2,468 Marketing Manager jobs in Kenya
Senior Digital Marketing Manager - Campaign Strategy
Posted 1 day ago
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Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
Remote Digital Marketing Manager - Campaign Strategy
Posted 20 days ago
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Digital Marketing Campaign Manager
Posted 20 days ago
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Digital Marketing Strategist & Campaign Manager
Posted 15 days ago
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Lead Digital Marketing Campaign Manager
Posted 20 days ago
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Digital Marketing Campaign Manager (Remote)
Posted 20 days ago
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As a Digital Marketing Campaign Manager, you will be responsible for the entire campaign lifecycle, from initial strategy development and budget allocation to creative execution, performance tracking, and reporting. This includes managing campaigns across various platforms such as SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. You will work closely with content creators, designers, and web developers to ensure cohesive and compelling campaign messaging. Strong analytical skills are essential for monitoring campaign performance, identifying trends, and making data-driven adjustments to improve ROI. Effective communication and collaboration with cross-functional teams in a remote setting are key to success. We are looking for a proactive individual who stays ahead of digital marketing trends and best practices.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field, coupled with at least 4 years of experience in digital marketing campaign management. Demonstrable success in managing significant digital marketing budgets and achieving campaign KPIs is required. Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, email marketing software, and marketing automation platforms, is essential. Experience with A/B testing and conversion rate optimization (CRO) is highly valued. If you are a creative strategist with a strong analytical mindset and excel in a remote work environment, eager to make a significant impact, we invite you to apply.
Responsibilities:
- Develop and implement comprehensive digital marketing campaign strategies.
- Manage and execute campaigns across SEO, SEM, social media, email, content, and other digital channels.
- Define campaign objectives, KPIs, and target audiences.
- Manage digital marketing budgets and allocate resources effectively.
- Monitor campaign performance, analyze data, and generate regular reports.
- Optimize campaigns for maximum reach, engagement, and conversion.
- Collaborate with creative teams for compelling campaign assets.
- Conduct A/B testing and implement strategies for conversion rate optimization.
- Stay up-to-date with digital marketing trends and best practices.
- Work closely with sales and other departments to align marketing efforts with business goals.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing campaign management.
- Proven track record of developing and executing successful digital campaigns.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Experience with email marketing and marketing automation tools.
- Strong understanding of SEO/SEM principles.
- Excellent analytical and data interpretation skills.
- Strong communication, collaboration, and project management skills for remote work.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Senior Digital Marketing Campaign Manager
Posted 20 days ago
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Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads.
- Oversee social media advertising efforts to drive engagement and conversions.
- Implement and manage email marketing campaigns for lead nurturing and customer retention.
- Collaborate with content teams to promote relevant marketing materials.
- Monitor campaign performance, analyze data, and generate insightful reports.
- Optimize campaigns for conversions, ROI, and other key performance indicators (KPIs).
- Manage campaign budgets effectively to ensure maximum impact.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing campaign management.
- Proven track record of successfully planning, executing, and optimizing digital campaigns.
- Expertise in SEM, social media advertising, display advertising, and email marketing.
- Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent project management and organizational abilities.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a remote team.
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Remote Digital Marketing Campaign Manager
Posted 20 days ago
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Senior Digital Marketing Manager - Remote Campaign Strategy
Posted 5 days ago
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Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Develop and execute social media marketing strategies to build brand presence and engage target audiences.
- Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
- Identify target audiences and develop buyer personas to tailor marketing messages.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Manage relationships with external vendors and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute creative marketing strategies.
- Strong project management and organizational skills.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience in B2B or B2C marketing, depending on industry focus.
Remote Digital Marketing Strategist & Campaign Manager
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Plan, execute, and manage integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content, display advertising).
- Conduct market research and competitive analysis to identify opportunities and inform strategy.
- Define target audiences, develop customer personas, and tailor messaging accordingly.
- Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI.
- Optimize website content and structure for search engines (SEO) to improve organic rankings.
- Develop and manage paid advertising campaigns (SEM, social media ads) to drive traffic and conversions.
- Create and oversee engaging social media content and community management strategies.
- Develop and execute email marketing campaigns, including lead nurturing and customer retention.
- Analyze campaign performance using analytics tools (e.g., Google Analytics), track KPIs, and generate detailed reports.
- Make data-driven recommendations for campaign optimization and future strategies.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage third-party agencies or vendors as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent strategic thinking, planning, and execution capabilities.
- Superior written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Certifications from Google Ads, HubSpot, or similar platforms are a plus.
- Demonstrated ability to think creatively and innovatively in a marketing context.