25 Senior Brand Manager Fmcg Innovation jobs in whatjobs
Senior Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative Senior Brand Manager to lead the development and launch of new product initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering flexibility and the opportunity to shape the future of our brand portfolio from anywhere. The successful candidate will be responsible for identifying market opportunities, translating consumer insights into compelling brand strategies, and driving product innovation from concept to commercialization. You will collaborate closely with cross-functional teams, including R&D, sales, and marketing communications, to ensure seamless execution and sustained market success. Key responsibilities include conducting in-depth market analysis, competitor benchmarking, and trend forecasting to identify new product avenues. You will develop comprehensive brand plans, including positioning, pricing, packaging, and promotional strategies, ensuring alignment with overall business objectives. Furthermore, you will manage the product development pipeline, working with product teams to define specifications, oversee prototype development, and coordinate consumer testing. Budget management for innovation projects and P&L responsibility for new product launches will also be integral to this role. The ideal candidate possesses a strong understanding of the FMCG landscape, proven experience in brand management and product innovation, and exceptional analytical and strategic thinking skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a distinct advantage. Proven ability to manage multiple projects simultaneously, work effectively in a remote team environment, and influence stakeholders at all levels is essential. If you are a results-oriented leader passionate about building iconic brands and driving growth through innovation, we encourage you to apply for this exciting remote opportunity. Join us in shaping the future of the FMCG industry from the comfort of your home office. This role demands a proactive approach, creative problem-solving, and a deep commitment to delivering exceptional results in a dynamic and evolving market.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager, FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a dynamic and fast-growing Fast-Moving Consumer Goods (FMCG) company, is seeking a highly strategic and innovative Senior Brand Manager to lead product innovation and brand development. This fully remote role offers a fantastic opportunity to shape the future of our client's product portfolio and drive market growth. You will be responsible for identifying new market opportunities, developing innovative product concepts, and executing comprehensive go-to-market strategies. The ideal candidate possesses a deep understanding of the FMCG landscape, exceptional market research skills, and a proven ability to translate consumer insights into successful product launches. This position requires strong leadership, strategic thinking, and excellent communication skills to collaborate effectively with cross-functional teams.
Responsibilities:
Responsibilities:
- Identify and analyze market trends, consumer needs, and competitive activities within the FMCG sector.
- Lead the development of new product concepts and innovation pipelines, from ideation to commercialization.
- Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness and market share.
- Oversee product development processes, working closely with R&D, product management, and sales teams.
- Manage product positioning, pricing strategies, and promotional activities.
- Conduct market research, consumer testing, and performance analysis for new and existing products.
- Develop compelling creative briefs and collaborate with agencies on marketing collateral and advertising campaigns.
- Monitor brand performance and market dynamics, adjusting strategies as needed.
- Manage budgets and allocate resources effectively to achieve brand objectives.
- Ensure brand consistency and compliance across all marketing and communication channels.
- Present brand strategies and performance updates to senior management.
- Mentor junior brand team members and foster a collaborative team environment.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of experience in brand management or product marketing within the FMCG industry.
- Proven track record of successfully launching new products and growing brands.
- Strong understanding of consumer insights, market research methodologies, and marketing principles.
- Experience with product lifecycle management and go-to-market strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Experience with digital marketing and social media strategies is beneficial.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Brand Manager to lead the development and growth of key brands. This critical role will involve shaping brand vision, driving product innovation, and executing impactful marketing campaigns to enhance market presence and consumer engagement. You will be responsible for understanding market trends, consumer insights, and competitive landscapes to deliver outstanding brand performance. This role offers a hybrid work model, blending remote flexibility with essential in-office collaboration.The position is located in Nakuru, Nakuru, KE, offering a hybrid work arrangement.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct in-depth market research, consumer analysis, and competitive intelligence to identify growth opportunities.
- Lead the innovation pipeline for assigned brands, from concept generation to product launch.
- Manage the brand's P&L, ensuring profitable growth and efficient resource allocation.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Collaborate with cross-functional teams, including R&D, sales, supply chain, and agencies, to ensure seamless brand execution.
- Monitor brand performance metrics, analyze results, and provide actionable recommendations for improvement.
- Build strong relationships with key stakeholders, including agency partners and internal teams.
- Stay abreast of the latest FMCG industry trends, consumer behavior shifts, and marketing best practices.
- Manage brand budgets effectively, optimizing spend for maximum ROI.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of progressive brand management experience in the FMCG industry.
- Proven success in developing and launching new products and driving brand growth.
- Strong understanding of consumer insights, market research methodologies, and financial analysis.
- Excellent strategic thinking, leadership, and project management skills.
- Creative and innovative mindset with a passion for building strong brands.
- Proficiency in marketing analytics tools and platforms.
- Effective communication, presentation, and interpersonal skills.
- Experience working in a hybrid work environment, balancing remote and office duties.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager - FMCG Innovation
Posted 8 days ago
Job Viewed
Job Description
Our client, a dynamic and forward-thinking player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior Brand Manager to join their innovative remote team. This is a unique opportunity to shape the future of our product portfolio from the comfort of your home office. The successful candidate will be instrumental in driving brand strategy, market penetration, and consumer engagement across various product lines. You will be responsible for developing and executing comprehensive brand plans, including market research, competitive analysis, product positioning, and integrated marketing communications.
Key responsibilities include leading the ideation and launch of new products, managing the marketing budget, collaborating with cross-functional teams (sales, R&D, supply chain), and overseeing advertising and promotional campaigns. You will also monitor brand performance, analyze sales data, and identify opportunities for growth and improvement. A strong understanding of consumer behavior in the Kenyan market is essential. This role requires exceptional analytical skills, strategic thinking, and a proven track record in brand management within the FMCG industry. The ideal candidate will possess excellent communication and presentation skills, with the ability to influence stakeholders at all levels. We are looking for a creative and results-oriented individual who thrives in a remote work environment and is passionate about building iconic brands. You will be empowered to work autonomously, leveraging cutting-edge digital tools to connect with consumers and drive business objectives. This is a strategic leadership role with significant impact on the company's success. The role is based in the **Eldoret, Uasin Gishu, KE** region, though it is fully remote, allowing you to work from anywhere within Kenya. If you are ready to take your career to the next level and contribute to exciting brand growth, we encourage you to apply.
Key responsibilities include leading the ideation and launch of new products, managing the marketing budget, collaborating with cross-functional teams (sales, R&D, supply chain), and overseeing advertising and promotional campaigns. You will also monitor brand performance, analyze sales data, and identify opportunities for growth and improvement. A strong understanding of consumer behavior in the Kenyan market is essential. This role requires exceptional analytical skills, strategic thinking, and a proven track record in brand management within the FMCG industry. The ideal candidate will possess excellent communication and presentation skills, with the ability to influence stakeholders at all levels. We are looking for a creative and results-oriented individual who thrives in a remote work environment and is passionate about building iconic brands. You will be empowered to work autonomously, leveraging cutting-edge digital tools to connect with consumers and drive business objectives. This is a strategic leadership role with significant impact on the company's success. The role is based in the **Eldoret, Uasin Gishu, KE** region, though it is fully remote, allowing you to work from anywhere within Kenya. If you are ready to take your career to the next level and contribute to exciting brand growth, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager - FMCG Innovation
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and experienced Senior Brand Manager with a focus on FMCG innovation to join their fully remote team. This strategic role is responsible for driving the development and launch of new products and initiatives that capture market share and delight consumers. You will lead the entire brand lifecycle, from market research and concept development to go-to-market strategies and post-launch analysis. The ideal candidate possesses a deep understanding of consumer insights, product development processes within the Fast-Moving Consumer Goods sector, and a proven ability to build strong, compelling brands. You will collaborate with cross-functional teams, including R&D, marketing, sales, and supply chain, to ensure seamless execution of brand strategies. This role requires exceptional leadership, strategic thinking, and a passion for creating impactful consumer experiences in a remote work environment.
Responsibilities:
Responsibilities:
- Develop and execute innovative brand strategies and annual marketing plans for new and existing FMCG products.
- Conduct market research, consumer analysis, and competitive landscape assessments to identify growth opportunities.
- Lead the product innovation pipeline, from ideation and concept testing to product development and launch.
- Develop compelling brand positioning, messaging, and creative strategies.
- Manage the marketing budget for assigned brands, ensuring optimal allocation of resources and ROI.
- Collaborate with sales teams to develop effective go-to-market strategies and trade marketing plans.
- Work closely with R&D and supply chain to ensure product quality and efficient production.
- Analyze brand performance, market trends, and consumer feedback to identify areas for improvement and innovation.
- Build and maintain strong relationships with external agencies and partners.
- Mentor junior brand team members and foster a collaborative, high-performance culture.
- Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or relevant Master's degree is a strong plus.
- Minimum of 7 years of experience in brand management, with a significant focus on the FMCG sector and product innovation.
- Proven track record of successfully launching new products and growing brands.
- Deep understanding of consumer insights, market research methodologies, and branding principles.
- Experience with integrated marketing communications, including digital marketing, advertising, and PR.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable plans.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders remotely.
- Proficiency in project management and experience working with cross-functional teams.
- Ability to work independently and manage multiple priorities in a fast-paced, remote environment.
- Passion for the FMCG industry and a creative approach to brand building.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager - FMCG Innovation
Posted 3 days ago
Job Viewed
Job Description
Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Brand Manager to spearhead innovative product development and brand strategy. This is a fully remote, critical role focused on identifying market opportunities, developing new product concepts, and building strong brand equity. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and a proven ability to manage brands from concept to launch. You will work collaboratively with cross-functional teams, including R&D, sales, and marketing, to bring exciting new products to consumers.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies, including positioning, messaging, and marketing plans.
- Lead the innovation process from ideation and concept development through to product launch.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage brand P&L, ensuring profitability and achievement of financial targets.
- Oversee the development of marketing campaigns across all relevant channels (digital, traditional, point-of-sale).
- Collaborate closely with R&D to guide new product development based on market needs and consumer trends.
- Work with sales teams to ensure effective in-market execution and distribution.
- Monitor brand performance, market share, and competitive landscape, making necessary adjustments to strategy.
- Manage agency relationships and ensure effective execution of marketing initiatives.
- Mentor junior brand team members and foster a culture of innovation and collaboration.
- Ensure consistent brand identity and communication across all touchpoints.
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing FMCG brands.
- Strong understanding of market research, consumer insights, and strategic planning.
- Experience in new product development and innovation processes.
- Excellent project management, communication, and presentation skills.
- Ability to analyze financial data and manage budgets effectively.
- Creative thinking and a passion for building strong consumer brands.
- Ability to work independently and lead remote teams effectively.
- Proficiency in data analysis tools and presentation software.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - FMCG Innovation
Posted today
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Brand Manager to lead the development and launch of new products. This is a fully remote position, requiring a creative and results-driven individual to manage brand strategy and product innovation from a virtual platform. You will be responsible for identifying market opportunities, developing compelling brand propositions, overseeing product development, and driving successful go-to-market strategies. The ideal candidate will have a deep understanding of consumer insights, a passion for brand building, and a proven track record of launching successful FMCG products.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Identify and analyze consumer trends, market dynamics, and competitive landscapes to uncover innovation opportunities.
- Lead the product development process from concept to commercialization, working closely with R&D, marketing, and sales teams.
- Define brand positioning, messaging, and visual identity for new and existing products.
- Develop and manage annual marketing plans, including advertising, promotions, digital marketing, and PR activities.
- Oversee the creation of marketing collateral and ensure brand consistency across all touchpoints.
- Manage brand budgets and track key performance indicators (KPIs) to measure success.
- Collaborate with sales teams to ensure effective product launches and ongoing brand support.
- Conduct post-launch analysis and make recommendations for continuous improvement.
- Build and maintain strong relationships with external agencies and partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA strongly preferred.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Deep understanding of consumer insights, market research methodologies, and competitive analysis.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience in digital marketing and social media strategy.
- Ability to manage budgets, P&Ls, and drive ROI.
- Demonstrated ability to lead cross-functional teams and influence stakeholders in a remote environment.
- Creativity and a passion for innovation.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager fmcg innovation Jobs in Kenya !
6
Senior Brand Manager - FMCG Innovation
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic and fast-growing Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and innovative Senior Brand Manager to lead their remote brand development efforts. This role is pivotal in shaping brand strategy, driving product innovation, and ensuring market leadership in a competitive landscape. You will be responsible for developing and executing comprehensive brand plans, including market research, consumer insights, product positioning, and integrated marketing campaigns across various channels. The ideal candidate possesses a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a proven track record of successfully managing FMCG brands, preferably with a focus on new product development and launch. Strong analytical skills, creativity, and a deep understanding of consumer behavior are essential. Experience with digital marketing, social media strategy, and e-commerce is highly desirable. As a fully remote employee, you will excel in a collaborative virtual environment, utilizing digital tools to manage cross-functional teams and drive project execution. Excellent communication, presentation, and interpersonal skills are required to engage with stakeholders at all levels. Our client values a proactive, results-oriented approach and a passion for building strong, impactful brands. This is a unique opportunity to significantly influence brand growth and consumer perception for a leading FMCG organization, contributing to its success from **Kakamega, Kakamega, KE**.
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is actively seeking an experienced and visionary Senior Brand Manager to spearhead new product development and innovation initiatives. This is a fully remote position, offering the opportunity to shape the future of iconic brands from anywhere. You will be responsible for identifying market white spaces, conceptualizing innovative product ideas, and leading cross-functional teams from ideation through to commercial launch. The ideal candidate possesses a deep understanding of consumer insights, market trends, and the FMCG landscape, coupled with a passion for building brands that resonate with consumers. You will develop robust brand strategies, including positioning, pricing, and promotional plans, ensuring alignment with overall business objectives. This role requires a strategic thinker with strong analytical skills, capable of translating complex data into actionable insights. Collaboration is key, as you will work closely with R&D, sales, marketing, and supply chain teams to bring new products to life. Your ability to manage multiple projects simultaneously, influence stakeholders, and drive results in a remote setting will be crucial for success. This is a fantastic chance to contribute to a company known for its commitment to quality and innovation. You'll have the autonomy to explore new avenues and make a tangible impact on the company's growth trajectory. The role demands exceptional leadership qualities, persuasive communication, and a proactive approach to problem-solving. We are looking for someone who can inspire teams and deliver groundbreaking products that capture consumer attention and loyalty in a competitive market.
Responsibilities:
Responsibilities:
- Lead the development and execution of innovation strategies for key FMCG categories.
- Identify consumer needs and market opportunities through research and analysis.
- Develop compelling product concepts and business cases for new initiatives.
- Manage the end-to-end product launch process, from concept to market.
- Define brand positioning, messaging, and go-to-market plans.
- Collaborate with R&D, sales, marketing, and supply chain teams to ensure successful product delivery.
- Monitor market performance, competitor activities, and consumer feedback.
- Manage brand budgets and P&L for new product lines.
- Present brand strategies and performance updates to senior leadership.
- Proven experience as a Brand Manager or similar role in the FMCG sector.
- Demonstrated success in new product development and innovation.
- Strong understanding of consumer insights and market analysis techniques.
- Excellent strategic thinking, planning, and execution skills.
- Experience managing cross-functional teams and external agencies.
- Proficiency in financial analysis and P&L management.
- Exceptional communication, presentation, and influencing abilities.
- Ability to thrive in a remote work environment.
- Bachelor's degree in Marketing, Business Administration, or a related field.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager - FMCG Innovation
Posted 21 days ago
Job Viewed
Job Description
Our client is a dynamic and growing force in the Fast-Moving Consumer Goods (FMCG) sector, and they are looking for a strategic and creative Senior Brand Manager to lead their brand innovation efforts. This fully remote position offers an exceptional opportunity to shape the future of iconic brands. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and leading marketing campaigns that resonate with consumers across diverse markets. The ideal candidate will possess a deep understanding of consumer insights, market trends, and brand management principles, combined with a proven ability to deliver impactful results in a remote-first environment. You will collaborate closely with cross-functional teams, including product development, sales, and agency partners, to ensure brand growth and market leadership.
Key Responsibilities:
Key Responsibilities:
- Develop and execute long-term brand strategies and annual marketing plans to drive brand awareness, market share, and profitability.
- Conduct market research and analyze consumer insights to identify new product opportunities and market trends.
- Lead the innovation process from concept generation through to product launch, working closely with R&D and sales teams.
- Develop compelling brand messaging, positioning, and creative strategies for all marketing initiatives.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
- Manage the brand's budget, ensuring optimal allocation of resources for maximum ROI.
- Monitor brand performance, market trends, and competitor activities, adapting strategies as needed.
- Collaborate with sales teams to ensure effective in-market execution of brand plans.
- Manage relationships with external agencies (advertising, PR, digital) to ensure alignment and high-quality output.
- Mentor and develop junior brand team members.
- Champion brand vision and ensure consistency across all touchpoints.
- Analyze sales data and consumer feedback to measure campaign effectiveness and identify areas for improvement.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a strong advantage.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successful brand strategy development and execution, leading to significant business growth.
- Demonstrated experience in product innovation and new product launches.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent strategic thinking, creativity, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing agency relationships and cross-functional teams in a remote setting.
- Proficiency in digital marketing and social media strategies.
- Ability to work independently, manage multiple projects, and thrive in a fast-paced remote environment.
This advertiser has chosen not to accept applicants from your region.
9