1,838 Brand Development jobs in Kenya

Position Title:
Solar Sales Manager Retail
OR
Solar Sales Manager C&I (2 Positions)

Department:
Sales

Reports To:
Chief Executive Officer

Main Purpose of the Role

As the Sales manager managing
EITHER
Retail (trade) Business
OR
C&I Projects, you will be responsible for driving the company's commercial strategy with a strong focus on sales, marketing, and business development. You will ensure that revenue targets are consistently met through Commercial & Industrial (C&I), Residential,
OR
Trade segments. This role involves building and maintaining strong client relationships, expanding market presence, and optimizing profitability while ensuring compliance with industry standards.

Key Roles and Responsibilities

• Sales & Marketing Strategy:
  Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
• Market Intelligence:
  Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
• Business Development:
  Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
• Client Relationship Management:
  Serve as the key contact for major clients, including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
• Product & Brand Management:
  Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
• Team Leadership:
  Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
• Solution Positioning:
  Collaborate with technical and product teams to create compelling value propositions that differentiate the company in the market.
• Partnership Development:
  Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
• Budget & Resource Management:
  Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
• Contract Negotiation:
  Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
• Performance Monitoring:
  Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
• Risk & Compliance Management:
  Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
• Continuous Improvement:
  Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve the company's competitive edge.
• Reporting:
  Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

• Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a related field (Master's will be an added advantage).
• At least 5 years' proven experience in sales and marketing, with at least two (2) in leadership roles, preferably in renewable energy/solar.
• Demonstrated success in achieving multi-million sales targets and driving revenue growth.
• Strong leadership and team management skills with the ability to inspire, coach, and hold teams accountable.
• Excellent communication, negotiation, and interpersonal skills with executive-level stakeholders.
• Strategic thinker with analytical ability to translate market insights into actionable strategies.
• Solid understanding of solar industry market trends, technologies, financing models, and regulatory environment.
• Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive commercial performance.
• Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.

JOB TITLE
Manager - Sales Development Fresh Food | MAF Retail

Role Summary
The Sales Development Manager – Fresh Food is responsible for driving sales growth and enhancing customer experience across key fresh food categories: Fruits & Vegetables, Butchery/Fishery, Deli/Dairy, and Bakery/Pastry. This role focuses on identifying sales opportunities, optimizing product assortments, and supporting in-store execution to ensure quality, freshness, and availability. The manager collaborates with category teams and store operations to implement strategies that improve profitability, increase market share, and meet evolving consumer needs.

ROLE PROFILE

• Develop and implement sales strategies to grow revenue and market share across all fresh food categories, including Fruits & Vegetables, Butchery/Fishery, Deli/Dairy and Bakery/Pastry.
• Work closely with category managers to analyze product performance, optimize assortments, and support the introduction of new and seasonal products.
• Ensure high standards of freshness, quality, and presentation are maintained across all departments, aligning with brand and customer expectations.
• Collaborate with marketing and store teams to design and execute effective promotions, campaigns, and pricing strategies to drive traffic and boost conversion.
• Monitor industry trends, competitor activity, and customer preferences to identify growth opportunities and recommend data-driven improvements.
• Measure and control profitability after the implementation of projects, and provide inputs .
• Partner with supply chain, procurement, and store operations to ensure optimal stock levels, product availability, and minimal waste.
• Track and report on category sales, margins, and KPIs, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's Degree in relevant field.
• Knowledge in the field of retail sales and cross-sell strategies.
• Strong Analytical skills and Statistical Knowledge.
• Excellent communication and presentation skills.
• Strong planning and organization kills.
• 3-5 years in a sales or commercial field, retail experience is a plus.

What We Offer

• At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.

• Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
• Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
• Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
• Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
• Manage the brand budget effectively, optimizing spend for maximum ROI.
• Collaborate with product development teams to ensure new products align with brand strategy.
• Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
• Work closely with creative teams and external agencies to develop compelling brand assets and content.
• Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
• Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
• Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.

• Develop and execute strategic brand plans focused on increasing market share and penetration in new and existing markets.
• Conduct market research and consumer insights analysis to identify opportunities and potential challenges in expansion efforts.
• Oversee the development and implementation of integrated marketing campaigns across various channels, including digital, ATL, and BTL activities.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure cohesive execution of brand strategies.
• Monitor competitor activities and market trends to proactively adjust brand strategies.
• Lead the product lifecycle management for assigned brands, including new product launches and renovations.
• Build and maintain strong relationships with agencies, vendors, and retail partners.
• Track and analyze brand performance metrics, providing regular reports and recommendations for improvement.
• Ensure brand consistency and adherence to brand guidelines across all touchpoints.
• Mentor junior marketing team members and foster a culture of innovation and continuous learning.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 6 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and implementing successful market expansion strategies.
• Strong understanding of consumer behavior, market dynamics, and marketing principles in the FMCG sector.
• Proven ability to manage P&Ls and marketing budgets.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing and e-commerce platforms.
• Ability to work effectively in a dynamic and fast-paced environment.
• Proficiency in market research tools and data analysis software.
• Experience managing cross-functional teams and external agencies.

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Oversee the creation and optimization of website content and landing pages to improve user experience and conversion rates.
• Plan and execute online advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads), managing budgets and optimizing for performance.
• Analyze marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable reports and recommendations.
• Develop and maintain brand guidelines, ensuring consistency in messaging and visual identity across all digital channels.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing strategies align with overall business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage external agencies and freelancers as needed to support marketing initiatives.
• Contribute to overall brand strategy and identify new opportunities for brand growth and engagement.