles and their integration with paid campaigns.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
• Exceptional communication and collaboration skills.
• Experience with marketing automation platforms and CRM systems is a plus.
• Certification in Google Ads or other relevant digital marketing platforms is highly desirable.

Job Description:

As the Head of Commercial (Insurance) at Perfios, the incumbent will be responsible for spearheading and executing our strategy to meet and surpass revenue goals in the East Africa region. This strategic role demands a deep understanding of the insurance landscape, strong client engagement, and a solution-oriented approach. You will be responsible for building and nurturing key relationships, uncovering client needs, and delivering high-impact, customized solutions that position Perfios as a trusted transformation partner.

What you'll do:

• Market Development & Revenue Achievement:
Design and implement strategic sales plans aimed at achieving company objectives and driving revenue growth within the East Africa market.

• Client Relationship Management:
Cultivate and maintain robust relationships with

key clients and stakeholders, gaining insights into their business challenges and

providing value-driven solutions.

• Collaboration:
Collaborate closely with product development and customer

success teams to ensure alignment of sales strategies and a seamless customer

experience.

• Negotiation and Closing:
Lead negotiations with potential clients and successfully

close deals that align with company objectives and profitability goals.

What you'll Need:

• Experience:
A minimum of 7 and upto 12 years in B2B technology sales, with a proven track record of meeting sales targets and driving revenue growth. Established network of C-suite relationships within the BFSI sector in East Africa is essential.

• Industry Knowledge:
In-depth understanding of Operations & Technology, Health Insurance, Underwriting & Customer Onboarding processes in Insurance related environment

• Technical Knowledge:
An understanding of technology products and services, with the ability to communicate complex concepts effectively to diverse audiences. Familiarity with CRM software (e.g., Salesforce) and other sales tools.

• Communication Skills:
Outstanding verbal and written communication skills, with

the capacity to engage and influence stakeholders at all levels.

•
Self-starter:
With a geographically team that delivers on business outcomes, this role requires the ability to be a "self-starter" and operate in independent manner and a willingness to act as an "entrepreneur" as we look to set up and grow the Insurance business in the region

Only kenyan Candidates are eligible for this role.

• Develop and execute data-driven digital marketing strategies across multiple channels to meet business objectives.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search visibility.
• Develop and implement engaging social media strategies to build brand presence and drive audience interaction.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage content marketing initiatives, ensuring alignment with SEO best practices and target audience needs.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
• Continuously monitor and evaluate digital marketing trends, emerging technologies, and competitor activities.
• Collaborate with the creative team to develop compelling ad copy, landing pages, and other marketing assets.
• Manage digital advertising budgets and optimize spend for maximum ROI.
• Identify new opportunities for digital marketing growth and innovation.
• Work closely with the sales and product teams to ensure marketing efforts support overall business goals.
• Conduct A/B testing on various campaign elements to improve performance.
• Mentor junior marketing team members and contribute to a culture of continuous learning.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp) and analytics tools (e.g., Google Analytics).
• Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience with marketing automation tools and CRM systems is a plus.
• Creative thinking and problem-solving skills.
• Ability to work independently and collaboratively in a fully remote team environment.
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing areas are highly desirable.

Company Description

At Mad Traffic, we are more than just marketers—we are your dedicated partners in building brand visibility and customer connection. We specialize in data-driven marketing solutions that ensure your business reaches the right audience at the right time. By driving traffic and amplifying engagement, we deliver results that matter through our comprehensive digital marketing solutions.

Role Description

This is a full-time on-site role for an Integrated Campaign Manager, located in Nairobi County, Kenya. The Integrated Campaign Manager will be responsible for planning, executing, and optimizing cross-channel marketing campaigns. This includes creating and managing campaign schedules, analyzing campaign performance, coordinating with different departments, and ensuring that all campaigns align with the overall marketing strategy.

Qualifications

• Proficiency in campaign planning, execution, and optimization
• Experience with cross-channel marketing, including digital, social media, and print
• Strong analytical skills and experience with performance analysis
• Excellent project management and coordination abilities
• Effective communication and collaboration skills
• Ability to work in a fast-paced environment and adhere to deadlines
• Experience with marketing tools and software
• Bachelor's degree in Marketing, Business, or a related field