29 Senior Brand Manager Fmcg Innovations jobs in whatjobs
Senior Brand Manager, FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior Brand Manager to join their fully remote team. This pivotal role will be instrumental in shaping and executing innovative brand strategies that drive market penetration and consumer engagement across key product lines. The ideal candidate will possess a deep understanding of the FMCG landscape, with a proven track record of successful brand development and campaign management. You will be responsible for everything from market research and consumer insights to product positioning, advertising campaigns, and promotional activities. This is a fantastic opportunity to make a significant impact from the comfort of your own home, working with a collaborative and forward-thinking organization.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market trends.
- Conduct thorough market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
- Oversee the entire product lifecycle, from concept development and launch to ongoing brand management and portfolio optimization.
- Create and manage integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand initiatives.
- Manage brand budgets effectively, ensuring optimal allocation of resources and tracking ROI for all marketing activities.
- Monitor brand performance metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
- Build and maintain strong relationships with external agencies, media partners, and other stakeholders.
- Champion the brand vision and ensure consistent brand messaging and identity across all touchpoints.
- Mentor and guide junior brand team members, fostering a culture of innovation and high performance.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and launching new products and managing established brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and methodologies.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to manage budgets and deliver results within financial constraints.
- Experience with digital marketing and social media strategies is essential.
- Ability to thrive in a remote work environment, demonstrating self-discipline, proactivity, and strong organizational skills.
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Senior Brand Manager, FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading and innovative Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and experienced Senior Brand Manager to join their fully remote marketing team. This pivotal role will be responsible for driving the growth and development of key brands within the FMCG portfolio. The ideal candidate will possess a deep understanding of consumer insights, market trends, and brand strategy, with a proven ability to develop and execute successful marketing campaigns. You will lead brand planning, product innovation, consumer engagement initiatives, and P&L management for your assigned brands, ensuring sustained market share and profitability. This is a fantastic opportunity to shape the future of well-known consumer products from a remote location.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies and marketing plans to drive brand growth and achieve business objectives.
- Conduct in-depth consumer research and market analysis to identify key insights, opportunities, and competitive threats.
- Lead new product development and innovation pipelines, from concept generation to launch.
- Manage brand P&L, including budget development, forecasting, and performance tracking.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, traditional, in-store).
- Collaborate with cross-functional teams, including Sales, R&D, Supply Chain, and external agencies, to ensure seamless brand execution.
- Monitor brand performance, market share, and profitability, providing regular reports and actionable recommendations to senior management.
- Build and maintain strong relationships with advertising and media agencies.
- Identify opportunities to enhance brand equity and consumer engagement.
- Stay informed about industry trends, consumer behavior, and competitive landscape within the FMCG sector.
- Mentor and guide junior brand marketers.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly desirable.
- 7+ years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Experience in new product development and innovation management.
- Excellent strategic thinking, financial acumen, and P&L management skills.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Strong leadership, communication, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively in a remote, fast-paced environment.
- Experience with digital marketing and social media strategies is essential.
- Proficiency in market analysis tools and software.
- A passion for consumer brands and understanding consumer motivations.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
We are seeking a highly motivated and experienced Senior Brand Manager to drive innovation and growth within the FMCG sector. This is a fully remote, strategic role that offers the opportunity to shape the future of our product portfolio. You will be responsible for developing and executing comprehensive brand strategies that enhance market presence and consumer engagement. This role requires a deep understanding of market trends, consumer insights, and competitive landscapes.
Key Responsibilities:
This role is based in **Ruiru, Kiambu, KE**, but is fully remote, allowing you to work from anywhere within Kenya. We are looking for a strategic thinker with a proven track record of success in brand management, preferably within the FMCG industry. A Bachelor's degree in Marketing, Business Administration, or a related field is essential. An MBA or relevant Master's degree is a plus. Candidates must possess excellent analytical, communication, and leadership skills. The ability to work independently and manage multiple projects simultaneously in a remote setting is crucial. Join our dynamic team and make a significant impact on our brand's future.
Key Responsibilities:
- Develop and implement innovative brand strategies and marketing plans to achieve business objectives for key FMCG brands.
- Conduct thorough market research and analysis to identify consumer needs, market opportunities, and competitive threats.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Collaborate with product development teams to drive new product innovation and ensure alignment with brand vision.
- Manage brand budgets, forecasting, and performance tracking to ensure optimal ROI.
- Lead and mentor a team of brand specialists, fostering a collaborative and high-performing environment.
- Build and maintain strong relationships with cross-functional teams, agencies, and external partners.
- Monitor brand performance metrics, identify trends, and recommend strategic adjustments.
- Ensure consistent brand messaging and positioning across all touchpoints.
This role is based in **Ruiru, Kiambu, KE**, but is fully remote, allowing you to work from anywhere within Kenya. We are looking for a strategic thinker with a proven track record of success in brand management, preferably within the FMCG industry. A Bachelor's degree in Marketing, Business Administration, or a related field is essential. An MBA or relevant Master's degree is a plus. Candidates must possess excellent analytical, communication, and leadership skills. The ability to work independently and manage multiple projects simultaneously in a remote setting is crucial. Join our dynamic team and make a significant impact on our brand's future.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client, a leader in the FMCG sector, is seeking a creative and strategic Senior Brand Manager to drive brand growth and innovation. This is a fully remote role, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing brand strategies, managing brand portfolios, and ensuring consistent brand messaging across all channels.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
- Manage the day-to-day brand activities, including advertising, promotions, digital marketing, and public relations.
- Oversee the development of creative briefs and guide creative agencies in developing compelling brand campaigns.
- Monitor brand performance, analyze key metrics (e.g., market share, brand awareness, customer satisfaction), and recommend adjustments.
- Collaborate closely with cross-functional teams, including product development, sales, and R&D, to ensure brand alignment.
- Manage brand budgets effectively, ensuring optimal allocation of resources.
- Identify and explore new channels and partnerships to expand brand reach and engagement.
- Ensure all brand communications and activities are consistent with the brand's identity and values.
- Stay abreast of the latest marketing trends, consumer behavior shifts, and digital innovations.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management, with a strong emphasis on the FMCG industry.
- Proven track record of developing and executing successful brand strategies that drive growth.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Experience with digital marketing, social media management, and e-commerce platforms.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and leadership abilities.
- Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
- Proficiency in marketing analytics tools and platforms.
- Passion for building strong consumer brands and driving market leadership.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and strategic Senior Brand Manager to join their dynamic, fully remote team. This is an exceptional opportunity for a driven marketing professional to shape the future of popular consumer brands from the ground up. You will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth across various product lines. Your role will involve in-depth market analysis, identifying emerging trends, and translating consumer insights into actionable brand initiatives.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand plans, including positioning, messaging, and go-to-market strategies.
- Conduct thorough market research, competitor analysis, and consumer insight generation to inform brand strategy.
- Manage the brand's P&L, ensuring profitability and responsible budget allocation for marketing activities.
- Collaborate with cross-functional teams including Product Development, Sales, and Supply Chain to ensure seamless execution of brand plans.
- Oversee advertising, digital marketing, public relations, and promotional activities to build brand equity and awareness.
- Lead the creation of compelling brand content and campaign materials.
- Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
- Stay abreast of industry trends, competitive landscape, and evolving consumer preferences to maintain a competitive edge.
- Foster a collaborative and high-performance team environment, even in a remote setting.
- Present brand strategies and performance updates to senior leadership.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - FMCG Innovations
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and results-driven Senior Brand Manager to lead innovative brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of market trends, consumer insights, and brand development strategies. You will be responsible for crafting and executing comprehensive brand plans, overseeing product launches, and driving market share growth. Your role will involve close collaboration with cross-functional teams, including marketing, sales, product development, and external agencies. Key responsibilities include conducting market analysis, identifying growth opportunities, managing brand budgets, and ensuring consistent brand messaging across all platforms. You will also be tasked with developing creative marketing campaigns and monitoring their effectiveness through data analysis and key performance indicators (KPIs). The successful candidate will have a proven track record of success in brand management within the FMCG industry, with experience in developing and implementing successful marketing strategies. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required. Excellent communication, leadership, and analytical skills are essential for this role. You should be adept at working independently, managing multiple projects simultaneously, and delivering exceptional results in a dynamic, fast-paced environment. If you are passionate about building iconic brands and driving consumer engagement, we encourage you to apply. This remote role demands self-discipline, excellent time management, and a proactive approach to problem-solving. Join our team and help shape the future of beloved consumer products. The **Mombasa, Mombasa, KE** region benefits from a vibrant commercial landscape, and while this role is remote, a connection to its energy can be inspiring.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, FMCG Innovations
Posted 21 days ago
Job Viewed
Job Description
WhatJobs is seeking a dynamic and experienced Senior Brand Manager to spearhead innovative FMCG product strategies. This is a fully remote, pivotal role requiring a proactive approach to market analysis, brand development, and campaign execution. You will be responsible for defining brand positioning, developing go-to-market strategies, and managing the entire brand lifecycle for a portfolio of exciting new products within the Fast-Moving Consumer Goods sector. This position is ideal for a strategic thinker who thrives in a fast-paced, digital-first environment and possesses a deep understanding of consumer behavior and market trends.
Key responsibilities include conducting thorough market research to identify emerging opportunities and competitive landscapes, translating insights into actionable brand plans, and collaborating with cross-functional teams (product development, sales, marketing communications) to ensure successful product launches and sustained growth. You will develop and manage annual marketing plans and budgets, optimize media spend across various channels, and track brand performance against key metrics. The ability to build strong relationships with internal stakeholders and external agencies is crucial. This role demands exceptional leadership qualities, a results-oriented mindset, and a passion for building strong, resonant brands.
The ideal candidate will have a proven track record of success in brand management within the FMCG industry, demonstrating a strong understanding of P&L management and the ability to drive profitable growth. A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is a plus. Excellent analytical, strategic thinking, and communication skills are essential. Experience with digital marketing, social media strategy, and data analytics tools is highly valued. This role offers the flexibility of remote work, allowing you to contribute from anywhere while making a significant impact on our client's brand portfolio. We are looking for someone who can bring a fresh perspective and drive impactful brand initiatives in the **Malindi, Kilifi, KE** region and beyond.
Key responsibilities include conducting thorough market research to identify emerging opportunities and competitive landscapes, translating insights into actionable brand plans, and collaborating with cross-functional teams (product development, sales, marketing communications) to ensure successful product launches and sustained growth. You will develop and manage annual marketing plans and budgets, optimize media spend across various channels, and track brand performance against key metrics. The ability to build strong relationships with internal stakeholders and external agencies is crucial. This role demands exceptional leadership qualities, a results-oriented mindset, and a passion for building strong, resonant brands.
The ideal candidate will have a proven track record of success in brand management within the FMCG industry, demonstrating a strong understanding of P&L management and the ability to drive profitable growth. A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is a plus. Excellent analytical, strategic thinking, and communication skills are essential. Experience with digital marketing, social media strategy, and data analytics tools is highly valued. This role offers the flexibility of remote work, allowing you to contribute from anywhere while making a significant impact on our client's brand portfolio. We are looking for someone who can bring a fresh perspective and drive impactful brand initiatives in the **Malindi, Kilifi, KE** region and beyond.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Brand Manager - FMCG Innovations
Posted 21 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking a visionary Senior Brand Manager to lead the development and strategic marketing of innovative new product lines. This is a fully remote position, allowing you to drive brand success from anywhere while contributing to a company renowned for its market leadership and creative product offerings. As a Senior Brand Manager, you will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong market penetration and consumer engagement. Your role will be crucial in shaping the future of our brands and expanding our market share.
Key responsibilities include conducting in-depth market research and consumer insights analysis to identify emerging trends and opportunities. You will be instrumental in defining brand positioning, developing integrated marketing plans (including digital, social media, advertising, and PR), and overseeing product launches from concept to market. This role requires close collaboration with cross-functional teams, including R&D, sales, and creative agencies, to ensure brand consistency and achieve business objectives. You will also manage brand budgets, track performance metrics, and optimize marketing initiatives for maximum ROI.
We are seeking a strategic thinker with a proven track record in brand management within the FMCG sector. The ideal candidate will possess exceptional analytical skills, a deep understanding of consumer behavior, and a passion for innovation. Strong leadership, project management, and communication abilities are essential, especially in managing remote teams and diverse stakeholders. You must be adept at translating market insights into actionable brand strategies and delivering compelling campaigns. If you are a results-oriented marketer with a flair for brand building and a desire to excel in a remote-first environment, we invite you to apply.
Qualifications:
Key responsibilities include conducting in-depth market research and consumer insights analysis to identify emerging trends and opportunities. You will be instrumental in defining brand positioning, developing integrated marketing plans (including digital, social media, advertising, and PR), and overseeing product launches from concept to market. This role requires close collaboration with cross-functional teams, including R&D, sales, and creative agencies, to ensure brand consistency and achieve business objectives. You will also manage brand budgets, track performance metrics, and optimize marketing initiatives for maximum ROI.
We are seeking a strategic thinker with a proven track record in brand management within the FMCG sector. The ideal candidate will possess exceptional analytical skills, a deep understanding of consumer behavior, and a passion for innovation. Strong leadership, project management, and communication abilities are essential, especially in managing remote teams and diverse stakeholders. You must be adept at translating market insights into actionable brand strategies and delivering compelling campaigns. If you are a results-oriented marketer with a flair for brand building and a desire to excel in a remote-first environment, we invite you to apply.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of experience in brand management, marketing, or product management, with a strong focus on the FMCG sector.
- Proven success in developing and launching new products and managing iconic brands.
- Demonstrated expertise in market research, consumer insights, and strategic brand planning.
- Experience in developing and executing integrated marketing campaigns across multiple channels.
- Strong understanding of digital marketing, social media, and e-commerce trends.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively in a remote setting.
- Proficiency in marketing analytics tools and CRM systems.
- Creative thinker with a passion for consumer brands.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, FMCG Innovations
Posted 14 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and experienced Senior Brand Manager to lead innovative brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to work from anywhere within Kenya.
The ideal candidate will possess a deep understanding of brand development, market dynamics, and consumer behavior within the FMCG landscape. You will be responsible for shaping the strategic direction of our brands, driving growth, and ensuring their continued relevance in a competitive market.
Key Responsibilities:
This role requires a proactive, results-oriented individual with exceptional analytical, communication, and leadership skills. You must be adept at navigating complex challenges and driving consensus among diverse teams. The ability to thrive in a remote work environment, demonstrating strong self-discipline and time management, is crucial. Our client is committed to fostering a collaborative and inclusive remote culture.
Qualifications:
The ideal candidate will possess a deep understanding of brand development, market dynamics, and consumer behavior within the FMCG landscape. You will be responsible for shaping the strategic direction of our brands, driving growth, and ensuring their continued relevance in a competitive market.
Key Responsibilities:
- Develop and execute comprehensive brand strategies, including positioning, messaging, and go-to-market plans for new and existing products.
- Conduct in-depth market research and consumer insights analysis to identify opportunities and threats, and translate findings into actionable brand strategies.
- Manage the brand P&L, monitor performance against KPIs, and implement corrective actions as needed.
- Collaborate closely with cross-functional teams, including marketing, sales, product development, and supply chain, to ensure seamless execution of brand plans.
- Oversee the development of creative assets and marketing campaigns across various channels, ensuring brand consistency and impact.
- Identify and build relationships with key stakeholders, agencies, and partners.
- Stay abreast of industry trends, competitor activities, and emerging consumer preferences to maintain a competitive edge.
- Drive innovation by identifying new product opportunities and contributing to the product development pipeline.
- Mentor and guide junior brand team members, fostering a high-performance culture.
- Prepare and present brand performance reports and strategic recommendations to senior management.
This role requires a proactive, results-oriented individual with exceptional analytical, communication, and leadership skills. You must be adept at navigating complex challenges and driving consensus among diverse teams. The ability to thrive in a remote work environment, demonstrating strong self-discipline and time management, is crucial. Our client is committed to fostering a collaborative and inclusive remote culture.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of market research methodologies and data analysis.
- Excellent strategic thinking, problem-solving, and decision-making abilities.
- Proficiency in digital marketing and social media strategies.
- Exceptional interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels.
- Demonstrated experience in managing budgets and P&Ls.
- Ability to work independently and as part of a remote team.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager, FMCG Innovations
Posted 15 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior Brand Manager to join their innovative team. This is a fully remote position, offering unparalleled flexibility and the opportunity to shape the future of our brands from anywhere. You will be instrumental in developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and foster deep consumer engagement across diverse product lines. Your responsibilities will include conducting in-depth market research to identify emerging trends, competitive analysis, and consumer insights. You will lead the development of marketing plans, including advertising, promotions, digital marketing, and public relations initiatives, ensuring alignment with overall business objectives. This role demands a creative thinker with a proven track record in brand management, specifically within the FMCG landscape. You will collaborate closely with cross-functional teams, including product development, sales, and supply chain, to ensure seamless product launches and effective go-to-market strategies. The ideal candidate will possess exceptional analytical and problem-solving skills, with the ability to translate complex data into actionable strategies. A strong understanding of digital marketing channels and their effective utilization is crucial. This is an exciting opportunity to make a significant impact within a forward-thinking organization, driving growth and innovation in a competitive market. If you are a strategic brand custodian with a passion for consumer goods and a desire to work in a fully remote, collaborative environment, we encourage you to apply. We are committed to fostering a diverse and inclusive workplace, and we welcome applicants from all backgrounds. Your contributions will be vital in maintaining and elevating our brand's presence and profitability.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, marketing strategies, and campaigns.
- Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Manage the brand's budget effectively, ensuring optimal allocation of resources.
- Oversee product innovation pipeline and new product development processes.
- Collaborate with sales teams to achieve volume and market share targets.
- Lead creative development for all marketing communications across various channels.
- Analyze campaign performance and provide regular reports with recommendations.
- Build and maintain strong relationships with agencies and external partners.
- Ensure brand consistency and messaging across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and launching new products.
- Proficiency in market research methodologies and data analysis tools.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong understanding of digital marketing, social media, and content strategy.
- Experience working remotely and managing teams across different locations is a plus.
This advertiser has chosen not to accept applicants from your region.
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