3 Senior Brand Manager Market Expansion jobs in whatjobs
Senior Brand Manager - Market Expansion
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Brand Manager to spearhead market expansion initiatives. This role is crucial for driving brand growth and penetration into new territories, requiring a strategic thinker with a proven track record in brand management and go-to-market strategies within the FMCG landscape. You will be responsible for developing and executing comprehensive brand plans that resonate with diverse consumer segments and establish a strong market presence.
Responsibilities:
Location: This role is based in Nyeri, Nyeri, KE .
Responsibilities:
- Develop and execute strategic brand plans focused on increasing market share and penetration in new and existing markets.
- Conduct market research and consumer insights analysis to identify opportunities and potential challenges in expansion efforts.
- Oversee the development and implementation of integrated marketing campaigns across various channels, including digital, ATL, and BTL activities.
- Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure cohesive execution of brand strategies.
- Monitor competitor activities and market trends to proactively adjust brand strategies.
- Lead the product lifecycle management for assigned brands, including new product launches and renovations.
- Build and maintain strong relationships with agencies, vendors, and retail partners.
- Track and analyze brand performance metrics, providing regular reports and recommendations for improvement.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Mentor junior marketing team members and foster a culture of innovation and continuous learning.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and implementing successful market expansion strategies.
- Strong understanding of consumer behavior, market dynamics, and marketing principles in the FMCG sector.
- Proven ability to manage P&Ls and marketing budgets.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing and e-commerce platforms.
- Ability to work effectively in a dynamic and fast-paced environment.
- Proficiency in market research tools and data analysis software.
- Experience managing cross-functional teams and external agencies.
Location: This role is based in Nyeri, Nyeri, KE .
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager - Market Expansion
Posted 12 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to spearhead their market expansion initiatives. This is a unique opportunity to join a remote-first organization and drive strategic brand growth across new territories. You will be responsible for developing and executing comprehensive brand strategies that resonate with diverse consumer bases, ensuring consistent brand messaging, and driving market share. This role requires a strategic thinker with a deep understanding of consumer behavior, market dynamics, and proven success in launching and scaling brands.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement innovative brand strategies for market expansion, aligning with overall business objectives.
- Conduct in-depth market research and consumer insights analysis to identify growth opportunities and unmet needs.
- Oversee the creation and execution of integrated marketing campaigns across digital, traditional, and experiential channels.
- Manage brand P&L, ensuring profitability and efficient resource allocation.
- Collaborate closely with sales, product development, and supply chain teams to ensure successful product launches and market penetration.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
- Monitor market trends, competitor activities, and performance metrics, adjusting strategies as needed.
- Ensure brand consistency in all communications and consumer touchpoints.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
- Present brand plans and performance reviews to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing successful market expansion strategies.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Proven ability to develop and manage integrated marketing campaigns that drive measurable results.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence and motivate others.
- Experience managing budgets and P&Ls.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Strategic thinking and strong analytical capabilities.
- Fluency in English is required, and proficiency in additional languages relevant to target markets is a plus.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - Market Expansion
Posted 8 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Brand Manager to drive market expansion initiatives. This fully remote role will be responsible for developing and executing cutting-edge brand strategies to increase market share and brand visibility across new and existing markets. The ideal candidate will possess a deep understanding of consumer behavior, market dynamics, and brand building, coupled with a proven track record of success in the FMCG industry.
Key responsibilities include:
Key responsibilities include:
- Developing and executing comprehensive brand strategies to achieve business objectives, including market penetration and sales growth.
- Conducting in-depth market research, consumer insights analysis, and competitive landscape assessments to identify opportunities and challenges.
- Creating and managing integrated marketing plans, encompassing advertising, digital marketing, promotions, and public relations.
- Overseeing product development and innovation pipeline for assigned brands, ensuring alignment with market needs and consumer trends.
- Managing brand budgets effectively, optimizing marketing spend for maximum ROI.
- Collaborating with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure seamless execution of brand plans.
- Monitoring brand performance, analyzing key metrics, and providing regular reports with actionable insights and recommendations.
- Developing compelling brand messaging and positioning to resonate with target audiences.
- Leading and inspiring agency partners to deliver creative and effective marketing campaigns.
- Staying abreast of emerging trends in the FMCG industry, consumer behavior, and marketing best practices.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager market expansion Jobs in Kenya !
2