What Jobs are available for Sales Team Lead in Kenya?

JOB DESCRIPTION

Job Title:

Sales Team Lead - Check off loans

Company:

Pi Capital Ltd (trading as BAYES)

Location:

Nairobi, Kenya

Reports to:

Head of credit and operations

Job Type:

Full-time

The Role

As a Sales Team Leader – Checkoff Loans, you will play a key role in driving BAYES' growth by leading and managing a high-performing sales team. Your primary responsibility will be to oversee the execution of checkoff loan sales strategies, ensure strong performance against targets, and maintain productive relationships with institutional partners. You will guide and motivate your team to deliver results, while collaborating with internal departments to optimize processes and enhance customer experience. This position is ideal for a results-driven leader with excellent people management skills, deep knowledge of the lending space, and a passion for building impactful partnerships.

Key Responsibilities

• Find New Partners - You'll scout out new business opportunities and partnerships (Employers and suppliers) that can help BAYES reach more customers and offer more financial solutions.
• Negotiate & Close Deals - You'll handle the discussions and negotiations with potential partners, working to establish win-win agreements that benefit both parties.
• Collaborate closely with the Sales Partnership Officer in identifying, onboarding, and maintaining relationships with employers, suppliers, and existing partners.
• Coordinate partner communications, ensuring timely responses and follow-ups.
• Scheduling and preparing for partner meetings, including taking minutes and tracking action items.
• Prepare proposals, presentations, and partnership documentation (MOU's).
• Support the onboarding process of new partners to ensure smooth integration with BAYES systems.
• Assist in organizing and conducting client training sessions as needed.
• Work closely with Marketing, Customer Service, Collections, and Logbook teams to ensure partnership activities are aligned and executed effectively.
• Maintain records of partnership activities, pipeline, and performance metrics.
• Prepare reports and summaries for review by the sales partnership officer and management.
• Provide administrative and logistical support for negotiations, partner events, and other partnership initiatives.
• Collaborate closely with the sales partnership officer to ensure timely and effective collections from partners.
• Perform any other related duties as assigned.

Skills and Expertise

• At least
  1-3 years of experience

in Checkoff sales, business development, sales support, or partnership coordination, ideally on
Check-off loans partnerships

with a Digital credit provider or microfinance.
- Strong organizational and time-management skills with the ability to handle multiple tasks.
- Negotiator

and know how to bring people to the table and find common ground.
- Excellent
communication and interpersonal

skills.
- Proficient in Microsoft Office/Google Workspace (Word, Excel, PowerPoint, Docs etc).
- Detail-oriented

and able to maintain accurate records and reports.
- A proactive team player, eager to learn and grow in
partnership management

.
- Ability to adapt to a fast-paced microfinance environment.

How to Apply

If you meet the above qualifications and are eager to contribute to the success of
BAYES

, please submit your application to

. Kindly use
" Sales Team Lead - Check off loans "

as the subject line and include your
salary expectation

in the application.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign strategy and execution.
• Proven track record of success in developing and managing digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing).
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.
• Strong understanding of current digital marketing trends and best practices.
• Creative mindset with a keen eye for detail and engaging content.
• Experience with marketing automation tools is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Demonstrated ability to lead and mentor a team.

• Develop and implement comprehensive performance marketing strategies to drive e-commerce sales.
• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Oversee affiliate marketing programs and identify new partnership opportunities.
• Develop and execute data-driven email marketing campaigns for customer acquisition and retention.
• Analyze campaign performance, track key metrics (ROAS, CPA, CLV), and provide actionable insights.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies.
• Implement Conversion Rate Optimization (CRO) strategies to improve website performance.
• Manage the performance marketing budget effectively to achieve sales targets.
• Stay up-to-date with the latest trends and best practices in e-commerce and performance marketing.
• Collaborate with internal teams to ensure consistent brand messaging and effective customer journeys.

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in performance marketing, with a strong focus on e-commerce.
• Proven success in managing and optimizing paid search and paid social campaigns.
• Proficiency in e-commerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with email marketing platforms and automation.
• Strong understanding of A/B testing and Conversion Rate Optimization (CRO).
• Excellent analytical, problem-solving, and project management skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.

• Develop and execute comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, TikTok), display advertising, and affiliate marketing.
• Manage and optimize advertising budgets to achieve target KPIs, including ROAS, CPA, and LTV.
• Conduct keyword research, audience targeting, and campaign setup for various digital advertising platforms.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
• A/B test ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Monitor industry trends and best practices in performance marketing and e-commerce.
• Collaborate with the content and creative teams to develop compelling ad copy and visual assets.
• Manage affiliate programs and build relationships with key partners.
• Stay abreast of platform changes and algorithm updates affecting advertising performance.
• Generate regular performance reports and present findings and recommendations to stakeholders.
• Ensure data accuracy and integrity for all reporting and analysis.

• Bachelor's degree in Marketing, Business, Economics, or a related field; or equivalent practical experience.
• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and optimizing paid advertising campaigns across multiple platforms.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, and platform-specific insights.
• Strong understanding of SEO, SEM, and conversion rate optimization (CRO) principles.
• Excellent analytical, quantitative, and problem-solving skills.
• Ability to translate data into actionable insights and strategic recommendations.
• Exceptional communication and collaboration skills for remote teamwork.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Experience with A/B testing tools and methodologies is essential.

• Develop and implement data-driven performance marketing strategies to drive e-commerce sales.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and display networks.
• Oversee email marketing campaigns and CRM initiatives to nurture leads and retain customers.
• Conduct A/B testing and multivariate testing to improve campaign performance and conversion rates.
• Analyze campaign performance data, generate insights, and provide actionable recommendations.
• Manage marketing budgets effectively to maximize ROI and achieve performance targets.
• Collaborate with creative teams to develop compelling ad copy and visual assets.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.
• Manage relationships with affiliate partners and explore new partnership opportunities.
• Generate regular performance reports for senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing paid search, paid social, and display advertising campaigns.
• Expertise in web analytics tools such as Google Analytics and Adobe Analytics.
• Proficiency with advertising platforms like Google Ads, Facebook Ads Manager, and programmatic advertising tools.
• Strong understanding of SEO, CRO, and email marketing best practices.
• Excellent analytical, quantitative, and problem-solving skills.
• Strong project management and communication abilities.
• Experience with marketing automation platforms and CRM systems.

• Develop and execute data-driven performance marketing strategies across various digital channels (PPC, paid social, email, affiliate).
• Manage and optimize substantial advertising budgets to achieve ROAS and CPA targets.
• Conduct thorough keyword research, audience segmentation, and campaign A/B testing.
• Analyze campaign performance data, identify trends, and provide actionable insights for improvement.
• Collaborate with content and creative teams to develop compelling ad copy and landing pages.
• Monitor industry trends and competitor activities to identify new opportunities.
• Manage relationships with ad networks, affiliate partners, and marketing technology providers.
• Report on campaign performance to senior management, highlighting key metrics and insights.
• Drive continuous improvement in conversion rates, customer acquisition costs, and lifetime value.
• Stay abreast of algorithm changes and platform updates impacting digital advertising.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven success in managing and optimizing large-scale PPC and paid social campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Experience with email marketing platforms and marketing automation tools.
• Excellent understanding of A/B testing principles and conversion rate optimization (CRO).
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills for remote collaboration.
• Demonstrated ability to work independently and proactively in a remote setting.