12 Brand Manager Fast Moving Consumer Goods jobs in whatjobs
Brand Manager - Fast Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for their key product lines. This is an exciting remote opportunity for a seasoned marketing professional to drive brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve close collaboration with cross-functional teams, including sales, product development, supply chain, and external agencies, to ensure successful brand execution and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer insights, market trends, and competitive landscapes. You should possess excellent analytical, strategic thinking, and communication skills, with the ability to inspire and lead teams. This remote position offers the flexibility to work from anywhere, provided you have a stable internet connection and can effectively collaborate with a distributed team. You will be empowered to take ownership of your brands, develop innovative marketing campaigns, and measure their impact on business performance. This role is crucial for driving the success and profitability of our client's portfolio.
Key Responsibilities:
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Conduct market research and consumer insight analysis to identify growth opportunities.
- Define product positioning, key messaging, and target audience for brands.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and implementation of integrated marketing campaigns across all channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and market share, providing actionable insights.
- Identify opportunities for product innovation and line extensions.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
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Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead brand development and marketing initiatives. This is a fully remote role, providing you the flexibility to contribute to our success from any location. You will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve business objectives. Key responsibilities include conducting market research, identifying consumer insights, developing product positioning and messaging, and overseeing the execution of marketing campaigns across various channels. You will collaborate closely with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and drive growth. The ideal candidate will possess a strong understanding of FMCG market dynamics, consumer behavior, and marketing principles. Proven experience in brand management, including successful product launches and campaign development, is essential. Excellent analytical, strategic thinking, and communication skills are required. You will be expected to manage brand budgets effectively and measure the ROI of marketing activities. This role is perfect for a creative and results-oriented individual who is passionate about building strong consumer brands. We are looking for someone who can translate insights into actionable plans and inspire teams to achieve brand goals. This opportunity is based in **Thika, Kiambu, KE**, but is offered as a fully remote position, allowing you to work from anywhere. If you are a seasoned FMCG marketing professional looking to make a significant impact, we encourage you to apply.
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Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering unparalleled flexibility to manage your brand portfolio and drive growth from anywhere. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional campaigns. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Responsibilities include conducting market research to identify new opportunities and consumer insights, developing compelling brand narratives and messaging, and managing the marketing budget effectively. You will collaborate with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution across all touchpoints. The ideal candidate will possess a proven track record of successful brand management, with demonstrated experience in launching new products and revitalizing existing brands. Strong analytical skills, excellent project management abilities, and exceptional communication and presentation skills are essential. You should be adept at leveraging digital marketing channels and social media to build brand awareness and engagement. This role demands a strategic thinker with a creative flair and a passion for building strong, resonant brands. You must be a self-starter, capable of working independently and driving initiatives to successful completion in a remote environment. This is an exciting opportunity to shape the future of prominent FMCG brands and make a significant impact on market share and consumer perception. We are looking for an experienced professional who can lead with vision and inspire teams towards achieving ambitious brand objectives. Your strategic insights will be crucial in navigating the competitive FMCG landscape.
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Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a rapidly growing multinational corporation in the FMCG sector, is seeking a dynamic and strategic Brand Manager to drive growth and enhance market presence for key product lines. This role is based in Meru, Meru, KE and offers a hybrid work arrangement. You will be responsible for developing and executing comprehensive marketing strategies, managing product portfolios, and ensuring strong brand positioning in a competitive landscape. Key responsibilities include conducting market research to identify consumer insights and market opportunities, developing integrated marketing campaigns across various channels (digital, traditional advertising, in-store promotions), and managing advertising agency relationships. You will also oversee product innovation pipelines, collaborate with sales teams to achieve volume and value targets, and monitor brand performance metrics. Budget management for marketing activities and ROI analysis will be critical aspects of this role. The ideal candidate possesses a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in brand management within the FMCG industry. A proven track record of successful brand launches and campaign management, strong analytical skills, and excellent communication and interpersonal abilities are essential. Experience with digital marketing strategies and data analysis tools is highly desirable. We are looking for a creative thinker with a passion for understanding consumer behavior and a drive to build strong, impactful brands. This is an exciting opportunity to shape the future of well-known consumer products and contribute to the success of a leading company.
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Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Manager to drive the growth and success of key product lines. This hybrid role offers a blend of in-office collaboration and remote flexibility, based out of our Ongata Rongai, Kajiado, KE operations. The Brand Manager will be responsible for developing and executing innovative brand strategies, conducting market research, and leading cross-functional teams to achieve business objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing strategies to enhance brand visibility, market share, and profitability.
- Conduct in-depth market research and competitive analysis to identify consumer insights and market opportunities.
- Manage the brand's P&L, ensuring revenue targets and profitability goals are met.
- Oversee the development and execution of marketing campaigns across various channels, including digital, ATL, and BTL.
- Collaborate with product development, sales, and supply chain teams to ensure successful product launches and lifecycle management.
- Manage advertising and promotional budgets, optimizing spend for maximum ROI.
- Build and maintain strong relationships with agencies, media partners, and other external stakeholders.
- Monitor brand performance metrics, analyze sales data, and provide regular reports with actionable recommendations.
- Lead and inspire a cross-functional team to achieve brand objectives.
- Stay abreast of industry trends, consumer behavior, and competitive activities.
- Ensure brand consistency across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a plus.
- Minimum of 4-6 years of progressive experience in brand management within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market research methodologies, and financial analysis.
- Excellent leadership, communication, and interpersonal skills.
- Demonstrated ability to manage budgets and drive profitability.
- Experience working with creative and media agencies.
- Proficiency in digital marketing and social media platforms.
- Ability to work effectively in a hybrid work model, balancing remote and in-office responsibilities.
- Strategic thinker with a creative and analytical mindset.
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4
Brand Manager - Fast-Moving Consumer Goods
Posted 11 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Brand Manager to lead the strategic development and execution of marketing initiatives for their portfolio of fast-moving consumer goods. This role will be based out of our **Embu, Embu, KE** office and will operate on a hybrid model, requiring a blend of in-office collaboration and remote work flexibility. The Brand Manager will be responsible for driving brand growth, increasing market share, and enhancing brand equity. You will conduct in-depth market analysis, identify consumer insights, and translate them into actionable marketing strategies. This includes developing and managing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. The ideal candidate will possess a strong understanding of consumer behavior, market dynamics, and brand positioning within the FMCG sector. Key responsibilities include managing the brand's P&L, setting annual marketing objectives, and ensuring that all brand activities align with the company's overall business strategy. You will also work closely with cross-functional teams, including sales, product development, and agencies, to ensure seamless execution of marketing plans. Experience in product innovation, packaging design, and promotional activities is essential. The ability to analyze sales data and campaign performance, and make data-driven decisions, is crucial. If you are a creative thinker with a strategic mindset and a proven ability to build and manage successful brands in the FMCG space, we encourage you to apply. This is an exciting opportunity to shape the future of our brands and contribute to significant business growth. The hybrid nature of this role requires excellent time management and communication skills to effectively collaborate with both in-office and remote team members.
Responsibilities:
Responsibilities:
- Develop and implement brand strategies to drive growth and market share.
- Conduct market research and analyze consumer insights.
- Plan and execute integrated marketing campaigns across multiple channels.
- Manage the brand's P&L and marketing budget.
- Oversee product innovation and new product launches.
- Develop and manage promotional activities and trade marketing initiatives.
- Collaborate with sales, product development, and external agencies.
- Monitor brand performance and analyze campaign effectiveness.
- Ensure consistent brand messaging and positioning.
- Stay updated on market trends and competitor activities.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of consumer behavior and market dynamics.
- Experience with P&L management and budget control.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media, and traditional advertising.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a hybrid work environment.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to join their fully remote marketing team. This position offers an exciting opportunity to lead the strategic development and execution of brand plans for key products within a competitive market landscape. The ideal candidate will possess a deep understanding of consumer insights, market trends, and brand positioning within the FMCG industry. Responsibilities will include developing annual marketing plans, managing product launch strategies, overseeing advertising and promotional campaigns, and driving brand growth through effective market penetration. You will work collaboratively with cross-functional teams, including sales, product development, and external agencies, all within a remote working structure. A strong analytical skillset is required to interpret sales data, consumer research, and competitive intelligence to inform brand strategies. The successful candidate will be responsible for budget management, performance tracking, and delivering against key brand objectives and KPIs. This role demands excellent leadership, project management, and communication skills, enabling effective collaboration and decision-making in a virtual environment. We are looking for a creative thinker with a passion for building strong consumer brands and a proven ability to execute successful marketing initiatives. This is a prime opportunity for a seasoned brand professional to make a significant impact on brand equity and market share, all while enjoying the benefits of a remote-first professional setting. Your strategic vision will be instrumental in shaping the future of our brands.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - Fast-Moving Consumer Goods
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading innovator in the FMCG sector, is seeking a dynamic and results-oriented Brand Manager to join their team. This position plays a critical role in shaping and executing brand strategies to drive market share and consumer engagement. You will be responsible for developing and implementing comprehensive marketing plans, including advertising, promotions, and digital campaigns, tailored to our target consumer segments. Key responsibilities include conducting market research to identify trends, competitor activities, and consumer insights, and translating these into actionable strategies. You will manage brand budgets, monitor campaign performance, and optimize marketing efforts for maximum ROI. Collaboration with cross-functional teams, including sales, product development, and creative agencies, will be essential to ensure cohesive brand messaging and successful product launches. The ideal candidate will possess a strong understanding of brand management principles within the FMCG industry, with a proven ability to develop and execute successful marketing strategies. Excellent analytical skills, creative thinking, and project management capabilities are required. A bachelor's degree in marketing, business, or a related field is preferred. You should have a passion for understanding consumer behavior and a knack for creating compelling brand narratives. This role offers an exciting opportunity to contribute to the growth of well-known brands and make a significant impact in a fast-paced and competitive market.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager, Fast-Moving Consumer Goods
Posted 18 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-driven Brand Manager to lead the strategy and execution for a key portfolio of brands. This role is essential for driving brand growth, market share, and consumer engagement within the competitive FMCG landscape. The ideal candidate will possess a strong understanding of consumer insights, market trends, and brand building principles. You will be responsible for developing and implementing comprehensive brand plans, including marketing, advertising, and promotional strategies, ensuring alignment with overall business objectives. Key duties include managing the marketing budget, analyzing sales data and market performance, and collaborating closely with cross-functional teams such as sales, product development, and supply chain. This position requires exceptional leadership, strategic thinking, and project management skills. A proven track record of successfully launching and managing FMCG brands is crucial. You will identify opportunities for brand innovation and expansion, and champion initiatives that enhance brand equity and consumer loyalty. The successful candidate will demonstrate strong analytical capabilities, creativity, and the ability to influence stakeholders at all levels. This is an exciting opportunity to shape the future of prominent brands within a thriving organization. The role requires consistent on-site presence in **Nairobi, Nairobi, KE**.
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8
Brand Manager - Fast-Moving Consumer Goods
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Brand Manager to spearhead their presence in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, allowing you to shape brand strategies from anywhere. The core responsibility will be to develop and execute comprehensive brand plans that drive market share and consumer engagement. This involves conducting market research to identify consumer trends, competitive landscape, and emerging opportunities. You will be responsible for defining brand positioning, messaging, and visual identity, ensuring consistency across all marketing channels. Strategic planning for new product launches, promotional campaigns, and ongoing brand activities will be central to your role. This includes setting marketing objectives, defining target audiences, and allocating budgets effectively. Close collaboration with sales, product development, and external agencies will be essential to ensure cohesive execution of brand strategies. Performance tracking and analysis using key metrics (e.g., sales, market share, brand awareness) will inform future decision-making and campaign optimization. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and digital marketing trends. Strong analytical, strategic thinking, and creative problem-solving skills are required. Experience in managing brand budgets and P&L responsibilities is a significant advantage. This role offers a unique opportunity to make a significant impact on brand growth for a leading player in the FMCG industry, with a focus on the **Bungoma, Bungoma, KE** market. We are seeking a passionate individual who can inspire cross-functional teams and deliver exceptional brand experiences. Your insights into consumer needs and market dynamics will be pivotal in driving our brands forward in a highly competitive environment. The successful candidate will be adept at leveraging data to make informed marketing decisions and will thrive in a fast-paced, remote working environment. You will play a key role in building brand equity and ensuring long-term success.
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