3 Brand Manager Fmcg Innovations jobs in whatjobs
Brand Manager - FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a dynamic and innovative Brand Manager to drive the growth and success of their key product lines. This is a fully remote opportunity, empowering you to contribute your strategic marketing expertise from any location within Kenya, with a strategic focus on the **Naivasha, Nakuru, KE** market and its surrounding areas. You will be responsible for developing and executing comprehensive brand strategies, from market research and consumer insights to product innovation, marketing campaigns, and P&L management. Key responsibilities include analyzing market trends, identifying new growth opportunities, and translating consumer needs into compelling product propositions. You will collaborate closely with cross-functional teams, including sales, R&D, operations, and agencies, to ensure consistent brand messaging and effective execution across all touchpoints. The ideal candidate will possess a proven track record in brand management, ideally within the FMCG sector, with demonstrated success in launching new products and revitalizing existing brands. Strong analytical skills, creative thinking, and exceptional project management abilities are essential. You should be adept at leveraging consumer data and market intelligence to inform strategic decisions and drive brand performance. Experience with digital marketing, social media strategy, and integrated marketing communications is highly valued. We are looking for a passionate, results-driven individual who can inspire teams, build strong brand equity, and achieve ambitious business objectives in a competitive marketplace. This role presents an exciting chance to shape the future of leading FMCG brands and make a tangible impact on consumer perceptions and market share.
This advertiser has chosen not to accept applicants from your region.
0
Brand Manager - FMCG Innovations
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative product portfolio, is seeking a dynamic and results-oriented Brand Manager. This exciting role is based in our vibrant **Malindi, Kilifi, KE** office and is essential for driving brand growth, market penetration, and consumer engagement for key product lines. The ideal candidate possesses a strategic marketing mindset, a deep understanding of the FMCG sector, and a passion for building strong, memorable brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies, marketing plans, and promotional activities to achieve business objectives and market share growth.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessment to identify opportunities and threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation for marketing initiatives.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and advertising agencies, to ensure cohesive brand execution.
- Oversee the development of all marketing communications, including advertising campaigns, digital content, packaging design, and point-of-sale materials.
- Monitor brand performance metrics, analyze sales data, and provide regular reports and recommendations for optimization.
- Identify and evaluate new product development opportunities and lead the go-to-market strategy for new launches.
- Manage relationships with external partners, such as advertising agencies, media buyers, and research firms.
- Ensure consistent brand messaging and positioning across all consumer touchpoints.
- Stay informed about industry trends, consumer behavior shifts, and competitor activities within the FMCG market.
- Lead and mentor junior marketing team members, fostering a collaborative and high-achieving environment.
- Drive initiatives to enhance brand equity and consumer loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing brands, driving significant growth and market share.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated experience in managing marketing budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Creative and innovative mindset with a passion for consumer brands.
- Ability to work effectively in a fast-paced, team-oriented environment in **Malindi, Kilifi, KE**.
This advertiser has chosen not to accept applicants from your region.
1
Brand Manager - FMCG Innovations
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic and leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead the development and execution of brand strategies for a portfolio of exciting products. This fully remote role allows you to shape the future of iconic brands from anywhere. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will be responsible for driving brand growth, increasing market share, and enhancing brand equity through compelling marketing campaigns and product innovation.
Key responsibilities include developing and implementing comprehensive brand plans, including marketing objectives, strategies, and tactics, aligned with overall business goals. You will conduct market research and analyze consumer data to identify opportunities and challenges, informing brand positioning and messaging. Managing the marketing budget effectively, ensuring optimal allocation of resources across various channels, will be crucial. This role involves collaborating closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure integrated and impactful execution of marketing initiatives. You will oversee the development of creative advertising and promotional materials, ensuring brand consistency and effectiveness. Monitoring brand performance, analyzing sales data, and reporting on key metrics such as market share, profitability, and ROI will be essential. Identifying and driving product innovation opportunities, from concept to launch, will be a significant part of your remit. You must possess strong analytical skills, excellent communication and presentation abilities, and a creative mindset. The ability to understand consumer needs and translate them into successful brand strategies is paramount. This position offers a fantastic opportunity for a passionate marketer to make a significant impact on brand perception and commercial success within a leading FMCG organization. The remote nature of this role demands exceptional organizational skills and the ability to manage projects independently and effectively. We are seeking an individual who is proactive, results-oriented, and has a keen eye for market dynamics.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's degree in Marketing is highly desirable. Minimum of 5 years of experience in brand management or marketing within the FMCG industry. Proven track record of developing and executing successful brand strategies and marketing campaigns. Strong understanding of consumer behavior, market analysis, and competitive intelligence. Experience with digital marketing, social media, and integrated marketing communications. Excellent analytical, strategic thinking, and problem-solving skills. Strong financial acumen and budget management experience. Exceptional communication, presentation, and interpersonal skills. Ability to work independently and collaboratively in a remote team environment. Creativity and a passion for brand building.
Key responsibilities include developing and implementing comprehensive brand plans, including marketing objectives, strategies, and tactics, aligned with overall business goals. You will conduct market research and analyze consumer data to identify opportunities and challenges, informing brand positioning and messaging. Managing the marketing budget effectively, ensuring optimal allocation of resources across various channels, will be crucial. This role involves collaborating closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure integrated and impactful execution of marketing initiatives. You will oversee the development of creative advertising and promotional materials, ensuring brand consistency and effectiveness. Monitoring brand performance, analyzing sales data, and reporting on key metrics such as market share, profitability, and ROI will be essential. Identifying and driving product innovation opportunities, from concept to launch, will be a significant part of your remit. You must possess strong analytical skills, excellent communication and presentation abilities, and a creative mindset. The ability to understand consumer needs and translate them into successful brand strategies is paramount. This position offers a fantastic opportunity for a passionate marketer to make a significant impact on brand perception and commercial success within a leading FMCG organization. The remote nature of this role demands exceptional organizational skills and the ability to manage projects independently and effectively. We are seeking an individual who is proactive, results-oriented, and has a keen eye for market dynamics.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's degree in Marketing is highly desirable. Minimum of 5 years of experience in brand management or marketing within the FMCG industry. Proven track record of developing and executing successful brand strategies and marketing campaigns. Strong understanding of consumer behavior, market analysis, and competitive intelligence. Experience with digital marketing, social media, and integrated marketing communications. Excellent analytical, strategic thinking, and problem-solving skills. Strong financial acumen and budget management experience. Exceptional communication, presentation, and interpersonal skills. Ability to work independently and collaboratively in a remote team environment. Creativity and a passion for brand building.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Brand manager fmcg innovations Jobs in Kenya !
2