78 Brand Manager Fmcg jobs in whatjobs
Job Description
Our client is seeking a strategic and innovative Brand Manager to lead the development and execution of brand strategies for their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you to drive brand growth from anywhere. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your role will involve managing the brand's P&L, developing marketing plans, overseeing advertising and promotional activities, and ensuring consistent brand representation across all touchpoints. Collaboration with sales, product development, and external agencies is crucial for successful brand activation and growth. Experience in the FMCG sector is essential, along with a proven track record of successfully launching and managing brands. Proficiency in market research, brand analytics, and digital marketing strategies is required. Excellent communication, leadership, and project management skills are necessary to guide cross-functional teams and external partners. We are looking for a creative thinker with a passion for consumer brands and a data-driven approach to decision-making. This remote role offers a competitive salary, benefits, and the opportunity to make a significant impact on well-known consumer products. The specific work location for this role is considered to be Naivasha, Nakuru, KE .
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Brand Manager (FMCG)
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and creative Brand Manager to join their fully remote marketing team. This is an exciting opportunity for an experienced marketer to take ownership of key brands, driving their growth and market presence from anywhere. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, marketing campaign development, and performance tracking. You will work closely with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and maximize market penetration. The ideal candidate will have a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. Key responsibilities include managing the brand's P&L, forecasting sales, and optimizing marketing budgets for maximum return on investment. You will lead the development of innovative marketing initiatives, including advertising, promotions, digital marketing, and public relations. This role requires strong analytical skills to interpret sales data and consumer research, translating insights into actionable brand plans. The Brand Manager will also play a crucial role in new product development and launch strategies. The ability to manage multiple projects simultaneously, demonstrate strong leadership, and foster collaboration in a remote environment is essential. This is a challenging and rewarding position for a driven individual looking to make a significant impact on iconic FMCG brands, enjoying the flexibility and autonomy of a remote work arrangement.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights and competitive activity.
- Manage the brand's P&L, including budgeting, forecasting, and expense control.
- Develop and execute marketing campaigns across various channels (advertising, digital, social media, promotions).
- Oversee new product development and launch initiatives.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Monitor brand performance, analyze sales data, and provide strategic recommendations.
- Manage relationships with external agencies and partners.
- Ensure brand consistency across all touchpoints.
- Stay abreast of FMCG industry trends and innovations.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 5+ years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in data analysis and experience with market research tools.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams in a remote setting.
- Experience in digital marketing and e-commerce is highly desirable.
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1
Brand Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and innovative Brand Manager to oversee the strategic direction of key brands. This role involves a hybrid work model, offering flexibility and collaboration. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, including market research, consumer insights, product positioning, and marketing campaign development. You will drive brand growth by identifying new market opportunities, understanding competitive landscapes, and leveraging digital and traditional marketing channels to reach target audiences. This position requires a deep understanding of the FMCG market dynamics, consumer behavior, and brand building principles. The successful candidate will lead cross-functional teams, including marketing, sales, and product development, to ensure alignment and successful execution of brand plans. Key responsibilities include managing brand budgets, analyzing sales data and market trends, and reporting on brand performance to senior management. You will also be involved in new product development initiatives, from concept to launch. This is an exciting opportunity to shape the future of well-known brands and make a significant impact in a fast-paced industry. The role demands strong analytical, strategic thinking, and interpersonal skills. A passion for consumer brands and a creative approach to marketing are essential. The hybrid nature of this role allows for significant remote work, complemented by essential in-office collaboration days. We believe in fostering a vibrant and dynamic work environment where innovation thrives. The location associated with this role is Ongata Rongai, Kajiado, KE .
This advertiser has chosen not to accept applicants from your region.
2
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Brand Manager to join their dynamic team. This position is a remote-first opportunity, allowing you to leverage your expertise from anywhere. The Brand Manager will be responsible for developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve business objectives. This includes conducting market research, analyzing consumer insights, and identifying market trends to inform brand positioning and product development. You will manage the entire brand lifecycle, from concept to launch and beyond, ensuring consistent brand messaging across all marketing channels. Key responsibilities include planning and managing advertising campaigns, digital marketing initiatives, and promotional activities. You will collaborate closely with sales, product development, and external agencies to ensure seamless execution of brand plans. The ideal candidate will have a strong understanding of the FMCG landscape, a passion for consumer behavior, and a proven ability to build and nurture successful brands. This role demands creativity, analytical prowess, and excellent communication skills. You will be expected to monitor brand performance, analyze sales data, and report on key performance indicators (KPIs) to senior management. This is an exciting chance to make a significant impact on well-known brands within a challenging yet rewarding sector, working remotely from **Machakos, Machakos, KE**. We are seeking individuals who are proactive, possess strong leadership qualities, and are adept at navigating the complexities of the modern marketing environment. If you are a strategic thinker with a flair for creativity and a commitment to driving brand growth, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
3
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a creative and strategic Brand Manager to drive brand growth and market share. This is a fully remote opportunity, allowing you to contribute to our success from anywhere. You will be responsible for developing and executing comprehensive brand strategies that resonate with consumers and elevate our product portfolio.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics, to achieve business goals.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
- Manage the brand's P&L, ensuring profitability and optimal return on marketing investment.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate with product development teams to innovate and launch new products that align with brand positioning.
- Manage external agencies (advertising, PR, digital) to ensure effective campaign execution and brand consistency.
- Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
- Ensure consistent brand messaging and visual identity across all consumer touchpoints.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Develop and mentor junior marketing team members.
- Stay abreast of industry trends and competitive landscape within the FMCG sector.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful marketing campaigns that drive sales and brand equity.
- Strong understanding of consumer behavior, market dynamics, and branding principles.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in digital marketing, social media strategy, and content creation.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced remote environment.
- Creative thinking and a passion for building strong, engaging brands.
- Experience with market research tools and methodologies.
This advertiser has chosen not to accept applicants from your region.
4
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Brand Manager to drive the growth and success of their key brands. This is a fully remote position, offering the flexibility to manage your brand portfolio from anywhere. The ideal candidate will be responsible for developing and executing comprehensive brand strategies, including market analysis, positioning, pricing, product development, and promotional campaigns. You will be the guardian of the brand, ensuring consistent messaging and a strong market presence across all consumer touchpoints. Key responsibilities include conducting market research to identify consumer trends and competitive landscapes, developing go-to-market strategies, and managing the marketing budget effectively. You will collaborate closely with sales, product development, and external agencies to bring brand initiatives to life. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and adapting strategies to achieve business objectives. We are looking for an individual with a deep understanding of consumer behavior, excellent analytical skills, and a passion for building iconic brands. The ability to inspire and lead cross-functional teams in a remote environment is crucial. This role offers a fantastic opportunity to make a significant impact on well-loved consumer products.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans and marketing strategies.
- Conduct market research and consumer insights analysis to identify growth opportunities.
- Define brand positioning, messaging, and target audience.
- Manage product lifecycle, including new product development and launches.
- Oversee the creation and execution of marketing campaigns across various channels.
- Manage the brand budget and ensure optimal allocation of resources.
- Monitor brand performance, sales data, and market share.
- Collaborate with sales teams to drive retail execution and in-store presence.
- Work with advertising and media agencies to develop creative assets and media plans.
- Analyze competitive activities and market trends, adjusting strategies accordingly.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of brand management experience in the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical and strategic thinking skills.
- Proficiency in market research tools and data analysis.
- Strong communication, presentation, and interpersonal skills.
- Experience managing budgets and working with cross-functional teams.
- Ability to work independently and lead initiatives in a remote setting.
- Creative mindset with a passion for brand building.
This advertiser has chosen not to accept applicants from your region.
5
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Brand Manager to lead brand strategy and execution. This is a fully remote position, empowering you to manage brand initiatives from anywhere. You will be responsible for developing and implementing innovative marketing strategies that enhance brand awareness, drive consumer engagement, and achieve market share growth for key product lines. This role requires a deep understanding of consumer insights, market dynamics, and integrated marketing communications.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive annual brand plans, including marketing objectives, strategies, and budgets.
- Conduct thorough market research and consumer analysis to identify trends, opportunities, and competitive landscapes.
- Translate consumer insights into actionable marketing strategies and campaigns across various channels (digital, traditional, in-store).
- Manage the brand's advertising, promotion, and public relations activities to ensure consistent brand messaging and impactful execution.
- Collaborate with sales teams, product development, and external agencies to ensure successful product launches and ongoing brand support.
- Monitor and analyze brand performance metrics, sales data, and market share, reporting on key insights and recommending adjustments.
- Manage the brand's digital presence, including social media, website content, and online advertising initiatives.
- Oversee packaging design, product positioning, and pricing strategies.
- Ensure effective budget management and maximize ROI on marketing investments.
- Stay abreast of FMCG industry trends, competitive activities, and evolving consumer behaviors.
- Foster strong relationships with internal stakeholders and external partners to drive brand initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market analysis, and the full marketing mix.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media management, and analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
- Creative and innovative mindset with a passion for brand building.
- Experience with budget management and forecasting.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Manager for a fully remote position. This role offers the unique advantage of contributing to impactful brand initiatives from the comfort of your home office, as we operate as a remote-first company dedicated to fostering innovation and collaboration across distances. You will be responsible for developing and executing comprehensive brand strategies that drive market growth, enhance brand equity, and increase consumer engagement. This includes conducting market research, analyzing consumer trends, identifying competitive landscapes, and translating insights into actionable marketing plans. You will manage the entire product lifecycle from a branding perspective, overseeing product positioning, messaging, and go-to-market strategies. Collaboration with cross-functional teams, including sales, product development, and digital marketing, will be essential to ensure cohesive brand execution. Key responsibilities include managing brand budgets, planning and executing integrated marketing campaigns (digital, social media, traditional), developing creative briefs, and evaluating campaign performance. The ideal candidate will possess a proven track record in brand management within the FMCG industry, with at least 5 years of experience. Strong analytical skills, a deep understanding of consumer behavior, and exceptional creative thinking are crucial. Experience in developing and managing brands in a remote or distributed team environment is a significant advantage. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a plus. If you are a strategic thinker with a passion for building strong brands and thrive in a remote work setting, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and strategic Brand Manager to drive the growth and success of their key brands. This position is fully remote, allowing you to shape brand strategies from anywhere. You will be responsible for developing and executing comprehensive brand plans, including marketing strategies, product positioning, and promotional activities. Your duties will involve conducting market research, analyzing consumer trends, and identifying opportunities for brand expansion and differentiation. You will manage marketing budgets, oversee advertising campaigns, and collaborate with creative agencies and internal marketing teams. Building strong relationships with sales teams, product development, and supply chain departments will be crucial to ensure seamless brand execution. The ideal candidate will possess a strong understanding of the FMCG market, consumer behavior, and marketing principles. Excellent analytical skills, creativity, and a data-driven approach to decision-making are essential. Proven experience in brand management, with a track record of successful brand launches and growth initiatives, is required. Strong project management and communication skills are necessary to lead cross-functional teams effectively. A bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA or a master's degree in a relevant field is preferred. A minimum of 5 years of experience in brand management within the FMCG sector is necessary. If you are passionate about building iconic brands and thrive in a dynamic, remote work environment, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
8
Job Description
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and strategic Brand Manager to lead the development and execution of brand strategies for key product lines. This is a fully remote position, allowing you to drive brand growth and market presence from anywhere. You will be responsible for understanding consumer insights, defining brand positioning, managing marketing campaigns, and collaborating with cross-functional teams to ensure consistent brand messaging and successful product launches. The ideal candidate possesses a strong understanding of the FMCG market, a passion for consumer brands, and a proven ability to translate market trends into actionable brand strategies.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats.
- Define brand positioning, messaging, and visual identity guidelines.
- Plan and execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Manage the brand budget effectively, ensuring optimal allocation of resources.
- Collaborate with product development, sales, and supply chain teams to ensure successful product launches and ongoing brand support.
- Monitor brand performance metrics and key performance indicators (KPIs), providing regular reports and insights.
- Develop and manage relationships with external agencies and partners.
- Ensure consistency in brand representation across all touchpoints.
- Identify opportunities for brand innovation and portfolio expansion.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with digital marketing, social media strategy, and performance analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional written and verbal communication skills, with the ability to present ideas compellingly.
- Ability to work independently, manage multiple projects, and thrive in a remote work environment.
- Proficiency in marketing analytics tools and software.
This advertiser has chosen not to accept applicants from your region.
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