3,533 Senior Brand Manager Fmcg Innovations jobs in Kenya
Brand Manager - Innovative FMCG Products
Posted 20 days ago
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Job Description
Our client, a dynamic and growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary Brand Manager to lead the strategy and execution for a portfolio of innovative new products. This is a fully remote position, enabling you to drive brand success from anywhere. You will be responsible for shaping the brand's identity, developing compelling marketing campaigns, and ensuring market penetration and growth. The ideal candidate possesses a strong understanding of consumer insights, market trends, and digital marketing strategies, coupled with a passion for launching and scaling consumer brands.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct market research and consumer analysis to identify new opportunities and understand target audiences.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, PR, traditional advertising).
- Manage the brand's P&L, ensuring profitability and achieving sales targets.
- Collaborate with cross-functional teams, including product development, sales, and operations, to ensure brand consistency and alignment.
- Monitor brand performance, analyze key metrics, and provide regular reports on market share, brand health, and campaign effectiveness.
- Develop and manage relationships with external agencies and partners.
- Identify and leverage consumer trends to inform product innovation and marketing initiatives.
- Ensure all brand communications and activities are in compliance with relevant regulations and company policies.
- Lead the evolution of brand identity and ensure consistent application across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or relevant Master's degree preferred.
- 5+ years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
- Expertise in digital marketing, social media strategy, content marketing, and performance analytics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Ability to thrive in a fast-paced, remote, and collaborative work environment.
- Proficiency in marketing analytics tools and platforms.
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Senior Brand Manager - Innovative FMCG Products
Posted 19 days ago
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Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary Senior Brand Manager to lead the strategic direction and execution of their innovative product lines. This role is integral to driving brand growth, market share, and consumer engagement. You will be instrumental in developing and implementing comprehensive brand strategies, from market research and consumer insights to product innovation, marketing campaigns, and sales support. This position offers a unique blend of strategic thinking and hands-on execution, requiring a proactive approach to identifying emerging market trends and consumer needs.
Responsibilities will include:
Responsibilities will include:
- Developing and executing annual brand plans that align with company objectives and drive profitable growth.
- Conducting in-depth market analysis, competitive benchmarking, and consumer research to identify new opportunities and threats.
- Leading the innovation pipeline, from concept generation and product development to successful market launch.
- Crafting compelling brand messaging and integrated marketing campaigns across various channels (digital, traditional, in-store).
- Managing the brand's P&L, including budget allocation, forecasting, and performance tracking.
- Collaborating closely with cross-functional teams, including Sales, R&D, Supply Chain, and Agency partners, to ensure seamless execution.
- Monitoring brand performance metrics and making data-driven recommendations for optimization.
- Building and maintaining strong relationships with key stakeholders, both internal and external.
- Mentoring junior members of the marketing team.
- Championing the brand's vision and ensuring consistent execution across all touchpoints.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - FMCG Innovations
Posted 5 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative product portfolio, is seeking a dynamic and results-oriented Brand Manager. This exciting role is based in our vibrant **Malindi, Kilifi, KE** office and is essential for driving brand growth, market penetration, and consumer engagement for key product lines. The ideal candidate possesses a strategic marketing mindset, a deep understanding of the FMCG sector, and a passion for building strong, memorable brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies, marketing plans, and promotional activities to achieve business objectives and market share growth.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessment to identify opportunities and threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation for marketing initiatives.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and advertising agencies, to ensure cohesive brand execution.
- Oversee the development of all marketing communications, including advertising campaigns, digital content, packaging design, and point-of-sale materials.
- Monitor brand performance metrics, analyze sales data, and provide regular reports and recommendations for optimization.
- Identify and evaluate new product development opportunities and lead the go-to-market strategy for new launches.
- Manage relationships with external partners, such as advertising agencies, media buyers, and research firms.
- Ensure consistent brand messaging and positioning across all consumer touchpoints.
- Stay informed about industry trends, consumer behavior shifts, and competitor activities within the FMCG market.
- Lead and mentor junior marketing team members, fostering a collaborative and high-achieving environment.
- Drive initiatives to enhance brand equity and consumer loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing brands, driving significant growth and market share.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated experience in managing marketing budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Creative and innovative mindset with a passion for consumer brands.
- Ability to work effectively in a fast-paced, team-oriented environment in **Malindi, Kilifi, KE**.
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Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to drive product innovation and growth. This is a fully remote position, offering the flexibility to manage brands and initiatives from anywhere. We are a remote-first organization, fostering collaboration and agility through advanced digital tools.
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
- Developing and executing strategic brand plans focused on product innovation within the FMCG sector.
- Identifying consumer needs and market trends to inform new product development.
- Managing the end-to-end product innovation process, from ideation to launch.
- Collaborating with R&D and product development teams on product formulation and design.
- Developing marketing strategies, including positioning, pricing, and promotion for new products.
- Leading cross-functional teams to ensure seamless product launches.
- Monitoring market performance and consumer feedback, making necessary adjustments.
- Managing brand budgets and optimizing resource allocation.
- Conducting competitive analysis and staying abreast of industry developments.
- Ensuring consistent brand messaging and positioning across all channels.
- Preparing presentations and reports for senior management.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior Brand Manager to join their fully remote team. This pivotal role will be instrumental in shaping and executing innovative brand strategies that drive market penetration and consumer engagement across key product lines. The ideal candidate will possess a deep understanding of the FMCG landscape, with a proven track record of successful brand development and campaign management. You will be responsible for everything from market research and consumer insights to product positioning, advertising campaigns, and promotional activities. This is a fantastic opportunity to make a significant impact from the comfort of your own home, working with a collaborative and forward-thinking organization.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market trends.
- Conduct thorough market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
- Oversee the entire product lifecycle, from concept development and launch to ongoing brand management and portfolio optimization.
- Create and manage integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand initiatives.
- Manage brand budgets effectively, ensuring optimal allocation of resources and tracking ROI for all marketing activities.
- Monitor brand performance metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
- Build and maintain strong relationships with external agencies, media partners, and other stakeholders.
- Champion the brand vision and ensure consistent brand messaging and identity across all touchpoints.
- Mentor and guide junior brand team members, fostering a culture of innovation and high performance.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and launching new products and managing established brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and methodologies.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to manage budgets and deliver results within financial constraints.
- Experience with digital marketing and social media strategies is essential.
- Ability to thrive in a remote work environment, demonstrating self-discipline, proactivity, and strong organizational skills.
This advertiser has chosen not to accept applicants from your region.
4
Remote Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Remote Brand Manager to drive growth and innovation within their Fast-Moving Consumer Goods (FMCG) portfolio. This position is ideal for a seasoned marketing professional who thrives in a remote work environment and possesses a deep understanding of brand strategy, consumer insights, and product lifecycle management. You will be responsible for developing and executing comprehensive brand plans, including marketing campaigns, product launches, and promotional activities, to enhance brand visibility and market share. The ideal candidate will have a proven ability to analyze market trends, identify consumer needs, and translate these insights into actionable brand initiatives.
Key responsibilities include managing brand P&Ls, setting strategic objectives, and ensuring consistent brand messaging across all communication channels. You will collaborate closely with cross-functional teams, including sales, R&D, and creative agencies, to deliver integrated marketing programs. This role involves developing go-to-market strategies, overseeing advertising and media planning, and monitoring campaign performance to optimize ROI. You will also be tasked with identifying new market opportunities, managing product innovation pipelines, and ensuring the successful commercialization of new products. Strong analytical skills are required to track brand performance metrics, conduct competitive analysis, and report on key business results.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 5 years of experience in brand management, preferably within the FMCG sector, is essential. Demonstrated success in developing and executing impactful marketing strategies and launching new products is required. Excellent communication, presentation, and interpersonal skills are critical for effective remote collaboration and stakeholder management. Proficiency in digital marketing platforms, market research tools, and data analysis software is also necessary. This remote role offers an exciting opportunity to shape the future of leading brands for consumers in Bungoma, Bungoma, KE and beyond.
Key responsibilities include managing brand P&Ls, setting strategic objectives, and ensuring consistent brand messaging across all communication channels. You will collaborate closely with cross-functional teams, including sales, R&D, and creative agencies, to deliver integrated marketing programs. This role involves developing go-to-market strategies, overseeing advertising and media planning, and monitoring campaign performance to optimize ROI. You will also be tasked with identifying new market opportunities, managing product innovation pipelines, and ensuring the successful commercialization of new products. Strong analytical skills are required to track brand performance metrics, conduct competitive analysis, and report on key business results.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 5 years of experience in brand management, preferably within the FMCG sector, is essential. Demonstrated success in developing and executing impactful marketing strategies and launching new products is required. Excellent communication, presentation, and interpersonal skills are critical for effective remote collaboration and stakeholder management. Proficiency in digital marketing platforms, market research tools, and data analysis software is also necessary. This remote role offers an exciting opportunity to shape the future of leading brands for consumers in Bungoma, Bungoma, KE and beyond.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative Senior Brand Manager to lead the development and launch of new product initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering flexibility and the opportunity to shape the future of our brand portfolio from anywhere. The successful candidate will be responsible for identifying market opportunities, translating consumer insights into compelling brand strategies, and driving product innovation from concept to commercialization. You will collaborate closely with cross-functional teams, including R&D, sales, and marketing communications, to ensure seamless execution and sustained market success. Key responsibilities include conducting in-depth market analysis, competitor benchmarking, and trend forecasting to identify new product avenues. You will develop comprehensive brand plans, including positioning, pricing, packaging, and promotional strategies, ensuring alignment with overall business objectives. Furthermore, you will manage the product development pipeline, working with product teams to define specifications, oversee prototype development, and coordinate consumer testing. Budget management for innovation projects and P&L responsibility for new product launches will also be integral to this role. The ideal candidate possesses a strong understanding of the FMCG landscape, proven experience in brand management and product innovation, and exceptional analytical and strategic thinking skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a distinct advantage. Proven ability to manage multiple projects simultaneously, work effectively in a remote team environment, and influence stakeholders at all levels is essential. If you are a results-oriented leader passionate about building iconic brands and driving growth through innovation, we encourage you to apply for this exciting remote opportunity. Join us in shaping the future of the FMCG industry from the comfort of your home office. This role demands a proactive approach, creative problem-solving, and a deep commitment to delivering exceptional results in a dynamic and evolving market.
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Senior Brand Manager - FMCG Innovation & Strategy
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and visionary Senior Brand Manager to drive innovation and strategic growth for their portfolio. This is a unique, fully remote opportunity for an experienced marketing professional to shape the future of beloved brands. You will be responsible for developing and executing comprehensive brand strategies that enhance market share, profitability, and consumer engagement. This includes identifying new product opportunities, leading the innovation pipeline from concept to launch, and managing the full marketing mix. Your role will involve in-depth market analysis, consumer insights generation, and competitive intelligence gathering. You will collaborate closely with R&D, sales, supply chain, and external agencies to ensure successful product development and market introduction. We seek a candidate with a proven track record in brand management within the FMCG industry, demonstrating strong commercial acumen and strategic thinking. Exceptional leadership, communication, and project management skills are essential for success in this remote-first environment. The ideal candidate is passionate about understanding consumer needs and translating them into compelling brand propositions and successful marketing campaigns. This position requires a blend of creative vision and analytical rigor. The target work location for this role is in Kericho, Kericho, KE , though the role is fully remote.
Key Responsibilities:
Key Responsibilities:
- Develop and implement long-term brand strategies to drive sustainable growth and profitability.
- Lead the innovation process, from ideation and concept development to product launch and post-launch analysis.
- Conduct thorough market research, consumer segmentation, and competitive analysis.
- Develop and manage annual marketing plans, including advertising, promotions, PR, and digital initiatives.
- Manage the brand's P&L, ensuring achievement of financial targets.
- Collaborate with cross-functional teams (R&D, Sales, Supply Chain) to ensure successful product development and execution.
- Build and maintain strong relationships with advertising agencies and other external partners.
- Monitor brand performance, market trends, and competitor activities, adjusting strategies as needed.
- Champion consumer-centricity throughout the organization.
- Mentor and develop junior brand team members.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of progressive brand management experience in the FMCG sector.
- Demonstrated success in launching new products and growing established brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to manage budgets and P&Ls effectively.
- Exceptional leadership, communication, and interpersonal skills.
- Experience working in a remote or hybrid team environment.
- Proficiency in relevant market research and analytics tools.
This advertiser has chosen not to accept applicants from your region.
7
Remote Senior Brand Manager - FMCG Innovations
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to join their fully remote team. This is a unique opportunity to shape the strategic direction and growth of key brands within our dynamic portfolio. You will be responsible for developing and executing comprehensive brand strategies, driving market share, and fostering strong consumer connections. The ideal candidate possesses a proven track record in brand management, a deep understanding of consumer insights, and a passion for innovation.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies, including marketing plans, advertising campaigns, and promotional activities.
- Conduct in-depth market research and consumer analysis to identify key insights, trends, and opportunities.
- Manage the brand P&L, ensuring profitability and achieving financial objectives.
- Oversee the development and launch of new products, from concept to market.
- Collaborate with internal teams (Sales, R&D, Supply Chain) and external agencies (Advertising, PR, Media) to ensure brand consistency and effective execution.
- Monitor brand performance metrics, analyze results, and provide actionable recommendations for improvement.
- Build and maintain strong relationships with key stakeholders, including retailers and distributors.
- Drive innovation and identify new avenues for brand growth and market penetration.
- Develop compelling brand messaging and positioning that resonates with target consumers.
- Manage the brand's digital presence and social media engagement strategies.
- Stay abreast of competitive activities and market dynamics within the FMCG landscape.
- Mentor and guide junior brand team members.
- Present brand strategies and performance reviews to senior leadership.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Demonstrated experience in developing and executing integrated marketing campaigns.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Proficiency in digital marketing and social media platforms.
- Ability to work independently and thrive in a fast-paced, remote team environment.
- Creative and innovative mindset.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager - FMCG Innovations (Remote)
Posted 3 days ago
Job Viewed
Job Description
Our client is a fast-growing and highly respected player in the Fast-Moving Consumer Goods (FMCG) sector, known for its commitment to quality and innovation. We are seeking a dynamic and strategic Senior Brand Manager to lead our brand initiatives within a fully remote capacity. This pivotal role will involve driving brand growth, developing innovative marketing strategies, and managing product portfolios that capture consumer attention and loyalty. You will be the guardian of our brands, ensuring consistent messaging and impactful campaigns. This position is 100% remote, allowing you to contribute your expertise to our success, supporting our significant presence in **Kakamega, Kakamega, KE**.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with company objectives and drive market share growth.
- Lead the innovation pipeline, from concept generation and consumer insights to product development and launch.
- Manage the P&L for assigned brands, ensuring profitability and sustainable growth.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify opportunities and threats.
- Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate closely with sales, R&D, supply chain, and agency partners to ensure seamless execution of brand plans.
- Build and mentor a high-performing brand team (if applicable) or manage cross-functional project teams.
- Develop compelling brand positioning, messaging, and creative briefs.
- Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
- Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
- Ensure brand consistency across all consumer touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
- A minimum of 7 years of progressive brand management experience, preferably within the FMCG sector.
- Proven track record of successfully launching new products and growing established brands.
- Demonstrated experience in developing and executing innovative marketing strategies and campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent financial acumen and experience managing P&Ls.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Proficiency in digital marketing, social media strategy, and content creation.
- Ability to think strategically and creatively, with a strong execution focus.
- Experience working effectively in a remote, collaborative environment with cross-functional teams.
- Passion for consumer brands and understanding of market dynamics.
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