3,614 Brand Manager Fmcg jobs in Kenya
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly driven and experienced Sales Manager to lead their sales operations. This role is based in our client's regional office and requires a dynamic individual with a deep understanding of the FMCG market dynamics, strong leadership abilities, and a proven track record in sales strategy development and execution. You will be responsible for managing a sales team, setting ambitious sales targets, developing key account strategies, and expanding market share. The ideal candidate will possess exceptional negotiation skills, a keen understanding of consumer behavior, and the ability to build and maintain strong relationships with distributors, retailers, and other stakeholders. This position involves significant client interaction and field-based activities, necessitating strong organizational skills and the ability to travel within the designated territory. You will also be responsible for analyzing sales data, forecasting market trends, and implementing effective sales promotions to drive revenue growth. This role requires a strategic thinker who can adapt to a fast-paced market and inspire their team to achieve outstanding results.
Responsibilities:
Responsibilities:
- Develop and implement effective sales strategies to achieve company objectives and revenue targets.
- Manage and motivate a sales team, providing guidance, training, and performance evaluations.
- Identify and pursue new business opportunities to expand market reach and customer base.
- Build and maintain strong relationships with key clients, distributors, and partners.
- Develop and execute comprehensive sales plans, including pricing, promotions, and distribution strategies.
- Analyze sales performance data and market trends to identify areas for improvement and growth.
- Prepare accurate sales forecasts and manage sales budgets effectively.
- Conduct market research to understand competitive landscapes and consumer needs.
- Oversee product launches and promotional activities to drive sales volume.
- Ensure exceptional customer service and satisfaction across all sales channels.
- Bachelor's degree in Business Administration, Marketing, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in sales, with at least 3 years in a management role within the FMCG industry.
- Demonstrated success in achieving and exceeding sales targets in a competitive market.
- Strong understanding of FMCG market dynamics, distribution channels, and retail operations.
- Proven leadership and team management skills.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to develop and execute strategic sales plans.
- Proficiency in CRM software and sales analytics tools.
- Willingness to travel within the designated sales territory as required.
- Valid driver's license and a clean driving record.
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Brand Manager - FMCG
Posted 22 days ago
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Job Description
Our client is seeking a strategic and innovative Brand Manager to lead the development and execution of brand strategies for their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you to drive brand growth from anywhere. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your role will involve managing the brand's P&L, developing marketing plans, overseeing advertising and promotional activities, and ensuring consistent brand representation across all touchpoints. Collaboration with sales, product development, and external agencies is crucial for successful brand activation and growth. Experience in the FMCG sector is essential, along with a proven track record of successfully launching and managing brands. Proficiency in market research, brand analytics, and digital marketing strategies is required. Excellent communication, leadership, and project management skills are necessary to guide cross-functional teams and external partners. We are looking for a creative thinker with a passion for consumer brands and a data-driven approach to decision-making. This remote role offers a competitive salary, benefits, and the opportunity to make a significant impact on well-known consumer products. The specific work location for this role is considered to be Naivasha, Nakuru, KE .
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Regional Sales Manager - FMCG
Posted 22 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an ambitious and results-oriented Regional Sales Manager to oversee operations and drive sales growth in the Garissa region. This role demands a strategic thinker with a deep understanding of the FMCG market and a proven ability to lead sales teams to success. The manager will be responsible for developing and executing sales strategies, managing distributor relationships, achieving sales targets, and ensuring market penetration. This position offers a hybrid work model, allowing for a blend of field visits and remote administrative tasks. The ideal candidate will possess strong leadership qualities, excellent negotiation skills, and a comprehensive knowledge of sales principles and practices within the consumer goods industry.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement effective sales strategies to achieve regional sales objectives.
- Manage and motivate a team of sales representatives, providing coaching and support.
- Identify and develop new business opportunities within the assigned region.
- Establish and maintain strong relationships with distributors, retailers, and key stakeholders.
- Monitor market trends, competitor activities, and customer feedback to adapt strategies accordingly.
- Analyze sales data and prepare regular performance reports for senior management.
- Ensure effective product distribution and availability across the region.
- Manage the regional sales budget and optimize resource allocation.
- Conduct regular performance reviews and provide constructive feedback to the sales team.
- Represent the company at industry events and trade shows.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in sales management within the FMCG sector.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of sales channels, distribution networks, and retail operations.
- Excellent leadership, team management, and communication skills.
- Proficiency in sales forecasting and data analysis.
- Ability to travel regularly within the region and occasionally to headquarters.
- Strong negotiation and presentation skills.
- Familiarity with CRM software and sales management tools.
- High level of integrity and commitment to ethical business practices.
This advertiser has chosen not to accept applicants from your region.
2
National Sales Manager - FMCG
Posted 22 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an ambitious and results-oriented National Sales Manager to drive sales growth across the country. This hybrid role offers a dynamic mix of in-office collaboration and remote work flexibility, allowing you to strategically manage your territory and team. You will be responsible for developing and executing national sales strategies, setting ambitious sales targets, and leading a team of regional sales representatives to achieve and exceed performance goals. Your expertise will be crucial in identifying new market opportunities, building strong relationships with key distributors and retailers, and ensuring optimal product placement and promotion. The ideal candidate will possess a deep understanding of the FMCG market, a proven track record in sales leadership, and exceptional negotiation and interpersonal skills. You will be adept at analyzing sales data, forecasting market trends, and implementing effective sales training programs. This role requires a proactive approach to market penetration and a passion for driving brand success. You will also be involved in developing and managing sales budgets, reporting on sales performance, and collaborating with marketing and product development teams to align strategies. The ability to inspire and motivate a sales force, coupled with strong organizational and strategic planning skills, is essential. This position offers a fantastic opportunity to contribute to the growth of a well-established brand and advance your career in a challenging and rewarding environment. If you are a seasoned sales professional with a knack for the FMCG industry and a desire to lead, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
3
Global Brand Manager - FMCG
Posted 22 days ago
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Job Description
Our client is seeking a dynamic and strategic Global Brand Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to manage global brand initiatives from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and brand equity across diverse international markets. You will lead market research initiatives, identify consumer insights, and translate them into actionable brand plans. Key responsibilities include managing product launches, developing integrated marketing campaigns, overseeing advertising and promotional activities, and collaborating with cross-functional teams including sales, product development, and regional marketing. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 8 years of progressive brand management experience within the FMCG industry. Proven experience in international market strategy and execution is crucial. You must possess exceptional analytical skills, a strong understanding of consumer behavior, and a creative approach to brand building. The ability to manage multiple projects simultaneously, work effectively with global teams, and influence stakeholders at all levels is essential. This role requires a forward-thinking individual with a passion for understanding global consumer trends and a proven track record of success in building and growing powerful brands. You will have the opportunity to shape the future of our client's iconic brands and make a significant impact on their global presence. This is an unparalleled chance to leverage your expertise in a challenging and rewarding remote work environment, driving impactful brand initiatives worldwide.
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4
Brand Manager - FMCG Innovations
Posted 22 days ago
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Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a dynamic and innovative Brand Manager to drive the growth and success of their key product lines. This is a fully remote opportunity, empowering you to contribute your strategic marketing expertise from any location within Kenya, with a strategic focus on the **Naivasha, Nakuru, KE** market and its surrounding areas. You will be responsible for developing and executing comprehensive brand strategies, from market research and consumer insights to product innovation, marketing campaigns, and P&L management. Key responsibilities include analyzing market trends, identifying new growth opportunities, and translating consumer needs into compelling product propositions. You will collaborate closely with cross-functional teams, including sales, R&D, operations, and agencies, to ensure consistent brand messaging and effective execution across all touchpoints. The ideal candidate will possess a proven track record in brand management, ideally within the FMCG sector, with demonstrated success in launching new products and revitalizing existing brands. Strong analytical skills, creative thinking, and exceptional project management abilities are essential. You should be adept at leveraging consumer data and market intelligence to inform strategic decisions and drive brand performance. Experience with digital marketing, social media strategy, and integrated marketing communications is highly valued. We are looking for a passionate, results-driven individual who can inspire teams, build strong brand equity, and achieve ambitious business objectives in a competitive marketplace. This role presents an exciting chance to shape the future of leading FMCG brands and make a tangible impact on consumer perceptions and market share.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager, FMCG Sector
Posted 22 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Brand Manager to join their team. This hybrid role offers a blend of remote flexibility and in-office collaboration, based in Embu, Embu, KE . You will be responsible for developing and executing brand strategies that enhance market presence, drive consumer engagement, and achieve sales objectives. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and marketing principles. Your responsibilities will include conducting market research, analyzing sales data, and identifying growth opportunities. You will lead the development of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. Collaborating closely with sales, product development, and agency partners will be crucial. You will manage the brand's budget, ensuring effective allocation of resources to maximize ROI. This role demands strong analytical skills, creativity, and excellent project management capabilities. You will be tasked with monitoring brand performance, identifying key trends, and adapting strategies to maintain a competitive edge. Building strong brand equity and ensuring consistent brand messaging across all touchpoints are paramount. The successful candidate will be a forward-thinking marketer with a passion for building successful brands in a dynamic consumer landscape. This is an exciting opportunity to shape the future of our client's brands and contribute to their continued success in the FMCG market.
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to increase market share and brand awareness.
- Conduct market research and analyze consumer insights to identify trends and opportunities.
- Plan and execute integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
- Manage the brand's advertising and promotional activities.
- Monitor brand performance, sales data, and competitive landscape.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies and other external partners.
- Oversee the brand's budget and ensure efficient allocation of resources.
- Ensure consistent brand messaging and visual identity across all platforms.
- Analyze campaign effectiveness and optimize future marketing efforts.
- Stay abreast of industry trends and best practices in brand management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing and social media platforms.
- Strong project management and communication skills.
- Experience managing budgets and working with external agencies.
- Ability to work effectively in a hybrid work environment.
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6
Brand Manager - FMCG Products
Posted 18 days ago
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Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead their product portfolio. This fully remote position offers an exciting opportunity to shape brand strategy, drive market penetration, and foster brand loyalty. You will be responsible for developing and executing comprehensive marketing plans, analyzing market trends, and identifying opportunities for growth. The ideal candidate will possess a keen understanding of consumer behavior, strong strategic thinking capabilities, and a proven ability to translate insights into actionable marketing initiatives. As a remote-first professional, you will collaborate closely with cross-functional teams, including sales, product development, and external agencies, using cutting-edge digital collaboration tools. Key responsibilities will include:
- Developing and implementing annual brand plans and marketing strategies.
- Conducting market research and competitor analysis to identify trends and opportunities.
- Managing the brand's P&L, including budget allocation and performance tracking.
- Overseeing product launches, promotions, and advertising campaigns.
- Developing compelling brand messaging and communication strategies.
- Managing relationships with advertising and media agencies.
- Monitoring brand performance metrics and making data-driven adjustments.
- Ensuring consistent brand identity and positioning across all touchpoints.
- Collaborating with sales teams to drive off-take and achieve sales targets.
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7
Brand Manager - FMCG Innovation
Posted 22 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to drive product innovation and growth. This is a fully remote position, offering the flexibility to manage brands and initiatives from anywhere. We are a remote-first organization, fostering collaboration and agility through advanced digital tools.
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
- Developing and executing strategic brand plans focused on product innovation within the FMCG sector.
- Identifying consumer needs and market trends to inform new product development.
- Managing the end-to-end product innovation process, from ideation to launch.
- Collaborating with R&D and product development teams on product formulation and design.
- Developing marketing strategies, including positioning, pricing, and promotion for new products.
- Leading cross-functional teams to ensure seamless product launches.
- Monitoring market performance and consumer feedback, making necessary adjustments.
- Managing brand budgets and optimizing resource allocation.
- Conducting competitive analysis and staying abreast of industry developments.
- Ensuring consistent brand messaging and positioning across all channels.
- Preparing presentations and reports for senior management.
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8
Sales Manager - FMCG (Remote)
Posted today
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a driven and experienced Sales Manager to lead their remote sales team. This crucial role will be responsible for developing and implementing effective sales strategies, managing a team of sales representatives, and driving revenue growth across assigned territories. The ideal candidate will possess a proven track record in FMCG sales, strong leadership qualities, and exceptional communication and negotiation skills. You will work remotely, leveraging technology to manage your team, track sales performance, and foster a collaborative and high-achieving sales culture. Your responsibilities will include setting sales targets, analyzing market trends, identifying new business opportunities, and ensuring customer satisfaction. This position requires a results-oriented professional who can motivate and inspire a remote team to achieve ambitious sales objectives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute strategic sales plans to achieve company goals.
- Manage and mentor a remote sales team, providing guidance and support.
- Set ambitious sales targets and monitor team performance against these targets.
- Analyze sales data and market trends to identify opportunities and challenges.
- Build and maintain strong relationships with key clients and distributors.
- Develop and implement effective sales strategies for new and existing products.
- Conduct regular performance reviews and provide constructive feedback to the sales team.
- Manage the sales budget and ensure profitability.
- Stay abreast of competitor activities and market dynamics.
- Contribute to product development and marketing strategies based on market insights.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in sales management, preferably within the FMCG sector.
- Proven track record of achieving sales targets and driving revenue growth.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and presentation abilities.
- Proficiency in CRM software and sales analytics tools.
- Ability to work independently and manage a remote team effectively.
- Strategic thinking and problem-solving capabilities.
- Understanding of the Kenyan FMCG market.
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