801 Brand Manager jobs in Nairobi

Franchise Sales Manager

Nairobi, Nairobi KES900000 - KES1200000 Y Mancave Manmarket

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Company Description

Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.

Role Description

This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.

Qualifications

  • Experience in Franchise Sales and Franchising
  • Skills in Business Planning and Lead Generation
  • Excellent Communication skills
  • Proven ability to build and maintain relationships
  • Ability to work independently as part of a hybrid setup
  • Relevant degree in Business, Marketing, or related field is a plus
  • Experience in the grooming or retail industry is a plus
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Senior Sports Marketing Manager - Brand Development

80100 Nairobi, Nairobi KES180000 Annually WhatJobs

Posted 13 days ago

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full-time
Our client is seeking a visionary Senior Sports Marketing Manager to drive brand growth and engagement within the sports industry. This role requires a strategic thinker with a passion for sports and a proven track record in developing and executing successful marketing campaigns. You will be responsible for crafting and implementing comprehensive marketing strategies that enhance brand visibility, build strong relationships with athletes and sports organizations, and drive revenue growth. Your duties will include market research, campaign planning, budget management, and performance analysis. You will collaborate with internal teams, including sales, public relations, and creative departments, as well as external partners such as agencies, media outlets, and sponsors. The ideal candidate possesses a deep understanding of the sports landscape, current marketing trends, and digital marketing channels. Excellent leadership, communication, and negotiation skills are essential for managing campaigns, teams, and partnerships. This is an exciting opportunity to shape the brand's presence in the competitive sports market. The successful candidate will be based locally to actively engage with the sports community and events. This role requires an individual who is results-oriented, innovative, and dedicated to achieving marketing excellence within the dynamic world of sports, working from Mombasa, Mombasa, KE .

Key Responsibilities:
  • Develop and execute comprehensive sports marketing strategies to increase brand awareness and market share.
  • Manage all aspects of sports-related marketing campaigns, from concept to execution and analysis.
  • Identify and secure strategic partnerships with athletes, sports teams, leagues, and events.
  • Oversee the creation of compelling marketing content across various platforms, including digital, social media, and traditional media.
  • Manage the sports marketing budget, ensuring optimal allocation of resources and ROI.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Build and maintain strong relationships with media, influencers, and key stakeholders in the sports industry.
  • Measure and report on the effectiveness of marketing initiatives, adjusting strategies as needed.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field.
  • 5+ years of experience in sports marketing or a related field, with a strong understanding of the sports industry.
  • Proven experience in developing and managing successful marketing campaigns.
  • Expertise in digital marketing, social media marketing, and content creation.
  • Excellent understanding of brand management and market analysis.
  • Strong leadership, communication, negotiation, and interpersonal skills.
  • Demonstrated ability to manage budgets and measure marketing ROI.
  • A passion for sports and a deep understanding of sports culture.
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Solar Sales Manager- Retail OR Sales Manager C&I

Nairobi, Nairobi KES1200000 - KES3600000 Y People Wellness Consultants

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Job Description

Position Title:
Solar Sales Manager Retail
OR
Solar Sales Manager C&I (2 Positions)

Department:
Sales

Reports To:
Chief Executive Officer

Main Purpose of the Role

As the Sales manager managing
EITHER
Retail (trade) Business
OR
C&I Projects, you will be responsible for driving the company's commercial strategy with a strong focus on sales, marketing, and business development. You will ensure that revenue targets are consistently met through Commercial & Industrial (C&I), Residential,
OR
Trade segments. This role involves building and maintaining strong client relationships, expanding market presence, and optimizing profitability while ensuring compliance with industry standards.

Key Roles and Responsibilities

  • Sales & Marketing Strategy:
    Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
  • Market Intelligence:
    Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
  • Business Development:
    Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
  • Client Relationship Management:
    Serve as the key contact for major clients, including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
  • Product & Brand Management:
    Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
  • Team Leadership:
    Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
  • Solution Positioning:
    Collaborate with technical and product teams to create compelling value propositions that differentiate the company in the market.
  • Partnership Development:
    Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
  • Budget & Resource Management:
    Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
  • Contract Negotiation:
    Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
  • Performance Monitoring:
    Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
  • Risk & Compliance Management:
    Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
  • Continuous Improvement:
    Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve the company's competitive edge.
  • Reporting:
    Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

  • Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a related field (Master's will be an added advantage).
  • At least 5 years' proven experience in sales and marketing, with at least two (2) in leadership roles, preferably in renewable energy/solar.
  • Demonstrated success in achieving multi-million sales targets and driving revenue growth.
  • Strong leadership and team management skills with the ability to inspire, coach, and hold teams accountable.
  • Excellent communication, negotiation, and interpersonal skills with executive-level stakeholders.
  • Strategic thinker with analytical ability to translate market insights into actionable strategies.
  • Solid understanding of solar industry market trends, technologies, financing models, and regulatory environment.
  • Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive commercial performance.
  • Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.
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Manager - Sales Development Fresh Food

Nairobi, Nairobi KES1200000 - KES2400000 Y Majid Al Futtaim

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JOB TITLE
Manager - Sales Development Fresh Food | MAF Retail

Role Summary
The Sales Development Manager – Fresh Food is responsible for driving sales growth and enhancing customer experience across key fresh food categories: Fruits & Vegetables, Butchery/Fishery, Deli/Dairy, and Bakery/Pastry. This role focuses on identifying sales opportunities, optimizing product assortments, and supporting in-store execution to ensure quality, freshness, and availability. The manager collaborates with category teams and store operations to implement strategies that improve profitability, increase market share, and meet evolving consumer needs.

ROLE PROFILE

  • Develop and implement sales strategies to grow revenue and market share across all fresh food categories, including Fruits & Vegetables, Butchery/Fishery, Deli/Dairy and Bakery/Pastry.
  • Work closely with category managers to analyze product performance, optimize assortments, and support the introduction of new and seasonal products.
  • Ensure high standards of freshness, quality, and presentation are maintained across all departments, aligning with brand and customer expectations.
  • Collaborate with marketing and store teams to design and execute effective promotions, campaigns, and pricing strategies to drive traffic and boost conversion.
  • Monitor industry trends, competitor activity, and customer preferences to identify growth opportunities and recommend data-driven improvements.
  • Measure and control profitability after the implementation of projects, and provide inputs .
  • Partner with supply chain, procurement, and store operations to ensure optimal stock levels, product availability, and minimal waste.
  • Track and report on category sales, margins, and KPIs, providing insights and recommendations for continuous improvement.

Requirements

  • Bachelor's Degree in relevant field.
  • Knowledge in the field of retail sales and cross-sell strategies.
  • Strong Analytical skills and Statistical Knowledge.
  • Excellent communication and presentation skills.
  • Strong planning and organization kills.
  • 3-5 years in a sales or commercial field, retail experience is a plus.

What We Offer

  • At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  • Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.
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Junior Brand Manager

Nairobi, Nairobi KES900000 - KES1200000 Y L'Oréal

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JUNIOR BRAND MANAGER – L'ORÉAL DERMATOLOGICAL BEAUTY DIVISION
Hello, we're L'Oréal.
We're not just building brands; we're crafting experiences that inspire and empower. As the world's leading beauty company, we're redefining how people connect with beauty—and it takes bold, innovative minds to make it happen. Ready to leave your mark and grow with us? This could be your next big opportunity.

A Day in the life of a Junior Brand Manager
Ready to redefine skincare in East Africa? As a Junior Brand Manager, you'll be the driving force behind expanding a beloved, dermatologist-developed brand in East Africa, bringing accessible and effective solutions to patients and consumers across the region. Your strategic vision will ignite growth, crafting impactful campaigns and fostering partnerships that empower consumers with healthier skin.

Here's What You'll Be Working On

  • Strategic Planning: Analyze consumer, competition insights and trends to ensure accuracy of marketing messages and plan
  • Brand Management: Drive topline growth, manage brand P&L and pilot product value & volume mix, marketing spends.
  • Develop annual marketing plan, full 360-degree brand strategy and ensure proper execution.
  • Medical Marketing: Create visual aids, post call emails and leave behinds.
  • Launches & Activations: Launches evaluation based on marketing activities and brand strategy, sizing and rolling out launch activation plan.
  • Digital & Merchandising: Lead digital activation campaigns and ensure proper brand expression online and offline.
  • Advocacy: Manage influencer campaigns to amplify brand visibility and love. Campaigns.
  • Roll-out innovative consumer activations and animations to drive brand love, awareness and testing.
  • Influence management with all functions to deliver brands goals: finance, sales, supply etc.
  • Deliver clear presentation to top management.

You'll Thrive In This Role If You Have

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Minimum 3 years' experience in Brand Marketing.
  • A medical/scientific background (e.g., a degree in Pharmacy, or a similar field) is an added advantage.
  • Prior experience in marketing, digital marketing in FMCG / beauty / pharma is an added advantage.
  • Good knowledge of beauty market and appetite for science and medical.
  • Entrepreneurial and proactive spirit, able to work in a challenging and fast changing environment.
  • An individual who takes full ownership of their assigned brands, confidently making decisions driven by the strategic vision they have crafted.
  • Good eye for detail.
  • Ability to multitask: able to switch from medical marketing to merchandising in a minute.
  • Assertive with strong interpersonal and networking skills.

Here's What You'll Bring To The Table

  • Strategic Vision: A strong ability to craft and execute brand strategies that drive growth and resonate with both professionals and consumers.
  • Analytical Expertise: A data-driven mindset with the ability to analyze market trends, track KPIs, and make informed decisions to optimize performance.
  • Commercial Acumen: Proven experience in managing budgets, pricing strategies, and financial performance to deliver measurable results.
  • Digital Savvy: A deep understanding of digital platforms, advocacy, and influence strategies to drive brand visibility and engagement.
  • Collaboration & Leadership: Exceptional communication and interpersonal skills to lead cross-functional teams and influence stakeholders across the business.

What's In It For You

  • Take full ownership of our iconic brands and make a tangible impact in shaping their future in a dynamic and growing market.
  • Be at the helm of driving innovative brand strategies, product launches, and digital-first campaigns that set industry benchmarks.
  • Work closely with cross-functional teams, from education to retail, and influence the professional salon channel.
  • Expand your expertise in brand management while being part of a global leader in beauty innovation.
  • Join a team that values creativity, agility, and entrepreneurial spirit, where your ideas and contributions truly matter.

Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, we've been devoted to creating beauty that moves the world. Together, we solve complex challenges at scale while staying committed to making the world a more inclusive and better place for everyone and our planet.

We're committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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Brand Manager

Nairobi, Nairobi KES1200000 - KES2400000 Y PZ Cussons

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We are PZ Cussons. Our purpose is
For everyone, for life, for good
.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Key Responsibilities.

  • Implement brand strategy to grow and sustain brand performance and profitability.
  • Monitor, control, and report brand performance through brands health indicators (Net Net Sales, Gross Margin, Marketing Contribution) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
  • Support the management of the New Product Development process for the brand in the Commercial Business Unit.
  • Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.
  • Support the development & execution of approved brand Media & Consumer plan within guidelines.
  • Understand & apply relevant external environment factors including consumer insights, competitor activity and other Commercial Business Unit activity (networks).
  • Support Product Life Cycle Management including demand forecasting and minimising residuals.
  • Effective execution of Trade Marketing plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement

Qualifications Experience

  • Bachelor's degree
  • 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • IT savvy including the use of MS Office Suite of Applications.

Capabilities/Technical Skills

  • Integrated Marketing Communication

Category & Brand Strategy

  • Brand propositions
  • Strategy
  • Insight generation
  • Competition Analysis

Profit & Growth

  • Commercial Delivery

Innovation

  • NPD

Brand Activation
PZ Cussons is big enough to make your mark, small enough to make it yours.
Apply to join us

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Assistant Brand Manager

Nairobi, Nairobi KES60000 - KES80000 Y Reckitt

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Job Description

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role
As an Assistant Brand Manager at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.

Your responsibilities

In summary, you'll:

  • Contribute to developing the vision and strategy for our brands, elevating our market presence and profitability.
  • Lead initiatives to enhance product pipelines and fund innovative launches, executing with precision and creativity.
  • Manage and coordinate daily brand operations, ensuring seamless execution of marketing strategies.
  • Lead a cross-functional team to carry out strategies for advertising, packaging, and promotions while keeping an eye on operational efficiency.
  • Handle the marketing budget, monitoring spending to ensure optimal return on investment and brand growth.

The experience we're looking for

  • Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment.
  • A proactive approach, comfortable with both autonomy and collaboration.
  • Robust analytical abilities to dissect market trends and brand performance.
  • Exceptional verbal and written communication talents.
  • Experience in FMCG or Consumer Health and a proven track record in Brand Management.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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Senior Brand Manager

80100 Nairobi, Nairobi KES150000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client, a prestigious marketing firm representing a diverse portfolio of clients, is seeking an experienced and strategic Senior Brand Manager. This pivotal role is responsible for developing and executing comprehensive brand strategies that drive market presence, customer loyalty, and revenue growth for assigned brands. This is a fully remote position, allowing you to lead brand initiatives and collaborate with teams and clients from any location, offering unparalleled flexibility. The role's brand focus is for clients in **Mombasa, Mombasa, KE**, but the execution of your duties will be entirely remote.

As a Senior Brand Manager, you will be the custodian of assigned brands, ensuring their consistent and compelling representation in the market. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying opportunities for brand differentiation and growth. You will develop integrated marketing plans, encompassing advertising, digital marketing, public relations, and promotional activities. This role requires a deep understanding of marketing principles, brand positioning, and competitive landscapes. You will work closely with cross-functional teams, including product development, sales, and creative agencies, to bring brand strategies to life. The successful candidate will manage brand budgets, track campaign performance, and provide strategic recommendations for optimization.

The ideal candidate will possess a proven track record of successfully managing and growing brands, preferably within a fast-paced agency or client-side marketing environment. Exceptional strategic thinking, analytical skills, and a strong understanding of consumer behavior are essential. You must demonstrate excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels. Proficiency in marketing analytics tools, market research methodologies, and digital marketing platforms is required. A bachelor's degree in Marketing, Business Administration, or a related field is mandatory; an MBA or equivalent advanced degree is highly desirable. A minimum of five years of progressive brand management experience is required.

We are looking for a proactive, creative, and results-oriented individual who is passionate about building powerful brands. You should be adept at managing multiple projects simultaneously, thriving in a dynamic and collaborative remote work environment. The ability to think critically, anticipate market shifts, and adapt strategies accordingly is paramount. This is an outstanding opportunity to lead high-impact brand initiatives for significant clients, shaping brand perception and driving commercial success from a remote setting.

Key Responsibilities:
  • Develop and implement strategic brand plans to enhance market presence and equity.
  • Conduct market research and analyze consumer insights to identify growth opportunities.
  • Create integrated marketing campaigns across various channels.
  • Manage brand positioning, messaging, and visual identity.
  • Oversee advertising, digital marketing, and promotional activities.
  • Collaborate with internal teams and external agencies to execute brand initiatives.
  • Manage brand budgets and track ROI of marketing investments.
  • Monitor competitor activities and market trends.
Qualifications:
  • Bachelor's degree in Marketing or Business Administration; MBA preferred.
  • Minimum of 5 years of experience in brand management.
  • Proven ability to develop and execute successful brand strategies.
  • Strong analytical and market research skills.
  • Excellent communication and stakeholder management abilities.
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Brand Manager - Remote

80100 Nairobi, Nairobi KES3500000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and driven Brand Manager to join their marketing team on a fully remote basis. This role is responsible for developing and executing comprehensive brand strategies to enhance market presence, drive sales, and foster customer loyalty. The ideal candidate will possess a strong understanding of FMCG marketing, consumer insights, digital marketing trends, and brand management principles. You will be instrumental in shaping the perception and performance of key brands in our client's portfolio. This is an excellent opportunity for a creative marketer to lead brand initiatives from a remote setting.

Responsibilities:
  • Develop and implement integrated marketing strategies and plans for assigned brands, aligned with overall business objectives.
  • Conduct market research and analyze consumer insights, trends, and competitive landscape to identify opportunities and challenges.
  • Manage the brand's P&L, setting pricing strategies, promotional plans, and sales targets.
  • Oversee the development and execution of advertising, digital marketing, and public relations campaigns.
  • Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and successful product launches.
  • Monitor brand performance metrics, including sales volume, market share, and brand awareness, and adjust strategies as needed.
  • Develop and manage the brand's marketing budget, ensuring efficient allocation of resources.
  • Create compelling brand messaging and ensure its consistent application across all touchpoints.
  • Identify and engage with key stakeholders, including distributors, retailers, and media partners.
  • Lead new product development initiatives from a marketing perspective, from concept to launch.
  • Stay updated with the latest marketing technologies, digital platforms, and consumer behavior trends.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
  • Proven track record of developing and executing successful brand strategies and marketing campaigns.
  • Strong understanding of consumer behavior, market research, and data analysis.
  • Experience with digital marketing channels, including social media, SEO/SEM, and content marketing.
  • Excellent project management, organizational, and communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Creative thinking and strong problem-solving abilities.
  • Proficiency in Microsoft Office Suite and marketing analytics tools.
  • Experience managing agency relationships.
This is a fully remote position, offering the flexibility to work from anywhere. While our FMCG operations have a strong presence in Mombasa, Kenya , this role is designed for remote collaboration. We are looking for a dynamic brand builder who can drive growth and connect with consumers effectively.
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Senior Brand Manager - Beverages

80100 Nairobi, Nairobi KES180000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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full-time
Our client is looking for an accomplished Senior Brand Manager to lead brand strategy and execution for their beverage portfolio in Mombasa, Mombasa, KE . This role is critical in driving brand growth, increasing market share, and enhancing brand equity. The successful candidate will be responsible for developing and implementing comprehensive marketing plans, overseeing product innovation, and managing brand communication across all channels. You will conduct market research to identify consumer insights, competitive trends, and emerging opportunities. This role requires a deep understanding of the FMCG landscape, particularly within the beverage sector. You will work closely with sales, R&D, and supply chain teams to ensure successful product launches and ongoing brand support. Key responsibilities include managing the marketing budget, analyzing campaign performance, and optimizing marketing mix for maximum impact. We are seeking a strategic, creative, and data-driven individual with a proven track record in brand management. The ability to lead cross-functional teams, influence stakeholders, and navigate a fast-paced environment is essential. This is a fantastic opportunity to make a significant impact on a dynamic brand and contribute to its continued success. Join us in shaping the future of our beverage brands and delighting consumers. You will be at the forefront of brand development, ensuring our products resonate with the target audience and achieve their full market potential. The role demands a blend of strategic thinking and hands-on execution to deliver outstanding results.
Responsibilities:
  • Develop and execute annual brand plans and marketing strategies.
  • Manage the brand's P&L, ensuring profitability and growth targets are met.
  • Oversee the development of new product initiatives from concept to launch.
  • Manage advertising, promotional, and digital marketing campaigns.
  • Conduct market analysis, consumer research, and competitive intelligence.
  • Collaborate with agencies, sales teams, and internal departments to drive brand initiatives.
  • Monitor brand performance metrics and provide regular reports to senior management.
  • Ensure consistent brand messaging and positioning across all touchpoints.
  • Manage the brand's marketing budget effectively.
  • Identify opportunities for brand expansion and innovation.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 6 years of experience in brand management within the FMCG sector, preferably beverages.
  • Proven track record of successful brand strategy development and execution.
  • Strong understanding of marketing principles, market research, and consumer insights.
  • Experience with digital marketing, social media, and content creation.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong leadership, communication, and interpersonal skills.
  • Ability to manage budgets and work with cross-functional teams.
  • Experience in the Kenyan market is a plus.
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