3 Brand Manager Fmcg Innovation jobs in whatjobs
Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to drive product innovation and growth. This is a fully remote position, offering the flexibility to manage brands and initiatives from anywhere. We are a remote-first organization, fostering collaboration and agility through advanced digital tools.
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
- Developing and executing strategic brand plans focused on product innovation within the FMCG sector.
- Identifying consumer needs and market trends to inform new product development.
- Managing the end-to-end product innovation process, from ideation to launch.
- Collaborating with R&D and product development teams on product formulation and design.
- Developing marketing strategies, including positioning, pricing, and promotion for new products.
- Leading cross-functional teams to ensure seamless product launches.
- Monitoring market performance and consumer feedback, making necessary adjustments.
- Managing brand budgets and optimizing resource allocation.
- Conducting competitive analysis and staying abreast of industry developments.
- Ensuring consistent brand messaging and positioning across all channels.
- Preparing presentations and reports for senior management.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager, FMCG Innovation
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive brand growth and market penetration. This position is fully remote, offering unparalleled flexibility to manage your responsibilities from anywhere within Kenya. You will be responsible for developing and executing comprehensive brand strategies, overseeing product development, and leading marketing initiatives to enhance brand visibility and consumer engagement. Your role will involve in-depth market analysis, identifying consumer trends, and translating these insights into compelling brand propositions.
You will collaborate closely with cross-functional teams, including sales, R&D, and external agencies, to ensure cohesive brand messaging and successful product launches. Key responsibilities include managing brand budgets, monitoring competitive landscapes, and optimizing marketing campaigns across various channels. The ideal candidate possesses a deep understanding of the FMCG market, a proven track record in brand management, and exceptional strategic thinking and creative skills. You must be adept at data analysis, possess strong leadership qualities, and be comfortable working autonomously in a fast-paced, remote environment.
Responsibilities:
You will collaborate closely with cross-functional teams, including sales, R&D, and external agencies, to ensure cohesive brand messaging and successful product launches. Key responsibilities include managing brand budgets, monitoring competitive landscapes, and optimizing marketing campaigns across various channels. The ideal candidate possesses a deep understanding of the FMCG market, a proven track record in brand management, and exceptional strategic thinking and creative skills. You must be adept at data analysis, possess strong leadership qualities, and be comfortable working autonomously in a fast-paced, remote environment.
Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability.
- Conduct market research and consumer analysis to identify new opportunities and insights.
- Oversee the product lifecycle from concept to launch, including packaging and positioning.
- Lead the development and execution of marketing and communication plans across digital and traditional channels.
- Manage brand advertising campaigns and promotional activities.
- Monitor brand performance, sales data, and market trends, adjusting strategies as needed.
- Collaborate with R&D, sales, and supply chain teams to ensure brand consistency and effective execution.
- Manage external agencies and vendor relationships.
- Develop and manage brand budgets and ensure ROI on marketing investments.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree or MBA with a specialization in Marketing is preferred.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven success in developing and launching new products and brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to lead cross-functional teams and manage projects effectively.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work autonomously and thrive in a remote, dynamic work environment.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - FMCG Innovation
Posted 14 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Brand Manager to drive innovation and growth within their Fast-Moving Consumer Goods (FMCG) portfolio. This hybrid role offers a fantastic opportunity to shape brand strategies, develop compelling marketing campaigns, and lead product innovation initiatives. You will be responsible for understanding market dynamics, consumer insights, and competitive landscapes to identify new opportunities and challenges. As the Brand Manager, you will develop and execute comprehensive brand plans, including marketing, advertising, and promotional strategies, ensuring alignment with overall business objectives. Your role will involve managing product lifecycles, from concept development and market research to launch and post-launch analysis. This position requires a strategic thinker with a proven track record in brand management, ideally within the FMCG sector. Strong analytical skills, coupled with creative flair, are essential for developing impactful marketing initiatives.
You will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure successful product launches and ongoing brand success. The ability to manage budgets effectively and deliver strong ROI on marketing investments is crucial. Excellent communication, presentation, and interpersonal skills are necessary to influence stakeholders and drive consensus. Experience in consumer insights, market research, and digital marketing is highly desirable. You will also be responsible for monitoring brand performance, analyzing sales data, and identifying areas for improvement. This role involves both remote work and on-site collaboration at our offices to facilitate team synergy and strategic planning. The successful candidate will be passionate about consumer brands, possess a keen understanding of market trends, and be adept at navigating a fast-paced environment. This position is based in **Ruiru, Kiambu, KE**, offering a chance to make a significant impact on well-known consumer products.
You will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure successful product launches and ongoing brand success. The ability to manage budgets effectively and deliver strong ROI on marketing investments is crucial. Excellent communication, presentation, and interpersonal skills are necessary to influence stakeholders and drive consensus. Experience in consumer insights, market research, and digital marketing is highly desirable. You will also be responsible for monitoring brand performance, analyzing sales data, and identifying areas for improvement. This role involves both remote work and on-site collaboration at our offices to facilitate team synergy and strategic planning. The successful candidate will be passionate about consumer brands, possess a keen understanding of market trends, and be adept at navigating a fast-paced environment. This position is based in **Ruiru, Kiambu, KE**, offering a chance to make a significant impact on well-known consumer products.
This advertiser has chosen not to accept applicants from your region.
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