2 Brand Manager Fmcg Sector jobs in whatjobs
Job Description
Our client is seeking a creative and strategic Brand Manager to spearhead the growth and development of their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, offering the flexibility to work from anywhere in Kenya. The successful candidate will be responsible for developing and executing innovative brand strategies, driving market penetration, and ensuring strong consumer engagement. You will play a crucial role in shaping brand perception and achieving ambitious sales targets within a competitive market landscape.
Responsibilities:
Qualifications:
This role is ideal for a passionate brand builder seeking to make a significant impact remotely for a prominent FMCG player, serving customers across **Eldoret, Uasin Gishu, KE**, and beyond. Our client is dedicated to fostering professional growth and innovation.
Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct market research and competitive analysis to identify consumer insights and market opportunities.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, traditional, in-store).
- Manage the brand's advertising, promotion, and public relations activities.
- Collaborate with product development teams to ensure product innovation aligns with brand strategy.
- Monitor brand performance, sales data, and market trends, making data-driven recommendations.
- Manage brand budgets, ensuring optimal allocation of resources and ROI.
- Develop strong relationships with external agencies and partners (advertising, PR, media).
- Ensure brand consistency across all touchpoints and communications.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Analyze consumer feedback and market research to refine brand strategies and product offerings.
- Identify new market segments and opportunities for brand expansion.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful brand campaigns and product initiatives.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in marketing research techniques and tools.
- Creative thinking and innovative problem-solving abilities.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced, remote environment.
- Experience with digital marketing and social media strategies.
- Strong leadership and team collaboration skills.
This role is ideal for a passionate brand builder seeking to make a significant impact remotely for a prominent FMCG player, serving customers across **Eldoret, Uasin Gishu, KE**, and beyond. Our client is dedicated to fostering professional growth and innovation.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager, FMCG Sector
Posted 22 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Brand Manager to join their team. This hybrid role offers a blend of remote flexibility and in-office collaboration, based in Embu, Embu, KE . You will be responsible for developing and executing brand strategies that enhance market presence, drive consumer engagement, and achieve sales objectives. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and marketing principles. Your responsibilities will include conducting market research, analyzing sales data, and identifying growth opportunities. You will lead the development of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. Collaborating closely with sales, product development, and agency partners will be crucial. You will manage the brand's budget, ensuring effective allocation of resources to maximize ROI. This role demands strong analytical skills, creativity, and excellent project management capabilities. You will be tasked with monitoring brand performance, identifying key trends, and adapting strategies to maintain a competitive edge. Building strong brand equity and ensuring consistent brand messaging across all touchpoints are paramount. The successful candidate will be a forward-thinking marketer with a passion for building successful brands in a dynamic consumer landscape. This is an exciting opportunity to shape the future of our client's brands and contribute to their continued success in the FMCG market.
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to increase market share and brand awareness.
- Conduct market research and analyze consumer insights to identify trends and opportunities.
- Plan and execute integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
- Manage the brand's advertising and promotional activities.
- Monitor brand performance, sales data, and competitive landscape.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies and other external partners.
- Oversee the brand's budget and ensure efficient allocation of resources.
- Ensure consistent brand messaging and visual identity across all platforms.
- Analyze campaign effectiveness and optimize future marketing efforts.
- Stay abreast of industry trends and best practices in brand management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing and social media platforms.
- Strong project management and communication skills.
- Experience managing budgets and working with external agencies.
- Ability to work effectively in a hybrid work environment.
This advertiser has chosen not to accept applicants from your region.
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