1,867 Senior Brand Manager Fmcg jobs in Kenya
Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 22 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Brand Manager to lead brand development and marketing initiatives. This is a fully remote position, offering the flexibility to drive brand growth from anywhere. You will be responsible for developing and executing comprehensive marketing strategies, managing brand positioning, overseeing product launches, and analyzing market trends to ensure brand success and market share growth. The ideal candidate will have a deep understanding of the FMCG market, strong analytical skills, and a proven ability to develop and implement innovative marketing campaigns that resonate with consumers. Your leadership will be key to enhancing brand equity and achieving ambitious sales targets.
Responsibilities:
Responsibilities:
- Develop and implement annual brand marketing plans, including advertising, promotions, digital marketing, and public relations strategies.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and opportunities for growth.
- Manage the brand's overall positioning, messaging, and visual identity across all touchpoints.
- Oversee the development and execution of new product launches, from concept to market.
- Collaborate with sales teams to ensure effective go-to-market strategies and achieve sales targets.
- Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Analyze brand performance metrics, sales data, and consumer feedback to identify areas for improvement and optimization.
- Develop and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency and compliance with all regulatory requirements.
- Lead and mentor junior marketing staff, fostering a culture of creativity and performance.
- Stay abreast of emerging marketing trends and technologies within the FMCG industry.
- Develop compelling creative briefs and guide the development of marketing materials.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a significant advantage.
- Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies that have driven brand growth and market share.
- In-depth understanding of the FMCG landscape, consumer behavior, and retail dynamics.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management, communication, and interpersonal skills.
- Experience with digital marketing, social media marketing, and e-commerce platforms.
- Proficiency in marketing analytics tools and software.
- Ability to work independently and effectively in a fully remote environment.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
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Brand Manager - Fast-Moving Consumer Goods (FMCG) - Remote
Posted 2 days ago
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Job Description
Our client, a dynamic and rapidly growing FMCG company, is looking for a creative and results-oriented Brand Manager to lead their brand strategy and execution. This is a fully remote position, offering unparalleled flexibility. You will be responsible for developing and implementing comprehensive marketing plans to drive brand awareness, market share, and sales growth for assigned product lines. Key duties include conducting market research and competitive analysis, identifying consumer insights, and translating them into effective marketing campaigns across various channels (digital, traditional, social media). You will manage the marketing budget, oversee creative development, and work closely with sales, product development, and agency partners to ensure brand consistency and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG sector, demonstrating a strong understanding of consumer behavior, marketing principles, and brand building. Excellent strategic thinking, communication, and project management skills are essential. This role requires a data-driven approach to decision-making and the ability to thrive in a fast-paced, collaborative, remote environment. This is an exciting opportunity to shape the future of iconic brands and drive significant commercial success, working remotely from Ongata Rongai, Kajiado, KE . You will have the autonomy to innovate and lead.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand marketing strategies.
- Conduct market research, consumer segmentation, and competitive analysis.
- Identify key consumer insights to inform marketing plans.
- Manage brand positioning, messaging, and visual identity.
- Oversee the development and execution of advertising and promotional campaigns.
- Manage marketing budgets and ensure optimal ROI.
- Collaborate with sales teams to drive retail execution and achieve sales targets.
- Work with product development on new product launches and line extensions.
- Analyze brand performance metrics and adjust strategies as needed.
- Manage relationships with advertising agencies and other marketing partners.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven success in developing and executing effective marketing strategies.
- Strong understanding of consumer insights and market analysis.
- Excellent knowledge of digital marketing, social media, and traditional advertising channels.
- Demonstrated ability to manage budgets and agency relationships.
- Strong analytical, strategic thinking, and project management skills.
- Excellent written and verbal communication and presentation skills.
- Ability to work independently and manage multiple projects in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 22 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is looking for a strategic and results-driven Senior Brand Manager to lead brand initiatives within a fully remote work environment. This role is responsible for developing and executing comprehensive brand strategies that enhance market share, drive consumer engagement, and ensure long-term brand growth. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and integrated marketing communications. You will lead cross-functional teams, manage marketing budgets, and champion the brand's vision across all touchpoints. This is an exciting opportunity to shape the future of iconic brands from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct in-depth market and consumer research to identify key trends, opportunities, and challenges.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Oversee the development and execution of integrated marketing campaigns across digital, traditional, and social media channels.
- Collaborate with sales, product development, and R&D teams to ensure brand consistency and drive innovation.
- Monitor brand performance metrics, analyze data, and provide actionable insights and recommendations.
- Lead and motivate cross-functional teams to achieve brand goals.
- Manage agency relationships and ensure the quality of all marketing materials.
- Identify and capitalize on new business and product development opportunities.
- Stay abreast of competitive activities and industry best practices.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience in developing and executing integrated marketing campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders in a remote setting.
- Proficiency in marketing analytics tools and software.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
- Creative and innovative mindset with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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Remote Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 22 days ago
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Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager. This role is 100% remote, offering flexibility while driving brand growth across key markets. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. Your expertise will guide product development, pricing strategies, and channel management to enhance brand visibility and market share. You will analyze sales data, consumer insights, and competitive landscapes to identify opportunities and threats, translating these into actionable plans. Collaboration with cross-functional teams, including sales, marketing, R&D, and supply chain, is essential. You will manage brand budgets, track ROI, and report on key performance indicators. The ideal candidate possesses a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with a minimum of 5 years of progressive experience in brand management within the FMCG industry. Proven success in launching new products and revitalizing existing brands is a must. You should be proficient in market analysis tools, digital marketing platforms, and project management software. Exceptional communication, presentation, and analytical skills are required for this remote role. This position offers the opportunity to shape iconic brands from your home office, impacting consumers across regions including Kisumu, Kisumu, KE . We are looking for a creative thinker with a passion for understanding consumer behavior and a data-driven approach to brand building. Your ability to influence stakeholders and lead initiatives virtually will be key to your success.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - FMCG
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a strategic and innovative Brand Manager to lead the development and execution of brand strategies for their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you to drive brand growth from anywhere. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your role will involve managing the brand's P&L, developing marketing plans, overseeing advertising and promotional activities, and ensuring consistent brand representation across all touchpoints. Collaboration with sales, product development, and external agencies is crucial for successful brand activation and growth. Experience in the FMCG sector is essential, along with a proven track record of successfully launching and managing brands. Proficiency in market research, brand analytics, and digital marketing strategies is required. Excellent communication, leadership, and project management skills are necessary to guide cross-functional teams and external partners. We are looking for a creative thinker with a passion for consumer brands and a data-driven approach to decision-making. This remote role offers a competitive salary, benefits, and the opportunity to make a significant impact on well-known consumer products. The specific work location for this role is considered to be Naivasha, Nakuru, KE .
This advertiser has chosen not to accept applicants from your region.
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Global Brand Manager - FMCG
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Global Brand Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to manage global brand initiatives from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and brand equity across diverse international markets. You will lead market research initiatives, identify consumer insights, and translate them into actionable brand plans. Key responsibilities include managing product launches, developing integrated marketing campaigns, overseeing advertising and promotional activities, and collaborating with cross-functional teams including sales, product development, and regional marketing. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 8 years of progressive brand management experience within the FMCG industry. Proven experience in international market strategy and execution is crucial. You must possess exceptional analytical skills, a strong understanding of consumer behavior, and a creative approach to brand building. The ability to manage multiple projects simultaneously, work effectively with global teams, and influence stakeholders at all levels is essential. This role requires a forward-thinking individual with a passion for understanding global consumer trends and a proven track record of success in building and growing powerful brands. You will have the opportunity to shape the future of our client's iconic brands and make a significant impact on their global presence. This is an unparalleled chance to leverage your expertise in a challenging and rewarding remote work environment, driving impactful brand initiatives worldwide.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager - FMCG Innovations
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic and leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead the development and execution of brand strategies for a portfolio of exciting products. This fully remote role allows you to shape the future of iconic brands from anywhere. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will be responsible for driving brand growth, increasing market share, and enhancing brand equity through compelling marketing campaigns and product innovation.
Key responsibilities include developing and implementing comprehensive brand plans, including marketing objectives, strategies, and tactics, aligned with overall business goals. You will conduct market research and analyze consumer data to identify opportunities and challenges, informing brand positioning and messaging. Managing the marketing budget effectively, ensuring optimal allocation of resources across various channels, will be crucial. This role involves collaborating closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure integrated and impactful execution of marketing initiatives. You will oversee the development of creative advertising and promotional materials, ensuring brand consistency and effectiveness. Monitoring brand performance, analyzing sales data, and reporting on key metrics such as market share, profitability, and ROI will be essential. Identifying and driving product innovation opportunities, from concept to launch, will be a significant part of your remit. You must possess strong analytical skills, excellent communication and presentation abilities, and a creative mindset. The ability to understand consumer needs and translate them into successful brand strategies is paramount. This position offers a fantastic opportunity for a passionate marketer to make a significant impact on brand perception and commercial success within a leading FMCG organization. The remote nature of this role demands exceptional organizational skills and the ability to manage projects independently and effectively. We are seeking an individual who is proactive, results-oriented, and has a keen eye for market dynamics.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's degree in Marketing is highly desirable. Minimum of 5 years of experience in brand management or marketing within the FMCG industry. Proven track record of developing and executing successful brand strategies and marketing campaigns. Strong understanding of consumer behavior, market analysis, and competitive intelligence. Experience with digital marketing, social media, and integrated marketing communications. Excellent analytical, strategic thinking, and problem-solving skills. Strong financial acumen and budget management experience. Exceptional communication, presentation, and interpersonal skills. Ability to work independently and collaboratively in a remote team environment. Creativity and a passion for brand building.
Key responsibilities include developing and implementing comprehensive brand plans, including marketing objectives, strategies, and tactics, aligned with overall business goals. You will conduct market research and analyze consumer data to identify opportunities and challenges, informing brand positioning and messaging. Managing the marketing budget effectively, ensuring optimal allocation of resources across various channels, will be crucial. This role involves collaborating closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure integrated and impactful execution of marketing initiatives. You will oversee the development of creative advertising and promotional materials, ensuring brand consistency and effectiveness. Monitoring brand performance, analyzing sales data, and reporting on key metrics such as market share, profitability, and ROI will be essential. Identifying and driving product innovation opportunities, from concept to launch, will be a significant part of your remit. You must possess strong analytical skills, excellent communication and presentation abilities, and a creative mindset. The ability to understand consumer needs and translate them into successful brand strategies is paramount. This position offers a fantastic opportunity for a passionate marketer to make a significant impact on brand perception and commercial success within a leading FMCG organization. The remote nature of this role demands exceptional organizational skills and the ability to manage projects independently and effectively. We are seeking an individual who is proactive, results-oriented, and has a keen eye for market dynamics.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's degree in Marketing is highly desirable. Minimum of 5 years of experience in brand management or marketing within the FMCG industry. Proven track record of developing and executing successful brand strategies and marketing campaigns. Strong understanding of consumer behavior, market analysis, and competitive intelligence. Experience with digital marketing, social media, and integrated marketing communications. Excellent analytical, strategic thinking, and problem-solving skills. Strong financial acumen and budget management experience. Exceptional communication, presentation, and interpersonal skills. Ability to work independently and collaboratively in a remote team environment. Creativity and a passion for brand building.
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Brand Manager, FMCG Sector
Posted 22 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Brand Manager to join their team. This hybrid role offers a blend of remote flexibility and in-office collaboration, based in Embu, Embu, KE . You will be responsible for developing and executing brand strategies that enhance market presence, drive consumer engagement, and achieve sales objectives. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and marketing principles. Your responsibilities will include conducting market research, analyzing sales data, and identifying growth opportunities. You will lead the development of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. Collaborating closely with sales, product development, and agency partners will be crucial. You will manage the brand's budget, ensuring effective allocation of resources to maximize ROI. This role demands strong analytical skills, creativity, and excellent project management capabilities. You will be tasked with monitoring brand performance, identifying key trends, and adapting strategies to maintain a competitive edge. Building strong brand equity and ensuring consistent brand messaging across all touchpoints are paramount. The successful candidate will be a forward-thinking marketer with a passion for building successful brands in a dynamic consumer landscape. This is an exciting opportunity to shape the future of our client's brands and contribute to their continued success in the FMCG market.
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to increase market share and brand awareness.
- Conduct market research and analyze consumer insights to identify trends and opportunities.
- Plan and execute integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
- Manage the brand's advertising and promotional activities.
- Monitor brand performance, sales data, and competitive landscape.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies and other external partners.
- Oversee the brand's budget and ensure efficient allocation of resources.
- Ensure consistent brand messaging and visual identity across all platforms.
- Analyze campaign effectiveness and optimize future marketing efforts.
- Stay abreast of industry trends and best practices in brand management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing and social media platforms.
- Strong project management and communication skills.
- Experience managing budgets and working with external agencies.
- Ability to work effectively in a hybrid work environment.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager - FMCG Products
Posted 18 days ago
Job Viewed
Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead their product portfolio. This fully remote position offers an exciting opportunity to shape brand strategy, drive market penetration, and foster brand loyalty. You will be responsible for developing and executing comprehensive marketing plans, analyzing market trends, and identifying opportunities for growth. The ideal candidate will possess a keen understanding of consumer behavior, strong strategic thinking capabilities, and a proven ability to translate insights into actionable marketing initiatives. As a remote-first professional, you will collaborate closely with cross-functional teams, including sales, product development, and external agencies, using cutting-edge digital collaboration tools. Key responsibilities will include:
- Developing and implementing annual brand plans and marketing strategies.
- Conducting market research and competitor analysis to identify trends and opportunities.
- Managing the brand's P&L, including budget allocation and performance tracking.
- Overseeing product launches, promotions, and advertising campaigns.
- Developing compelling brand messaging and communication strategies.
- Managing relationships with advertising and media agencies.
- Monitoring brand performance metrics and making data-driven adjustments.
- Ensuring consistent brand identity and positioning across all touchpoints.
- Collaborating with sales teams to drive off-take and achieve sales targets.
This advertiser has chosen not to accept applicants from your region.
8
Brand Manager - FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to drive product innovation and growth. This is a fully remote position, offering the flexibility to manage brands and initiatives from anywhere. We are a remote-first organization, fostering collaboration and agility through advanced digital tools.
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
- Developing and executing strategic brand plans focused on product innovation within the FMCG sector.
- Identifying consumer needs and market trends to inform new product development.
- Managing the end-to-end product innovation process, from ideation to launch.
- Collaborating with R&D and product development teams on product formulation and design.
- Developing marketing strategies, including positioning, pricing, and promotion for new products.
- Leading cross-functional teams to ensure seamless product launches.
- Monitoring market performance and consumer feedback, making necessary adjustments.
- Managing brand budgets and optimizing resource allocation.
- Conducting competitive analysis and staying abreast of industry developments.
- Ensuring consistent brand messaging and positioning across all channels.
- Preparing presentations and reports for senior management.
This advertiser has chosen not to accept applicants from your region.
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