366 Senior Brand Manager Fmcg jobs in whatjobs
Job Description
Our client is seeking a dynamic and results-oriented Senior Brand Manager to lead the strategic development and execution of brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to operate from your home office while driving brand growth across the region. You will be responsible for crafting compelling brand strategies, developing innovative marketing campaigns, and ensuring consistent brand messaging across all touchpoints. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and competitive landscapes. Your role will involve extensive market research, trend analysis, and the identification of new growth opportunities. You will collaborate closely with cross-functional teams, including sales, product development, and advertising agencies, to bring brand visions to life. This position requires exceptional leadership, communication, and analytical skills, with a proven ability to manage budgets, analyze performance metrics, and drive profitability. Experience in digital marketing, social media strategy, and content creation is essential. We are looking for a strategic thinker who can inspire teams, build strong brands, and deliver measurable business results. The ability to work autonomously in a remote setting, manage multiple projects, and adapt to a fast-paced environment is critical. If you are a seasoned Brand Manager with a passion for the FMCG industry and a desire to excel in a remote-first culture, this is an exceptional opportunity to make a significant impact. The strategic importance of brands operating within regions like Eldoret, Uasin Gishu, KE demands expertise that transcends physical boundaries. The reach of FMCG products makes remote strategy development highly effective.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Lead the development and implementation of integrated marketing campaigns across all channels.
- Manage the brand's annual marketing budget and ensure optimal resource allocation.
- Collaborate with product development teams to launch new products and innovations.
- Oversee advertising, digital marketing, social media, and PR initiatives.
- Monitor brand performance metrics and provide regular reports to senior management.
- Build and maintain strong relationships with internal stakeholders and external agencies.
- Ensure consistent brand voice and visual identity across all communications.
- Identify and capitalize on emerging market trends and consumer needs.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience in digital marketing, social media strategy, and content creation.
- Proficiency in market analysis tools and performance metric tracking.
- Excellent leadership, communication, and presentation skills.
- Demonstrated ability to manage budgets and drive financial results.
- Ability to work independently and collaboratively in a remote environment.
- Creative thinking and problem-solving abilities.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and experienced Senior Brand Manager to drive the growth and success of their key brands within the Fast-Moving Consumer Goods (FMCG) sector. This role is fully remote, offering the flexibility to work from anywhere while collaborating with teams across the organization. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, marketing campaigns, and consumer engagement initiatives. The ideal candidate will possess a deep understanding of the FMCG market, strong analytical skills, and a proven ability to build compelling brand narratives that resonate with target audiences. You will lead cross-functional teams to ensure brand consistency and deliver against business objectives.
Key Responsibilities:
Qualifications:
This is an excellent remote opportunity to take ownership of impactful brands and drive significant business growth in the fast-paced FMCG sector. We offer a competitive compensation package and a collaborative virtual work environment.
Key Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability for assigned brands.
- Conduct market research and consumer insights analysis to identify opportunities and threats.
- Define brand positioning, messaging, and target audience strategies.
- Oversee the development and execution of marketing campaigns across various channels (digital, traditional, in-store).
- Manage the marketing budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development, sales, and supply chain teams to ensure alignment with brand strategy.
- Monitor brand performance metrics and provide regular reports on key KPIs.
- Identify and engage with key stakeholders, including agencies and partners.
- Lead and mentor junior marketing team members.
- Stay current with FMCG industry trends, competitive landscape, and consumer behavior.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, advertising, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing budgets and leading cross-functional teams.
- Ability to work independently and effectively in a remote environment.
- Data-driven approach to decision-making.
This is an excellent remote opportunity to take ownership of impactful brands and drive significant business growth in the fast-paced FMCG sector. We offer a competitive compensation package and a collaborative virtual work environment.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Brand Manager for a fully remote position. You will be responsible for developing and executing strategic brand plans that drive market share, consumer engagement, and profitability for key product lines. This role requires a deep understanding of the FMCG market, consumer insights, and integrated marketing communications. Key responsibilities include: conducting market research and consumer analysis to identify opportunities and challenges; developing brand positioning, messaging, and go-to-market strategies; managing brand P&L; leading cross-functional teams (sales, product development, R&D) to ensure successful brand execution; overseeing advertising, promotions, and digital marketing campaigns; and monitoring brand performance against key metrics. The ideal candidate will have a strong background in brand management within the FMCG sector, with a proven track record of building and growing successful brands. Excellent analytical, strategic thinking, and leadership skills are essential. You should be proficient in market analysis tools and have a deep understanding of consumer behavior. This position requires strong communication and influencing skills to collaborate effectively with internal stakeholders and external agencies. This role is conceptually linked to our operational base in **Kericho, Kericho, KE**, but is offered as a fully remote opportunity, enabling access to exceptional talent regardless of location. We cultivate a collaborative and performance-driven remote work environment.
This advertiser has chosen not to accept applicants from your region.
2
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly strategic and experienced Senior Brand Manager to lead brand development and marketing initiatives. This position is a fully remote opportunity, allowing you to contribute from anywhere while collaborating with a dedicated team. The successful candidate will be responsible for developing and executing integrated marketing strategies that enhance brand equity, drive market share, and achieve business objectives for key product lines within our client's portfolio. You will be at the forefront of consumer insights, translating market data and consumer research into actionable brand plans. This involves identifying target consumer segments, understanding their needs and preferences, and crafting compelling brand narratives and positioning. A critical aspect of this role is managing the end-to-end brand lifecycle, from new product development and launch to ongoing brand stewardship and innovation. You will work closely with product development, sales, and supply chain teams to ensure successful product introductions and sustained market presence. Budget management and P&L responsibility for assigned brands are also key components of this role, requiring a keen financial acumen. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA or equivalent preferred. A minimum of 8 years of progressive brand management experience within the FMCG industry is essential, demonstrating a strong track record of successful brand growth and P&L management. Proven experience in developing and executing multi-channel marketing campaigns, including digital, traditional advertising, and in-store promotions, is required. Exceptional analytical skills, proficiency in market research methodologies, and a deep understanding of consumer behavior are paramount. You must be adept at interpreting sales data, market trends, and competitive intelligence to inform strategic decisions. Strong leadership, communication, and interpersonal skills are vital for influencing stakeholders across the organization and managing external agencies. As a remote position, excellent self-management, organizational skills, and the ability to work autonomously and collaboratively in a virtual setting are crucial. You should be comfortable with virtual communication tools and methodologies to ensure seamless teamwork and project execution. Join our client and play a pivotal role in shaping the future of their iconic brands, driving innovation, and connecting with consumers in meaningful ways from your remote workspace.
This advertiser has chosen not to accept applicants from your region.
3
Job Description
Our client is seeking a highly experienced and strategically-minded Senior Brand Manager to lead the development and execution of brand strategies for a portfolio of innovative Fast-Moving Consumer Goods (FMCG) products. This is a fully remote position, offering flexibility and the opportunity to work from anywhere within Kenya.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with business objectives and market trends.
- Conduct in-depth market research and consumer insights analysis to identify opportunities and challenges.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Oversee product lifecycle management, from concept development to market launch and beyond.
- Collaborate with cross-functional teams, including Marketing, Sales, Product Development, and Supply Chain, to ensure seamless execution of brand plans.
- Develop and manage integrated marketing campaigns across various channels, including digital, social media, ATL, and BTL.
- Build and maintain strong relationships with external agencies, media partners, and suppliers.
- Monitor competitor activities and market dynamics to adapt strategies accordingly.
- Ensure brand consistency across all touchpoints and communications.
- Mentor and guide junior brand management team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and growing brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis.
- Experience in managing budgets and P&Ls.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Familiarity with digital marketing and social media strategies is essential.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Senior Brand Manager to lead their brand initiatives from a fully remote capacity. This is an exceptional opportunity for a seasoned marketing professional with a deep understanding of the FMCG landscape to drive brand growth and market penetration. You will be responsible for developing and executing comprehensive brand strategies, including product positioning, marketing communications, and promotional activities. The ideal candidate will possess strong analytical skills, creative thinking, and a proven ability to manage multiple projects and stakeholders in a virtual environment. Your passion for building strong brands and understanding consumer behavior will be essential.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative brand strategies to enhance market share and brand equity.
- Conduct market research, consumer insights analysis, and competitive landscape assessments.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage the brand's product portfolio, including new product development and lifecycle management.
- Collaborate with sales, R&D, and supply chain teams to ensure alignment and successful product launches.
- Monitor brand performance metrics, analyze sales data, and provide actionable recommendations.
- Manage advertising and promotional budgets effectively.
- Develop compelling brand messaging and ensure consistent brand voice across all touchpoints.
- Build strong relationships with external agencies and partners.
- Stay abreast of FMCG industry trends, consumer behavior shifts, and competitive activities.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- A minimum of 6 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands in competitive markets.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and platforms.
- Ability to work independently, manage complex projects, and lead cross-functional teams remotely.
- Creative thinker with a passion for developing impactful brand experiences.
- Experience in digital marketing and e-commerce is highly desirable.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Senior Brand Manager to oversee and elevate their Fast-Moving Consumer Goods (FMCG) portfolio. This fully remote position offers a significant opportunity to shape brand direction, drive market share, and foster consumer loyalty. You will be responsible for developing and executing comprehensive brand strategies, encompassing product innovation, marketing campaigns, and market analysis.
Key Responsibilities:
Qualifications:
This role presents an exciting challenge to lead brand evolution for key products, offering the flexibility and autonomy of a fully remote position. If you are a passionate and results-driven brand leader with a deep understanding of the FMCG market, apply to join our client and make a significant impact from Kakamega, Kakamega, KE and beyond.
Key Responsibilities:
- Develop and implement long-term brand strategies to achieve business objectives and enhance brand equity.
- Lead the creation and execution of integrated marketing campaigns across various channels (digital, traditional, social media).
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
- Drive product innovation initiatives, from concept development to product launch.
- Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure brand consistency and execution excellence.
- Monitor brand performance metrics, sales data, and consumer feedback, providing regular reports and actionable insights.
- Develop and maintain strong relationships with external partners, including advertising agencies and market research firms.
- Ensure brand messaging and positioning are consistent across all touchpoints.
- Identify opportunities for market expansion and new product development.
- Lead the development of packaging designs and marketing collateral.
- Champion a deep understanding of the target consumer and their needs within the organization.
- Stay informed about industry trends, regulatory changes, and emerging consumer behaviors relevant to the FMCG sector.
- Mentor junior marketing team members and foster a culture of creativity and strategic thinking.
Qualifications:
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven track record of successfully developing and launching impactful brand strategies and campaigns.
- Strong understanding of consumer behavior, market dynamics, and brand positioning principles.
- Exceptional analytical, strategic thinking, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in market research tools and data analysis software.
- Experience managing agency relationships and marketing budgets.
- Ability to work independently and thrive in a fast-paced, fully remote environment.
- Demonstrated creativity and innovation in brand building.
- Strong project management skills.
This role presents an exciting challenge to lead brand evolution for key products, offering the flexibility and autonomy of a fully remote position. If you are a passionate and results-driven brand leader with a deep understanding of the FMCG market, apply to join our client and make a significant impact from Kakamega, Kakamega, KE and beyond.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to lead their brand initiatives. This role is fully remote, offering the flexibility to manage brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans that enhance market share, drive consumer engagement, and ensure long-term brand growth. This includes market analysis, product positioning, marketing campaign development, and cross-functional collaboration to bring brand visions to life.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute annual brand strategies and marketing plans to achieve business objectives.
- Conduct market research, consumer insights analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and creative strategies.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand P&L, setting and tracking key performance indicators (KPIs) for brand health and growth.
- Collaborate closely with product development, sales, and supply chain teams to ensure successful product launches and ongoing support.
- Lead external agencies (advertising, PR, digital) to ensure consistent brand execution.
- Monitor brand performance and market trends, making recommendations for adjustments and optimizations.
- Mentor and guide junior brand marketers.
- Ensure all brand activities align with the company's overall strategic goals and values.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's degree preferred.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media strategy, and campaign management.
- Ability to manage budgets, P&Ls, and cross-functional teams effectively.
- Demonstrated ability to work independently and lead projects in a remote setting.
- Proficiency in market research tools and data analysis.
This advertiser has chosen not to accept applicants from your region.
7
Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior Brand Manager to lead the growth and development of key brands within their portfolio. This is a fully remote position, offering a unique opportunity to drive brand strategy and execution from anywhere in Kenya. You will be responsible for shaping brand vision, developing integrated marketing plans, and ensuring successful product launches and ongoing brand performance. This role demands a blend of strategic thinking, creative execution, and strong analytical skills, all within a virtual leadership context.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, messaging, and long-term vision.
- Conduct market research and consumer insights analysis to identify opportunities and inform brand strategies.
- Create and execute integrated marketing plans across various channels (advertising, digital, PR, promotions, in-store).
- Manage the brand's P&L, ensuring achievement of sales, market share, and profitability targets.
- Oversee the development of new product concepts and ensure successful launches.
- Collaborate with cross-functional teams, including R&D, sales, supply chain, and creative agencies, to ensure brand alignment and effective execution.
- Manage agency relationships, providing clear briefs and ensuring high-quality output.
- Monitor brand performance, market trends, and competitor activities, adapting strategies as needed.
- Develop compelling brand communication materials and advertising campaigns.
- Foster a strong understanding of the target consumer and their needs.
- Manage the brand budget effectively, optimizing spend for maximum impact.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
- A minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully managing and growing brands, demonstrating measurable business results.
- Deep understanding of consumer behavior, market dynamics, and marketing principles.
- Experience in developing and executing integrated marketing plans, including digital and traditional channels.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent project management, communication, and presentation skills.
- Demonstrated ability to lead and influence cross-functional teams in a remote environment.
- Creative thinking and a passion for building strong consumer brands.
- Proficiency in using marketing analytics tools and CRM systems.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a visionary Senior Brand Manager to lead their Fast-Moving Consumer Goods (FMCG) brand strategy in a fully remote capacity. This pivotal role will be responsible for developing and executing comprehensive brand plans that drive market share, consumer engagement, and profitable growth. You will oversee all aspects of brand management, including market research, product innovation, marketing communications, and commercial strategy.
The ideal candidate will have a proven track record of success in building and managing strong consumer brands, particularly within the competitive FMCG sector. You will be responsible for defining the brand's long-term vision, identifying consumer insights, and translating them into actionable marketing initiatives. Key responsibilities include developing integrated marketing campaigns across various channels (digital, traditional, in-store), managing marketing budgets, and collaborating closely with sales, R&D, and supply chain teams. As a remote-first professional, you will need exceptional communication, collaboration, and project management skills, leveraging digital tools to connect with teams and stakeholders across the organization.
Qualifications include a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong asset. A minimum of 7 years of progressive experience in brand management within the FMCG industry is mandatory. You must demonstrate a deep understanding of consumer behavior, market trends, and competitive landscapes. Strong analytical skills, creativity, and the ability to influence cross-functional teams are essential. Experience in developing and launching new products is highly desirable. This is a significant opportunity to shape the future of a prominent brand and drive its success from anywhere, contributing to its prominent presence in **Nairobi, Kenya**, and beyond.
The ideal candidate will have a proven track record of success in building and managing strong consumer brands, particularly within the competitive FMCG sector. You will be responsible for defining the brand's long-term vision, identifying consumer insights, and translating them into actionable marketing initiatives. Key responsibilities include developing integrated marketing campaigns across various channels (digital, traditional, in-store), managing marketing budgets, and collaborating closely with sales, R&D, and supply chain teams. As a remote-first professional, you will need exceptional communication, collaboration, and project management skills, leveraging digital tools to connect with teams and stakeholders across the organization.
Qualifications include a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong asset. A minimum of 7 years of progressive experience in brand management within the FMCG industry is mandatory. You must demonstrate a deep understanding of consumer behavior, market trends, and competitive landscapes. Strong analytical skills, creativity, and the ability to influence cross-functional teams are essential. Experience in developing and launching new products is highly desirable. This is a significant opportunity to shape the future of a prominent brand and drive its success from anywhere, contributing to its prominent presence in **Nairobi, Kenya**, and beyond.
This advertiser has chosen not to accept applicants from your region.
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