75 Brand Marketing jobs in Kenya
Brand Marketing Executive
00200 Gathiruini
KES120000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a prominent FMCG company, is looking for a dynamic Brand Marketing Executive to join their team in **Mlolongo, Machakos, KE**. This role will focus on developing and executing innovative marketing strategies to enhance brand visibility, drive consumer engagement, and achieve sales growth for our key product lines. The successful candidate will be responsible for understanding consumer insights, crafting compelling brand messaging, and managing marketing campaigns across various channels. A strong understanding of the Kenyan FMCG market, coupled with creativity and analytical skills, is essential for this position.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive marketing plans and strategies for assigned FMCG brands.
- Conduct market research and analyze consumer behavior to identify trends and opportunities.
- Create engaging marketing content and campaigns for digital and traditional media platforms.
- Manage brand budgets and track the performance of marketing initiatives.
- Collaborate with sales teams to ensure marketing efforts align with sales objectives and support channel strategies.
- Organize and execute promotional activities, product launches, and events.
- Monitor competitor activities and market performance, providing regular reports and insights.
- Build and maintain strong relationships with agencies, suppliers, and media partners.
- Ensure brand consistency across all marketing communications and touchpoints.
- Analyze marketing campaign results and provide recommendations for optimization.
- Contribute to product development and innovation by identifying market needs and consumer preferences.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of experience in brand management or marketing within the FMCG sector.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Creative mindset with a passion for brand building.
- Strong project management and organizational abilities.
- Effective communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in marketing analytics tools and MS Office.
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0
Brand Marketing Manager
30201 Kitale, Rift Valley
KES120000 month
WhatJobs
Posted 5 days ago
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Job Description
Our client is seeking a dynamic and results-driven Brand Marketing Manager to join their fast-paced FMCG team in **Kitale, Trans-Nzoia, KE**. This hybrid role will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive product sales, and build strong consumer engagement. You will oversee all aspects of brand management, from market research and competitor analysis to campaign development and execution across various channels. This includes managing digital marketing efforts (social media, SEO, SEM), traditional advertising, public relations, and in-store promotions. Collaboration with sales, product development, and creative teams will be essential to ensure a unified brand message and successful product launches. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and emerging marketing trends. We are looking for an innovative thinker with strong analytical skills, creative flair, and a proven ability to manage budgets effectively. You will be responsible for tracking marketing campaign performance, analyzing key metrics, and providing insights for future strategies. This is an exciting opportunity to shape the brand's identity and drive its growth in a competitive market. The hybrid model offers a blend of in-office collaboration and remote flexibility.
Responsibilities:
Responsibilities:
- Develop and implement brand marketing strategies to drive growth and awareness.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
- Manage social media presence, content creation, and community engagement.
- Develop and manage the marketing budget, ensuring ROI.
- Collaborate with sales teams to support product launches and promotional activities.
- Monitor and analyze marketing campaign performance, reporting on key metrics.
- Manage relationships with external agencies and vendors.
- Stay up-to-date with industry trends and best practices in FMCG marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably in the FMCG sector.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media, and content marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Creative mindset with strong copywriting and communication skills.
- Experience with marketing analytics tools.
- Ability to manage multiple projects and meet deadlines.
- Experience working in a hybrid work environment is a plus.
This advertiser has chosen not to accept applicants from your region.
1
Brand Marketing Manager
40300 Moiben
KES160000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client is looking for a dynamic Brand Marketing Manager to lead brand strategy and execution. This role offers a hybrid work arrangement, balancing remote flexibility with key in-office collaboration. You will be responsible for developing and implementing comprehensive marketing plans to build and strengthen our brand presence in the market.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated marketing strategies to enhance brand awareness, perception, and loyalty.
- Manage the creation of all marketing collateral, including advertising materials, website content, social media posts, and email campaigns.
- Conduct market research and analysis to identify trends, opportunities, and competitive landscapes.
- Oversee social media strategy and content calendar to drive engagement and growth.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging.
- Manage the marketing budget, ensuring effective allocation of resources and tracking ROI.
- Plan and execute product launches and promotional campaigns.
- Measure and report on the performance of marketing campaigns against key objectives.
- Stay up-to-date with the latest marketing trends, tools, and best practices.
- Build and maintain strong relationships with external agencies and partners.
- Develop and manage brand guidelines to ensure consistency across all touchpoints.
- Analyze customer insights to inform marketing strategies and product development.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Brand Manager or in a similar marketing role.
- Strong understanding of brand management principles and marketing strategies.
- Experience with digital marketing channels, including social media, SEO, and email marketing.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics and reporting tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Experience in budget management.
- Familiarity with market research techniques.
This advertiser has chosen not to accept applicants from your region.
2
Remote Brand Marketing Specialist
30100 Abothuguchi West
KES90000 Annually
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Posted today
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Job Description
Our client, a leading entity in the FMCG sector, is seeking an innovative and driven Remote Brand Marketing Specialist to shape and elevate its brand presence. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in developing and executing comprehensive marketing strategies that resonate with target audiences, driving brand awareness, engagement, and ultimately, sales growth. Your responsibilities will include market research, competitor analysis, and identifying consumer trends to inform marketing initiatives. You will collaborate closely with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging across all platforms. This role requires a deep understanding of digital marketing channels, social media management, content creation, and campaign performance analysis. You will be responsible for managing social media calendars, creating compelling content, and interacting with our online community. Developing and executing email marketing campaigns, SEO strategies, and paid advertising initiatives will also be key components of this role. Success will be measured by your ability to achieve specific KPIs related to brand awareness, lead generation, and customer acquisition. The ideal candidate is a strategic thinker with a passion for consumer brands, a proven track record in digital marketing, and exceptional communication skills. You must be self-motivated, organized, and able to thrive in a fast-paced, remote work environment. This is an exciting opportunity to make a significant impact on a dynamic brand from the comfort of your home office.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated brand marketing strategies across digital and traditional channels.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Create engaging and relevant content for social media platforms, blogs, and websites.
- Manage social media accounts, including content scheduling, community management, and performance tracking.
- Design and execute email marketing campaigns to nurture leads and engage customers.
- Collaborate with the sales team to develop marketing collateral and support sales initiatives.
- Monitor and analyze campaign performance, providing regular reports and insights for optimization.
- Manage digital advertising budgets and campaigns (e.g., Google Ads, social media ads).
- Stay abreast of the latest marketing trends, tools, and best practices.
- Contribute to the overall brand strategy and ensure consistent brand messaging.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (3+ years) in brand marketing, preferably within the FMCG sector.
- Demonstrated success in developing and executing digital marketing campaigns.
- Strong understanding of social media marketing, SEO, SEM, and email marketing.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics tools (e.g., Google Analytics).
- Ability to work independently, manage multiple projects, and meet deadlines.
- Creative thinking and problem-solving abilities.
- Experience with graphic design tools or content creation software is a plus.
- Must be highly organized and detail-oriented.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Marketing Specialist
50200 Bungoma, Western
KES135000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Senior Brand Marketing Specialist to elevate their brand presence and drive marketing initiatives. This is a fully remote position, offering the flexibility to work from any location. You will be responsible for developing and executing innovative marketing campaigns that resonate with target audiences, enhance brand awareness, and drive customer engagement. This role requires a deep understanding of brand strategy, market research, content creation, campaign management, and performance analytics.
Key responsibilities will include:
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 6 years of experience in brand marketing or a similar role. Proven success in developing and executing impactful marketing campaigns is essential. Strong understanding of brand development, content marketing, social media marketing, and digital marketing principles is required. Excellent communication, creativity, and project management skills are crucial. Experience with marketing analytics tools and CRM software is highly desirable. This role is perfect for a strategic and creative marketer who thrives in a remote, collaborative environment and is passionate about building strong brands.
Key responsibilities will include:
- Developing and implementing comprehensive brand marketing strategies aligned with business objectives.
- Creating compelling brand messaging and ensuring consistency across all marketing channels.
- Managing the end-to-end execution of marketing campaigns, from concept to completion.
- Conducting market research and competitor analysis to identify opportunities and trends.
- Collaborating with creative teams to develop engaging marketing collateral and content.
- Managing social media presence and engagement strategies.
- Developing and executing email marketing campaigns to nurture leads and build customer loyalty.
- Analyzing campaign performance data and providing insights for optimization.
- Building strong relationships with media, influencers, and strategic partners.
- Managing the marketing budget and ensuring efficient allocation of resources.
- Staying up-to-date with the latest marketing trends and best practices.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 6 years of experience in brand marketing or a similar role. Proven success in developing and executing impactful marketing campaigns is essential. Strong understanding of brand development, content marketing, social media marketing, and digital marketing principles is required. Excellent communication, creativity, and project management skills are crucial. Experience with marketing analytics tools and CRM software is highly desirable. This role is perfect for a strategic and creative marketer who thrives in a remote, collaborative environment and is passionate about building strong brands.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Marketing Manager
80200 Nairobi, Nairobi
KES300000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
We are seeking an experienced and visionary Senior Brand Marketing Manager to lead our brand strategy and execution, working entirely remotely. In this crucial role, you will be responsible for developing and implementing integrated marketing campaigns that enhance brand awareness, build customer loyalty, and drive market share. You will leverage your expertise in market analysis, brand positioning, and creative development to create compelling brand narratives and experiences. Key responsibilities include defining brand guidelines, overseeing advertising and promotional activities, managing public relations, and ensuring consistent brand messaging across all touchpoints. You will collaborate closely with product development, sales, and creative teams to align marketing efforts with business objectives. The ideal candidate will possess exceptional strategic thinking, creative flair, and strong analytical skills, with a proven ability to translate market insights into successful brand initiatives. Excellent leadership, communication, and project management abilities are essential, along with the capacity to work independently and manage multiple projects in a dynamic environment. This is a fantastic opportunity to shape the identity and perception of our brand, making a significant impact on our market presence, all while enjoying the flexibility of a remote-first role. We are looking for a passionate and proactive individual who can inspire and motivate teams. Your ability to understand consumer behavior and market trends will be critical to developing effective brand strategies. You will be responsible for managing the marketing budget, evaluating campaign effectiveness, and identifying new opportunities for brand growth. We are committed to fostering a creative and collaborative remote work environment where innovative ideas are celebrated. A bachelor's degree in Marketing, Business Administration, or a related field is required, with a master's degree or MBA being a plus. A minimum of 7 years of progressive experience in brand management and marketing, with a focus on developing and executing successful brand strategies, is essential.
This advertiser has chosen not to accept applicants from your region.
5
Remote Brand Marketing Manager
20117 Naivasha, Rift Valley
KES130000 month
WhatJobs
Posted 3 days ago
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Job Description
Our client is looking for an innovative and strategic Remote Brand Marketing Manager to lead their brand development and marketing initiatives. This is a fully remote position, allowing you to work from any location in Kenya. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns across various channels, and ensuring brand consistency. Key duties include market research, competitor analysis, and identifying target audiences. You will oversee the creation of marketing collateral, digital content, and social media strategies to enhance brand visibility and customer engagement. The ideal candidate will have a strong background in brand management and marketing, with demonstrated success in developing and executing effective marketing plans. Expertise in digital marketing, content creation, public relations, and social media management is essential. You should possess excellent analytical, communication, and project management skills to effectively collaborate with cross-functional teams and external partners in a remote setting. A deep understanding of consumer behavior and market trends is required. This role demands a creative and results-oriented individual who can build and maintain a strong brand identity. You will play a pivotal role in shaping our client's brand perception and driving market share. This is an excellent opportunity to utilize your strategic marketing skills in a flexible, remote environment, making a significant impact on brand growth and success.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Brand Marketing Manager
00901 Abothuguchi West
KES190000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client is searching for a strategic and creative Senior Brand Marketing Manager to lead and elevate their brand presence. This fully remote position offers a unique opportunity to shape brand narratives, develop impactful marketing campaigns, and drive consumer engagement from anywhere. You will be responsible for defining and executing the overall brand strategy, ensuring consistency and resonance across all marketing channels and touchpoints. Your core duties will include conducting market research, analyzing consumer insights, and identifying key trends to inform brand positioning and messaging. You will develop and manage integrated marketing plans, oversee campaign execution, and measure their effectiveness against defined KPIs. Collaboration with internal teams, including product development, sales, and creative services, will be crucial for successful brand initiatives. You will also manage the brand's creative assets, ensuring adherence to brand guidelines and maintaining a strong visual identity. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management or marketing roles. Proven experience in developing and executing successful brand campaigns, strong analytical skills, and a deep understanding of marketing principles are essential. Excellent communication, leadership, and project management skills are required. We are looking for an innovative thinker with a passion for building strong brands, a keen eye for detail, and the ability to thrive in a collaborative, remote work environment. Join our client and make a significant impact on their brand's journey.
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7
Senior Brand Marketing Manager
20200 Naivasha, Rift Valley
KES780000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a strategic and innovative Senior Brand Marketing Manager to lead brand development and marketing initiatives within their diverse portfolio, operating entirely remotely. This role is crucial for shaping brand perception, driving consumer engagement, and achieving market leadership. You will be responsible for developing comprehensive brand strategies, managing marketing campaigns across multiple channels, and ensuring brand consistency and messaging. The ideal candidate will have a proven track record in brand management within the marketing industry, with a deep understanding of consumer behavior, market trends, and digital marketing strategies. You should be adept at developing compelling brand narratives, executing integrated marketing plans, and measuring campaign effectiveness. Experience in content creation, social media marketing, public relations, and performance analytics is essential. This position requires exceptional leadership, communication, and analytical skills to effectively collaborate with internal teams and external agencies in a remote setting.
Responsibilities:
Responsibilities:
- Develop and execute long-term brand strategies and marketing plans.
- Manage the day-to-day activities of the brand, ensuring consistency in messaging and visual identity.
- Conduct market research and analyze consumer insights to identify opportunities.
- Oversee the creation of marketing collateral, advertising campaigns, and digital content.
- Manage social media presence and engagement strategies.
- Collaborate with product development, sales, and PR teams to align marketing efforts.
- Monitor and analyze brand performance metrics and campaign results.
- Manage marketing budgets and allocate resources effectively.
- Identify and manage relationships with external agencies and vendors.
- Stay abreast of industry trends and competitor activities.
- Lead and mentor a team of marketing professionals.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.
- 7+ years of experience in brand management, marketing, or a related field.
- Proven success in developing and implementing impactful brand strategies.
- Deep understanding of marketing principles, consumer behavior, and market analysis.
- Proficiency in digital marketing channels, social media management, and content marketing.
- Excellent written and verbal communication skills.
- Strong analytical and project management skills.
- Experience with marketing automation and CRM software.
- Ability to work independently and manage multiple projects in a remote environment.
- Creative thinking and a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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