1,546 Digital Marketing Lead Performance Growth jobs in Kenya
Lead Digital Marketing Strategist - Performance & Growth
Posted 14 days ago
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Job Description
Our client is seeking a highly analytical and creative Lead Digital Marketing Strategist to drive performance and growth initiatives for our organization. This is a crucial, fully remote position where you will develop and execute comprehensive digital marketing strategies to enhance brand visibility, acquire new customers, and foster customer loyalty. Your responsibilities will encompass a wide range of digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of digital marketing analytics, A/B testing, conversion rate optimization (CRO), and marketing automation tools. You will collaborate virtually with cross-functional teams, including sales, product development, and creative services, to ensure alignment and maximize campaign effectiveness. This fully remote role demands exceptional strategic thinking, a data-driven approach, and strong leadership capabilities to guide a remote marketing team. Responsibilities include defining digital marketing objectives and KPIs, managing marketing budgets, overseeing campaign execution and performance monitoring, conducting market and competitor analysis, and identifying emerging digital trends. You will be responsible for optimizing marketing funnels, improving customer acquisition cost (CAC), and increasing customer lifetime value (CLV). A proven track record of developing and implementing successful digital marketing strategies that deliver measurable ROI is essential. Experience with various analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation software (e.g., HubSpot, Marketo) is required. We are looking for a self-starter who excels in a virtual environment, possesses excellent communication skills, and can lead and inspire a remote team to achieve ambitious marketing goals. Join our innovative marketing team and play a pivotal role in shaping our digital future from your home office. The role is advertised for **Garissa, Garissa, KE**, but requires no physical presence in an office, making it a truly remote opportunity.
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Lead Digital Marketing Manager - Performance & Growth
Posted 23 days ago
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Job Description
Our client is looking for a results-oriented and strategic Lead Digital Marketing Manager to spearhead their online presence and growth initiatives. This is a pivotal, fully remote role where you will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to drive qualified leads, customer acquisition, and revenue growth. You will manage a diverse portfolio of digital channels, including SEO, SEM, social media advertising, email marketing, and content marketing, ensuring a cohesive and high-impact customer journey. This role requires a deep understanding of digital marketing analytics, a passion for data-driven decision-making, and the ability to lead and inspire a remote team.
Responsibilities:
Responsibilities:
- Develop and execute overarching digital marketing strategies aligned with business objectives and target audience engagement.
- Oversee and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
- Manage and optimize Paid Search (SEM) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and lead generation.
- Develop and implement effective social media marketing strategies, including paid social campaigns, to increase brand awareness and engagement.
- Design and execute data-driven email marketing campaigns to nurture leads and drive customer retention.
- Oversee content marketing initiatives, ensuring the creation of valuable and engaging content that attracts and converts target audiences.
- Analyze digital marketing performance using web analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights.
- Conduct A/B testing and multivariate testing on various digital assets to continuously improve campaign performance.
- Manage digital marketing budgets, allocating resources effectively across channels to maximize ROI.
- Stay current with digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with cross-functional teams (e.g., sales, product, design) to ensure alignment and support business goals.
- Potentially lead and mentor a team of digital marketing specialists.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Lead - Performance & Growth
Posted 17 days ago
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Job Description
Our client is seeking a dynamic and data-driven Digital Marketing Lead to spearhead their online growth initiatives. This hybrid role offers the flexibility to work both remotely and from our office located in **Kakamega, Kakamega, KE**. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate possesses a deep understanding of the digital landscape, a passion for performance marketing, and a proven ability to manage successful campaigns.
Responsibilities:
Responsibilities:
- Develop and implement cutting-edge digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs and ROI.
- Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
- Identify new growth opportunities and implement innovative digital marketing tactics.
- Create engaging and relevant content to attract and convert target audiences.
- Collaborate with design, development, and sales teams to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively.
- Provide regular reports on campaign performance and key insights to senior management.
- Mentor junior marketing team members and foster a culture of continuous learning.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on performance marketing and growth strategies.
- Demonstrated success in managing and optimizing PPC campaigns, SEO, and social media advertising.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and marketing automation platforms.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Strong understanding of content strategy and creation.
- Excellent written and verbal communication skills.
- Ability to work effectively both independently and as part of a collaborative team in a hybrid work environment.
- Experience in managing marketing budgets is a plus.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Manager - Performance & Growth
Posted 13 days ago
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Job Description
Our client is seeking an accomplished and results-driven Digital Marketing Manager to spearhead their performance and growth initiatives. This is a fully remote position, offering a unique opportunity to shape and execute digital marketing strategies from anywhere. You will be responsible for driving online customer acquisition, engagement, and conversion through a variety of digital channels. This role demands a strategic thinker with a strong analytical mindset and a proven track record of success in digital marketing.
Key responsibilities include:
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and sales.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
- Managing social media marketing strategies and content calendars to enhance brand presence and engagement.
- Analyzing campaign performance using tools like Google Analytics, tracking key metrics, and providing actionable insights.
- Conducting market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
- Managing the digital marketing budget and ensuring a high return on investment (ROI).
- Staying abreast of the latest digital marketing best practices, tools, and technologies.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist - Performance & Growth
Posted 23 days ago
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Job Description
Our client is looking for a visionary Digital Marketing Strategist to spearhead their online presence and drive measurable growth. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on the company's market position. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and content marketing. The core focus will be on enhancing brand visibility, generating qualified leads, and optimizing conversion rates. This role requires a deep understanding of SEO, SEM, social media advertising, content strategy, and analytics. You will continuously analyze campaign performance, identify areas for improvement, and implement data-driven adjustments to maximize ROI. The ideal candidate is a creative thinker with a strong analytical mind, capable of translating complex data into actionable insights. You must be proficient in using marketing automation tools, CRM systems, and various analytics platforms (e.g., Google Analytics, Adobe Analytics). Building engaging content and optimizing user journeys will be key aspects of your role. Collaboration with cross-functional teams, including sales and product development, will be essential to ensure marketing efforts align with overall business objectives. We are seeking someone who is passionate about digital trends, stays ahead of the curve in marketing technologies, and thrives in a fast-paced, remote work environment. A proactive approach to problem-solving and a proven ability to manage multiple projects effectively are highly valued. Join us in shaping innovative digital campaigns and driving significant business outcomes from your remote office, supporting our ambitious goals for clients in Naivasha, Nakuru, KE .
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - Performance & Growth
Posted 21 days ago
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Job Description
Our client is looking for a highly analytical and results-driven Senior Digital Marketing Strategist to lead their remote marketing efforts. This role is pivotal in developing and executing comprehensive digital marketing strategies focused on driving brand awareness, lead generation, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of our digital presence, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary focus will be on performance marketing, leveraging data-driven insights to optimize campaigns, maximize ROI, and achieve aggressive growth targets. You will manage a significant marketing budget, allocating resources effectively across various channels to achieve the best possible outcomes. This position requires a deep understanding of digital marketing technologies, analytics platforms, and current industry best practices. You will lead and mentor a team of marketing specialists, fostering a collaborative and innovative environment. The Senior Digital Marketing Strategist will stay at the forefront of digital marketing trends, experimenting with new platforms and strategies to maintain a competitive edge. Collaboration with sales, product, and creative teams is essential to ensure cohesive messaging and campaign alignment. This is a fully remote role, demanding excellent communication, project management, and analytical skills, as well as the ability to work independently and thrive in a virtual setting. Your ability to translate complex data into actionable insights and compelling marketing strategies will be key to success. If you are a strategic thinker with a proven track record in driving measurable digital marketing results and are passionate about leading a remote marketing function, we encourage you to apply. Your expertise will directly impact the company's market position and profitability.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Oversee the creation and execution of performance marketing campaigns, focusing on lead generation and customer acquisition.
- Manage and allocate the digital marketing budget effectively to maximize ROI.
- Analyze campaign performance using analytics tools and provide regular reports with actionable insights.
- Lead and mentor a team of digital marketing specialists.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams (sales, product, creative) to ensure integrated marketing efforts.
- Conduct A/B testing and other experimentation to continuously improve campaign performance.
- Identify new opportunities for growth and innovation in the digital space.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong focus on performance marketing and growth strategies.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing platforms, and marketing automation tools.
- Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent leadership, communication, and project management abilities.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager, Performance & Growth
Posted 12 days ago
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Job Description
Our client, a leading e-commerce company, is seeking a results-driven Senior Digital Marketing Manager to spearhead their remote marketing efforts focused on performance and growth. This role is pivotal in developing and executing comprehensive digital marketing strategies that drive customer acquisition, engagement, and revenue. You will leverage your expertise across various digital channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing, to achieve ambitious marketing goals. The ideal candidate possesses a deep understanding of digital analytics, conversion rate optimization (CRO), and a proven ability to manage campaigns that deliver a strong return on investment (ROI).
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and revenue growth.
- Manage and optimize paid advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), focusing on maximizing ROI and minimizing CPA.
- Oversee SEO strategies to improve organic search rankings and drive qualified traffic to the company website.
- Develop and implement effective email marketing campaigns, including segmentation, automation, and performance analysis.
- Manage social media marketing efforts, including content creation, community engagement, and paid social advertising.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify insights and optimize strategies.
- Conduct A/B testing and CRO initiatives to improve conversion rates across landing pages and website funnels.
- Manage affiliate marketing programs and explore new partnership opportunities.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, web developers, and sales teams to ensure cohesive marketing efforts.
- Manage the digital marketing budget effectively and report on campaign performance to senior leadership.
- Lead and mentor junior members of the remote marketing team.
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and growth strategies.
- Proven track record of successfully managing and optimizing digital advertising campaigns (SEM, social media advertising).
- In-depth knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs).
- Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
- Strong understanding of A/B testing and CRO methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote environment.
- Experience managing budgets and reporting on KPIs.
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Digital Marketing Manager - Performance & Growth (Remote)
Posted 22 days ago
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Job Description
Our client is seeking a results-driven and innovative Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote position, offering a fantastic opportunity to shape and execute digital strategies from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, with a strong focus on driving measurable results like lead generation, customer acquisition, and revenue growth. Your role will involve in-depth analysis of campaign performance, identifying trends, and optimizing strategies to maximize ROI. You will manage advertising budgets, conduct A/B testing, and ensure our client's online presence is maximized. The ideal candidate will have a deep understanding of the digital marketing landscape, including the latest tools, platforms, and best practices. You should possess strong analytical skills, be data-driven, and have a proven track record of developing and executing successful digital marketing strategies that achieve business objectives. Experience with marketing automation tools and CRM systems is highly desirable. You will work collaboratively with content creators, designers, and sales teams to ensure cohesive and effective marketing efforts. This role requires a creative mindset, excellent project management skills, and the ability to think strategically while executing tactically. You will be expected to stay ahead of industry trends and propose innovative solutions to marketing challenges. Success in this role will be measured by key performance indicators related to customer acquisition cost, lifetime value, and overall campaign effectiveness. This is an exciting opportunity to contribute to significant growth from our client's base in Nairobi, Nairobi, KE , while working entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist, Performance & Growth (Remote)
Posted 23 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Senior Digital Marketing Strategist to lead their performance and growth initiatives. This is a fully remote position that requires a data-driven marketer with a proven ability to develop and execute successful digital marketing campaigns that drive measurable results. You will be responsible for identifying new growth opportunities, optimizing existing channels, and ensuring a cohesive and effective online presence for our client. This role demands creativity, analytical prowess, and excellent communication skills to collaborate effectively with a remote team and diverse stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on customer acquisition, engagement, and retention.
- Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising, programmatic).
- Oversee SEO strategies to improve organic search rankings and drive website traffic.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Analyze campaign performance data, identify key trends, and provide actionable insights and recommendations.
- Conduct market research and competitive analysis to identify new growth opportunities and emerging trends.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Manage marketing automation platforms and CRM systems to enhance lead nurturing and customer journeys.
- Track, measure, and report on the ROI of all digital marketing activities.
- Contribute to the overall brand strategy and ensure consistent messaging across all digital channels.
- Stay current with the latest digital marketing tools, techniques, and best practices.
- Manage budgets for digital marketing campaigns effectively.
- This is a remote role, enabling you to work from anywhere. The emphasis is on driving measurable growth through strategic digital initiatives, supported by strong collaboration and communication within a distributed team environment.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies.
- Proven success in developing and executing data-driven digital marketing campaigns that achieve measurable ROI.
- Extensive experience with paid search (PPC), SEO, social media marketing, email marketing, and content marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Creative thinker with a passion for innovation in digital marketing.
- Experience working in a remote team environment is highly desirable.
This advertiser has chosen not to accept applicants from your region.
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Remote Digital Marketing Strategist - Performance and Growth
Posted 17 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and data-driven Remote Digital Marketing Strategist to spearhead their online presence and customer acquisition efforts. This role is critical in driving growth through innovative digital campaigns across various platforms. As a fully remote position, you will leverage your expertise to develop, implement, and manage comprehensive marketing strategies that align with business objectives. Your responsibilities will include conducting market research, analyzing competitor activities, and identifying new opportunities for engagement. You will be responsible for managing paid advertising campaigns (PPC, social media ads), SEO initiatives, content marketing, email marketing, and social media management to achieve measurable results. A deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) is essential for tracking campaign performance, identifying trends, and providing actionable insights to optimize ROI. You will work closely with cross-functional teams, including sales and product development, to ensure cohesive messaging and integrated campaign execution. The ability to translate complex data into clear, concise reports and presentations for stakeholders is a must. You will also be tasked with exploring emerging digital marketing channels and technologies to keep our client at the forefront of the industry. This role requires a proactive mindset, a results-oriented approach, and the ability to thrive in an independent, remote work environment. You will be instrumental in shaping the brand's digital narrative and driving lead generation and conversion rates. The ideal candidate possesses strong strategic thinking, exceptional analytical skills, and a creative flair for developing compelling marketing content. This is an opportunity to make a significant impact on our client's digital footprint and contribute to their sustained success.
Responsibilities:
Responsibilities:
- Develop and execute integrated digital marketing strategies across multiple channels.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
- Implement and refine SEO strategies to improve organic search rankings.
- Create and manage engaging content marketing initiatives and social media presence.
- Develop and execute email marketing campaigns for lead nurturing and customer retention.
- Analyze campaign performance using analytics tools and provide actionable insights.
- Conduct market and competitor research to identify growth opportunities.
- Collaborate with internal teams to ensure brand consistency and campaign alignment.
- Report on key marketing metrics and campaign ROI to stakeholders.
- Stay updated on the latest digital marketing trends and technologies.
- Drive lead generation, conversion rates, and overall business growth.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing roles, with a focus on strategy and performance.
- Proven success in managing PPC, SEO, content, and social media campaigns.
- Proficiency in Google Analytics, Google Ads, and marketing automation platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Experience in a remote work setting is highly desirable.
- Creative thinking and ability to develop innovative marketing solutions.
- Ability to work independently and manage multiple projects simultaneously.
- Certifications in Google Ads, Google Analytics, or other marketing platforms are a plus.
This advertiser has chosen not to accept applicants from your region.
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