1,201 Brand Manager jobs in Kenya
Brand Manager
01001 Abothuguchi West
KES70000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly expanding player in the FMCG sector, is seeking a dynamic and experienced Brand Manager to drive brand strategy and execution. This hybrid role requires a blend of strategic thinking and hands-on campaign management. You will be responsible for developing and implementing comprehensive brand plans, managing marketing budgets, and ensuring consistent brand messaging across all channels. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and brand development principles. You will analyze market trends, competitor activities, and consumer insights to identify growth opportunities and develop innovative marketing strategies. Key responsibilities include developing annual marketing plans, managing product launches, overseeing advertising and promotional campaigns, conducting market research, and monitoring brand performance metrics. You will also collaborate with sales teams, R&D, and external agencies to ensure cohesive brand execution. A minimum of 5 years of experience in brand management within the FMCG industry is required. A Bachelor's degree in Marketing, Business Administration, or a related field is essential. Strong analytical, communication, and project management skills are crucial. You should be adept at managing multiple projects simultaneously and working effectively in a fast-paced environment. Experience with digital marketing and social media platforms is a plus. This is an exciting opportunity to make a significant impact on a growing brand portfolio.
This advertiser has chosen not to accept applicants from your region.
0
Brand Manager
40100 Kisumu
KES95000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and creative Brand Manager to oversee their product portfolio. This role requires a strategic thinker with a passion for building and nurturing strong brands. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, pricing, and promotional activities, to drive market share and profitability.
Key responsibilities include managing the entire brand lifecycle, from concept development and product launch to ongoing brand management and evolution. You will conduct market research to identify consumer insights, trends, and competitive landscapes, translating these into actionable brand plans. Collaboration with cross-functional teams, including marketing, sales, R&D, and operations, will be crucial for ensuring consistent brand messaging and successful execution of initiatives. You will oversee advertising campaigns, digital marketing efforts, and public relations activities to enhance brand visibility and engagement. Developing and managing the brand's marketing budget, ensuring optimal allocation of resources, will also be a significant part of your role.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or an MBA is highly desirable. A minimum of 5 years of experience in brand management, preferably within the FMCG industry, is essential. Proven experience in developing and executing successful marketing strategies, including market analysis, campaign management, and budget oversight, is required. Strong analytical, strategic planning, and leadership skills are a must. Excellent communication, presentation, and interpersonal skills are necessary for collaborating effectively with diverse teams and stakeholders. Familiarity with market research methodologies and tools is important. This role offers a blend of remote and in-office work, providing flexibility while fostering team collaboration.
Key responsibilities include managing the entire brand lifecycle, from concept development and product launch to ongoing brand management and evolution. You will conduct market research to identify consumer insights, trends, and competitive landscapes, translating these into actionable brand plans. Collaboration with cross-functional teams, including marketing, sales, R&D, and operations, will be crucial for ensuring consistent brand messaging and successful execution of initiatives. You will oversee advertising campaigns, digital marketing efforts, and public relations activities to enhance brand visibility and engagement. Developing and managing the brand's marketing budget, ensuring optimal allocation of resources, will also be a significant part of your role.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or an MBA is highly desirable. A minimum of 5 years of experience in brand management, preferably within the FMCG industry, is essential. Proven experience in developing and executing successful marketing strategies, including market analysis, campaign management, and budget oversight, is required. Strong analytical, strategic planning, and leadership skills are a must. Excellent communication, presentation, and interpersonal skills are necessary for collaborating effectively with diverse teams and stakeholders. Familiarity with market research methodologies and tools is important. This role offers a blend of remote and in-office work, providing flexibility while fostering team collaboration.
This advertiser has chosen not to accept applicants from your region.
1
Brand Manager
60100 Embu, Eastern
KES380000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to lead the growth and development of their key brands. This is a fully remote position, allowing you to operate from any location and contribute to our client's success on a global scale. You will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitability. This includes market analysis, consumer insights generation, product innovation, and campaign development across various channels. You will work closely with cross-functional teams, including marketing, sales, R&D, and supply chain, to ensure seamless execution of brand plans. Key responsibilities include managing brand budgets, monitoring competitive activity, and identifying new growth opportunities. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a deep understanding of consumer behavior and market dynamics. Strong analytical skills, creativity, and excellent project management abilities are essential. Experience with digital marketing and social media campaigns is highly desirable. You will be expected to present insights and strategies to senior leadership, requiring exceptional communication and presentation skills. This remote role demands a high degree of self-motivation, organization, and the ability to collaborate effectively with virtual teams. If you are a passionate marketer with a flair for building strong brands and are seeking a challenging remote opportunity, we invite you to apply. Your contributions will be vital in shaping the future of our client's esteemed product portfolio.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager
20402 Kapsuser
KES210000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company known for its innovative product portfolio, is seeking a strategic and dynamic Brand Manager to lead the development and execution of their brand strategies. This is a fully remote position, offering a fantastic opportunity to shape the perception and market presence of key brands from your home office. You will be responsible for all aspects of brand management, including market research, product positioning, marketing campaign development, and performance analysis. Your primary goal will be to drive brand growth, increase market share, and build strong brand equity within the competitive FMCG landscape. This role requires a deep understanding of consumer behavior, market trends, and effective marketing strategies. You will collaborate closely with cross-functional teams, including product development, sales, and R&D, to ensure cohesive brand messaging and successful product launches. The ideal candidate will possess exceptional analytical, strategic thinking, and communication skills, along with a proven track record of successfully managing and growing consumer brands. Experience with brand strategy development, campaign management, and performance tracking is essential. Proficiency in market analysis tools and a passion for consumer products are highly valued. This is an exciting opportunity to make a significant impact on a dynamic company's brand portfolio while enjoying the flexibility and autonomy of a remote role.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive growth and market share.
- Conduct market research and analyze consumer trends to identify opportunities.
- Define product positioning and messaging for target audiences.
- Develop and execute integrated marketing campaigns across various channels.
- Manage the brand budget effectively to maximize ROI.
- Collaborate with product development teams on new product launches and innovation.
- Analyze brand performance metrics and provide actionable insights.
- Manage relationships with external agencies and vendors.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Monitor competitive landscape and adapt strategies accordingly.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and executing brand strategies that drive growth.
- Strong understanding of consumer behavior, market analysis, and marketing principles.
- Experience with integrated marketing communications and campaign management.
- Excellent analytical and problem-solving skills, with proficiency in market research tools.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a remote environment.
- Proficiency in digital marketing concepts and tools is a plus.
This advertiser has chosen not to accept applicants from your region.
3
Brand Manager
20200 Kapsuser
KES160000 month
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative products and strong market presence, is seeking a talented and dynamic Brand Manager to join their marketing team in a fully remote capacity. This pivotal role is responsible for developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve business objectives. You will manage all aspects of brand planning, advertising, promotions, and consumer engagement initiatives. The ideal candidate is a strategic thinker with a proven track record in brand management within the FMCG sector, possessing excellent analytical, creative, and communication skills. This is an exciting opportunity to shape the future of a beloved brand from the comfort of your home office.
Key Responsibilities:
Qualifications:
This fully remote position offers the flexibility to work from your preferred location while driving brand growth for a leading FMCG company. If you are a passionate and experienced Brand Manager eager to make a significant impact, we invite you to apply.
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
- Conduct market research and consumer insights analysis to identify opportunities and threats.
- Manage all marketing activities across various channels, including digital, traditional advertising, and point-of-sale.
- Oversee the development and execution of integrated marketing campaigns.
- Collaborate with creative agencies, media partners, and internal teams to ensure brand consistency and effectiveness.
- Monitor brand performance, sales data, and competitive activities, adjusting strategies as needed.
- Manage the brand's P&L, ensuring profitability and efficient resource allocation.
- Develop and launch new products and product extensions to meet consumer needs and market trends.
- Build strong relationships with sales teams, trade marketing, and other internal stakeholders.
- Stay abreast of industry trends, consumer behavior, and emerging marketing technologies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 5 years of experience in brand management or marketing, with a significant focus on the FMCG industry.
- Proven success in developing and executing effective brand strategies and marketing campaigns.
- Strong understanding of market research methodologies, consumer behavior, and brand analytics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and social media platforms.
- Ability to manage budgets, P&Ls, and cross-functional projects in a remote setting.
- Creative, innovative, and results-oriented approach to brand building.
This fully remote position offers the flexibility to work from your preferred location while driving brand growth for a leading FMCG company. If you are a passionate and experienced Brand Manager eager to make a significant impact, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager
00103 Mumbuni
KES120000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Manager to elevate its product portfolio. This role offers a hybrid work arrangement, blending office collaboration with remote flexibility. You will be instrumental in developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. Your responsibilities will encompass managing the brand's P&L, analyzing market trends and consumer insights, identifying new product opportunities, and overseeing the development of marketing collateral. Close collaboration with sales, product development, and external agencies will be key to driving brand growth and market share.
The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG industry. A proven track record of successfully launching and growing brands, coupled with strong analytical skills and a deep understanding of consumer behavior, is essential. Proficiency in market research methodologies, digital marketing strategies, and budget management is required. Excellent leadership, communication, and interpersonal skills are paramount, along with the ability to manage cross-functional teams and external partners effectively. This position requires a blend of creativity, analytical rigor, and strategic thinking to drive brand success in a competitive marketplace. We are looking for passionate individuals in Machakos, Machakos, KE and surrounding areas who can thrive in a hybrid work model.
Key Responsibilities:
The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG industry. A proven track record of successfully launching and growing brands, coupled with strong analytical skills and a deep understanding of consumer behavior, is essential. Proficiency in market research methodologies, digital marketing strategies, and budget management is required. Excellent leadership, communication, and interpersonal skills are paramount, along with the ability to manage cross-functional teams and external partners effectively. This position requires a blend of creativity, analytical rigor, and strategic thinking to drive brand success in a competitive marketplace. We are looking for passionate individuals in Machakos, Machakos, KE and surrounding areas who can thrive in a hybrid work model.
Key Responsibilities:
- Develop and implement strategic brand plans.
- Conduct market research and analyze consumer insights.
- Manage brand P&L and ensure profitability targets are met.
- Oversee the creation and execution of marketing campaigns.
- Drive product innovation and new product development.
- Manage advertising, promotions, and public relations activities.
- Monitor brand performance and market trends.
- Collaborate with sales and distribution teams.
- Manage external agencies and vendors.
- Ensure consistent brand messaging across all touchpoints.
- Bachelor's degree in Marketing or Business Administration.
- 5+ years of FMCG brand management experience.
- Proven success in brand building and market growth.
- Strong analytical and strategic thinking skills.
- Proficiency in digital marketing and market research.
- Excellent communication and leadership abilities.
- Ability to work effectively in a hybrid environment.
- Creative and results-oriented mindset.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager
00201 Gathiruini
KES200000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and results-oriented Brand Manager to lead their portfolio in **Mlolongo, Machakos, KE**. This role is responsible for developing and executing brand strategies to drive market share, brand awareness, and consumer engagement. The Brand Manager will oversee all aspects of brand management, from market research and consumer insights to product development, marketing campaigns, and sales support. You will work closely with cross-functional teams, including marketing, sales, product development, and agencies, to ensure brand consistency and achieve business objectives.
Key Responsibilities:
Required Qualifications:
This is an exciting opportunity to make a significant impact on brand growth within a dynamic FMCG company. Join our client and lead the charge in shaping consumer perceptions and driving brand success.
Key Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Manage the brand's P&L, ensuring profitability and return on investment.
- Oversee product development, packaging, and positioning.
- Develop and execute integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage the brand's advertising and promotional activities.
- Collaborate with sales teams to ensure effective sales execution and support.
- Monitor brand performance, market share, and competitor activities.
- Manage agency relationships and ensure timely delivery of marketing materials.
- Ensure brand consistency across all touchpoints.
- Analyze sales data and consumer feedback to refine brand strategies.
- Identify and manage strategic partnerships and collaborations.
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Strong project management and organizational skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience in managing budgets and P&L statements.
- Creative thinker with a passion for brand building.
- Ability to work effectively in a fast-paced and collaborative environment.
This is an exciting opportunity to make a significant impact on brand growth within a dynamic FMCG company. Join our client and lead the charge in shaping consumer perceptions and driving brand success.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Brand manager Jobs in Kenya !
6
Brand Manager
30100 Moiben
KES550000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-oriented Brand Manager to join their marketing department. This is a remote-first opportunity, allowing you to contribute to our brand's success from anywhere. The Brand Manager will be responsible for developing and executing comprehensive brand strategies to enhance market presence and drive consumer engagement. You will conduct market research, analyze consumer insights, and identify market trends to inform brand positioning and product development. Key responsibilities include:
- Developing and implementing integrated marketing plans, including advertising, promotions, and digital campaigns.
- Managing the brand's P&L, setting pricing strategies, and monitoring competitive activity.
- Collaborating with cross-functional teams, including sales, product development, and R&D, to ensure brand consistency and growth.
- Overseeing the creation of marketing collateral and communication materials.
- Measuring and reporting on the effectiveness of marketing campaigns and brand performance.
- Identifying new product opportunities and leading the launch process.
- Building strong relationships with agencies and external partners.
- Managing brand budgets effectively to maximize ROI.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager
20100 Mwembe
KES120000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly growing FMCG company, is seeking an innovative and strategic Brand Manager to join their dynamic marketing team in Nakuru, Nakuru, KE . This pivotal role will be responsible for developing and executing comprehensive brand strategies that drive market share and consumer engagement. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and a proven ability to build strong brand identities. You will lead the planning and execution of marketing campaigns across various channels, including digital, traditional media, and in-store promotions. Key responsibilities include conducting market research, analyzing competitive landscapes, and identifying growth opportunities. You will work closely with product development, sales, and R&D teams to ensure brand consistency and successful product launches. This position requires a creative thinker with strong analytical skills, excellent project management capabilities, and a passion for consumer brands. The Brand Manager will also be responsible for managing marketing budgets, measuring campaign performance, and optimizing strategies for maximum impact. This hybrid role offers a blend of in-office collaboration and remote flexibility, fostering a productive and engaging work environment. If you are a seasoned marketing professional with a flair for branding and a desire to make a significant impact in the fast-paced FMCG sector, we invite you to apply.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies.
- Conduct market analysis, consumer insights, and competitor research.
- Plan and execute marketing campaigns and promotional activities.
- Manage brand budgets and track ROI.
- Collaborate with cross-functional teams on product development and launches.
- Monitor brand performance and market trends.
- Ensure brand consistency across all touchpoints.
- Develop and maintain strong relationships with agencies and partners.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing marketing strategies.
- Strong analytical and strategic thinking skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Experience in budget management and performance analysis.
This advertiser has chosen not to accept applicants from your region.
8
Brand Manager
90100 Gathiruini
KES200000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and results-driven Brand Manager to lead their marketing efforts from a remote location. This role is instrumental in developing and executing comprehensive brand strategies to enhance market presence and drive consumer engagement. You will be responsible for all aspects of brand management, including market analysis, product positioning, campaign development, and performance tracking. The ideal candidate will possess a strong understanding of the FMCG market, consumer behavior, and brand marketing principles, with a proven history of successful brand campaigns. Key responsibilities include developing go-to-market strategies, managing marketing budgets, collaborating with creative agencies, and analyzing campaign effectiveness. You will also oversee product launches and promotions, ensuring they resonate with the target audience. This position demands exceptional creativity, strategic thinking, and strong analytical skills, along with the ability to lead cross-functional teams in a remote setting. We are looking for an innovative individual who is passionate about building strong brands and driving commercial success. This is an excellent opportunity to shape the identity and growth of well-known brands within a thriving industry, all while enjoying the benefits of a fully remote work arrangement.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies.
- Manage brand positioning and messaging across all channels.
- Oversee product launches and marketing campaigns.
- Conduct market research and consumer insights analysis.
- Manage marketing budgets and allocate resources effectively.
- Collaborate with internal teams (sales, product development) and external agencies.
- Monitor brand performance and key marketing metrics.
- Identify opportunities for brand growth and market penetration.
- Ensure consistent brand experience across all touchpoints.
- Analyze competitor activities and market trends.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, communication, and presentation skills.
- Proficiency in marketing analytics and digital marketing tools.
- Creative thinking and problem-solving abilities.
- Ability to manage projects and collaborate effectively in a remote environment.
This advertiser has chosen not to accept applicants from your region.
9