6,697 Senior Sales jobs in Kenya

• Developing and executing strategic account plans to achieve sales objectives and expand revenue within key accounts.
• Building and maintaining strong, long-lasting relationships with senior stakeholders at client organizations.
• Identifying and understanding clients' business challenges and aligning our client's solutions to address them.
• Leading complex sales cycles from initial contact to contract closure.
• Collaborating with internal teams (e.g., product, solutions engineering, customer success) to ensure client satisfaction and successful delivery.
• Forecasting sales revenue and managing pipeline effectively.
• Negotiating contracts and pricing to secure profitable deals.
• Acting as a trusted advisor to key clients, providing insights and strategic guidance.
• Identifying opportunities for upselling and cross-selling within existing accounts.
• Mentoring and sharing best practices with junior sales team members.

JOB ADVERTISEMENT

Position: Sales Manager

Location: Kitale, Trans Nzoia County (with regional coverage)

Department: Sales & Marketing

A distributor of Alcoholic Beverages, based in Kitale, Trans Nzoia County, with a strong footprint in the distribution of alcoholic beverages within the region and beyond. With a growing portfolio and multiple satellite outlets, we are seeking to recruit a highly motivated and results-oriented
Sales Manager
to spearhead our sales and distribution operations. .

The Sales Manager will be responsible for
leading and coaching the sales team
, overseeing
sales operations in all outlets and routes
, and ensuring that
targets, distribution goals, and stock management processes
are effectively met.

Key Responsibilities

• Lead, supervise, and coach the sales team (Van Salesmen, Assistants, and System Superuser) to ensure peak performance.
• Conduct regular sales meetings, route accompaniments (minimum 3 per week), and submit performance reports.
• Monitor stock levels and ensure full availability of all brands and SKUs across all outlets.
• Conduct monthly competitor and market intelligence analysis and present to management.
• Set sales targets per route and ensure volume and coverage objectives are achieved.
• Oversee System evaluations and generate accurate weekly and monthly sales reports.
• Establish customer relationship programs to strengthen distributor–retailer partnerships.
• Implement structured sales plans and strategic initiatives aligned with business objectives.
• Plan and conduct continuous training to upskill the sales team.
• Coordinate with Supplier representatives for promotions, activations, and customer issue resolution.
• Own and manage the purchase plan in alignment with sales targets.

Key Competencies & Qualifications

• A graduate in Business, Marketing, or related field.
• 3–5 years' experience in
  FMCG sales management
  , preferably in alcoholic beverages.
• Strong leadership skills with a proven track record in managing teams and meeting targets.
• Excellent communication and interpersonal skills.
• Strong analytical and reporting skills; proficiency in Microsoft Office Suite.
• A valid driving license with willingness to travel extensively.
• Physically fit, flexible with working hours, and able to work under minimal supervision.

Key Performance Indicators (KPIs)

• Achievement of sales and distribution targets.
• Strong execution of the commercial pillar.
• Accurate and timely submission of all reports.
• Growth in customer base and route coverage.
• Effective coaching, motivation, and performance monitoring of the sales team.
• Zero stock-outs across the distributor network.

Application Process

Interested candidates who meet the above requirements are invited to submit their
detailed CV and a cover letter
clearly stating the position applied for to

Deadline for applications:
25
th
September 2025

Note:
Internal candidates are highly encouraged to apply and will be given priority consideration based on merit. Only shortlisted candidates will be contacted.

• Manage a portfolio of enterprise-level client accounts, building strong, long-term relationships.
• Develop and execute strategic account plans to identify opportunities for upselling and cross-selling.
• Conduct regular business reviews with clients to assess their needs, provide updates, and ensure satisfaction.
• Negotiate and close complex sales agreements and renewals.
• Collaborate with pre-sales engineers and product teams to develop customized solutions for clients.
• Act as the primary point of contact for clients, addressing concerns and resolving issues promptly.
• Monitor market trends and competitor activities to identify potential threats and opportunities.
• Achieve and exceed annual sales targets and revenue goals.
• Provide accurate sales forecasts and reports to management on a regular basis.
• Contribute to the development of sales strategies and best practices within the team.

• Significant proven experience in enterprise account management or senior sales roles, preferably in the technology sector.
• Demonstrated success in managing large, complex client accounts and achieving substantial revenue targets.
• Expertise in consultative selling and strategic account planning.
• Strong negotiation, presentation, and communication skills.
• Ability to build and maintain strong relationships with C-level executives and key decision-makers.
• Proficiency with CRM software (e.g., Salesforce) and sales enablement tools.
• Self-motivated and able to thrive in a remote, autonomous work environment.
• A Bachelor's degree in Business, Marketing, or a related field is preferred.
• Experience in managing a remote sales territory is a plus.
• Deep understanding of technology solutions and their business impact.

• Develop and execute strategic account plans to achieve and exceed sales targets for assigned enterprise accounts.
• Build and maintain strong, long-lasting relationships with key stakeholders at client organizations.
• Understand complex client needs and effectively communicate how our client's solutions can address them.
• Conduct regular business reviews with clients to ensure satisfaction and identify opportunities for upselling and cross-selling.
• Collaborate with internal teams, including sales engineers, customer success, and product development, to deliver exceptional client experiences.
• Negotiate and close complex deals, ensuring favorable terms for both the client and our client.
• Prospect for new opportunities within existing accounts and identify potential new logos.
• Stay informed about industry trends, market dynamics, and competitor activities to provide strategic guidance to clients.
• Manage the sales pipeline effectively, providing accurate forecasts to sales leadership.
• Act as a trusted advisor to clients, providing insights and solutions to their business challenges.
• Attend virtual industry events and conferences to represent our client and expand your network.
• Ensure timely resolution of client issues and escalate as needed.
• Contribute to the development of sales strategies and best practices.

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA is a plus.
• Minimum of 5-7 years of experience in enterprise sales, account management, or a related client-facing role.
• Proven track record of successfully managing and growing large enterprise accounts.
• Demonstrated ability to close complex sales cycles and achieve revenue targets.
• Strong understanding of enterprise software solutions and/or technology services.
• Exceptional communication, negotiation, and interpersonal skills.
• Proven ability to build rapport and influence senior-level decision-makers.
• Strategic thinking and problem-solving abilities.
• Ability to work independently, manage time effectively, and thrive in a fast-paced, remote environment.
• Proficiency in CRM software (e.g., Salesforce) and sales enablement tools.
• Must have a reliable internet connection and a dedicated workspace.
• While the role is fully remote, a connection to **Kisumu, Kisumu, KE** could offer strategic insights into the regional market.

• Developing and executing strategic sales plans to achieve and exceed assigned sales quotas.
• Identifying and prospecting new enterprise clients through a combination of inbound lead follow-up and outbound prospecting.
• Conducting in-depth needs analysis and discovery sessions with prospects to understand their business challenges and objectives.
• Presenting and demonstrating our software solutions, tailoring the message to specific client needs and value propositions.
• Negotiating contract terms and closing complex sales cycles with enterprise accounts.
• Building and maintaining strong, long-lasting relationships with key stakeholders and decision-makers within client organizations.
• Collaborating with sales engineers, customer success managers, and marketing teams to ensure a seamless client experience.
• Providing accurate sales forecasts and reporting on pipeline activity.
• Staying current with industry trends, competitive landscape, and product updates.
• Contributing to the development of sales collateral and best practices within the remote sales team.

• Manage a designated portfolio of client accounts, building and maintaining strong, long-lasting relationships.
• Serve as the main point of contact for clients, addressing inquiries, resolving issues, and ensuring overall satisfaction.
• Proactively identify opportunities for account growth, including upselling and cross-selling of services.
• Develop and implement strategic account plans to achieve sales targets and maximize client retention.
• Conduct regular business reviews with clients to assess their needs and demonstrate value.
• Collaborate with sales, marketing, and support teams to ensure seamless client service delivery.
• Prepare accurate sales forecasts and reports for management, highlighting account status and growth projections.
• Stay informed about industry trends and competitor activities to provide strategic insights to clients.
• Negotiate contract renewals and new service agreements.
• Act as a brand advocate, representing our client professionally and ethically.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 3 years of experience in account management, sales, or a client-facing role.
• Proven track record of successfully managing client relationships and achieving sales objectives.
• Excellent communication, presentation, and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and sales tools.
• Ability to understand client needs and propose tailored solutions.
• Strong organizational and time management skills.
• Proactive, self-motivated, and results-driven attitude.
• Familiarity with the B2B service industry is a plus.