638 Food And Beverage Director jobs in Kenya
Brand Manager - FMCG
Posted 21 days ago
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Job Description
Our client is seeking a strategic and innovative Brand Manager to lead the development and execution of brand strategies for their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you to drive brand growth from anywhere. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your role will involve managing the brand's P&L, developing marketing plans, overseeing advertising and promotional activities, and ensuring consistent brand representation across all touchpoints. Collaboration with sales, product development, and external agencies is crucial for successful brand activation and growth. Experience in the FMCG sector is essential, along with a proven track record of successfully launching and managing brands. Proficiency in market research, brand analytics, and digital marketing strategies is required. Excellent communication, leadership, and project management skills are necessary to guide cross-functional teams and external partners. We are looking for a creative thinker with a passion for consumer brands and a data-driven approach to decision-making. This remote role offers a competitive salary, benefits, and the opportunity to make a significant impact on well-known consumer products. The specific work location for this role is considered to be Naivasha, Nakuru, KE .
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Global Brand Manager - FMCG
Posted 21 days ago
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Job Description
Our client is seeking a dynamic and strategic Global Brand Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to manage global brand initiatives from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and brand equity across diverse international markets. You will lead market research initiatives, identify consumer insights, and translate them into actionable brand plans. Key responsibilities include managing product launches, developing integrated marketing campaigns, overseeing advertising and promotional activities, and collaborating with cross-functional teams including sales, product development, and regional marketing. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 8 years of progressive brand management experience within the FMCG industry. Proven experience in international market strategy and execution is crucial. You must possess exceptional analytical skills, a strong understanding of consumer behavior, and a creative approach to brand building. The ability to manage multiple projects simultaneously, work effectively with global teams, and influence stakeholders at all levels is essential. This role requires a forward-thinking individual with a passion for understanding global consumer trends and a proven track record of success in building and growing powerful brands. You will have the opportunity to shape the future of our client's iconic brands and make a significant impact on their global presence. This is an unparalleled chance to leverage your expertise in a challenging and rewarding remote work environment, driving impactful brand initiatives worldwide.
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Brand Manager - FMCG Innovations
Posted 21 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a dynamic and innovative Brand Manager to drive the growth and success of their key product lines. This is a fully remote opportunity, empowering you to contribute your strategic marketing expertise from any location within Kenya, with a strategic focus on the **Naivasha, Nakuru, KE** market and its surrounding areas. You will be responsible for developing and executing comprehensive brand strategies, from market research and consumer insights to product innovation, marketing campaigns, and P&L management. Key responsibilities include analyzing market trends, identifying new growth opportunities, and translating consumer needs into compelling product propositions. You will collaborate closely with cross-functional teams, including sales, R&D, operations, and agencies, to ensure consistent brand messaging and effective execution across all touchpoints. The ideal candidate will possess a proven track record in brand management, ideally within the FMCG sector, with demonstrated success in launching new products and revitalizing existing brands. Strong analytical skills, creative thinking, and exceptional project management abilities are essential. You should be adept at leveraging consumer data and market intelligence to inform strategic decisions and drive brand performance. Experience with digital marketing, social media strategy, and integrated marketing communications is highly valued. We are looking for a passionate, results-driven individual who can inspire teams, build strong brand equity, and achieve ambitious business objectives in a competitive marketplace. This role presents an exciting chance to shape the future of leading FMCG brands and make a tangible impact on consumer perceptions and market share.
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Brand Manager, FMCG Sector
Posted 21 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Brand Manager to join their team. This hybrid role offers a blend of remote flexibility and in-office collaboration, based in Embu, Embu, KE . You will be responsible for developing and executing brand strategies that enhance market presence, drive consumer engagement, and achieve sales objectives. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and marketing principles. Your responsibilities will include conducting market research, analyzing sales data, and identifying growth opportunities. You will lead the development of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. Collaborating closely with sales, product development, and agency partners will be crucial. You will manage the brand's budget, ensuring effective allocation of resources to maximize ROI. This role demands strong analytical skills, creativity, and excellent project management capabilities. You will be tasked with monitoring brand performance, identifying key trends, and adapting strategies to maintain a competitive edge. Building strong brand equity and ensuring consistent brand messaging across all touchpoints are paramount. The successful candidate will be a forward-thinking marketer with a passion for building successful brands in a dynamic consumer landscape. This is an exciting opportunity to shape the future of our client's brands and contribute to their continued success in the FMCG market.
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
Location: This is a hybrid role based in Embu, Embu, KE , with flexibility for remote work.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to increase market share and brand awareness.
- Conduct market research and analyze consumer insights to identify trends and opportunities.
- Plan and execute integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
- Manage the brand's advertising and promotional activities.
- Monitor brand performance, sales data, and competitive landscape.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies and other external partners.
- Oversee the brand's budget and ensure efficient allocation of resources.
- Ensure consistent brand messaging and visual identity across all platforms.
- Analyze campaign effectiveness and optimize future marketing efforts.
- Stay abreast of industry trends and best practices in brand management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing and social media platforms.
- Strong project management and communication skills.
- Experience managing budgets and working with external agencies.
- Ability to work effectively in a hybrid work environment.
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Brand Manager - FMCG Products
Posted 17 days ago
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Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead their product portfolio. This fully remote position offers an exciting opportunity to shape brand strategy, drive market penetration, and foster brand loyalty. You will be responsible for developing and executing comprehensive marketing plans, analyzing market trends, and identifying opportunities for growth. The ideal candidate will possess a keen understanding of consumer behavior, strong strategic thinking capabilities, and a proven ability to translate insights into actionable marketing initiatives. As a remote-first professional, you will collaborate closely with cross-functional teams, including sales, product development, and external agencies, using cutting-edge digital collaboration tools. Key responsibilities will include:
- Developing and implementing annual brand plans and marketing strategies.
- Conducting market research and competitor analysis to identify trends and opportunities.
- Managing the brand's P&L, including budget allocation and performance tracking.
- Overseeing product launches, promotions, and advertising campaigns.
- Developing compelling brand messaging and communication strategies.
- Managing relationships with advertising and media agencies.
- Monitoring brand performance metrics and making data-driven adjustments.
- Ensuring consistent brand identity and positioning across all touchpoints.
- Collaborating with sales teams to drive off-take and achieve sales targets.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager - FMCG Innovation
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to drive product innovation and growth. This is a fully remote position, offering the flexibility to manage brands and initiatives from anywhere. We are a remote-first organization, fostering collaboration and agility through advanced digital tools.
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
As a Brand Manager specializing in innovation, you will be responsible for identifying market opportunities, developing new product concepts, and guiding them through the product development lifecycle to successful launch. You will conduct thorough market research, analyze consumer trends, and collaborate closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring exciting new products to market. Your ability to craft compelling brand strategies and ensure effective go-to-market execution will be paramount.
Key responsibilities include:
- Developing and executing strategic brand plans focused on product innovation within the FMCG sector.
- Identifying consumer needs and market trends to inform new product development.
- Managing the end-to-end product innovation process, from ideation to launch.
- Collaborating with R&D and product development teams on product formulation and design.
- Developing marketing strategies, including positioning, pricing, and promotion for new products.
- Leading cross-functional teams to ensure seamless product launches.
- Monitoring market performance and consumer feedback, making necessary adjustments.
- Managing brand budgets and optimizing resource allocation.
- Conducting competitive analysis and staying abreast of industry developments.
- Ensuring consistent brand messaging and positioning across all channels.
- Preparing presentations and reports for senior management.
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5
Senior Brand Manager - Beverage
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-oriented Senior Brand Manager to lead brand strategy and execution for a key beverage portfolio. This is a fully remote position, offering an exciting opportunity to shape the future of a beloved brand from anywhere. You will be responsible for developing and implementing comprehensive marketing plans, driving brand growth, and enhancing market share. This role requires a deep understanding of consumer insights, market trends, and the competitive landscape within the beverage industry. You will collaborate closely with cross-functional teams, including sales, R&D, and advertising agencies, to ensure cohesive brand messaging and impactful campaigns. The ideal candidate will possess a strategic mindset, strong analytical skills, and a passion for building iconic brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies and marketing plans to achieve business objectives, including sales, market share, and profitability.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify opportunities and threats.
- Manage the brand's P&L, ensuring effective budget allocation and ROI on marketing investments.
- Oversee the development and execution of advertising, digital marketing, social media, PR, and promotional campaigns.
- Collaborate with R&D and product development teams to drive innovation and new product launches.
- Work closely with the sales team to ensure effective go-to-market strategies and support trade marketing initiatives.
- Manage relationships with external agencies, including advertising, media, and research firms.
- Monitor brand performance metrics and KPIs, providing regular reports and insights to senior management.
- Champion consumer-centricity, ensuring brand messaging resonates with target audiences.
- Identify and develop strategic partnerships to enhance brand visibility and reach.
- Lead and mentor junior brand team members.
- Stay abreast of emerging trends in the FMCG and beverage industry.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or a relevant Master's degree is a strong plus.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector, with a significant focus on beverages.
- Proven track record of developing and executing successful brand strategies that have driven significant growth.
- Strong understanding of consumer insights, market segmentation, and brand positioning.
- Experience with digital marketing, social media strategy, and performance analytics.
- Excellent financial acumen and experience managing brand budgets.
- Strong analytical, problem-solving, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage external agencies effectively.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Familiarity with the **Nairobi, Nairobi, KE** consumer market is beneficial, though the role is remote.
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Senior Brand Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and creative Senior Brand Manager to drive brand growth and market share. This is a full-time, fully remote opportunity, allowing you to shape the future of our iconic brands from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including marketing plans, product innovation, and promotional activities, to enhance brand visibility, consumer engagement, and profitability. Your role will involve deep market analysis, consumer insight generation, and translating these into actionable brand initiatives.
Key responsibilities include managing the brand's P&L, developing annual marketing plans and budgets, overseeing advertising and promotional campaigns across various channels (digital, ATL, BTL), and collaborating with cross-functional teams such as sales, R&D, and supply chain to ensure successful product launches and ongoing brand support. You will also be tasked with monitoring competitor activities, identifying market trends, and leveraging consumer insights to drive brand positioning and communication strategies. Building strong relationships with agencies and external partners will be essential.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being an advantage. A minimum of 6 years of progressive brand management experience within the FMCG industry is required. Proven success in developing and launching new products and managing integrated marketing campaigns is essential. Strong analytical skills, excellent communication and presentation abilities, and a deep understanding of consumer behavior are critical. This remote role requires a self-starter with a passion for brand building and a proven ability to drive results in a virtual environment. The job location is flexible, supporting a remote-first working model.
Key responsibilities include managing the brand's P&L, developing annual marketing plans and budgets, overseeing advertising and promotional campaigns across various channels (digital, ATL, BTL), and collaborating with cross-functional teams such as sales, R&D, and supply chain to ensure successful product launches and ongoing brand support. You will also be tasked with monitoring competitor activities, identifying market trends, and leveraging consumer insights to drive brand positioning and communication strategies. Building strong relationships with agencies and external partners will be essential.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being an advantage. A minimum of 6 years of progressive brand management experience within the FMCG industry is required. Proven success in developing and launching new products and managing integrated marketing campaigns is essential. Strong analytical skills, excellent communication and presentation abilities, and a deep understanding of consumer behavior are critical. This remote role requires a self-starter with a passion for brand building and a proven ability to drive results in a virtual environment. The job location is flexible, supporting a remote-first working model.
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7
Remote Brand Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Remote Brand Manager to drive brand growth and market penetration. This fully remote position requires a dynamic individual with a passion for consumer marketing and a proven ability to develop and execute impactful brand strategies. You will be responsible for overseeing all aspects of brand management, including market research, product positioning, campaign development, and performance analysis. Key responsibilities include identifying consumer insights, developing compelling marketing plans, managing advertising and promotional activities, and collaborating with cross-functional teams (sales, product development, digital). The ideal candidate will possess a strong understanding of the FMCG landscape, excellent analytical skills, and a demonstrated history of successful brand campaigns. Proficiency in digital marketing tools and analytics platforms is essential. This is a remote-first role, offering the flexibility to work from anywhere while making a significant impact on brand perception and sales performance. You will champion the brand, ensuring consistent messaging and driving consumer engagement across all touchpoints. Your role will involve staying ahead of market trends, competitor activities, and consumer behavior to identify new opportunities for growth. The ability to translate strategic vision into actionable marketing initiatives is paramount. You will work closely with external agencies to develop creative assets and media plans, ensuring brand integrity and maximizing ROI. The ideal candidate will be a strategic thinker, an excellent communicator, and a results-driven individual capable of thriving in a fast-paced, remote environment.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights to identify opportunities and inform brand positioning.
- Create and manage integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Oversee product launches, including positioning, messaging, and promotional activities.
- Manage brand budget, ensuring optimal allocation of resources and tracking ROI.
- Collaborate with sales, product development, and R&D teams to ensure brand consistency and alignment.
- Monitor brand performance, analyze key metrics, and provide actionable recommendations for improvement.
- Develop and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand messaging and visual identity are consistent across all consumer touchpoints.
- Stay abreast of industry trends, competitor activities, and consumer behavior to identify new opportunities.
- Develop engaging content and social media strategies to enhance brand visibility and consumer interaction.
- Analyze sales data and market feedback to refine marketing strategies.
- Present brand performance and strategic plans to senior leadership.
- Proven experience as a Brand Manager or similar role in the FMCG industry.
- Demonstrated success in developing and executing impactful marketing strategies and campaigns.
- Strong understanding of consumer behavior, market trends, and competitive landscape.
- Proficiency in digital marketing tools, social media platforms, and analytics software.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to manage budgets and work effectively with cross-functional teams.
- Experience working in a remote environment is preferred.
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8
Senior Brand Manager, Beverage Portfolio
Posted 1 day ago
Job Viewed
Job Description
Our client, a distinguished leader in the FMCG sector, is seeking a highly strategic and experienced Senior Brand Manager to oversee a key segment of their beverage portfolio. This is a fully remote role, empowering you to contribute from your preferred location. You will be responsible for driving brand growth, market share, and profitability through innovative marketing strategies and execution. The ideal candidate possesses a deep understanding of consumer insights, brand positioning, and integrated marketing communications within the fast-paced beverage industry.
Key Responsibilities:
Key Responsibilities:
- Develop and execute annual brand plans, including marketing objectives, strategies, budgets, and key performance indicators (KPIs).
- Conduct in-depth market analysis, competitive benchmarking, and consumer research to identify opportunities and challenges for the brand portfolio.
- Define and refine brand positioning, messaging, and visual identity across all touchpoints.
- Lead the development and execution of integrated marketing campaigns, encompassing advertising, digital marketing, public relations, and in-store promotions.
- Collaborate closely with cross-functional teams, including sales, product development, supply chain, and agencies, to ensure seamless brand execution.
- Manage brand P&L, monitor financial performance, and implement cost-control measures to optimize profitability.
- Oversee the development of new product innovations and line extensions, from concept to launch.
- Build and maintain strong relationships with external agencies, partners, and key stakeholders.
- Monitor brand performance metrics and market trends, providing regular reports and actionable insights to senior management.
- Champion a deep understanding of the target consumer, ensuring all brand activities are consumer-centric.
- A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
- Minimum of 8 years of progressive brand management experience within the FMCG industry, with a significant focus on beverages.
- Demonstrated success in launching and growing brands, evidenced by market share gains and revenue growth.
- Strong understanding of brand strategy, consumer insights, and integrated marketing principles.
- Proven experience in managing significant marketing budgets and P&Ls.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Ability to manage multiple complex projects and teams in a fast-paced, remote environment.
- Experience working with external agencies and cross-functional partners is essential.
- Passion for the beverage industry and a creative mindset.
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