2 Senior Brand Manager Innovative Fmcg Products jobs in whatjobs
Senior Brand Manager - Innovative FMCG Products
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary Senior Brand Manager to lead the strategic direction and execution of their innovative product lines. This role is integral to driving brand growth, market share, and consumer engagement. You will be instrumental in developing and implementing comprehensive brand strategies, from market research and consumer insights to product innovation, marketing campaigns, and sales support. This position offers a unique blend of strategic thinking and hands-on execution, requiring a proactive approach to identifying emerging market trends and consumer needs.
Responsibilities will include:
Responsibilities will include:
- Developing and executing annual brand plans that align with company objectives and drive profitable growth.
- Conducting in-depth market analysis, competitive benchmarking, and consumer research to identify new opportunities and threats.
- Leading the innovation pipeline, from concept generation and product development to successful market launch.
- Crafting compelling brand messaging and integrated marketing campaigns across various channels (digital, traditional, in-store).
- Managing the brand's P&L, including budget allocation, forecasting, and performance tracking.
- Collaborating closely with cross-functional teams, including Sales, R&D, Supply Chain, and Agency partners, to ensure seamless execution.
- Monitoring brand performance metrics and making data-driven recommendations for optimization.
- Building and maintaining strong relationships with key stakeholders, both internal and external.
- Mentoring junior members of the marketing team.
- Championing the brand's vision and ensuring consistent execution across all touchpoints.
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Senior Brand Manager - Innovative FMCG Products
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a seasoned Senior Brand Manager to lead the strategic development and execution of innovative product lines. This is a fully remote position, offering an exciting opportunity to shape brand narratives and market presence from anywhere. You will be responsible for driving brand growth, enhancing market share, and ensuring strong consumer engagement for a portfolio of exciting new products. The role requires a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will develop and implement comprehensive brand strategies, including marketing campaigns, product innovation roadmaps, and go-to-market plans. Key responsibilities include conducting market research, analyzing sales data, defining target audiences, and crafting compelling brand messaging. You will collaborate closely with cross-functional teams, including product development, sales, digital marketing, and external agencies, to ensure cohesive brand execution across all touchpoints. Budget management, performance tracking, and reporting on key brand metrics will also be critical components of this role. We are looking for a creative, strategic, and results-oriented individual with a passion for building beloved brands. Exceptional communication, presentation, and leadership skills are essential, as is the ability to thrive in a collaborative, fast-paced remote environment. The ideal candidate will have a proven track record of successfully launching and growing brands, coupled with a strong understanding of digital marketing and e-commerce trends. If you are an ambitious marketer ready to make a significant impact on a global scale from a remote setting, we encourage you to apply. This role offers a unique opportunity to lead from the forefront of FMCG innovation.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies to drive market share and profitability.
- Conduct consumer and market research to identify opportunities and insights.
- Oversee product innovation pipeline and new product launches.
- Develop and manage marketing plans, advertising campaigns, and promotional activities.
- Collaborate with sales teams to ensure effective in-market execution.
- Manage brand budgets and track ROI of marketing initiatives.
- Analyze sales performance and market trends to inform strategic decisions.
- Build and maintain strong relationships with internal stakeholders and external partners.
- Stay abreast of industry trends, competitive activities, and emerging consumer behaviors.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG industry.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer insights, market dynamics, and competitive analysis.
- Experience with digital marketing, social media, and e-commerce platforms.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage projects remotely.
This advertiser has chosen not to accept applicants from your region.
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