28 Senior Brand Manager Fast Moving Consumer Goods jobs in whatjobs
Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Senior Brand Manager. This is a fully remote position, empowering you to lead brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans, driving market share growth, and enhancing brand equity for a portfolio of popular consumer products. The ideal candidate will possess a deep understanding of consumer insights, marketing principles, and a proven track record in FMCG brand management.
Key Responsibilities:
Key Responsibilities:
- Develop and execute annual brand plans, including marketing strategies, advertising campaigns, and promotional activities.
- Conduct market research and consumer analysis to identify key trends, opportunities, and challenges.
- Manage the brand's budget, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with internal teams (sales, product development, R&D) and external agencies (advertising, media, PR) to ensure cohesive brand messaging and execution.
- Develop and launch new products, overseeing the entire process from concept to market.
- Monitor brand performance, market share, and competitive landscape, making necessary adjustments to strategies.
- Build strong relationships with key stakeholders, including retailers and distributors.
- Lead the development of compelling creative briefs and oversee the creation of advertising and marketing collateral.
- Analyze sales data and consumer feedback to inform brand strategy and product innovation.
- Mentor junior marketing team members and contribute to the development of marketing talent.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Deep understanding of consumer insights, market research, and marketing analytics.
- Expertise in developing and executing integrated marketing campaigns across various channels (digital, ATL, BTL).
- Strong financial acumen and budget management skills.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage external agencies effectively.
- Creative thinking and strategic planning capabilities.
- Proven ability to work autonomously and drive results in a remote environment.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and strategic Senior Brand Manager to lead the development and execution of brand strategies within the fast-moving consumer goods (FMCG) sector. This is a fully remote, home-based position, offering the flexibility to work from anywhere. The ideal candidate will have a proven track record of driving brand growth, increasing market share, and enhancing brand equity for consumer products. You will be responsible for managing all aspects of brand communication, product lifecycle, and market positioning. This role requires a deep understanding of consumer insights, market trends, and competitive landscapes to develop innovative campaigns that resonate with target audiences.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives.
- Conduct market research and consumer analysis to identify growth opportunities and challenges.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Manage brand budgets effectively, ensuring optimal return on investment.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure seamless brand execution.
- Monitor brand performance metrics and provide regular reports on key performance indicators (KPIs).
- Lead the innovation pipeline for new product development and existing product improvements.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay abreast of industry trends, emerging technologies, and competitor activities.
- Mentor and guide junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and launching successful brands and marketing campaigns.
- Strong analytical and strategic thinking skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Experience with market research methodologies and data analysis.
- Creative and innovative mindset.
- Proven ability to lead and inspire teams.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead brand strategy and growth initiatives. This pivotal role requires a strategic thinker with a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. You will be responsible for developing and executing comprehensive brand plans, encompassing product innovation, marketing communications, pricing strategies, and channel development, aimed at enhancing brand equity and market share. This hybrid position requires a blend of remote strategic planning and in-person collaboration at our offices in **Garissa, Garissa, KE**, with occasional travel as needed. Your core duties will involve conducting in-depth market and consumer research to identify opportunities and threats, translating these insights into compelling brand narratives, and leading cross-functional teams – including marketing, sales, product development, and supply chain – to ensure cohesive execution of brand strategies. You will manage brand budgets, measure campaign performance, and optimize marketing spend for maximum ROI. The ideal candidate will have a proven track record of launching and growing successful FMCG brands, demonstrating strong leadership, excellent communication, and robust analytical capabilities. A passion for understanding consumer behavior and a creative flair for brand storytelling are essential. This role offers a unique opportunity to shape the future of a prominent brand in a dynamic market.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Lead product innovation pipeline and go-to-market strategies.
- Manage brand P&L, including pricing, promotion, and profitability.
- Oversee advertising, digital marketing, and PR campaigns.
- Collaborate with sales teams to ensure effective trade marketing and distribution.
- Monitor brand performance metrics and provide regular reports.
- Manage external agency relationships (advertising, PR, market research).
- Ensure consistent brand messaging and positioning across all touchpoints.
- Drive cross-functional alignment to achieve brand objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing impactful brand strategies.
- Strong understanding of consumer insights, market analysis, and financial acumen.
- Excellent leadership, communication, and presentation skills.
- Proficiency in marketing analytics and digital marketing tools.
- Ability to work effectively in a hybrid work environment.
- Creative thinking and a passion for brand building.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Senior Brand Manager to oversee and elevate their portfolio of Fast-Moving Consumer Goods (FMCG) products. This is a fully remote opportunity, perfect for a seasoned marketing professional eager to make a significant impact on brand growth and market share. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, and integrated marketing campaigns across all relevant channels. This involves collaborating closely with cross-functional teams such as sales, product development, and supply chain to ensure brand consistency and drive commercial success. Key responsibilities include managing brand budgets, analyzing sales performance and market trends, and identifying opportunities for innovation and expansion. You will lead the development of new product launches and manage the lifecycle of existing products, ensuring they remain competitive and relevant in the marketplace. Crafting compelling brand narratives, overseeing advertising and promotional activities, and managing agency relationships are also integral to the role. As a remote-first position, exceptional communication, leadership, and project management skills are essential. You must be adept at working autonomously, inspiring teams, and presenting strategic recommendations effectively to senior management. A deep understanding of the FMCG landscape, consumer behavior, and modern marketing techniques is required. The ideal candidate will possess a proven track record of successfully building and growing brands, with a passion for delivering exceptional consumer experiences. This role demands creativity, analytical rigor, and a proactive approach to driving brand equity and sales.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the consumer goods sector, is seeking an experienced and dynamic Senior Brand Manager to spearhead their brand strategy and market presence. This is a fully remote position, offering unparalleled flexibility to talented professionals across the globe. As a Senior Brand Manager, you will be instrumental in developing and executing innovative marketing campaigns that resonate with our target audience and drive product demand. Your responsibilities will include conducting in-depth market research to identify consumer trends and competitive landscapes, translating these insights into actionable brand plans, and managing brand P&L to ensure profitability and growth. You will oversee all aspects of brand communication, including advertising, public relations, digital marketing, and social media engagement, ensuring consistent brand messaging across all platforms. Collaboration with cross-functional teams, including sales, product development, and supply chain, will be crucial to ensure successful product launches and ongoing brand support. You will also manage external agencies and partners to deliver high-impact marketing initiatives. The ideal candidate will possess a proven track record in brand management within the FMCG industry, demonstrating a strong understanding of marketing principles and consumer behavior. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a significant advantage. Exceptional analytical, strategic thinking, and leadership skills are essential. You must be adept at navigating complex market dynamics and possess a creative flair for developing compelling brand narratives. This remote role requires a self-motivated individual with excellent communication and interpersonal skills, capable of thriving in a virtual team environment. If you are passionate about building strong brands and driving market success from anywhere, we encourage you to apply. Join our innovative team and help shape the future of our brands. This exciting opportunity based conceptually in Machakos, Machakos, KE offers the chance to make a significant impact.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and strategic Senior Brand Manager to spearhead brand growth and market penetration. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand management principles. You will be responsible for developing and executing comprehensive brand strategies, including marketing plans, product innovation roadmaps, and communication campaigns. This role requires close collaboration with cross-functional teams, including sales, product development, and external agencies, to ensure cohesive brand messaging and successful product launches. You will also be tasked with analyzing market data, competitor activities, and campaign performance to identify opportunities for optimization and growth. Key responsibilities include managing the brand's P&L, ensuring profitability and ROI, and developing compelling brand narratives that resonate with our target audience. The Senior Brand Manager will also play a crucial role in identifying and nurturing new market opportunities and driving brand awareness through innovative digital and traditional marketing channels. Exceptional communication, leadership, and analytical skills are paramount. The ability to thrive in a fast-paced, remote environment is essential. This role offers a unique opportunity to shape the future of iconic brands and make a significant impact on our business. If you are a results-oriented leader with a passion for brand building and a proven track record of success in the FMCG industry, we encourage you to apply. The role involves extensive use of digital collaboration tools and requires strong self-discipline and time management skills. Candidates must be comfortable presenting to senior leadership virtually and leading remote team projects effectively. The ideal candidate will have experience with market research, consumer insights, and go-to-market strategies. Demonstrated success in managing brand portfolios and achieving revenue targets will be a strong asset. The focus will be on driving sustainable growth and enhancing brand equity across all touchpoints. This is an exciting opportunity for a talented marketer to take on a leadership role in a growing company. The physical location for official documentation purposes is Mlolongo, Machakos, KE .
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Senior Brand Manager to drive brand growth and market penetration. This is a fully remote position, allowing you to contribute to impactful brand strategies from the comfort of your home. The ideal candidate will possess a proven ability to develop and execute innovative brand plans that resonate with target consumers and deliver measurable business results. You will be responsible for overseeing all aspects of brand management, including market analysis, consumer insights, product positioning, marketing communications, and P&L management.
Key responsibilities include leading the development and execution of integrated marketing campaigns across various channels, managing brand budgets, and collaborating with internal teams (sales, product development, supply chain) and external agencies to ensure brand consistency and maximize impact. You should have a strong understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Experience in launching new products and revitalizing existing brands is highly desirable. Exceptional analytical, strategic thinking, and communication skills are essential for success in this role. You will be expected to inspire and guide cross-functional teams, drive innovation, and champion brand vision. This role demands a self-motivated, results-oriented individual capable of managing complex projects autonomously within a remote framework, fostering collaboration and achieving ambitious growth targets. The role is associated with Kisumu, Kisumu, KE , but will be performed remotely.
Key Responsibilities:
Key responsibilities include leading the development and execution of integrated marketing campaigns across various channels, managing brand budgets, and collaborating with internal teams (sales, product development, supply chain) and external agencies to ensure brand consistency and maximize impact. You should have a strong understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Experience in launching new products and revitalizing existing brands is highly desirable. Exceptional analytical, strategic thinking, and communication skills are essential for success in this role. You will be expected to inspire and guide cross-functional teams, drive innovation, and champion brand vision. This role demands a self-motivated, results-oriented individual capable of managing complex projects autonomously within a remote framework, fostering collaboration and achieving ambitious growth targets. The role is associated with Kisumu, Kisumu, KE , but will be performed remotely.
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights to inform brand decisions.
- Manage the brand's P&L, ensuring financial targets are met.
- Lead the development and execution of integrated marketing campaigns across all channels.
- Oversee product positioning, messaging, and go-to-market strategies.
- Collaborate with sales, R&D, and supply chain teams to ensure brand success.
- Manage relationships with advertising agencies and other external partners.
- Monitor brand performance and competitor activities, making strategic adjustments as needed.
- Identify opportunities for brand innovation and growth.
- Mentor and develop junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management within the FMCG sector.
- Demonstrated success in developing and launching impactful brand campaigns and new products.
- Strong understanding of consumer insights, market analysis, and P&L management.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to lead and influence cross-functional teams in a remote setting.
- Proficiency in marketing analytics tools and techniques.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager fast moving consumer goods Jobs in Kenya !
6
Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing company in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced Senior Brand Manager to join their fully remote marketing team. This critical role will be responsible for developing and executing comprehensive brand strategies, driving market share, and ensuring consistent brand positioning across all channels. You will have the opportunity to shape iconic brands and influence consumer perceptions, all from the convenience of a remote workspace.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing innovative brand strategies, marketing plans, and campaigns to achieve business objectives.
- Conducting market research and competitive analysis to identify consumer insights and market opportunities.
- Managing the entire brand portfolio, ensuring consistent messaging and visual identity.
- Collaborating closely with cross-functional teams, including product development, sales, and digital marketing, in a remote setting.
- Overseeing advertising, promotions, and public relations activities for assigned brands.
- Managing brand budgets, tracking ROI, and optimizing marketing spend for maximum effectiveness.
- Analyzing sales data and market trends to identify areas for growth and improvement.
- Building and maintaining strong relationships with external agencies and partners.
- Leading and mentoring junior marketing team members.
- Monitoring brand performance and reporting key metrics to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
- 5-7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Deep understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with digital marketing, social media, and content strategy.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills, essential for remote collaboration.
- Demonstrated ability to manage budgets and deliver measurable results.
- Passion for consumer brands and a creative mindset.
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Senior Brand Manager to remotely lead the strategic development and execution of brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This position is responsible for driving brand growth, enhancing market share, and ensuring strong consumer engagement through innovative marketing strategies. You will own the brand's P&L, develop comprehensive marketing plans, and manage all aspects of product lifecycle, from concept to launch and ongoing management. This role requires a deep understanding of consumer insights, market trends, and competitive landscapes to identify opportunities and threats. The ideal candidate will possess strong analytical skills, creative thinking, and exceptional leadership capabilities to guide cross-functional teams.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement annual brand plans, including marketing strategies, promotional activities, and media planning.
- Manage the brand's P&L, monitoring performance, and identifying areas for improvement.
- Conduct market research and analyze consumer insights to inform brand strategy and product development.
- Oversee new product development initiatives, from concept generation to market launch.
- Develop and manage advertising and communication campaigns across various channels (digital, ATL, BTL).
- Collaborate with sales, R&D, supply chain, and finance teams to ensure cohesive brand execution.
- Monitor competitor activities and market trends, adjusting strategies as needed.
- Manage external agencies (advertising, PR, research) to ensure effective campaign execution.
- Track brand performance metrics and provide regular reports to senior management.
- Champion the brand vision and ensure consistent brand messaging across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market analysis.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and lead cross-functional teams in a remote environment.
- Demonstrated experience in P&L management and budget control.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager, Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and experienced Senior Brand Manager to lead our FMCG portfolio. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. You will be responsible for developing and executing comprehensive brand strategies that drive market share and consumer engagement.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand vision and strategic plans aligned with company objectives.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage the brand's P&L, setting budgets and monitoring performance against key metrics.
- Oversee product lifecycle management, from innovation and launch to renovation and delisting.
- Develop and execute integrated marketing communications plans across all relevant channels (digital, social media, ATL, BTL).
- Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless execution of brand strategies.
- Manage external agencies and partners to deliver high-quality creative and media campaigns.
- Monitor brand health, consumer insights, and market trends to adapt strategies proactively.
- Build and maintain strong relationships with key stakeholders, both internal and external.
- Mentor and develop junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of market dynamics, consumer behavior, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media, and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
This advertiser has chosen not to accept applicants from your region.
9