39 Fast Moving Consumer Goods jobs in Kenya
Brand Manager - Fast-Moving Consumer Goods
50100 Kakamega, Western
KES180000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Brand Manager to lead brand initiatives in the Kakamega, Kakamega, KE region. This hybrid role offers the opportunity to shape brand perception, drive market share, and foster innovation within a competitive landscape. You will be responsible for developing and executing comprehensive brand strategies, from market analysis and consumer insights to campaign development and execution. This includes managing brand budgets, coordinating with cross-functional teams (sales, marketing, product development), and ensuring consistent brand messaging across all touchpoints. The ideal candidate will possess a deep understanding of the FMCG market, strong analytical skills, and a proven track record of successful brand campaigns.
As Brand Manager, you will identify emerging market trends, analyze competitor activities, and translate consumer insights into actionable brand plans. You will oversee the development of marketing materials, advertising campaigns, and promotional activities, ensuring they align with the brand's identity and objectives. Collaboration with external agencies, including advertising and media partners, will be a key aspect of the role. You will also be responsible for monitoring brand performance, analyzing sales data, and reporting on key performance indicators (KPIs) to senior management. This role requires a blend of creative thinking, strategic planning, and hands-on execution. The ability to work effectively in a hybrid environment, balancing remote work with essential in-office collaboration, is crucial. We are looking for a dynamic leader with a passion for building strong brands and driving sustainable growth in the consumer goods market.
Key Responsibilities:
As Brand Manager, you will identify emerging market trends, analyze competitor activities, and translate consumer insights into actionable brand plans. You will oversee the development of marketing materials, advertising campaigns, and promotional activities, ensuring they align with the brand's identity and objectives. Collaboration with external agencies, including advertising and media partners, will be a key aspect of the role. You will also be responsible for monitoring brand performance, analyzing sales data, and reporting on key performance indicators (KPIs) to senior management. This role requires a blend of creative thinking, strategic planning, and hands-on execution. The ability to work effectively in a hybrid environment, balancing remote work with essential in-office collaboration, is crucial. We are looking for a dynamic leader with a passion for building strong brands and driving sustainable growth in the consumer goods market.
Key Responsibilities:
- Develop and implement annual brand plans and marketing strategies.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage brand P&L and marketing budgets effectively.
- Oversee the development and execution of integrated marketing campaigns.
- Collaborate with sales teams to ensure effective brand positioning in the market.
- Work with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies and other marketing service providers.
- Monitor brand performance, analyze sales data, and provide regular reports.
- Ensure brand consistency across all marketing communications and consumer touchpoints.
- Lead cross-functional teams to achieve brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and executing brand strategies that drive growth.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, communication, and presentation skills.
- Proven ability to manage budgets and work with cross-functional teams.
- Experience in a hybrid work model is required.
This advertiser has chosen not to accept applicants from your region.
0
Brand Manager - Fast Moving Consumer Goods
20100 Mwembe
KES180000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an accomplished and strategic Brand Manager to lead brand initiatives from a remote capacity. This is a unique opportunity to shape brand perception, drive product launches, and influence market share from the convenience of your home office. The successful candidate will be a visionary leader with a deep understanding of consumer behavior, market trends, and brand storytelling within the FMCG industry. You will be responsible for developing and executing comprehensive brand strategies that resonate with our target audience and drive sustainable growth.
Key Responsibilities:
This role demands a highly analytical and creative individual with exceptional communication and interpersonal skills. The ability to work autonomously, manage complex projects, and inspire cross-functional teams in a remote setting is crucial. Our client values a proactive approach, a passion for building strong brands, and a commitment to achieving ambitious business goals. This is an excellent opportunity for a seasoned professional looking to make a significant impact in a growing organization. The role requires a strategic thinker who can translate consumer insights into effective brand strategies. You will be at the forefront of shaping the future of our client's brands, driving both volume and value growth in competitive markets. The position is based in Nakuru, Nakuru, KE but is fully remote.
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and consumer insights analysis to identify opportunities for brand growth and product innovation.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, ATL, BTL).
- Manage brand budgets and ensure effective allocation of resources to maximize ROI.
- Collaborate closely with sales, product development, and agency partners to ensure cohesive brand execution.
- Monitor brand performance, analyze key metrics, and provide regular reports with actionable recommendations.
- Drive product innovation pipeline by identifying consumer needs and market gaps.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Lead and mentor junior marketing team members (if applicable).
- Stay current with industry trends, competitor activities, and emerging consumer behaviors.
This role demands a highly analytical and creative individual with exceptional communication and interpersonal skills. The ability to work autonomously, manage complex projects, and inspire cross-functional teams in a remote setting is crucial. Our client values a proactive approach, a passion for building strong brands, and a commitment to achieving ambitious business goals. This is an excellent opportunity for a seasoned professional looking to make a significant impact in a growing organization. The role requires a strategic thinker who can translate consumer insights into effective brand strategies. You will be at the forefront of shaping the future of our client's brands, driving both volume and value growth in competitive markets. The position is based in Nakuru, Nakuru, KE but is fully remote.
This advertiser has chosen not to accept applicants from your region.
1
Brand Manager, Fast-Moving Consumer Goods
00101 Mlolongo, Eastern
KES100000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is looking for an innovative and strategic Brand Manager to lead the development and execution of brand strategies for their fast-moving consumer goods (FMCG) portfolio. This is a fully remote position, allowing you to drive brand growth from your home office. You will be responsible for all aspects of brand management, including market analysis, product positioning, advertising, and promotional campaigns. Your primary goal will be to increase brand awareness, market share, and profitability. You will conduct in-depth market research to identify consumer insights, market trends, and competitive landscapes. Based on this research, you will develop compelling brand narratives and positioning strategies. You will collaborate with marketing, sales, and product development teams to create integrated marketing plans that resonate with target audiences. This includes managing advertising budgets, overseeing creative development for marketing materials, and evaluating campaign effectiveness. You will work closely with sales teams to ensure effective in-store execution and distribution strategies. Monitoring brand performance metrics, analyzing sales data, and providing regular reports on brand health and ROI are crucial. You will also play a key role in new product development, from concept to launch, ensuring alignment with brand vision. Managing external agencies, such as advertising and PR firms, will also be part of your responsibilities. The ideal candidate will possess a strong understanding of the FMCG sector, with a proven track record of successfully managing and growing brands. Exceptional strategic thinking, analytical skills, and creativity are essential. Strong project management abilities and experience in cross-functional collaboration are required. Excellent communication, presentation, and interpersonal skills are a must. A bachelor's degree in marketing, business, or a related field is required; an MBA is a plus. If you are a passionate marketer with a flair for building strong consumer brands, join our dynamic team and make a significant impact.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager, Fast-Moving Consumer Goods
80302 Nairobi, Nairobi
KES120000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and results-driven Brand Manager to spearhead brand strategy and execution for their portfolio of Fast-Moving Consumer Goods (FMCG) products. This is a fully remote position, offering the flexibility to work from anywhere. As a Brand Manager, you will be instrumental in developing and implementing comprehensive marketing plans, driving brand awareness, and achieving market share growth. You will be responsible for consumer insights, product positioning, advertising, promotions, and digital marketing initiatives. This role requires a deep understanding of the FMCG landscape, consumer behavior, and competitive market dynamics. You will collaborate closely with cross-functional teams, including sales, product development, and agencies, to ensure cohesive brand messaging and successful product launches.
Key Responsibilities:
Required Qualifications:
Key Responsibilities:
- Develop and execute integrated marketing strategies to drive brand growth and profitability.
- Conduct market research and consumer analysis to identify new opportunities and trends.
- Manage the brand's budget and ensure effective allocation of resources.
- Oversee the creation of marketing collateral, advertising campaigns, and digital content.
- Collaborate with sales teams to develop effective sales enablement tools.
- Monitor brand performance, analyze key metrics, and provide regular reports to senior management.
- Manage relationships with advertising agencies and other external partners.
- Ensure brand consistency across all touchpoints.
- Lead new product development initiatives from a marketing perspective.
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Proven experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing impactful marketing campaigns.
- Strong understanding of digital marketing, social media, and e-commerce.
- Excellent analytical, strategic thinking, and project management skills.
- Exceptional communication and presentation abilities.
- Ability to thrive in a fast-paced, remote work environment.
- Creative thinker with a passion for building strong brands.
- Experience in market analysis and competitive intelligence.
This advertiser has chosen not to accept applicants from your region.
3
Category Manager - Fast Moving Consumer Goods
20400 Kapsuser
KES350000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is looking for a dynamic and results-driven Category Manager to join their esteemed team. This is a fully remote position, enabling you to work seamlessly from any location. The successful candidate will be responsible for developing and executing category strategies that drive sales growth, market share, and profitability. You will manage a specific product category, overseeing its performance from product selection and sourcing to pricing, promotion, and merchandising. Key responsibilities include conducting market research and trend analysis to identify new opportunities, understanding consumer needs, and monitoring competitor activities. You will work closely with sales, marketing, and supply chain teams to ensure successful product launches and ongoing category management. This role requires a strategic thinker with a strong commercial acumen and a deep understanding of the FMCG market dynamics. You will be instrumental in building strong relationships with suppliers, negotiating favorable terms, and ensuring the availability of high-quality products. The ability to analyze sales data, identify insights, and translate them into actionable plans is crucial. We are seeking a motivated individual who can operate independently in a remote setup, demonstrating excellent organizational and time management skills. The ideal candidate will have a passion for consumer products and a proven ability to influence cross-functional stakeholders. This position offers a fantastic opportunity to make a significant impact on brand performance and category growth within a leading organization. Your strategic vision and execution capabilities will be key to driving the success of your assigned product categories.
Key Responsibilities:
Key Responsibilities:
- Develop and implement category strategies to achieve sales and profit targets.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Manage product assortment, pricing, and promotional activities for assigned categories.
- Collaborate with internal teams (Sales, Marketing, Supply Chain) to ensure successful category execution.
- Build and maintain strong relationships with suppliers, negotiating contracts and terms.
- Monitor category performance, track KPIs, and provide regular reports and recommendations.
- Identify opportunities for new product development and innovation.
- Ensure optimal stock levels and product availability.
- Drive category profitability and market share growth.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in category management or brand management within the FMCG sector.
- Proven track record of successfully managing product categories and driving sales growth.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent negotiation and supplier management skills.
- Deep understanding of the FMCG market and consumer insights.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple priorities in a remote environment.
- Proficiency in relevant software and systems.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager - Fast Moving Consumer Goods
00100 Mlolongo, Eastern
KES250000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading innovator in the consumer goods sector, is seeking an experienced and dynamic Senior Brand Manager to lead and grow key product portfolios. This is a fully remote position, offering flexibility and the opportunity to work from anywhere within Kenya. You will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve ambitious sales targets. This role requires a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will collaborate closely with cross-functional teams, including marketing, sales, product development, and supply chain, to ensure seamless execution of brand plans. Key responsibilities include P&L management for assigned brands, developing annual marketing plans, managing advertising and promotional budgets, and overseeing product launches. You will also be tasked with identifying new growth opportunities, optimizing marketing mix, and ensuring consistent brand messaging across all touchpoints. The ideal candidate will possess strong analytical skills, a proven track record in brand management within the FMCG space, and exceptional communication and leadership abilities. You should be adept at using data to inform strategic decisions and passionate about building strong, resonant brands. Experience with digital marketing strategies and e-commerce platforms is highly desirable. This role offers a unique opportunity to make a significant impact in a fast-paced, results-oriented environment, while enjoying the benefits of a remote-first work culture. Your input will be crucial in shaping the future of our client's brand presence and ensuring sustained success in the market. The successful candidate will thrive in a collaborative virtual setting and demonstrate a proactive approach to problem-solving and strategic planning. We are looking for a creative thinker with a passion for consumer engagement and a commitment to excellence in brand building.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive growth and market penetration.
- Manage brand P&L, including budgeting, forecasting, and performance analysis.
- Conduct market research and consumer analysis to identify insights and opportunities.
- Oversee the development and execution of marketing campaigns across various channels.
- Collaborate with product development teams on new product innovation and launches.
- Manage relationships with external agencies (advertising, PR, research).
- Monitor competitor activities and market trends, adapting strategies as needed.
- Ensure brand consistency in messaging and visual identity across all platforms.
- Track and report on brand performance metrics, providing actionable recommendations.
- Lead and mentor junior brand team members (if applicable).
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing effective brand strategies.
- Strong understanding of consumer behavior, market dynamics, and competitive analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in financial management and budget control.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media, and e-commerce is a plus.
- Ability to work independently and collaboratively in a remote setting.
- Proven ability to manage multiple projects and meet deadlines.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager - Fast-Moving Consumer Goods (Remote)
80200 Nairobi, Nairobi
KES3800000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Brand Manager to spearhead their Fast-Moving Consumer Goods (FMCG) portfolio from a fully remote position. This role is critical in driving brand growth, market share, and profitability for a range of exciting consumer products. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, including market research, consumer insights, product innovation, and integrated marketing campaigns. You will work closely with sales, product development, and external agencies to ensure seamless execution across all touchpoints. Key responsibilities include managing the brand's P&L, forecasting sales, monitoring competitive activity, and identifying new growth opportunities within the dynamic FMCG landscape. The ideal candidate possesses a deep understanding of consumer behavior, marketing principles, and digital marketing trends. A proven track record in brand management, particularly within the FMCG sector, is essential. You will lead the development of compelling marketing communications, packaging designs, and promotional activities. This is a remote-first role, requiring exceptional communication and project management skills to collaborate effectively with a distributed team. The ability to analyze market data, derive actionable insights, and translate them into impactful brand initiatives is paramount. We seek an innovative thinker with a passion for building strong consumer connections and a desire to make a significant impact on our client's brand success. Experience in go-to-market strategies and a strong understanding of retail dynamics are highly desirable. This opportunity allows for creative leadership and strategic input within a fast-paced industry, all managed from the convenience of a remote workspace.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Fast moving consumer goods Jobs in Kenya !
6
Senior Brand Manager, Fast-Moving Consumer Goods
60100 Garissa, North Eastern
KES160000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking a highly strategic and results-driven Senior Brand Manager to lead one of their key product portfolios. This is a fully remote opportunity, offering the chance to shape brand perception and drive market growth from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve in-depth understanding of consumer insights, market trends, and competitive landscapes to identify new opportunities and challenges. You will manage the brand's P&L, working closely with sales, R&D, and supply chain teams to ensure successful product launches and sustained market presence. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating strong analytical skills, creativity, and leadership capabilities. This fully remote position requires excellent communication and collaboration skills, as you will be working closely with a diverse, geographically dispersed team. You must be a proactive individual with a passion for building strong brands and driving business results. The ability to manage multiple projects simultaneously, influence cross-functional teams, and make data-driven decisions is essential. This is an exciting opportunity to take ownership of a significant brand, influence its trajectory, and contribute to the continued success of a dynamic organization. You will leverage digital marketing strategies, traditional advertising, and in-store promotions to create compelling brand experiences that resonate with consumers. Your strategic vision and execution excellence will be key drivers of success.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage the brand's P&L, including forecasting, budgeting, and performance tracking.
- Oversee the development and execution of marketing campaigns across all relevant channels (digital, traditional, in-store).
- Collaborate with cross-functional teams (Sales, R&D, Supply Chain) to ensure brand consistency and market success.
- Manage product lifecycle, including new product development, launches, and portfolio optimization.
- Analyze sales data and consumer insights to inform brand strategies and decision-making.
- Build and maintain strong relationships with external agencies and partners.
- Lead and inspire a team (if applicable) and influence stakeholders at all levels.
- Monitor brand health metrics and adapt strategies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a strong advantage.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Demonstrated financial acumen and P&L management experience.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing digital marketing campaigns and social media strategies.
- Ability to work independently and collaboratively in a remote environment.
- Passion for building and growing consumer brands.
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager - Fast-Moving Consumer Goods
00200 Ruiru, Central
KES200000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic player in the FMCG sector, is seeking an innovative and results-driven Senior Brand Manager to lead their brand strategy and execution in a fully remote capacity. This role is pivotal in driving brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand plans, managing marketing budgets, and overseeing all aspects of brand communication and promotion. Your expertise will be crucial in conducting market research, analyzing consumer insights, and identifying opportunities to strengthen brand positioning and appeal. Key responsibilities include: developing go-to-market strategies, managing product launches, collaborating with sales, R&D, and agency partners, monitoring brand performance metrics, and ensuring consistent brand messaging across all touchpoints. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a deep understanding of consumer behavior and market dynamics. Strong analytical, strategic thinking, and project management skills are essential. Excellent communication and interpersonal skills are paramount, enabling effective collaboration with diverse teams and stakeholders in a remote setting. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a significant advantage. This is an exceptional opportunity for a seasoned brand professional to make a significant impact on leading FMCG brands, working remotely and shaping their future success.
Location Highlight: This is a fully remote position, offering the flexibility to work from any location.
Location Highlight: This is a fully remote position, offering the flexibility to work from any location.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager, Fast-Moving Consumer Goods
00100 Ruiru, Central
KES180000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Senior Brand Manager to join their team. This is an exciting opportunity to lead brand strategy and execution for a portfolio of well-known products. The role is based in the vibrant commercial hub of Ruiru, Kiambu, KE .
The Senior Brand Manager will be responsible for developing and implementing comprehensive brand plans that drive market share, profitability, and brand equity. This includes conducting in-depth market analysis, identifying consumer insights, and translating them into actionable marketing strategies. You will oversee product lifecycle management, from concept to launch and beyond, ensuring products meet market needs and company objectives.
Key responsibilities include managing the marketing budget effectively, optimizing media spend across various channels, and evaluating campaign performance. The successful candidate will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand initiatives. You will also be tasked with monitoring competitor activities and market trends to identify opportunities and threats, adapting strategies as needed.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being an added advantage. A minimum of 5-7 years of progressive experience in brand management within the FMCG industry is essential. Demonstrable success in launching new products, managing complex marketing campaigns, and driving significant brand growth is required. Strong analytical skills, excellent communication and presentation abilities, and a strategic mindset are crucial. Experience with market research methodologies and data analysis tools is a must. You should be adept at stakeholder management and have a proven track record of leading and motivating teams. This role requires a creative thinker with a passion for building strong brands and a deep understanding of consumer behavior in the Kenyan market.
We are looking for an individual who can thrive in a fast-paced environment, possesses strong leadership qualities, and is committed to achieving outstanding results. If you are passionate about brand building and eager to make a significant impact in the FMCG industry, we encourage you to apply.
The Senior Brand Manager will be responsible for developing and implementing comprehensive brand plans that drive market share, profitability, and brand equity. This includes conducting in-depth market analysis, identifying consumer insights, and translating them into actionable marketing strategies. You will oversee product lifecycle management, from concept to launch and beyond, ensuring products meet market needs and company objectives.
Key responsibilities include managing the marketing budget effectively, optimizing media spend across various channels, and evaluating campaign performance. The successful candidate will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand initiatives. You will also be tasked with monitoring competitor activities and market trends to identify opportunities and threats, adapting strategies as needed.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being an added advantage. A minimum of 5-7 years of progressive experience in brand management within the FMCG industry is essential. Demonstrable success in launching new products, managing complex marketing campaigns, and driving significant brand growth is required. Strong analytical skills, excellent communication and presentation abilities, and a strategic mindset are crucial. Experience with market research methodologies and data analysis tools is a must. You should be adept at stakeholder management and have a proven track record of leading and motivating teams. This role requires a creative thinker with a passion for building strong brands and a deep understanding of consumer behavior in the Kenyan market.
We are looking for an individual who can thrive in a fast-paced environment, possesses strong leadership qualities, and is committed to achieving outstanding results. If you are passionate about brand building and eager to make a significant impact in the FMCG industry, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
9