1,822 E Commerce Performance Marketing Lead jobs in Kenya
E-commerce Performance Marketing Lead
Posted 20 days ago
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Job Description
Our client is looking for a results-driven E-commerce Performance Marketing Lead to spearhead their online sales strategy. This fully remote position requires a strategic thinker with a deep understanding of digital marketing channels and e-commerce best practices. You will be responsible for developing and executing integrated marketing campaigns across various platforms, including search engines, social media, email, and affiliate marketing, with the primary goal of driving qualified traffic, conversions, and revenue growth. Key responsibilities include managing and optimizing paid advertising budgets (PPC, social ads), conducting A/B testing to improve campaign performance, analyzing website traffic and sales data to identify trends and opportunities, and overseeing SEO strategies to enhance organic visibility. You will also collaborate closely with the e-commerce and content teams to ensure cohesive brand messaging and a seamless customer journey. The ideal candidate possesses a strong analytical mindset, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and a proven ability to translate data into actionable insights. Experience with e-commerce platforms and a solid understanding of customer acquisition and retention strategies are crucial. This is an exceptional opportunity to shape the digital growth trajectory of a forward-thinking company from the comfort of your home office. Kisumu, Kisumu, KE . Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce and performance marketing. Demonstrable success in managing and optimizing paid media campaigns (Google Ads, Facebook Ads, etc.). Proficiency in SEO, SEM, content marketing, and email marketing. Strong analytical skills with experience in web analytics tools. Experience with e-commerce platforms (e.g., Shopify, Magento) is essential. Excellent understanding of conversion rate optimization (CRO) techniques. Exceptional communication and project management skills. Ability to work independently and thrive in a remote, fast-paced environment. Experience with marketing automation platforms is a plus. A data-driven approach to marketing and a passion for achieving measurable results.
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E-commerce Performance Marketing Manager
Posted 17 days ago
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Job Description
Our client, a rapidly growing e-commerce and social media company, is looking for a skilled E-commerce Performance Marketing Manager to drive online sales and optimize customer acquisition strategies. This is a fully remote role, providing an exciting opportunity to shape the digital growth of a dynamic brand from anywhere. You will be responsible for developing, implementing, and managing paid advertising campaigns across various digital platforms, including social media, search engines, and affiliate networks. Your core focus will be on maximizing ROI and achieving aggressive sales targets. Key responsibilities include managing campaign budgets, conducting A/B testing to optimize ad creative and targeting, analyzing campaign performance data, and generating actionable insights. You will collaborate closely with the social media team, content creators, and web development team to ensure cohesive marketing efforts and a seamless customer journey. The ideal candidate will have a deep understanding of performance marketing metrics, digital advertising platforms (e.g., Meta Ads, Google Ads, TikTok Ads), and analytics tools. Proven experience in driving significant sales growth through paid channels is essential. Excellent analytical skills, a data-driven mindset, and a strong grasp of conversion rate optimization (CRO) are required. Strong communication and project management skills, with the ability to manage multiple campaigns simultaneously in a remote environment, are paramount. A Bachelor's degree in Marketing, Business, or a related field, along with at least 4 years of experience in performance marketing for e-commerce businesses, is necessary. If you are a results-oriented marketing professional with a passion for e-commerce and a knack for driving profitable growth through paid media, we encourage you to apply for this remote opportunity.
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Remote E-commerce Performance Marketing Manager
Posted 21 days ago
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Job Description
Our client is seeking a data-driven and results-oriented E-commerce Performance Marketing Manager to lead their digital growth initiatives. This is a fully remote position, enabling you to drive success from anywhere. You will be responsible for developing, implementing, and optimizing online marketing strategies to increase website traffic, customer acquisition, and sales. Your core focus will be on paid advertising channels, including Google Ads, social media advertising (Facebook, Instagram, etc.), and affiliate marketing. You will manage campaign budgets, conduct A/B testing, analyze performance metrics, and provide actionable insights to improve ROI. The ideal candidate will have a deep understanding of e-commerce platforms, SEO/SEM principles, and conversion rate optimization (CRO). You must possess strong analytical skills, proficiency with marketing analytics tools (e.g., Google Analytics), and the ability to translate data into compelling strategies. Excellent communication and collaboration skills are essential, as you will work closely with creative, content, and web development teams. A passion for digital marketing, a creative mindset, and a commitment to staying ahead of industry trends are crucial. You will be instrumental in shaping the online customer journey and driving profitable growth for our client.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies for e-commerce.
- Manage and optimize paid advertising campaigns across various digital channels.
- Conduct keyword research, audience segmentation, and bid management.
- Analyze campaign performance data to identify trends and opportunities.
- Implement A/B testing and conversion rate optimization techniques.
- Manage marketing budgets and ensure efficient allocation of resources.
- Collaborate with content and creative teams to develop engaging ad copy and visuals.
- Track and report on key performance indicators (KPIs) such as CPA, ROAS, and LTV.
- Stay abreast of the latest trends and best practices in digital marketing.
- Contribute to the overall e-commerce strategy and customer acquisition efforts.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing paid advertising campaigns (Google Ads, Social Media Ads).
- In-depth knowledge of SEO/SEM, PPC, and affiliate marketing.
- Proficiency with Google Analytics, Tag Manager, and other analytics platforms.
- Experience with e-commerce platforms (e.g., Shopify, Magento).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Creative and strategic thinker with a data-driven approach.
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Senior E-commerce Performance Marketing Manager
Posted 21 days ago
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Job Description
Our client is seeking a highly strategic and results-oriented Senior E-commerce Performance Marketing Manager to drive online sales and customer acquisition. This is a fully remote position where you will be instrumental in developing and executing data-driven marketing campaigns across various paid channels. You will be responsible for managing and optimizing PPC, social media advertising, affiliate marketing, and other performance-based initiatives to achieve ambitious ROI targets. The ideal candidate possesses a deep understanding of e-commerce analytics, conversion rate optimization, and the latest trends in digital advertising. This role offers the flexibility to work from anywhere while contributing significantly to the client's online growth in the Bungoma, Bungoma, KE region and beyond.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive performance marketing strategies across paid search (PPC), paid social, display advertising, and affiliate marketing.
- Manage and optimize advertising budgets to achieve key performance indicators (KPIs) such as ROAS, CPA, and customer lifetime value.
- Conduct in-depth keyword research, campaign setup, and ad copywriting for search engine marketing (SEM) initiatives.
- Manage and grow social media advertising campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Identify, recruit, and manage affiliate partners to expand reach and drive incremental sales.
- Analyze campaign performance data using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Identify trends, insights, and opportunities for optimization to improve campaign efficiency and effectiveness.
- Collaborate with creative teams to develop compelling ad creatives and landing page content.
- Implement A/B testing strategies for ad copy, targeting, and landing pages to maximize conversion rates.
- Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
- Prepare regular performance reports and present findings and recommendations to senior management.
- Work closely with the e-commerce and web development teams to ensure seamless integration and optimal user experience.
- Manage remarketing and retargeting campaigns to re-engage potential customers.
- Explore and test new advertising channels and platforms to drive growth.
- Contribute to the overall e-commerce strategy and customer acquisition efforts.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 5 years of experience in performance marketing, digital advertising, or e-commerce marketing, with a strong focus on paid channels.
- Proven track record of successfully managing and optimizing large-scale paid campaigns across Google Ads, Facebook Ads, and other major platforms.
- Expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting dashboards.
- Strong understanding of A/B testing principles and experience with optimization tools.
- Excellent analytical, quantitative, and problem-solving skills.
- Proficiency in developing and managing affiliate marketing programs is a plus.
- Exceptional written and verbal communication skills, with the ability to present complex data clearly.
- Ability to work independently and manage multiple projects effectively in a fast-paced remote environment.
- Familiarity with e-commerce platforms and CRM systems.
- Creative thinking and a passion for testing and learning.
- Experience with programmatic advertising is advantageous.
- Deep understanding of the online customer journey.
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Senior E-commerce Performance Marketing Manager (Remote)
Posted 11 days ago
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Job Description
Our client is seeking a results-driven Senior E-commerce Performance Marketing Manager to lead and optimize their online sales channels. This is a fully remote opportunity, perfect for a seasoned marketer who thrives in a digital-first environment. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies aimed at driving traffic, increasing conversions, and maximizing return on ad spend (ROAS) across various e-commerce platforms. Your strategic vision and hands-on execution in areas like SEO, SEM, social media advertising, and email marketing will be crucial for our client's online growth.
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven performance marketing strategies across paid social, search engines, display advertising, affiliate marketing, and email marketing to drive qualified traffic and sales for e-commerce channels.
- Manage and optimize digital advertising campaigns, including budget allocation, targeting, bidding strategies, and ad creative development, with a focus on achieving KPIs such as ROAS, CPA, and LTV.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify new opportunities and improve campaign performance.
- Oversee SEO initiatives to improve organic search rankings and drive sustainable traffic growth.
- Develop and implement email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive repeat purchases.
- Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting dashboards, providing regular insights and actionable recommendations.
- Collaborate with content creators, graphic designers, and web developers to ensure cohesive brand messaging and optimal user experience across all digital touchpoints.
- Manage and foster relationships with external agencies and platform partners.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, continuously testing and iterating on strategies.
- Contribute to the overall e-commerce strategy, identifying new growth avenues and supporting product launches.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in performance marketing, digital marketing, or e-commerce marketing, with a proven track record of success in driving online sales.
- Demonstrable expertise in managing paid search (Google Ads, Bing Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads), and programmatic advertising.
- Strong understanding of SEO principles and best practices.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
- Advanced analytical skills with a strong ability to interpret complex data and translate it into actionable insights. Experience with web analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills, with the ability to craft compelling ad copy and marketing messages.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Highly organized, detail-oriented, and capable of managing multiple campaigns and priorities in a fast-paced remote environment.
This advertiser has chosen not to accept applicants from your region.
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Senior E-commerce Performance Marketing Specialist
Posted 12 days ago
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Job Description
Our client, a rapidly growing online fashion retailer, is looking for a highly analytical and results-oriented Senior E-commerce Performance Marketing Specialist to join their fully remote marketing department. This role is crucial for driving profitable sales growth through expert management of paid digital channels, including SEM, social media advertising, and affiliate marketing. You will be responsible for developing, executing, and optimizing data-driven campaigns to maximize ROI, acquire new customers, and increase lifetime value. The ideal candidate possesses a deep understanding of performance marketing metrics, attribution models, and a passion for e-commerce innovation.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, TikTok), and affiliate channels.
- Manage and optimize digital advertising budgets to achieve target KPIs, including ROAS, CPA, and CPL.
- Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance.
- Implement sophisticated targeting and retargeting strategies to engage relevant customer segments.
- Analyze campaign performance data using analytics platforms (e.g., Google Analytics, Adobe Analytics) and CRM systems to identify insights and opportunities.
- Perform A/B testing on ad creatives, landing pages, and campaign structures to drive continuous improvement.
- Monitor industry trends, competitor activities, and emerging advertising platforms to stay ahead of the curve.
- Collaborate with content, creative, and web development teams to ensure cohesive campaign execution and effective customer journeys.
- Develop attribution models to accurately measure the impact of various marketing channels.
- Prepare detailed performance reports and present findings and actionable recommendations to senior leadership.
- Stay current with the latest advancements in digital advertising technologies and best practices.
- Mentor and guide junior performance marketing coordinators in a remote team setting.
- Manage relationships with external agencies or technology partners as needed.
- Ensure brand consistency and compliance across all paid media efforts.
- Bachelor's degree in Marketing, Digital Media, Business, Statistics, or a related quantitative field.
- Minimum of 7 years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing large-scale paid media campaigns and driving measurable ROI.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- In-depth understanding of SEO principles, SEM best practices, and affiliate marketing strategies.
- Proficiency in Google Analytics, Adobe Analytics, or similar web analytics tools.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent understanding of conversion rate optimization (CRO) techniques.
- Experience with A/B testing tools and methodologies.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills, with the ability to present complex information clearly.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
- Familiarity with marketing automation platforms and CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.
5
Remote E-commerce Performance Marketing Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Remote E-commerce Performance Marketing Specialist to join their thriving online retail operations. This is a fully remote position, empowering you to drive significant growth in online sales and customer acquisition from your home office. You will be responsible for developing, executing, and optimizing data-driven marketing campaigns across various digital channels, focusing on maximizing ROI and achieving key performance indicators (KPIs). Your strategic insights and hands-on campaign management will be critical to the success of our client's e-commerce business.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Optimize campaign performance through continuous A/B testing of ad copy, creatives, targeting, and landing pages.
- Analyze campaign data and key metrics (e.g., ROAS, CPA, CTR, conversion rates) to identify trends and opportunities for improvement.
- Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment.
- Collaborate with the e-commerce team to align marketing efforts with product launches, promotions, and overall business objectives.
- Conduct keyword research and audience segmentation to ensure precise targeting.
- Monitor competitor activities and market trends to adapt strategies accordingly.
- Generate detailed performance reports for management, highlighting insights and recommendations.
- Stay abreast of the latest developments in digital marketing, e-commerce, and social media advertising.
- Contribute to the overall e-commerce strategy, providing insights on customer acquisition and retention.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
- Minimum of 4 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing and optimizing paid advertising campaigns that drive sales and conversions.
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong understanding of e-commerce operations, customer journey, and conversion rate optimization (CRO).
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Exceptional communication and collaboration skills for effective teamwork in a remote setting.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Certification in Google Ads or Facebook Blueprint is a plus.
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E-commerce Performance Marketing Specialist - Remote
Posted 18 days ago
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Job Description
Our client is looking for a data-driven and creative E-commerce Performance Marketing Specialist to join their remote team. This position is fully remote, enabling you to drive online sales and brand growth from anywhere. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to maximize ROI and achieve e-commerce sales targets. Your core duties will include managing paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads), optimizing landing pages, conducting A/B testing, and analyzing campaign performance data. You will identify key performance indicators (KPIs), track website traffic, conversion rates, and customer acquisition costs. A deep understanding of SEO principles, SEM strategies, and social media marketing is crucial. You will also collaborate with the content and design teams to create compelling marketing materials and ensure brand consistency. The ideal candidate will possess strong analytical skills, a passion for e-commerce, and a proven ability to interpret complex data to drive actionable insights. Proficiency with analytics tools such as Google Analytics, as well as experience with e-commerce platforms (e.g., Shopify, WooCommerce), is essential. You should be adept at managing budgets, negotiating with ad platforms, and staying up-to-date with the latest digital marketing trends and best practices. This role offers an exciting opportunity to shape the online presence and revenue growth of our client's e-commerce business. This fully remote role is primarily in support of online operations for businesses near **Thika, Kiambu, KE**. A Bachelor's degree in Marketing, Business Administration, or a related field is preferred, along with a minimum of 4 years of experience in performance marketing and e-commerce. Certifications in Google Ads and/or Facebook Blueprint are highly valued.
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E-commerce Performance Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a results-driven E-commerce Performance Marketing Specialist to join their team. This hybrid role offers the flexibility to work both remotely and in the office, focusing on driving online sales and customer acquisition through data-driven marketing strategies. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels, including search engines, social media, and display networks. Your core objective will be to maximize ROI, optimize conversion rates, and enhance customer lifetime value. This involves deep dives into campaign performance data, identifying trends, and implementing A/B testing to refine targeting, ad creatives, and landing pages. You will also play a key role in managing the e-commerce website's user experience and conversion funnel, collaborating with web development and design teams to implement improvements. The ideal candidate possesses a strong understanding of the e-commerce landscape, with proven experience in managing paid search (PPC), social media advertising, affiliate marketing, and email marketing. Proficiency in analytics platforms like Google Analytics, as well as ad platforms such as Google Ads and Meta Ads, is crucial. Excellent analytical skills, a keen eye for detail, and the ability to translate data into actionable strategies are essential. You must be comfortable working in a hybrid model, balancing remote work efficiency with in-office collaboration. We are looking for a proactive individual who is passionate about e-commerce growth and committed to achieving measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive paid advertising strategies across PPC, social media, and display networks.
- Manage and optimize ad campaigns to achieve key performance indicators (KPIs) such as ROAS, CPA, and conversion rate.
- Conduct keyword research, audience segmentation, and bid management for PPC campaigns.
- Create compelling ad copy and visual assets, collaborating with design teams as needed.
- Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
- Implement A/B testing on ad creatives, landing pages, and campaign settings.
- Identify new growth opportunities and emerging digital marketing trends.
- Collaborate with the e-commerce team to enhance website user experience and conversion optimization.
- Manage and grow affiliate marketing programs.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Minimum of 4 years of experience in performance marketing, specifically within e-commerce.
- Proven track record of successfully managing and optimizing paid advertising campaigns.
- In-depth knowledge of Google Ads, Meta Ads, and other major advertising platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and their impact on paid campaigns.
- Experience with A/B testing methodologies and tools.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong communication and collaboration abilities.
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).
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E-commerce Growth Hacker & Performance Marketer
Posted 3 days ago
Job Viewed
Job Description
Our client is searching for a highly creative and data-driven E-commerce Growth Hacker and Performance Marketer to drive online sales and customer acquisition. This is a fully remote position where you will be responsible for developing and executing innovative strategies to boost website traffic, conversion rates, and customer lifetime value. Your expertise will span across various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing. You will constantly experiment with new growth tactics, analyze campaign performance, and optimize strategies based on data insights. Responsibilities include managing the entire paid media budget, A/B testing landing pages and ad creatives, and developing compelling content strategies. You will also monitor market trends and competitor activities to identify new opportunities. The ideal candidate possesses a strong understanding of e-commerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and marketing automation software. Proven success in driving significant revenue growth for online businesses is essential. A Bachelor's degree in Marketing, Business, or a related field, combined with at least 5 years of hands-on experience in e-commerce and performance marketing, is required. Excellent analytical, strategic thinking, and communication skills are paramount. You should be comfortable working independently, managing multiple projects simultaneously, and thriving in a fast-paced, remote environment. If you are passionate about e-commerce, excel at leveraging data to achieve growth, and are looking for a fully remote opportunity to make a significant impact, we invite you to apply.
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