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Integrated Campaign Manager
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Job Description
Company Description
At Mad Traffic, we are more than just marketers—we are your dedicated partners in building brand visibility and customer connection. We specialize in data-driven marketing solutions that ensure your business reaches the right audience at the right time. By driving traffic and amplifying engagement, we deliver results that matter through our comprehensive digital marketing solutions.
Role Description
This is a full-time on-site role for an Integrated Campaign Manager, located in Nairobi County, Kenya. The Integrated Campaign Manager will be responsible for planning, executing, and optimizing cross-channel marketing campaigns. This includes creating and managing campaign schedules, analyzing campaign performance, coordinating with different departments, and ensuring that all campaigns align with the overall marketing strategy.
Qualifications
- Proficiency in campaign planning, execution, and optimization
- Experience with cross-channel marketing, including digital, social media, and print
- Strong analytical skills and experience with performance analysis
- Excellent project management and coordination abilities
- Effective communication and collaboration skills
- Ability to work in a fast-paced environment and adhere to deadlines
- Experience with marketing tools and software
- Bachelor's degree in Marketing, Business, or a related field