52 Consumer Goods jobs in Kenya
Brand Manager - Consumer Goods
00100 Abothuguchi West
KES220000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and innovative Brand Manager to lead their product portfolio in a fully remote capacity. This role demands a strategic thinker with a proven ability to build and grow brands in competitive markets. You will be responsible for developing and executing brand strategies, managing marketing campaigns, and driving product innovation from concept to launch. The ideal candidate will have a strong understanding of consumer insights and a passion for creating impactful brand experiences.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct consumer research and market analysis to identify trends, opportunities, and unmet needs.
- Manage the brand's marketing budget, ensuring effective allocation of resources and maximum ROI.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and PR.
- Collaborate with product development teams to drive innovation and new product launches.
- Manage packaging design, product positioning, and pricing strategies.
- Monitor brand performance, analyze sales data, and report on key metrics.
- Work closely with sales teams to ensure effective go-to-market strategies and execution.
- Build and maintain strong relationships with agencies, suppliers, and other external partners.
- Identify and evaluate new business opportunities to expand brand reach.
- Mentor and guide junior brand associates and marketing team members.
- Ensure brand consistency across all touchpoints and communications.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is preferred.
- Minimum of 5 years of experience in brand management or marketing within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in marketing analytics tools and consumer insight platforms.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects and thrive in a fast-paced, remote work environment.
- Creative thinker with a passion for brand building and storytelling.
- Experience with digital marketing and social media strategies is essential.
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0
Brand Manager - Consumer Goods
10100 Nyeri Town
KES95000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a prominent company in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to drive the growth and success of key brands. This role requires a blend of creative thinking, market analysis, and strong execution capabilities. You will be responsible for developing and implementing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring brand consistency across all touchpoints. The ideal candidate possesses a deep understanding of the FMCG market, consumer behavior, and brand management principles. Key Responsibilities:
- Develop and execute comprehensive brand strategies to achieve business objectives, including market share growth and profitability.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage the marketing budget effectively, allocating resources to maximize brand impact.
- Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, social media, in-store promotions).
- Collaborate with product development, sales, and distribution teams to ensure successful product launches and line extensions.
- Monitor brand performance metrics and adjust strategies as needed based on data and insights.
- Build and maintain strong relationships with agencies, vendors, and key stakeholders.
- Ensure brand messaging and visual identity are consistent across all consumer touchpoints.
- Identify new product opportunities and drive innovation within the brand portfolio.
- Analyze consumer insights and feedback to inform brand positioning and marketing efforts.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 4 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and successfully executing brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent understanding of marketing principles, advertising, and digital marketing.
- Creative thinking and problem-solving abilities.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team-oriented environment.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - Consumer Goods
60200 Meru , Eastern
KES110000 Annually
WhatJobs
Posted today
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Job Description
Our client, a leading player in the FMCG sector, is looking for a strategic and experienced Senior Brand Manager to spearhead brand growth and market presence, operating in a fully remote capacity. This role requires a deep understanding of consumer behavior, market trends, and brand strategy to develop and execute compelling marketing plans. You will be responsible for managing the brand's portfolio, driving product innovation, and leading cross-functional teams to achieve marketing objectives. The ideal candidate possesses a strong background in brand management within the FMCG industry, coupled with excellent analytical, creative, and leadership skills. You will oversee all aspects of brand communication, advertising campaigns, and digital marketing initiatives to enhance brand equity and drive sales. Responsibilities include:
- Developing and executing comprehensive brand strategies and marketing plans.
- Managing the brand's P&L, advertising, and promotional budgets.
- Conducting market research and analyzing consumer insights to identify growth opportunities.
- Leading the development and launch of new products and marketing campaigns.
- Overseeing all brand communications, including advertising, digital marketing, and PR.
- Collaborating with sales, R&D, and supply chain teams to ensure brand consistency and execution.
- Monitoring brand performance and market trends, making data-driven recommendations.
- Building and maintaining strong relationships with external agencies and partners.
- Mentoring junior marketing team members and fostering a collaborative environment.
- Ensuring brand guidelines are consistently applied across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, consumer insights, and market analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Creative flair and experience with digital marketing and social media strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead cross-functional teams and manage projects effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager - Consumer Goods
10100 Mumbuni
KES4500000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is looking for a highly experienced and strategic Senior Brand Manager to oversee brand development and marketing initiatives in Machakos, Machakos, KE . This role is pivotal in shaping brand perception, driving market share, and ensuring sustained growth for key product portfolios. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, promotional activities, and digital marketing efforts. Key duties involve managing brand budgets, analyzing market trends and consumer insights, collaborating with cross-functional teams (sales, product development, creative agencies), and ensuring consistent brand messaging across all touchpoints. The ideal candidate will have a proven track record in brand management within the FMCG industry, possessing strong analytical, strategic thinking, and leadership skills. A deep understanding of consumer behavior, market dynamics, and modern marketing techniques, including digital and social media marketing, is essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 7 years of progressive experience in brand management or marketing. MBA or equivalent postgraduate degree is highly desirable. This position offers a competitive salary, attractive benefits package, and significant opportunities for career advancement within a dynamic and innovative company. If you are a passionate marketer with a strategic mindset and a drive to build and grow powerful brands, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research and consumer insight analysis to inform brand decisions.
- Manage the entire product lifecycle, from concept to market launch and post-launch evaluation.
- Oversee the creation and execution of integrated marketing campaigns across various channels.
- Manage the brand's advertising, public relations, and digital marketing activities.
- Collaborate with sales teams to ensure effective execution of marketing plans in the trade.
- Monitor brand performance, market trends, and competitor activities.
- Manage the brand marketing budget and ensure efficient allocation of resources.
- Minimum 7 years of experience in brand management or marketing, preferably in the FMCG sector.
- Proven success in developing and implementing brand strategies that drive growth.
- Strong understanding of market research, consumer insights, and advertising principles.
- Proficiency in digital marketing, social media, and content creation strategies.
- Excellent analytical, strategic thinking, and leadership skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA or equivalent is highly desirable.
- Strong project management and communication abilities.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager - Consumer Goods
00100 Abothuguchi West
KES200000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
We are looking for an experienced Senior Brand Manager to lead our brand strategy within the FMCG sector, operating in a fully remote capacity. This role is crucial for driving brand growth, market penetration, and consumer engagement across our diverse product portfolio. You will be responsible for developing and executing comprehensive brand plans, including market analysis, competitive benchmarking, and identifying consumer insights. Key duties involve managing the marketing budget, overseeing the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional), and collaborating with sales, product development, and external agencies to ensure brand consistency and effectiveness. You will also monitor brand performance metrics, identify opportunities for innovation, and manage product lifecycle communications. The successful candidate will have a Master's degree in Marketing, Business Administration, or a related field, with at least 5-7 years of progressive brand management experience in the FMCG industry. A strong understanding of consumer behavior, market dynamics, and digital marketing strategies is paramount. This position is 100% remote, requiring excellent communication, presentation, and interpersonal skills to effectively engage with internal teams and external partners virtually. If you are a strategic thinker with a passion for building strong brands in a remote work environment, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager, Fast-Moving Consumer Goods
40100 Kisumu
KES160000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and results-oriented Brand Manager. This is a fully remote position, offering a unique opportunity to shape and elevate iconic brands from the convenience of your home. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, marketing campaigns, and promotional activities. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry. Your role will involve managing brand budgets, analyzing sales data, and collaborating with cross-functional teams such as sales, product development, and agencies to ensure brand consistency and growth. You will lead the development of creative marketing materials, oversee advertising initiatives, and drive consumer engagement through various channels. We are seeking a strategic thinker with strong analytical skills, excellent communication abilities, and a passion for building powerful brands. This position requires a proactive approach, creativity, and the ability to manage multiple projects simultaneously in a fast-paced environment. Success will be measured by brand growth, market share, and profitability. This is an excellent opportunity to make a significant impact on well-known consumer products and advance your career in brand management. You will be expected to leverage data-driven insights to inform decision-making and continuously optimize brand performance. Your ability to inspire teams and effectively manage external partnerships will be key.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies to drive market share and revenue growth.
- Conduct market research and analyze consumer insights to identify opportunities and threats.
- Manage brand P&L, including budgeting, forecasting, and performance tracking.
- Develop and implement marketing plans, including advertising, promotions, and digital campaigns.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and competitor activities.
- Ensure brand consistency across all marketing communications and consumer touchpoints.
- Lead cross-functional teams to achieve brand objectives.
- Present brand plans and performance reviews to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and meet deadlines in a remote setting.
This advertiser has chosen not to accept applicants from your region.
5
Remote FMCG Brand Manager (Consumer Goods)
20100 Naivasha, Rift Valley
KES130000 month
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a strategic and results-driven Remote FMCG Brand Manager to lead the development and execution of brand strategies for their portfolio of fast-moving consumer goods. This is a fully remote position, offering the opportunity to shape brand perception and drive market growth from anywhere. You will be responsible for all aspects of brand management, including market analysis, consumer insights, product positioning, marketing campaign development, and P&L management. The ideal candidate will have a deep understanding of the FMCG landscape, consumer behavior, and current marketing trends. You will work closely with cross-functional teams, including sales, product development, and external agencies, to ensure cohesive brand messaging and successful product launches. Key responsibilities include developing annual brand plans, managing marketing budgets, overseeing advertising and promotional activities, and monitoring brand performance metrics. You will also be involved in identifying new market opportunities and developing strategies to increase brand awareness, market share, and profitability. We are looking for a creative thinker with strong analytical skills and a proven ability to build and grow successful brands in a competitive market. Excellent communication and presentation skills are essential for effectively collaborating with a distributed team and stakeholders. This role demands a proactive, entrepreneurial spirit and a passion for creating impactful brand experiences that resonate with consumers. If you are an experienced brand professional looking for a challenging and rewarding remote opportunity in the FMCG sector, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive growth and market share.
- Conduct market research and analyze consumer trends to identify opportunities and challenges.
- Manage the entire product lifecycle, from concept to launch and ongoing management.
- Develop and execute integrated marketing campaigns across various channels (digital, social media, traditional advertising).
- Oversee advertising, promotions, and public relations activities for the brand.
- Manage the brand's P&L, including budgeting, forecasting, and financial performance tracking.
- Collaborate with sales teams to ensure effective in-market execution of brand plans.
- Monitor brand performance, analyze key metrics, and provide regular reports to senior management.
- Identify and build relationships with key suppliers, agencies, and partners.
- Stay abreast of competitive landscape and industry best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and financial management.
- Experience with digital marketing, social media marketing, and e-commerce platforms.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Ability to manage multiple projects simultaneously and work effectively in a remote team environment.
This advertiser has chosen not to accept applicants from your region.
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6
Brand Manager, Fast-Moving Consumer Goods
80202 Nairobi, Nairobi
KES250000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to join their team in **Malindi, Kilifi, KE**. This pivotal role will be responsible for the strategic planning, development, and execution of marketing campaigns to enhance brand visibility, drive market share, and achieve business objectives. You will manage the entire product lifecycle, from conception to launch, and ensure brand consistency across all communication channels.
Key Responsibilities:
Qualifications:
This is an excellent opportunity for a seasoned marketing professional to make a significant impact in a growing company. If you are passionate about building strong brands and driving growth in the FMCG sector, we encourage you to apply.
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with company goals and market trends.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Manage advertising and promotional activities, including digital marketing, social media, and traditional media.
- Oversee product development, pricing strategies, and distribution channels.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless product execution.
- Monitor brand performance, analyze sales data, and provide actionable insights for improvement.
- Manage marketing budgets effectively and optimize ROI for all campaigns.
- Build and maintain strong relationships with key stakeholders, including agencies and suppliers.
- Ensure brand compliance with regulatory requirements and ethical standards.
- Lead and mentor junior marketing staff, fostering a high-performance culture.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven track record of developing successful marketing strategies and launching new products.
- Strong understanding of market research methodologies and consumer behavior.
- Excellent analytical, communication, and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to manage multiple projects simultaneously and work under pressure.
- Creative thinking and problem-solving abilities.
- Experience with budget management and financial forecasting.
This is an excellent opportunity for a seasoned marketing professional to make a significant impact in a growing company. If you are passionate about building strong brands and driving growth in the FMCG sector, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
7
Senior Market Research Analyst - Consumer Goods
90100 Gathiruini
KES175000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and insightful Senior Market Research Analyst to contribute to their success in the consumer goods sector. This is a fully remote position, enabling you to conduct in-depth market analysis and provide strategic recommendations from any location. You will be responsible for designing and executing market research studies, analyzing consumer behavior, identifying market trends, and evaluating competitive landscapes. The ideal candidate possesses strong quantitative and qualitative research skills, proficiency in data analysis tools, and a proven ability to translate research findings into actionable business strategies that drive growth.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Design and manage comprehensive market research projects, including surveys, focus groups, and competitive analyses.
- Collect, analyze, and interpret market data from various sources to identify trends, opportunities, and challenges.
- Develop customer segmentation models and understand consumer behavior patterns.
- Evaluate the effectiveness of marketing campaigns and product launches.
- Prepare detailed reports and presentations summarizing research findings and providing strategic recommendations to senior management.
- Monitor industry trends, competitive activities, and emerging market dynamics.
- Utilize statistical software and data visualization tools to present data effectively.
- Collaborate with marketing, product development, and sales teams to inform decision-making.
- Identify key performance indicators (KPIs) for market success and track progress.
- Stay current with best practices in market research methodologies and technologies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field. A Master's degree is preferred.
- Minimum of 5 years of experience in market research, consumer insights, or competitive intelligence.
- Proven expertise in both qualitative and quantitative research methodologies.
- Proficiency with survey design and data analysis software (e.g., SPSS, SAS, R, Qualtrics).
- Strong understanding of the consumer goods industry and market dynamics.
- Excellent analytical, critical thinking, and problem-solving skills.
- Exceptional written and verbal communication skills, with the ability to convey complex information clearly.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Demonstrated ability to work independently and effectively in a remote team environment.
- Experience with data visualization tools like Tableau or Power BI is a plus.
This advertiser has chosen not to accept applicants from your region.
8
Remote FMCG Brand Manager - Consumer Goods
01000 Mumbuni
KES100000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an experienced and strategic Remote FMCG Brand Manager to drive the growth and success of their consumer goods portfolio. This fully remote position allows you to leverage your marketing expertise to shape brand perception and market presence from your home office. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. Your role will involve analyzing market trends, understanding consumer insights, and identifying competitive opportunities to build strong brand equity. You will collaborate closely with internal teams – marketing, sales, product development, and external agencies – remotely to ensure consistent brand messaging and effective campaign execution. Key responsibilities include managing brand budgets, measuring campaign performance, and adapting strategies based on market feedback and data analysis. A proven track record in brand management within the Fast-Moving Consumer Goods (FMCG) sector is essential. You should possess strong analytical skills, creativity, and the ability to inspire cross-functional teams. Excellent communication and presentation skills are crucial for success in this remote role. If you are a passionate marketer with a deep understanding of consumer behavior and a desire to make a significant impact on brand growth in a flexible, remote setting, this opportunity is ideal. Our client offers a dynamic work environment and the chance to work on exciting consumer brands.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand marketing plans and strategies.
- Conduct market research and competitive analysis to identify consumer insights and market opportunities.
- Define brand positioning, messaging, and go-to-market strategies.
- Manage and execute advertising, digital marketing, and public relations campaigns.
- Collaborate with sales teams to ensure effective retail execution and channel strategies.
- Monitor brand performance metrics, sales data, and market share, and report on results.
- Manage brand budgets and ensure efficient allocation of marketing resources.
- Work with product development teams on new product launches and line extensions.
- Foster strong relationships with advertising agencies and other external partners.
- Ensure brand consistency across all touchpoints and communication channels.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven success in developing and executing marketing strategies that drive brand growth.
- Strong understanding of consumer insights, market research, and campaign analytics.
- Proficiency in digital marketing platforms and social media strategy.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Ability to manage multiple projects and deadlines effectively.
- Experience in budget management.
This advertiser has chosen not to accept applicants from your region.
9