4 Senior Brand Manager Fast Moving Consumer Goods Fmcg jobs in whatjobs
Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is looking for a strategic and results-driven Senior Brand Manager to lead brand initiatives within a fully remote work environment. This role is responsible for developing and executing comprehensive brand strategies that enhance market share, drive consumer engagement, and ensure long-term brand growth. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and integrated marketing communications. You will lead cross-functional teams, manage marketing budgets, and champion the brand's vision across all touchpoints. This is an exciting opportunity to shape the future of iconic brands from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct in-depth market and consumer research to identify key trends, opportunities, and challenges.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Oversee the development and execution of integrated marketing campaigns across digital, traditional, and social media channels.
- Collaborate with sales, product development, and R&D teams to ensure brand consistency and drive innovation.
- Monitor brand performance metrics, analyze data, and provide actionable insights and recommendations.
- Lead and motivate cross-functional teams to achieve brand goals.
- Manage agency relationships and ensure the quality of all marketing materials.
- Identify and capitalize on new business and product development opportunities.
- Stay abreast of competitive activities and industry best practices.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience in developing and executing integrated marketing campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders in a remote setting.
- Proficiency in marketing analytics tools and software.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
- Creative and innovative mindset with a passion for building strong brands.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote marketing team. This exciting role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth for a portfolio of iconic brands. You will lead all aspects of brand management, including market analysis, product positioning, integrated marketing communications, new product development, and P&L management. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer insights, and cutting-edge marketing techniques. As a remote-first professional, you will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, leveraging virtual collaboration tools to ensure seamless execution of brand initiatives. Your ability to translate consumer insights into actionable brand plans and to measure the effectiveness of marketing campaigns will be critical. This position requires strong leadership, strategic thinking, exceptional analytical skills, and a proven track record of successfully managing and growing consumer brands. You will be a key driver of brand innovation and consumer connection, ensuring our client's brands resonate powerfully in the marketplace. This is a fantastic opportunity to shape the future of well-known brands within a dynamic industry, enjoying the benefits of a fully remote work arrangement. The **location** for this role is considered to be Mombasa, Mombasa, KE , but all work will be performed remotely.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies to drive brand growth, market share, and profitability.
- Conduct market research and consumer insights analysis to identify opportunities and inform brand positioning.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Lead the development and launch of new products and product innovations.
- Oversee the creation and execution of integrated marketing communications campaigns across various channels (digital, social media, traditional advertising).
- Collaborate with sales teams to ensure effective in-market execution and achievement of sales targets.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Monitor competitive activity and market trends, adapting brand strategies as needed.
- Analyze brand performance metrics and provide regular reports with actionable recommendations.
- Foster a strong brand identity and ensure consistent brand messaging across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent is highly preferred.
- 7+ years of progressive brand management experience in the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market research methodologies, and competitive analysis.
- Expertise in developing and executing integrated marketing strategies and campaigns.
- Excellent analytical, financial acumen, and P&L management skills.
- Strong leadership, collaboration, and project management abilities.
- Outstanding communication, presentation, and interpersonal skills, with experience in remote collaboration.
- Proficiency in digital marketing and social media platforms.
- Ability to thrive in a fast-paced, dynamic, and results-oriented environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 12 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector with a diverse portfolio of popular brands, is seeking a dynamic and strategic Senior Brand Manager to drive growth and market share for their key product lines. This is a fully remote position, offering the flexibility to work from your preferred location. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, positioning, advertising, and promotional campaigns. Your role will involve in-depth understanding of consumer insights, market trends, and competitive landscapes to identify opportunities and challenges. You will manage brand budgets, P&L responsibility, and collaborate closely with cross-functional teams, including sales, marketing, product development, and external agencies, to ensure cohesive brand execution. Developing compelling brand narratives, overseeing product innovation pipelines, and ensuring consistent brand messaging across all touchpoints are crucial aspects of this role. Experience in managing successful FMCG brands, a strong understanding of marketing principles and digital marketing strategies, and proven analytical skills are essential. The ideal candidate will possess exceptional leadership, communication, and interpersonal skills, with a demonstrated ability to influence stakeholders and drive results. You will be a strategic thinker, creative problem-solver, and a passionate brand advocate. This is an exciting opportunity to shape the future of prominent FMCG brands and make a significant impact on their market performance. You will have the autonomy to develop innovative strategies and lead impactful campaigns in a dynamic, remote-first environment. Your ability to analyze market data and translate it into actionable brand plans will be key to your success. Continuous monitoring of brand health and competitive activity will ensure agility and responsiveness in a fast-paced market.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 4 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly strategic and results-driven Senior Brand Manager to join their innovative team. This position is fully remote, offering unparalleled flexibility and the chance to influence brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans, driving market growth, and enhancing brand equity for a portfolio of exciting products. This role requires a deep understanding of consumer insights, market dynamics, and integrated marketing communications.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement annual brand strategies and marketing plans aligned with company objectives.
- Conduct in-depth market research and consumer analysis to identify growth opportunities and unmet needs.
- Manage the brand's P&L, including budgeting, forecasting, and financial performance analysis.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Collaborate with cross-functional teams, including sales, product development, supply chain, and agencies, to ensure brand consistency and execution excellence.
- Lead new product development initiatives from a brand perspective, from concept to launch.
- Monitor brand performance, market trends, and competitor activities, providing regular reports and actionable insights.
- Build and maintain strong relationships with external partners, including advertising agencies and media vendors.
- Ensure all brand communications and activities adhere to brand guidelines and legal/regulatory requirements.
- Mentor and develop junior brand management team members.
- Drive innovation and continuous improvement in brand strategies and marketing tactics.
- Champion the brand vision and values throughout the organization.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent is preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully developing and launching brands and executing impactful marketing campaigns.
- Strong understanding of consumer behavior, market segmentation, and brand positioning.
- Demonstrated ability in P&L management and budget control.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in digital marketing and analytics tools.
- Experience working with cross-functional teams and managing external agencies.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Strong leadership qualities and a passion for brand building.
- Adaptable, creative, and results-oriented mindset.
This advertiser has chosen not to accept applicants from your region.
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